BCP Social Sciences & Humanities最新文献_第7页

The Cultural Communication Strategies of Western Fast-Food Brand McDonald in China 西方快餐品牌麦当劳在中国的文化传播策略

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3639

Yuhe Yang

{"title":"The Cultural Communication Strategies of Western Fast-Food Brand McDonald in China","authors":"Yuhe Yang","doi":"10.54691/bcpssh.v21i.3639","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3639","url":null,"abstract":"Innovation in the products of fast-food companies is of paramount importance. With fierce competition under the epidemic, the American multinational fast-food company McDonald's must attract the attention and satisfaction of a wide range of customers through consumer stimulation. Since high substitution products make the industry highly competitive, high frequency differentiation strategy is needed to meet the freshness of consumers. McDonald's, one of the world's most well-known fast-food brands, has also made enormous changes in the process of entering China. Because local culture and in-depth communication are the embodiment of brand value and the integration of localization, this paper analyzes McDonald's cultural strategies in four areas: product, marketing, people management and production, and provides some suggestions for sustainable development. Cultural exchange is used and respected in all these important aspects, which is a big reason for shaping the uniqueness of different regional brands. Overall, McDonald's has done a successful job in product development and localization in China, which is an exemplary case among fast food brands and can bring many suggestions and implications to other familiar brands.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131440655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Preface: 4th International Conference on Advances in Social Sciences and Sustainable Development (ASSSD 2022) 第四届社会科学与可持续发展国际会议(ASSSD 2022)

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3274

Lucien Thorndike, Shuojiang Wang

{"title":"Preface: 4th International Conference on Advances in Social Sciences and Sustainable Development (ASSSD 2022)","authors":"Lucien Thorndike, Shuojiang Wang","doi":"10.54691/bcpssh.v21i.3274","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3274","url":null,"abstract":"We are pleased to present the proceedings of the 2022 4th International Conference on Advances in Social Sciences and Sustainable Development (ASSSD 2022). ASSSD 2022 was successfully held in Madrid, Spain during November 19-20, 2022. We sincerely hope that all participants and interested readers will benefit or find inspirations from this proceeding. \u0000The objective of ASSSD 2022 is to provide a platform for researchers, engineers, academicians as well as industrial professionals from all over the world to present their research results and development activities in management, business, education, economy, culture, politics, social science and sustainable development. This conference provides opportunities for the delegates to exchange new ideas and application experiences face to face, to establish business or research relations and to find global partners for future collaboration. \u0000All received manuscripts had undergone initial screening for suitability by the editors for the theme and scope of this conference. Suitable papers sent to at least two independent referees, and the reports from the referees are then considered by the Editor-in-Chief, who will make the final decision. The ASSSD 2022 organizing committee has made great efforts to strengthen the supervision and examination of articles and to ensure the quality of articles. \u0000With warmest regards, \u0000ASSSD Organizing Committees \u0000Madrid, Spain","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134046345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Comparative Study on Rationales of Chinese and Western Platform Governance 中西平台治理理论基础比较研究

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3879

Yifan Liu

引用次数: 0

Drivers Analysis of Second Oil Crisis Focusing on the Economic Impact of Developing Countries in Asia 第二次石油危机的驱动因素分析——以亚洲发展中国家的经济影响为重点

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3645

Kaiding Han, Ruyan Dai, Qianqian Qin, Ouna Shao

{"title":"Drivers Analysis of Second Oil Crisis Focusing on the Economic Impact of Developing Countries in Asia","authors":"Kaiding Han, Ruyan Dai, Qianqian Qin, Ouna Shao","doi":"10.54691/bcpssh.v21i.3645","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3645","url":null,"abstract":"As a strategic commodity, oil is essential to the industrial economy and occupies an important position in international competition and national economic development. Price changes in oil affect every aspect of the economic sphere of each country. The three oil crises in history have become major factors in the world oil market prices. Compared with the other two oil crises, the second oil crisis in 1970 was due to the interruption of Iranian oil exports. The market set psychological expectations for the unsteady oil supply, which led to a surge in oil prices. The study of the second oil crisis is of great significance to Asian countries because Asia, as a region of rapid economic development, has an outstanding internal conflict between oil supply and demand, and the causes of the second oil crisis and its impact on the development of Asian countries are also a major concern for countries around the world. This paper examines the characteristics, causes, and manifestations of the second oil crisis from the perspective of industrial policy through case comparison and other methods. Then, this paper finds that the motivations of the second oil crisis are mainly the decline in oil production capacity caused by the Islamic Revolution and countries' oil reserve plans, which exacerbated the oil crisis. The economic impact of the second oil crisis on developing countries in Asia is mainly reflected in the asymmetry of supply and demand, squeezing domestic economic construction funds, and causing a national debt crisis in oil-poor countries in developing countries.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134309883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Research on the Causes and Countermeasures of Shame in Women's Menstrual Period 女性经期羞耻感的成因及对策研究

