Academia Revista Latinoamericana de Administración最新文献_第9页

CSR practices, identification and corporate reputation 企业社会责任实践，识别和企业声誉

Academia Revista Latinoamericana de Administración Pub Date : 2020-06-11 DOI: 10.1108/arla-11-2018-0265

Juan Manuel Bruno, Francisco J Sarabia-Sánchez, E. Bianchi

{"title":"CSR practices, identification and corporate reputation","authors":"Juan Manuel Bruno, Francisco J Sarabia-Sánchez, E. Bianchi","doi":"10.1108/arla-11-2018-0265","DOIUrl":"https://doi.org/10.1108/arla-11-2018-0265","url":null,"abstract":"PurposeThis study verifies the influence of the dimensions of corporate social responsibility (CSR) practices and consumer involvement on the identification of the individual with the company and the corporate reputation, moderated by the product category.Design/methodology/approachA covariance-based structural equation modelling is used to test the model, using a sample of 568 Argentine consumers. A multigroup analysis is employed to assess the moderating effect of the product category.FindingsCSR practices have heterogeneous influence based on their dimension, and this influence is moderated by the product category. Accordingly, environmental practices promote consumer identification with the company, whereas those economically oriented have a direct influence on reputation. In contrast, social practices contribute to reputation if they are connected to the business model.Research limitations/implicationsThe study is focussed on Argentina, analysing two product categories (laptops and financial services for final consumers) and using a large, but not strictly random, sample. In order to mainstream the results, it would be relevant to replicate the proposed model in other countries and with other product categories.Originality/valueIt provides information about the perception of consumers regarding the CSR practices from a multi-dimensional perspective, since they have an uneven effect on identification of consumer with the company and corporate reputation due to the moderating effect of the product category. The findings of this study may be relevant for managers of technology and banking service companies.","PeriodicalId":387315,"journal":{"name":"Academia Revista Latinoamericana de Administración","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130161089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Evolution of financial inclusion in Latin America 拉丁美洲普惠金融的演变

Academia Revista Latinoamericana de Administración Pub Date : 2020-06-03 DOI: 10.1108/arla-12-2018-0287

L. Martinez, Valeria Scherger, M. Guercio, S. Orazi

{"title":"Evolution of financial inclusion in Latin America","authors":"L. Martinez, Valeria Scherger, M. Guercio, S. Orazi","doi":"10.1108/arla-12-2018-0287","DOIUrl":"https://doi.org/10.1108/arla-12-2018-0287","url":null,"abstract":"PurposeThis paper analyses the evolution of the financial inclusion and its main determinants in seven Latin American countries.Design/methodology/approachThe database used is the Global Findex from the World Bank for the latest data released that includes the years 2011 and 2014. The variables used are formal financial accounts, formal savings and formal credit as proxies of financial inclusion for the years of study. Moreover, the use of debit and credit cards is considered. The methodologies applied are the mean difference tests, in order to contrast the hypotheses of the inclusion evolution and binary probit regressions models.FindingsThe results of the analysis show that there is a positive evolution in the use of financial instruments in the countries of the sample, especially in the use of formal accounts. On the other hand, considering the characteristics of the individuals, age, level of education and income positively affect their financial inclusion.Originality/valueThere are no similar works for the region of study that allow us to evaluate the evolution of financial inclusion considering the variables selected in the literature. It is possible to clearly fulfil the proposed objective, highlighting the importance of implementing financial inclusion policies in view of the low percentage of use of the instruments in the analyzed countries.","PeriodicalId":387315,"journal":{"name":"Academia Revista Latinoamericana de Administración","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129146214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Internationalization of industrial small-medium enterprises in an emerging country 新兴国家工业中小企业国际化研究

Academia Revista Latinoamericana de Administración Pub Date : 2019-11-07 DOI: 10.1108/arla-10-2018-0223

Luis Enrique Ibarra-Morales, Mónica Blanco-Jiménez, Beatriz Alejandra Hurtado-Bringas

