Galactica Media: Journal of Media Studies最新文献

Galactica Media: Journal of Media Studies Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.514

Valeriy V. Savchuk

引用次数: 0

The Prospects for the Development of Territorial Branding in the Context of the Experience Economy 体验经济背景下的地域品牌发展前景

Galactica Media: Journal of Media Studies Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.441

A. A. Agrba

{"title":"The Prospects for the Development of Territorial Branding in the Context of the Experience Economy","authors":"A. A. Agrba","doi":"10.46539/gmd.v6i2.441","DOIUrl":"https://doi.org/10.46539/gmd.v6i2.441","url":null,"abstract":"The article explores the phenomenon of branding territories in the context of experience economy in its active development in recent years. The relevance of the study stems from a number of reasons. Firstly, there is a need for scientific and practical models of the best development practices of the regions of the Russian Federation. Secondly, the competent branding policies are required in order to revive and develop small towns, as well as to prevent the outflow of employable population to cities. And finally, there is an importance in understanding the impact of experience economy tools on the branding of territories. The subject of the study is territorial branding as one of the forms of the experience economy realization. The purpose of the study is to reveal the process of development of territorial branding in light of the experience economy. The works of local and foreign scientists, as well as materials from specialized websites, online publications on marketing strategies and tools of the new economy are taken into account. Based on a review of the scientific literature, which presents approaches to understanding the specific features of territorial branding and the importance of impressions for customer loyalty, the practical recommendations are offered for the Russian Federation. Promising strategies for forming brands of territories through the use of experience economy tools have been identified. The practical implications and scientific value of the article is in the formulated proposals for improving territorial branding. \u0000 ","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141119003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Beyond Usability: A Critical Analysis of Interface Research 超越可用性：界面研究的批判性分析

Galactica Media: Journal of Media Studies Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.493

R. T. Aliev

引用次数: 0

Tiktok Usage, Social Comparison, and Self-Esteem Among the Youth: Moderating Role of Gender 青少年的嘀嗒使用、社会比较和自尊：性别的调节作用

Galactica Media: Journal of Media Studies Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.467

Q. Nasidi, Abdulkarim Bello Norde, Jamila Mohammed Dahiru, Isyaku Hassan

{"title":"Tiktok Usage, Social Comparison, and Self-Esteem Among the Youth: Moderating Role of Gender","authors":"Q. Nasidi, Abdulkarim Bello Norde, Jamila Mohammed Dahiru, Isyaku Hassan","doi":"10.46539/gmd.v6i2.467","DOIUrl":"https://doi.org/10.46539/gmd.v6i2.467","url":null,"abstract":"TikTok has swiftly risen to prominence as one of the world’s top social media and entertainment sites. Every day, millions of users log on to the site. The platform’s users generate millions of moments and post several videos every minute. Nevertheless, research shows that TikTok usage is more prevalent among those with high self-esteem and less among those with poor self-esteem. This study examines the relationship between TikTok usage, social comparison, and self-esteem using gender as a moderator. The research used a cross-sectional survey design in which structured questionnaires were used to collect data from a sample of 314 TikTok users among university students in Nigeria. Structural Equation Modeling-Analysis of Moment Structures (SEM- AMOS) was employed to test the study hypotheses. The results showed that TikTok usage has a positive and statistically significant direct effect on self-esteem with a path coefficient (Beta) =.330, (p = 0.000) and critical ratios (z-values) = 3.402. Additionally, the study revealed that social comparison has statistically significant effects on self-esteem with a path coefficient (Beta) =.570, p = 0.000, and critical ratios (z-values) = 7.870. However, the result of moderating analysis shows that the effect is more pronounced in the female group than in the male group. The study provides empirical evidence on the moderating role of gender in the relationship between TikTok usage, social comparison, and self-esteem among Nigerian university students.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141123150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Analysis of the Kurmanjan Datka Movie in the Context of Historical and Ideological Film Criticism 从历史和意识形态电影批评角度分析《库尔曼扬-达特卡》电影

Galactica Media: Journal of Media Studies Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.434