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3419

Ruinan Xue

{"title":"The Research on the Causes and Countermeasures of Shame in Women's Menstrual Period","authors":"Ruinan Xue","doi":"10.54691/bcpssh.v21i.3419","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3419","url":null,"abstract":"Menstruation is supposed to be a normal physiological phenomenon for women, but even with the advancement of science and technology, the public has a partial understanding of the physiology of menstruation, while at the same time the stigma of menstruation still affects every woman. Menstrual shame is not only a physiological phenomenon, but also a social phenomenon with social connotations. This article summarises the menstrual shame that women experience in everyday life, and describes the direct and indirect negative effects of menstrual shame on women in terms of their physiology and psychology, work and study, as well as the negative effects of menstrual shame on society. The paper also examines the causes of menstrual shame, ranging from historical misconceptions to the lack of sex education and inappropriate media content due to the shame of “sex” in modern society. The lack of proper knowledge about menstruation can make it easier for people's attitudes towards menstruation to be influenced by societal attitudes. This paper also seeks to propose countermeasures: to popularise the physiological significance of menstruation through sex education and to guide positive attitudes towards menstruation through a proper understanding of menstruation. The paper also attempts to strengthen the regulation of menstruation-related content and to encourage talk about menstruation in public places.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132540276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Autistic and Accompanied: On Autistic Communities and its Literature 自闭症与陪伴:关于自闭症群体及其文献

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3703

Jiayu Zhou

引用次数: 0

Research on the Influence Mechanism of Enterprise-Union Coupling Relationship on Work Well-being of Gig Workers 企业-工会耦合关系对零工员工工作幸福感的影响机制研究

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3888

Ge Yan

引用次数: 0

Physical Discipline and Physical Liberation Masculine Clothing as an Example 以男性服装为例

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3499

Wen Xu

引用次数: 0

Exploration of the Process and Impact of the Rao’s Government Economic Policy Reform on Indian Modern Industrial Development 探究拉奥政府经济政策改革对印度近代工业发展的过程与影响

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3619

M. Chen

{"title":"Exploration of the Process and Impact of the Rao’s Government Economic Policy Reform on Indian Modern Industrial Development","authors":"M. Chen","doi":"10.54691/bcpssh.v21i.3619","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3619","url":null,"abstract":"Taking a survey of Indian modern and contemporary history, the reforms implemented during Rao’s administration played an extremely important role in the development of Indian modernization. From 1980s to 1990s, liberalization, marketization, globalization and Neoliberalism had become the world main trends of economic development. During this period, the evolution of the social systems of the Soviet Union and Eastern European countries, the rapid rise of the four Asian tigers and Chinese achievement in reform and opening up made Indian government realized that under such circumstances, reform is particularly important. This paper discussed what process and impact (pros and cons) included in Rao’s reform by using the approach of literature reading. The paper got a significant conclusion that Rao’s new policies provided an effective path for Indian development, broke the traditional closed economic model by changing the structure of enterprise ownership and other scientific approaches. Finally, helped India open the door of Neoliberalism. This study provided experience for developing countries to choose policies and formulate targets.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"6 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114011871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Legislative Orientation of Chinese Regulation of Transnational Corporations' Corruption in China 中国跨国公司腐败规制的立法取向

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3621

Xinang Song

{"title":"Legislative Orientation of Chinese Regulation of Transnational Corporations' Corruption in China","authors":"Xinang Song","doi":"10.54691/bcpssh.v21i.3621","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3621","url":null,"abstract":"With the acceleration of China's opening-up, the number and scale of multinational corporations' investment projects in China are constantly increasing. However, in order to obtain greater benefits in the Chinese market, some multinational corporations choose to seek illegitimate commercial interests through bribery. The increasing corruption cases of transnational corporations have bad influences on China's economic development, business environment and international reputation. However, there are still many deficiencies in China's legal system to regulate the corruption of transnational corporations. This paper will study the legislation on transnational corporations’ corruption in China, and put forward more effective suggestions for China to regulate the corruption of transnational corporations in legislation. This paper will analyze the current anti-corruption legal system against transnational corporations in China and other countries, and use the method of comparison and case study to find deficiencies in Chinese laws. Through the analysis, it is concluded that China should formulate a special Anti-commercial Bribery Law in order to improve the legislation in relevant fields.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116894665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

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