{"title":"Internationalization of industrial small-medium enterprises in an emerging country","authors":"Luis Enrique Ibarra-Morales, Mónica Blanco-Jiménez, Beatriz Alejandra Hurtado-Bringas","doi":"10.1108/arla-10-2018-0223","DOIUrl":"https://doi.org/10.1108/arla-10-2018-0223","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to boost the internationalization of companies by implementing key factors that will help them to increase their exports in a context of an emerging country such as Mexico, where very few small- and medium-sized enterprises (SMEs) achieve internationalization.\u0000\u0000\u0000Design/methodology/approach\u0000According to different theories on the internationalization of companies, five independent variables were designed to measure their effect on the export performance using a multiple regression model on a sample of 95 Mexican industrial SMEs. In this context, the objective of this study is to investigate the impact of the product price, product quality, installed capacity, innovation capacity and financial capacity on the export performance of SMEs; and to identify the factors that are more signiﬁcant.\u0000\u0000\u0000Findings\u0000The results indicate that innovation has a positive relationship, while the price of the product has a negative relationship with the internationalization of small- and medium-sized enterprises, showing that there is a possibility of overemphasizing the role of both variables in export performance of SMEs, at least in the Mexican context. The rest of the variables were not statistically significant to the generated model, perhaps because they are implicitly considered at the time of exporting and entering international markets.\u0000\u0000\u0000Originality/value\u0000These results will help companies to focus their efforts on obtaining resources to maintain and expand exports and find new opportunities in foreign markets to grow. They also show that companies can implement different types of internationalization strategies with the study’s variables to achieve better performance.\u0000","PeriodicalId":387315,"journal":{"name":"Academia Revista Latinoamericana de Administración","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132300101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

A brand-new world: brand-endorsers-users fit on social media 一个全新的世界:品牌代言人-用户适应社交媒体

Academia Revista Latinoamericana de Administración Pub Date : 2019-11-04 DOI: 10.1108/arla-02-2019-0047

Maria Teresa Borges-Tiago, Flavio Gomes Borges Tiago, J. Veríssimo, Tiago Silva

{"title":"A brand-new world: brand-endorsers-users fit on social media","authors":"Maria Teresa Borges-Tiago, Flavio Gomes Borges Tiago, J. Veríssimo, Tiago Silva","doi":"10.1108/arla-02-2019-0047","DOIUrl":"https://doi.org/10.1108/arla-02-2019-0047","url":null,"abstract":"\u0000Purpose\u0000The digital relationship between brand and users, and brand and endorsers has been analyzed from different angles. The purpose of this paper is to investigate how these three elements co-create online the brand personality of the firm, through user-generated content.\u0000\u0000\u0000Design/methodology/approach\u0000This study gathered data from the hotels’ websites, Facebook, Twitter and TripAdvisor accounts, examining the content posted by the hotel, by tourists and by the celebrity endorsing some of the hotels. To pursue the aims, the brand personality dimensions communicated online were assessed through content analysis for the global presence and for each social network by user typology to establish the alignment of brand personality traits communicated.\u0000\u0000\u0000Findings\u0000Digital communication was found to vary significantly between the hotels and tourists in different social networks. The amount of content created by tourists is significantly higher than the ones produced by the hotel. The sincerity dimension of brand personality was confirmed in both communications. However, tourists’ brand image impacts brand personality differently than the hotels themselves. Furthermore, an analysis of the influence of customers on social networks indicates that celebrity personality traits seem to impact on the image of a hotel brand.\u0000\u0000\u0000Originality/value\u0000This research can be used to help brand managers to understand better the digital co-branding with clients and celebrity, as well as to identify gaps in their brand personality strategy. It could also assist future researchers focusing on digital celebrity endorsement since few researchers have analyzed digital communication in different social networks.\u0000","PeriodicalId":387315,"journal":{"name":"Academia Revista Latinoamericana de Administración","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121520870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13

Understanding affective evaluation in retail: consumers perspective 理解零售中的情感评价:消费者视角

Academia Revista Latinoamericana de Administración Pub Date : 2019-11-04 DOI: 10.1108/arla-02-2019-0050

