Journal of Management Research and Analysis最新文献

{"title":"The power of creativity in print advertising: A study of its relevance in today's market","authors":"Krishna Yatin Thakkar, Nimit J Ganatra","doi":"10.18231/j.jmra.2023.029","DOIUrl":"https://doi.org/10.18231/j.jmra.2023.029","url":null,"abstract":"In today's highly competitive market, businesses are constantly seeking innovative ways to capture the attention of consumers. Print advertising has been a staple in marketing for decades, but with the rise of digital media, its relevance has been called into question. This research aims to explore the use of creative print advertisements in today's market, analyzing their effectiveness in capturing and retaining the attention of consumers. Through a review of literature, case studies, and consumer surveys, this study will provide insights into the key elements of effective print advertisements and their impact on brand perception and consumer behavior. The results of this research will be of interest to marketers, advertisers, and businesses seeking to leverage the power of creativity in their print advertising campaigns.","PeriodicalId":394459,"journal":{"name":"Journal of Management Research and Analysis","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Passenger perspectives on airline service quality in post-flight services: A conceptual analysis","authors":"U Faisal, Vidhu P Sekhar","doi":"10.18231/j.jmra.2023.026","DOIUrl":"https://doi.org/10.18231/j.jmra.2023.026","url":null,"abstract":"This research paper examines the variables that impact airline service quality for post-flight services provided to passengers at their destination. The study identifies factors like delayed baggage, poor baggage handling, inadequate customer service, lack of information, and confusing airport layouts as critical variables that significantly affect customer satisfaction. The paper emphasizes that airlines and airports must address these service-related issues to provide passengers with a positive travel experience, particularly during disruptions. To improve post-flight service quality, airlines should focus on reducing delayed bags and enhancing baggage handling procedures. Clear communication with customers, prompt updates on baggage status, offering compensation for poor handling, efficient problem resolution, staff training, clear signage, straightforward layout, easy access to baggage information, and implementing baggage tracking systems can significantly improve post-flight service quality. Airlines can provide a better customer experience by addressing these variables, leading to increased loyalty and positive word of mouth.","PeriodicalId":394459,"journal":{"name":"Journal of Management Research and Analysis","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A research study on customer satisfaction and loyalty in hospitality industry, Rajkot","authors":"Shruti Mandlik","doi":"10.18231/j.jmra.2023.030","DOIUrl":"https://doi.org/10.18231/j.jmra.2023.030","url":null,"abstract":"This research paper explores the relationship between the customer satisfaction and loyalty in hospitality industry. It provides valuable insights into the factors that drive guest loyalty and offers practical implications for businesses aiming to enhance customer retention and overall profitability in this sector. In the realm of the hospitality industry, it becomes crucial to ascertain whether customers are content with the services and exhibit loyalty towards the establishment. Consequently, this research places its primary emphasis on gauging customer satisfaction and loyalty within the hospitality sector. The hospitality sector encompasses various businesses such as hotels, restaurants, and other service providers. This research study employs a descriptive research approach, utilizing a Convenience (non-random) sampling technique with a sample size of 100 customers from the hospitality industry Rajkot. Data collection involves the use of questionnaires, and subsequent analysis involves the application of Chi-square tests. The research is grounded in a conceptual model that demonstrates the interconnectedness of customer satisfaction, customer trust and customer loyalty. In summary, the data highlights the significance of various factors impacting customers' hotel choices. It emphasizes occasional visits driven by positive experiences and loyalty programs. To succeed, hotels must prioritize meeting customer preferences and providing enticing amenities.","PeriodicalId":394459,"journal":{"name":"Journal of Management Research and Analysis","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Recent developments and initiatives taken by government to ayurveda under ministry of ayush","authors":"Hiren Kotadia, J. M. Badiyani","doi":"10.18231/j.jmra.2023.025","DOIUrl":"https://doi.org/10.18231/j.jmra.2023.025","url":null,"abstract":"Ayurveda, which means \"True knowledge of life\" in Sanskrit, is a self-sustainable system of medicine. The Government of India, through its Ministry of AYUSH, is