Serhat Yetimova, Abdrasul İsakov

{"title":"An Analysis of the Kurmanjan Datka Movie in the Context of Historical and Ideological Film Criticism","authors":"Serhat Yetimova, Abdrasul İsakov","doi":"10.46539/gmd.v6i2.434","DOIUrl":"https://doi.org/10.46539/gmd.v6i2.434","url":null,"abstract":"Kurmanjan Datka Queen of the Mountains (2014) is a Kyrgyz historical drama film directed by Sadyk Sher-Niyaz tells the story of Kurmanjan Datka from Kyrgyz history. In this article, how the mentioned motion picture is discussed in Central Asian, Russian, Turkish and Western digital media is analyzed comparatively in the context of historical and ideological film criticism. It is tried to be understood how each country interprets the film in their own media, how they look at the history of Kyrgyzstan and its ideological discourse. In the research, critical discourse analysis method was used and conceptual and thematic classifications were made. At the end of the research, while more history and politics were discussed in the Central Asian media, the Russian and Turkish digital media did not show enough attention to the historical flow, while the Western digital media discussed the film in a multifaceted way in the context of economy-political, identity, gender and aesthetics. Another remarkable difference was that some of the Kyrgyz or Kazakh critics (especially statesmen, historians or artists) criticized the film on the economic-political axis. The in-depth and multidimensional criticisms of the film developed by the eastern critics were found in the Western media or Western journalists gave place to these views in their own digital media.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141121100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Real-Time Branding and Social Media: a New Model Based on Thematic Analysis 实时品牌与社交媒体：基于主题分析的新模式

Galactica Media: Journal of Media Studies Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.456

Ghasem Zarei, Mohammad Bahadorinezhad

{"title":"Real-Time Branding and Social Media: a New Model Based on Thematic Analysis","authors":"Ghasem Zarei, Mohammad Bahadorinezhad","doi":"10.46539/gmd.v6i2.456","DOIUrl":"https://doi.org/10.46539/gmd.v6i2.456","url":null,"abstract":"Branding stands as a major component of any business, regardless of its size or commercial drive. It encompasses all efforts leading to the perception of a product, service, or organization in the minds and eyes of the audience or customers. Essentially, branding aims to create and fulfill a promise about a brand. Real-time branding focuses on improving consumer communication by providing brand-relevant information that connects with consumers' lives. Social media serve as an effective tool for this type of branding. \u0000The purpose of this study is to develop a model for real-time branding within the context of social media. This research uses qualitative thematic analysis with MaxQDA software. Experts in branding, social networks, and university professors specializing in these fields make up the study's population. They were selected based on the method used to develop the research model. The analysis identifies eight categories and thirty-four criteria essential for real-time branding: (1) timely supply of customer needs, (2) brand image, (3) brand awareness, (4) brand identity based on authenticity, (5) timely response, (6) creating value for customers, (7) customer participation in branding, and (8) an appropriate branding strategy. These categories help to facilitate and to direct real-time branding in companies. \u0000Moreover, the study reveals that social media plays a critical role in real-time branding. Market feedback, information sharing, interaction, communication, choosing the right social network, content scheduling, sharing, and production are the dimensions and categories identified for social media in branding. These have also emerged as criteria influencing real-time branding in the proposed model. Aligning the message with the moments expected by the audience and enhancing responsiveness to customer needs are the most effective tasks a brand must undertake. These efforts are crucial for increasing customer satisfaction and promoting customer interaction with the brand, leading to more voluntary cooperation in real-time branding.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141121944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Raskolnikov as a Transformed Character: Aki Kaurismäki's Adaptation of “Crime and Punishment” (1983) 作为变形人物的拉斯柯尔尼科夫：阿基-考里斯马基改编的《罪与罚》（1983 年）

Galactica Media: Journal of Media Studies Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.455