Enrique Marinao-Artigas, Leslier Valenzuela-Fernández, Karla Barajas-Portas

{"title":"Understanding affective evaluation in retail: consumers perspective","authors":"Enrique Marinao-Artigas, Leslier Valenzuela-Fernández, Karla Barajas-Portas","doi":"10.1108/arla-02-2019-0050","DOIUrl":"https://doi.org/10.1108/arla-02-2019-0050","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to analyze the effect of the consumer’s emotional shopping experience on the perception of benefits and on the corporate reputation of a department store.\u0000\u0000\u0000Design/methodology/approach\u0000This study was applied to a non-probabilistic sample survey proportionally distributed among the main department stores in Chile and Mexico.\u0000\u0000\u0000Findings\u0000The findings show for both countries that the functional and symbolic benefit perceived by consumers significantly influences the reputation of department stores. However, the hedonic benefit perceived by the consumer had a negative effect on the reputation of the store.\u0000\u0000\u0000Practical implications\u0000The companies could redirect their marketing and commercial management strategies based on the variables and relationships of the model proposed in this study. For instance, managers should implement strategies to improve the emotional experience of their clients. In addition, future studies also could use other variables inherent to the consumer’s purchasing behavior to evaluate their effects on the corporate reputation of the department store.\u0000\u0000\u0000Originality/value\u0000This research contributes with the proposal of an explanatory model for decision making, using structural equations that suggest that the affective evaluation of the shopping experience is a key antecedent of the functional, hedonic and symbolic benefits perceived by the consumer. Moreover, the emotional experience plays a key role as an antecedent for the corporate reputation of a company.\u0000","PeriodicalId":387315,"journal":{"name":"Academia Revista Latinoamericana de Administración","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127634667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Explaining university student loyalty: theory, method, and empirical research in Chile 解释智利大学生忠诚:理论、方法与实证研究

Academia Revista Latinoamericana de Administración Pub Date : 2019-11-04 DOI: 10.1108/arla-02-2019-0049

J. A. Gallegos, A. Vasquez

{"title":"Explaining university student loyalty: theory, method, and empirical research in Chile","authors":"J. A. Gallegos, A. Vasquez","doi":"10.1108/arla-02-2019-0049","DOIUrl":"https://doi.org/10.1108/arla-02-2019-0049","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to explain student loyalty beyond its customary relationship with student satisfaction by including two relational variables, trust and commitment, two cognitive traits (service familiarity and communication) and one affective trait (opportunism) as moderators of the impact of trust and commitment on loyalty.\u0000\u0000\u0000Design/methodology/approach\u0000Two relational constructs (trust and commitment) are employed to improve the loyalty model and key comparisons are performed to know if career, cohort and sourcing school generate differences in the explanation of student loyalty.\u0000\u0000\u0000Findings\u0000Results show that the explanation chain that starts with student satisfaction but continues with the development of student trust and the reaching of student commitment culminates with student loyalty. The moderators (student opportunism, service familiarity, communication, age and available income for education) significantly contribute to the explanatory power of the model. Career is a meaningful differentiator in reaching student loyalty as are student cohort and the type of high school from which the student came.\u0000\u0000\u0000Research limitations/implications\u0000This is one of first empirical studies on university student loyalty. Future research could test the same or new hypotheses using different samples and contexts.\u0000\u0000\u0000Practical implications\u0000University policies may benefit from the inclusion of norms regarding relational processes and outcomes such as the value of trust in the interactions and systematic recognition and awards assigned to student commitment achievements.\u0000\u0000\u0000Originality/value\u0000The explanation chain of customer loyalty was successfully applied to student loyalty, and strengthened with the addition of meaningful moderating variables.\u0000","PeriodicalId":387315,"journal":{"name":"Academia Revista Latinoamericana de Administración","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123537215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Consumer value creation through WhatsApp use 通过使用WhatsApp创造消费者价值

Academia Revista Latinoamericana de Administración Pub Date : 2019-11-04 DOI: 10.1108/arla-02-2019-0044

J. Cruz-Cárdenas, J. Guadalupe-Lanas, E. Zabelina, Andrés Palacio-Fierro, Margarita Velín-Fárez, M. Staniewski

{"title":"Consumer value creation through WhatsApp use","authors":"J. Cruz-Cárdenas, J. Guadalupe-Lanas, E. Zabelina, Andrés Palacio-Fierro, Margarita Velín-Fárez, M. Staniewski","doi":"10.1108/arla-02-2019-0044","DOIUrl":"https://doi.org/10.1108/arla-02-2019-0044","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application.\u0000\u0000\u0000Design/methodology/approach\u0000The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country.\u0000\u0000\u0000Findings\u0000Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM.\u0000\u0000\u0000Practical implications\u0000Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle.\u0000\u0000\u0000Originality/value\u0000The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.\u0000","PeriodicalId":387315,"journal":{"name":"Academia Revista Latinoamericana de Administración","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123624068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