responsible for developing policies and implementing programs for the growth, development, and propagation of Ayurveda. This review aimed to highlight government policies and initiatives for the development of Ayurveda. Various books, policy documents, annual reports, and ancient Ayurvedic literature were critically reviewed, and data was recorded from the Ministry of AYUSH, National Medicinal Plant Board, and Central Council for Research on Ayurvedic Sciences (CCRAS), and AYUSH research portal websites. The vision of the ministry is to position AYUSH systems as the preferred systems for attaining a healthy nation. The ministry has identified its mission in terms of seven broad thematic functional areas of AYUSH activities, including education and communication, human resource development, drug administration, medicinal plants, research and development, international collaborations, and AYUSH services. Various programs have been implemented to increase the visibility, acceptability, and usage of Ayurveda, integrating it into the health system. Strategies are being taken up to promote Ayurveda globally through AYUSH clusters, focusing on safety, efficacy, quality aspects, and rational use of Ayurveda. In conclusion, the government is taking firm steps towards promoting and developing Ayurveda, with a focus on research and development for the validation of Ayurveda.","PeriodicalId":394459,"journal":{"name":"Journal of Management Research and Analysis","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Stock evaluation using capital assets pricing model with reference to select food processing organisations in India","authors":"R. Satheeshkumar, Sushma Rawath, None Harshitha V, S. Sridevi","doi":"10.18231/j.jmra.2023.031","DOIUrl":"https://doi.org/10.18231/j.jmra.2023.031","url":null,"abstract":"The capital asset pricing model is used to calculate the expected return of stock of the firm. Researcher has evaluated the stock of the ten food processing companies based on its share prices either from National Stock Exchange or Bombay Stock Exchange for the period from 2017-2018 to 2021-22. The researcher has evaluated the cost of equity and its application in different stock market conditions with the application of CAPM. CAPM can be applied in risk controlling and to project the synergy effects mergers and acquisition process.","PeriodicalId":394459,"journal":{"name":"Journal of Management Research and Analysis","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Redefining health systems with artificial intelligence: The game-changer in healthcare delivery","authors":"Carlos Fernando Mourão, Mona Patel, Eileen Doherty","doi":"10.18231/j.jmra.2023.033","DOIUrl":"https://doi.org/10.18231/j.jmra.2023.033","url":null,"abstract":"Redefining health systems with artificial intelligence: The game-changer in healthcare delivery - JMRA- Print ISSN No: - 2394-2762 Online ISSN No:- 2394-2770 Article DOI No:- 10.18231/j.jmra.2023.033, Journal of Management Research and Analysis-J Manag Res Anal","PeriodicalId":394459,"journal":{"name":"Journal of Management Research and Analysis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The dual impact of procrastination: Unveiling its effects on various sectors with special reference to educational institutions","authors":"Thankachan Jose Kaitharath","doi":"10.18231/j.jmra.2023.023","DOIUrl":"https://doi.org/10.18231/j.jmra.2023.023","url":null,"abstract":"The dual impact of procrastination: Unveiling its effects on various sectors with special reference to educational institutions - JMRA- Print ISSN No: - 2394-2762 Online ISSN No:- 2394-2770 Article DOI No:- 10.18231/j.jmra.2023.023, Journal of Management Research and Analysis-J Manag Res Anal","PeriodicalId":394459,"journal":{"name":"Journal of Management Research and Analysis","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"What slows the women manager's advancement to leadership roles in corporate India – A review of organisational barriers","authors":"Vidya Nair","doi":"10.18231/j.jmra.2023.027","DOIUrl":"https://doi.org/10.18231/j.jmra.2023.027","url":null,"abstract":"Successful organisations have identified the need for a gender-diverse and inclusive work culture which will enable them to deliver the desired results effectively. There are fewer women seen at the leadership level in organisations across almost all industry sectors. Gender-diverse boards and top management are the need of the hour. There are a complex set of factors identified to be impacting the progress of women managers to leadership positions. This paper proposes to examine the various organisational barriers which impact women workers at their workplace and is slowing their career advancement based on previous studies and literature available on the subject. This study finds that gender stereotypes and gender inequality are crucial aspects impacting women in the workplace. This manifests in several aspects of the organisation such as in its structure, culture, and policies, as male dominant hierarchy, training and