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International Review on Public and Non Profit Marketing最新文献

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Insights from a review of the literature on cause marketing 从公益营销的文献综述的见解
International Review on Public and Non Profit Marketing Pub Date : 2006-06-01 DOI: 10.1007/BF02893281
Walter Wymer, A. Sargeant
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引用次数: 29
Why do managers give? Applying pro-social behaviour theory to understand firm giving 管理者为什么要给予?运用亲社会行为理论理解企业捐赠
International Review on Public and Non Profit Marketing Pub Date : 2006-06-01 DOI: 10.1007/BF02893282
C. Valor
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引用次数: 17
Consumer values and fair-trade beliefs, attitudes and buying behaviour 消费者价值观和公平贸易的信念、态度和购买行为
International Review on Public and Non Profit Marketing Pub Date : 2005-12-01 DOI: 10.1007/BF02893257
P. Pelsmacker, W. Janssens, Caroline Mielants
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引用次数: 52
A Model for valuation of government export promotion policies: An empirical analysis in the spanish context from a market oriented perspective 政府促进出口政策的价值评估模型:基于市场导向视角的西班牙实证分析
International Review on Public and Non Profit Marketing Pub Date : 2005-12-01 DOI: 10.1007/BF02893256
H. Calderón, T. Fayos, A. Cervera
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引用次数: 14
The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis 民族中心主义对艺术品感知声誉和情感喜好的影响:比较分析
International Review on Public and Non Profit Marketing Pub Date : 2005-12-01 DOI: 10.1007/BF02893254
Rita Kottasz, R. Bennett
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引用次数: 5
Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations 事业相关营销(CRM):品牌金融服务组织在塞浦路斯通过调整企业社会责任与商业动机
International Review on Public and Non Profit Marketing Pub Date : 2005-12-01 DOI: 10.1007/BF02893258
I. Papasolomou, M. Demetriou
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引用次数: 10
Webquests: An educational support tool in public and non profit marketing webquest:公共和非营利性市场营销的教育支持工具
International Review on Public and Non Profit Marketing Pub Date : 2005-12-01 DOI: 10.1007/BF02893260
Enrique López, Cristina Mendaña, B. González
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引用次数: 3
Locating prospective patrons for nonprofit performing arts organizations: A new use of a statistical model 定位非营利性表演艺术组织的潜在赞助人:统计模型的新应用
International Review on Public and Non Profit Marketing Pub Date : 2005-12-01 DOI: 10.1007/BF02893255
Carol Yamamoto, James Dauer, J. Andreasen, Maury Collins
{"title":"Locating prospective patrons for nonprofit performing arts organizations: A new use of a statistical model","authors":"Carol Yamamoto, James Dauer, J. Andreasen, Maury Collins","doi":"10.1007/BF02893255","DOIUrl":"https://doi.org/10.1007/BF02893255","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2005-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129950001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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