The relationship between factors that contribute to support and future intentions in relation to a major sporting event 与重大体育赛事有关的支持因素与未来意向之间的关系

Academia Revista Latinoamericana de Administración Pub Date : 2019-11-04 DOI: 10.1108/arla-02-2019-0042

D. P. Camacho, M. Santos, D. Bastías

{"title":"The relationship between factors that contribute to support and future intentions in relation to a major sporting event","authors":"D. P. Camacho, M. Santos, D. Bastías","doi":"10.1108/arla-02-2019-0042","DOIUrl":"https://doi.org/10.1108/arla-02-2019-0042","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to compare and contrast the influence of enthusiasm, fair social distribution of costs and benefits and the quality of the information received through the media in the support for holding sporting events and in future intentions of the Football Copa America held in Chile.\u0000\u0000\u0000Design/methodology/approach\u0000Through partial least squares structural equation modelling, two samples from two host cities (Concepción=373; Viña del Mar=267) are analysed.\u0000\u0000\u0000Findings\u0000Enthusiasm, the perception of the fair distribution and the quality of the information positively influence the support for sporting events and the future intentions. In the same way, the quality of the information positively influences enthusiasm and fair social distribution. Significant changes were observed between the two cities in the relationships between the quality of the information and the variables of future intentions and enthusiasm and between this variable and those of support and the future intentions of the residents.\u0000\u0000\u0000Research limitations/implications\u0000The convenience sampling limits the extrapolation of the results.\u0000\u0000\u0000Practical implications\u0000An adequate management of the quality of the information, social justice and enthusiasm can contribute to forming a social representation of the event that determines the backing or the behaviour of the citizens.\u0000\u0000\u0000Social implications\u0000Examination of the negative perceptions that cause bad feeling amongst the population receives a mega-event.\u0000\u0000\u0000Originality/value\u0000The contribution of theoretical evidence about possible data can determine the social backing and the behaviour of the residents in welcoming a major sporting event.\u0000","PeriodicalId":387315,"journal":{"name":"Academia Revista Latinoamericana de Administración","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124175066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

The role of entrepreneurial orientation and family control of the firm in the economic recovery of underperforming firms 企业导向和家族控制在业绩不佳企业的经济复苏中的作用

Academia Revista Latinoamericana de Administración Pub Date : 2019-10-30 DOI: 10.1108/arla-03-2018-0081

Joan-Lluís Capelleras, Ignacio Contín-Pilart, Lucía Garcés-Galdeano, Martín Larraza-Kintana

{"title":"The role of entrepreneurial orientation and family control of the firm in the economic recovery of underperforming firms","authors":"Joan-Lluís Capelleras, Ignacio Contín-Pilart, Lucía Garcés-Galdeano, Martín Larraza-Kintana","doi":"10.1108/arla-03-2018-0081","DOIUrl":"https://doi.org/10.1108/arla-03-2018-0081","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to analyse how entrepreneurial orientation (EO) and the family control of the company influence the performance of underachieving firms and how they contribute to economic recovery.\u0000\u0000\u0000Design/methodology/approach\u0000The authors test the authors’ predictions on a unique and representative sample of 1,500 Spanish small firms in high and medium technology manufacturing and service industries. Given the nature of the dependent variable, the authors estimate a series of regression models to test the hypotheses. In addition, the authors consider two interaction terms where the underperforming firms’ variable is interacted with family firms and EO.\u0000\u0000\u0000Findings\u0000The results of analyses show that both EO and family ownership separately increase subsequent performance for underachieving firms.\u0000\u0000\u0000Originality/value\u0000The study contributes to expand the literature on underperforming firms analysing how strategic and structural factors affect the performance of firms that face an economic downturn. It also provides some guidance for practitioners on the decision and contexts that better serve the economic recovery of underperforming firms.\u0000","PeriodicalId":387315,"journal":{"name":"Academia Revista Latinoamericana de Administración","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128792368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The international profile of the firm 公司的国际形象

Academia Revista Latinoamericana de Administración Pub Date : 2019-08-05 DOI: 10.1108/arla-04-2018-0084

Luz-Dary Botero-Pinzón, J. Casillas, Marisol Valencia-Cárdenas

引用次数: 1