{"title":"Historic evolution of cause-related marketing programmes. Does a “perfect” CRM programme exist?","authors":"Carolina Sorribas","doi":"10.1007/BF03180762","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2007-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"9","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Review on Public and Non Profit Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/BF03180762","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}