Mehmet Arslantepe, Efe Önal

{"title":"Raskolnikov as a Transformed Character: Aki Kaurismäki's Adaptation of “Crime and Punishment” (1983)","authors":"Mehmet Arslantepe, Efe Önal","doi":"10.46539/gmd.v6i2.455","DOIUrl":"https://doi.org/10.46539/gmd.v6i2.455","url":null,"abstract":"How do motion pictures transpose the characters from a well-established literary work into a cinematic narrative, replete with their own narrative potential? Can the resulting film be regarded as an entirely new creation? To explore these questions, we have selected Aki Kaurismäki's 1983 cinematic adaptation of Fyodor Dostoevsky's Crime and Punishment. \u0000The primary objective of this study is to ascertain whether the characters from a literary work undergo a transformation into new personas, enriched by the narrative possibilities inherent to cinema. Kaurismäki's adaptation of Crime and Punishment transposed the narrative to a more contemporary era and streamlined the cast of characters, with the film director imparting his distinctive touch to their transformation. \u0000In Kaurismäki's rendition of Crime and Punishment, a metafictional dimension emerges, blurring the boundaries of narrative levels. The film's characters comport themselves as if intimately acquainted with the original novel's story and characters. While maintaining fidelity to the foundational narrative, a novel artistic creation takes shape, wherein the characters exhibit a profound awareness of their origins within the original literary work.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141121235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital Anthropology Manifesto 数字人类学宣言

Galactica Media: Journal of Media Studies Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.466

Artur A. Dydrov, Regina V. Penner

{"title":"Digital Anthropology Manifesto","authors":"Artur A. Dydrov, Regina V. Penner","doi":"10.46539/gmd.v6i2.466","DOIUrl":"https://doi.org/10.46539/gmd.v6i2.466","url":null,"abstract":"The manifesto format was not chosen by chance. As a rule, manifestations are not acceptable in the scientific community and are practiced to proclaim a new order of things. Historically, social groups have declared their intentions in manifestos of various kinds. This circumstance is also true for contemporary cases such as manifestos of cyborgs, hackers, “Evolution 2045”, etc. Digital anthropology as a subject of manifestation looks anomalous, since it is not related to the interests of a specific social group or force. The intentions of the authors of this manifesto are to proclaim an alternative to the scientific research mainstream. The subject area and thesaurus of digital anthropology historically began to take shape in the Western countries. Due to qualitative and quantitative empirical research, the network has become a kind of analogue of a “field” for the study of behavioral practices, the specifics of thinking, and mythology that makes its way into virtual communication and Internet content. In an attempt to maintain ideological continuity with ethnographic and field research, digital anthropology ignored the conceptual and generalizing statement about a person. The latter was formed in the discourse of philosophical anthropology, not only a historical philosophical movement, but also a current field of knowledge that produces reflexive generalized knowledge about human beings. In the manifesto, the subject of digital anthropology is significantly clarified, and its definition is also given as a result of the reassembly of the subject.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141123265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Asymmetry of Screen and Book Culture 屏幕文化与书籍文化的不对称

Galactica Media: Journal of Media Studies Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.513

Emilia A. Tajsin

引用次数: 0

Not Only Social Networks: Channels of Dissemination of Fake News in the Views of the Population 不仅是社交网络：民众眼中的假新闻传播渠道

Galactica Media: Journal of Media Studies Pub Date : 2024-05-20 DOI: 10.46539/gmd.v6i2.460

S. Ushkin

{"title":"Not Only Social Networks: Channels of Dissemination of Fake News in the Views of the Population","authors":"S. Ushkin","doi":"10.46539/gmd.v6i2.460","DOIUrl":"https://doi.org/10.46539/gmd.v6i2.460","url":null,"abstract":"This article presents an analysis of the problem of the spread of fake news in modern society. The dissemination of fictitious, unreliable information harms public trust, leading to uncontrollable consequences. The purpose of this work is to study the channels of media consumption and to identify the most problematic of them in the context of the spread of fake news. It is based on the results of a mass representative sociological survey of the population of the Republic of Mordovia—a typical representative of the Middle Volga region. During the research, it was found that fake news has penetrated quite firmly into the structures of everyday interaction between people: three out of ten respondents encountered fake news at least several times a month, and two out of ten shared it with others. The key channel for their distribution is social networks, internet publications, television, and Telegram channels. At the same time, these are some of the most popular sources of information. The results obtained can be useful for constructing mathematical models of the spread of fake news, developing measures to counter this kind of content, and developing mechanisms for regulating deliberately false and unreliable data.","PeriodicalId":393706,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141121279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0