Jurnal Bisnis Indonesia最新文献_第3页

PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA TERAS RUMAH CAFÉ SURABAYA ATMOSPHERE商店和价格对消费者在泗水咖啡馆露台上的兴趣的影响

Jurnal Bisnis Indonesia Pub Date : 2021-12-03 DOI: 10.33005/jbi.v12i2.2899

Yusril Ihyaul Ulumuddin, L. Nirawati

{"title":"PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA TERAS RUMAH CAFÉ SURABAYA","authors":"Yusril Ihyaul Ulumuddin, L. Nirawati","doi":"10.33005/jbi.v12i2.2899","DOIUrl":"https://doi.org/10.33005/jbi.v12i2.2899","url":null,"abstract":"This study aims to find out: (1) The Influence of Store Atmosphere on Consumer Buying Interests on Teras Rumah Café Surabaya. (2) The influence of price on consumer buying interests on Teras Rumah Café Surabaya. (3) Simultaneous influence between store atmosphere and price on consumer buying interest Teras Rumah Café Surabaya. This research method uses quantitative methods that are categorized in survey research, with research instruments in the form of questionnaires. The population in this study was visitors to the home terrace café. The number of samples is determined based on unknown populations of 96 respondents. The data analysis technique used is multiple regression analysis with the help of SPSS software. The results of this study showed that store atmosphere does not directly affect the buying interest of consumers café surabaya terrace, while the price directly affects the buying interest of consumers café surabaya terrace. ABSTRACT Penelitian ini (1) Pengaruh Store Atmosphere terhadap Minat Beli konsumen pada Teras Rumah Café Surabaya. (2) Pengaruh Harga terhadap Minat Beli konsumen pada Teras Rumah Café Surabaya. (3) Pengaruh simultan antara store atmosphere dan harga terhadap minat beli konsumen Teras Rumah Café Surabaya. Metode penelitian ini menggunakan metode kuantitatif yang dikategorikan dalam penelitian survei, dengan instrumen penelitian berupa kuesioner. Populasi dalam penelitian ini adalah pengunjung café teras rumah. Jumlah sampel ditentukan berdasarkan unknown populations yaitu 96 responden. Teknik analisis data yang digunakan adalah analisis regresi berganda dengan bantuan software SPSS. Hasil penelitian ini menunjukkan bahwa store atmosphere tidak berpengaruh langsung terhadap minat beli konsumen teras rumah café surabaya, sedangkan harga berpengaruh langsung terhadap minat beli konsumen teras rumah café surabaya. Kata kunci : Store Atmosphere, Harga, Minat Beli Konsumen","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125159611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Promosi Penjualan dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen Shopee di Kota Tuban 销售促进和消费生活方式对Tuban市Shopee消费者的销售和购买冲动的影响

Jurnal Bisnis Indonesia Pub Date : 2021-12-03 DOI: 10.33005/jbi.v12i2.2896

Muhammida Tri Alfiyah, B. Prabowo

引用次数: 2

PENGARUH STATUS SOSIAL EKONOMI ORANG TUA, TEMAN SEBAYA, DAN UANG SAKU TERHADAP MINAT BERWIRAUSAHA DENGAN LITERASI FINANSIAL SEBAGAI VARIABEL INTERVENING (Studi Pada Mahasiswa Program Studi Administrasi Bisnis UPN “Veteran” Jawa Timur) 父母、同龄人和零花钱对企业家兴趣的影响

