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International Review on Public and Non Profit Marketing最新文献

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Expectations as the basis for predictive segmentation of university service quality 期望作为大学服务质量预测分割的基础
International Review on Public and Non Profit Marketing Pub Date : 2007-12-01 DOI: 10.1007/BF03180754
María Fuentes, Irene Gil, Gloria Berenguer, Beatriz Moliner
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引用次数: 5
Marketing as a management tool for environmental Non-Governmental Organizations in Venezuela 作为委内瑞拉环境非政府组织管理工具的市场营销
International Review on Public and Non Profit Marketing Pub Date : 2007-12-01 DOI: 10.1007/BF03180765
Cecilia Gómez-Miliani
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引用次数: 0
Historic evolution of cause-related marketing programmes. Does a “perfect” CRM programme exist? 公益营销计划的历史演变。是否存在“完美”的客户关系管理方案?
International Review on Public and Non Profit Marketing Pub Date : 2007-12-01 DOI: 10.1007/BF03180762
Carolina Sorribas
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引用次数: 9
Estimation of the role of diversification on farm effectiveness by means of modelling. An application to Bulgarian district of Stara Zagora 用建模方法估计多样化对农场效益的作用。对保加利亚斯塔扎戈拉地区的申请
International Review on Public and Non Profit Marketing Pub Date : 2007-12-01 DOI: 10.1007/BF03180760
D. Ivanova, P. Dimitrova, J. Vázquez, I. Georgiev
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引用次数: 0
A review on the situation of immigration in spain in the european context 欧洲背景下西班牙移民状况述评
International Review on Public and Non Profit Marketing Pub Date : 2007-12-01 DOI: 10.1007/BF03180761
María Jesús González González, María Luisa de Lázaro
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引用次数: 2
Futurist rhetoric in us historic preservation: A review of current practice 美国历史保护中的未来主义修辞:当前实践回顾
International Review on Public and Non Profit Marketing Pub Date : 2007-12-01 DOI: 10.1007/BF03180757
D. Spennemann
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引用次数: 10
Relationship marketing and services marketing: Two convergent perspectives for value creation in the cultural sector. Empirical evidence on performing arts consumers in Spain 关系营销与服务营销:文化领域价值创造的两个趋同视角。西班牙表演艺术消费者的实证研究
International Review on Public and Non Profit Marketing Pub Date : 2007-12-01 DOI: 10.1007/BF03180758
M. J. Quero
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引用次数: 22
Managerial user orientation and the effectiveness of public health services 管理用户导向和公共卫生服务的有效性
International Review on Public and Non Profit Marketing Pub Date : 2007-12-01 DOI: 10.1007/BF03180753
C. Berné, Esperanza García-Uceda, Jorge Riveros
{"title":"Managerial user orientation and the effectiveness of public health services","authors":"C. Berné, Esperanza García-Uceda, Jorge Riveros","doi":"10.1007/BF03180753","DOIUrl":"https://doi.org/10.1007/BF03180753","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2007-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133644537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The customer concept in university services: A classification 大学服务中的顾客观念:一个分类
International Review on Public and Non Profit Marketing Pub Date : 2007-12-01 DOI: 10.1007/BF03180755
Mercedes Marzo, M. Pedraja, Pilar Rivera
{"title":"The customer concept in university services: A classification","authors":"Mercedes Marzo, M. Pedraja, Pilar Rivera","doi":"10.1007/BF03180755","DOIUrl":"https://doi.org/10.1007/BF03180755","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2007-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125796715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 19
Business sustainability from an economic-financial and marketing vantage point 从经济、金融和营销的角度来看，企业的可持续性
International Review on Public and Non Profit Marketing Pub Date : 2007-12-01 DOI: 10.1007/BF03180763
C. García-Ramos
{"title":"Business sustainability from an economic-financial and marketing vantage point","authors":"C. García-Ramos","doi":"10.1007/BF03180763","DOIUrl":"https://doi.org/10.1007/BF03180763","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2007-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127158387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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