mentoring challenges, and networking aspects. The methodology adopted was to review articles from journals, newspapers, and company reports and map them to these factors.","PeriodicalId":394459,"journal":{"name":"Journal of Management Research and Analysis","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Global financial governance: Need for a new approach","authors":"Brij Behari","doi":"10.18231/j.jmra.2023.024","DOIUrl":"https://doi.org/10.18231/j.jmra.2023.024","url":null,"abstract":"The post-pandemic economy is like the Mona Lisa. Each time you look, you see something different. Following chaos in the banking industry, many analysts are now convinced the world economy is heading for a “hard-landing” recession. Few seem to expect a “no-landing” scenario, in which the economy remains untroubled by rising interest rates—a fashionable opinion just weeks ago and one which itself supplanted a common view in late 2022 that a mild recession was certain. When the banking panic struck, no one had the slightest idea what the Federal Reserve would then do with interest rates in March—some investors expected a rate rise, some no change, some a cut—and the next few meetings looked equally unpredictable. Perhaps the world is simply more volatile. In the past year, Europe has seen its biggest land war in seven decades, supply-chain snarl-ups, an energy crisis, and a period of banking turmoil. Each recession teaches us something; global financial development evolves as we manage the various recessions. In this paper, we have found out that the recession of 2007-09 and the 2023 banks run had many things in common; e.g., unemployment rose, there were mass lay-offs and similar trends were there in respect of their effect on productivity. The earlier recession spread globally, but the recent banks run was limited to the US and Credit Suisse banks. The previous recession was caused because of risky mortgages but the current banks run was caused due to liquidity problem faced by the banks which held, the so-called, highly safe but illiquid treasury bonds, which were long-term bonds issued when the inflation was lower and the interest rates were lower but when the Central Bank raised the rates, there were no purchasers to buy those bonds, as at that time government bonds were available at a very discounted rate due to high inflation. This caused liquidity problems in the banks and they were not in a position to pay the money to the depositors who en-masse applied for withdrawal, following a sentiment of distrust in them. Yet there are also deeper, structural changes at play. The first relates to covid-19 disruptions. The world lurched from crashing to soaring growth as lockdowns came and went. This has played havoc with the “seasonal adjustments” common to most economic numbers. In February the Bureau of Labour Statistics changed the factors that it applies to inflation, which makes interpreting monthly rates much more difficult. Annualized core inflation in the final quarter of 2022 “increased” from 3.1% to 4.3%. It is also harder than normal to understand euro-zone inflation. Do not be surprised if the global economy remains sfumato for a while yet.","PeriodicalId":394459,"journal":{"name":"Journal of Management Research and Analysis","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analyzing customer satisfaction and loyalty in packaging industry in Rajkot district","authors":"Nehaliba Zala","doi":"10.18231/j.jmra.2023.028","DOIUrl":"https://doi.org/10.18231/j.jmra.2023.028","url":null,"abstract":"The printing and laminating manufacturing industry in growing rapidly in India. The domestic demand for printed and laminated products is increasing which increase the manufacturing of printing and laminating machines. So it becomes very mandatory to know is the customers satisfied with the product and showing loyalty towards the company. Therefore this research mainly focus on satisfaction and loyalty of customers in packaging industry. Packaging industry include the printing and lamination machinary manufacturing industries. For this research descriptive research methodology is used. Sampling technique used is Convenience (non-random sampling) sampling with sample size of 100 out of all the customers of packaging industry. Data is collected from customers through questionnaire and analysis is done. For statistical analysis Chi square test and Kruskal Wallis test is used. There is applicability of Conceptual Research model which shows that customer service quality and product quality influence the customer satisfaction and customer satisfaction influence the customer loyalty. This research conclude that 16% customers are elatedly satisfied and 54% customers are highly loyal. Customers are satisfied with the service quality and product quality provided by the packaging industry.","PeriodicalId":394459,"journal":{"name":"Journal of Management Research and Analysis","volume":"356 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135438347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}