Jurnal Bisnis Indonesia Pub Date : 2021-12-03 DOI: 10.33005/jbi.v12i2.2901

Raka Nita Tiar Puspita Sari, Sonja Andarini

{"title":"PENGARUH STATUS SOSIAL EKONOMI ORANG TUA, TEMAN SEBAYA, DAN UANG SAKU TERHADAP MINAT BERWIRAUSAHA DENGAN LITERASI FINANSIAL SEBAGAI VARIABEL INTERVENING (Studi Pada Mahasiswa Program Studi Administrasi Bisnis UPN “Veteran” Jawa Timur)","authors":"Raka Nita Tiar Puspita Sari, Sonja Andarini","doi":"10.33005/jbi.v12i2.2901","DOIUrl":"https://doi.org/10.33005/jbi.v12i2.2901","url":null,"abstract":"Penelitian ini menggunakan mahasiswa program studi Administrasi Bisnissebagai objek penelitian. Tujuan penelitian ini adalah untuk mengetahui danmenganalisis pengaruh status sosial ekonomi orang tua, teman sebaya, dan uangsaku terhadap minat berwirausaha dengan literasi finansial sebagai variabelintervning.Metode penelitian ini menggunakan pendekatan kuantitatif. Populasipenelitian adalah mahasiswa program studi Administrasi Bisnis UPN “Veteran”Jawa Timur tahun angkatan 2016-2019. Penentuan sampel menggunakan unknownpopulation dan teknik penarikan sampel proportionate stratified random sampling.Jumlah sampel sebanyak 100 orang. Teknik analisis data menggunakan metodeanalisis jalur.Hasil penelitian ini menunjukkan bahwa secara langsung variabel StatusSosial Ekonomi Orang Tua (X1), Teman Sebaya (X2), Uang Saku (X3) dan LiterasiFinansial (Z) berpengaruh terhadap Minat Berwirausaha (Y). Secara tidak langsungvariabel Status Sosial Ekonomi Orang Tua (X1), Teman Sebaya (X2), Uang Saku(X3) dan Literasi Finansial (Z) berpengaruh terhadap Minat Berwirausaha (Y).","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"294 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130279588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PERANAN SEGMENTASI PASAR DALAM MENENTUKAN STRATEGI BISNIS UNTUK MENINGKATKAN VOLUME PENJUALAN BERGAS COFFEE SURABAYA 分割市场在决定商业战略以增加咖啡泗水的销量方面的作用

Jurnal Bisnis Indonesia Pub Date : 2021-12-03 DOI: 10.33005/jbi.v12i2.2900

Laily Nurfadillah, Ety Dwi Susanti

{"title":"PERANAN SEGMENTASI PASAR DALAM MENENTUKAN STRATEGI BISNIS UNTUK MENINGKATKAN VOLUME PENJUALAN BERGAS COFFEE SURABAYA","authors":"Laily Nurfadillah, Ety Dwi Susanti","doi":"10.33005/jbi.v12i2.2900","DOIUrl":"https://doi.org/10.33005/jbi.v12i2.2900","url":null,"abstract":"3HQHOLWLDQ LQL EHUMXGXO SHUDQDQ VHJPHQWDVL SDVDU GDODP PHQHQWXNDQ VWUDWHJL ELVQLV XQWXN PHQLQJNDWNDQ YROXPH SHQMXDODQ EHUJDV FRIIHH DQJ EHUWXMXDQ XQWXN PHQJHWDKXL 8QWXN PHQJHWDKXL VWUDWHJL SHPDVDUDQ VHJPHQWDVL SDVDU DQJ GLWHUDSNDQ SDGD EHUJDV FRIIHH 8QWXN PHQJDQDOLVLV DWDX PHQJHWDKXL SHUDQDQ VHJPHQWDVL SDVDU GDODP PHQHQWXNDQ VWUDWHJL ELVQLV XQWXN PHQLQJNDWNDQ YROXPH SHQMXDODQ EHUJDV FRIIHH 3HQHOLWLDQ LQL PHQJJXQDNDQ PHWRGH SHQHOLWLDQ NXDOLWDWLI GHQJDQ WLSH SHQHOLWLDQ GHVNULSWLI GLPDQD VXPEHU SHQHOLWLDQ LQL GLSHUROHK PHQJJXQDNDQ WHNQLN SHQJDPELODQ GDWD ZDZDQFDUD REVHUYDVL GDQ SHPDQIDDWDQ GRNXPHQ DQJ EHUNDLWDQ GHQJDQ SHUDQ VHJPHQWDVL SDVDU XQWXN PHQHQWXNNDQ VWUDWHJL ELVQLV XQWXN PHQLQJNDWNDQ YROXPH SHQMXDODQ EHUJDV FRIIHH /RNDVL SHQHOLWLDQ SDGD SHQHOLWLDQ LQL DGDODK 3EHUJDV FRIIHH ́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eriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125576910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA PT. GROEN INDONESIA 增加印尼PT. GROEN的营销策略

Jurnal Bisnis Indonesia Pub Date : 2021-12-03 DOI: 10.33005/jbi.v12i2.2903

Trisyani Ayu Pangastuti, N. Nurhadi

{"title":"STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA PT. GROEN INDONESIA","authors":"Trisyani Ayu Pangastuti, N. Nurhadi","doi":"10.33005/jbi.v12i2.2903","DOIUrl":"https://doi.org/10.33005/jbi.v12i2.2903","url":null,"abstract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eriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127333166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

STRATEGI BAURAN PEMASARAN MIE JADES

Jurnal Bisnis Indonesia Pub Date : 2021-12-03 DOI: 10.33005/jbi.v12i2.2897

Arinda Permata Sari, Lisa Sulistyawati

引用次数: 1

PENGARUH PROMOTION MIX DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN SUBSCRIPTION APLIKASI LAYANAN STREAMING PREMIUM MUSIK SPOTIFY 推广混音和品牌形象对客户满意度扩展流服务应用程序SPOTIFY音乐的影响

Jurnal Bisnis Indonesia Pub Date : 2021-12-03 DOI: 10.33005/jbi.v12i2.2898

Rakha Mahendra Adani, R. Hidayat

引用次数: 1

PENGARUH KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN UD AGRO ALAM RAYA Dsn. Gambyok, Ds. Sidoharjo, Kec. Tanjunganom, Kab. Nganjuk 领导、动机和工作纪律对美国农业界Dsn员工绩效的影响。Gambyok, Ds。Sidoharjo,早起。Tanjunganom, Kab。Nganjuk

Jurnal Bisnis Indonesia Pub Date : 2021-06-04 DOI: 10.33005/jbi.v12i1.2602

Mardiana Rikka, Kusuma Yanda Bara

{"title":"PENGARUH KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN UD AGRO ALAM RAYA Dsn. Gambyok, Ds. Sidoharjo, Kec. Tanjunganom, Kab. Nganjuk","authors":"Mardiana Rikka, Kusuma Yanda Bara","doi":"10.33005/jbi.v12i1.2602","DOIUrl":"https://doi.org/10.33005/jbi.v12i1.2602","url":null,"abstract":"To achieve organizational goals, one of the things that managers need to do is to improve leadership and provide the driving force that results in, channeling, and maintaining employee behavior to be willing to work in accordance with what the organization wants. The driving force is the motivation and discipline of work for employees. The problem raised in this study is the lack of clarity in making decisions and the lack of motivation and work discipline given by the company to employees. This study aims to determine the effect of leadership, motivation and work discipline on the Employee performance of UD. This research uses descriptive research and quantitative approach. The population in the study was 50 employees of UD. Agro Alam Raya in Nganjuk. The sampling technique used is saturated sampling technique so that the sampling technique by taking all members of the population as respondents. Data is collected by questionnaire which has been tested for validity and reliability. The data analysis technique used is multiple linear regression. Based on data analysis, it can be concluded that there is a simultaneous and partial influence between the variables of Leadership, Motivation and Work Discipline on Employee Performance UD. Agro Nganjuk","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122862012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA 45 COFFEE SHOP GRAHA KOPI NUSANTARA SIDOARJO 工作纪律和动机对45家咖啡店NUSANTARA SIDOARJO咖啡员工绩效的影响

Jurnal Bisnis Indonesia Pub Date : 2021-06-04 DOI: 10.33005/jbi.v12i1.2606

Pratama Viky Aditya, Respati Indah

引用次数: 0

ANALISIS FAKTOR – FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGGUNAKAN JASA LAYANAN EKSPEDISI POS INDONESIA 因素分析——消费者在使用印尼邮政探险服务时考虑的因素

Jurnal Bisnis Indonesia Pub Date : 2021-06-04 DOI: 10.33005/jbi.v12i1.2599

Fikri Muhammad Ali, Susanti Ety Dwi

{"title":"ANALISIS FAKTOR – FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGGUNAKAN JASA LAYANAN EKSPEDISI POS INDONESIA","authors":"Fikri Muhammad Ali, Susanti Ety Dwi","doi":"10.33005/jbi.v12i1.2599","DOIUrl":"https://doi.org/10.33005/jbi.v12i1.2599","url":null,"abstract":"Pos Indonesia is a company engaged in goods delivery services that already have about 24,000 service points that reach almost all sub-districts and villages/ villages, to remote locations in Indonesia. This study explains what factors consumers consider in using Pos Indonesia expedition services, which aims to know what factors influence consumers in using Pos Indonesia expedition services. Research method using quantitative research type, Factors - factors studied is marketing mix (7P). In this study, the population is Kebon Rojo Surabaya post office, while the sample is as many as 100 respondents who have used Pos Indonesia expedition services. The sample is obtained from unknown population formula with accidental sampling method that uses criteria to be considered as a sample (Purposive Sampling). The results of the calculation of factor analysis by including 18 variables obtained that KMO measure of sampling adequency (MSA) of 0.858 and barlett's test of 672,998 with a significance rate of 0.000. Based on the analysis of factors using rotation (varimax) it can be obtained manifest variables with a total of 4 new factors, namely consumer satisfaction factors, service factors, consumer perception factors, and Branding factors. Of the 4 new factors obtained, the four factors qualify as factors because they have an eign value of more than 1, and the most considered variable is a comfortable waiting room variable.","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115122434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1