BCP Social Sciences & Humanities最新文献_第7页

The Cultural Communication Strategies of Western Fast-Food Brand McDonald in China 西方快餐品牌麦当劳在中国的文化传播策略

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3639

Yuhe Yang

{"title":"The Cultural Communication Strategies of Western Fast-Food Brand McDonald in China","authors":"Yuhe Yang","doi":"10.54691/bcpssh.v21i.3639","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3639","url":null,"abstract":"Innovation in the products of fast-food companies is of paramount importance. With fierce competition under the epidemic, the American multinational fast-food company McDonald's must attract the attention and satisfaction of a wide range of customers through consumer stimulation. Since high substitution products make the industry highly competitive, high frequency differentiation strategy is needed to meet the freshness of consumers. McDonald's, one of the world's most well-known fast-food brands, has also made enormous changes in the process of entering China. Because local culture and in-depth communication are the embodiment of brand value and the integration of localization, this paper analyzes McDonald's cultural strategies in four areas: product, marketing, people management and production, and provides some suggestions for sustainable development. Cultural exchange is used and respected in all these important aspects, which is a big reason for shaping the uniqueness of different regional brands. Overall, McDonald's has done a successful job in product development and localization in China, which is an exemplary case among fast food brands and can bring many suggestions and implications to other familiar brands.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131440655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Preface: 4th International Conference on Advances in Social Sciences and Sustainable Development (ASSSD 2022) 第四届社会科学与可持续发展国际会议(ASSSD 2022)

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3274

Lucien Thorndike, Shuojiang Wang

{"title":"Preface: 4th International Conference on Advances in Social Sciences and Sustainable Development (ASSSD 2022)","authors":"Lucien Thorndike, Shuojiang Wang","doi":"10.54691/bcpssh.v21i.3274","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3274","url":null,"abstract":"We are pleased to present the proceedings of the 2022 4th International Conference on Advances in Social Sciences and Sustainable Development (ASSSD 2022). ASSSD 2022 was successfully held in Madrid, Spain during November 19-20, 2022. We sincerely hope that all participants and interested readers will benefit or find inspirations from this proceeding. \u0000The objective of ASSSD 2022 is to provide a platform for researchers, engineers, academicians as well as industrial professionals from all over the world to present their research results and development activities in management, business, education, economy, culture, politics, social science and sustainable development. This conference provides opportunities for the delegates to exchange new ideas and application experiences face to face, to establish business or research relations and to find global partners for future collaboration. \u0000All received manuscripts had undergone initial screening for suitability by the editors for the theme and scope of this conference. Suitable papers sent to at least two independent referees, and the reports from the referees are then considered by the Editor-in-Chief, who will make the final decision. The ASSSD 2022 organizing committee has made great efforts to strengthen the supervision and examination of articles and to ensure the quality of articles. \u0000With warmest regards, \u0000ASSSD Organizing Committees \u0000Madrid, Spain","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134046345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Comparative Study on Rationales of Chinese and Western Platform Governance 中西平台治理理论基础比较研究

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3879

Yifan Liu

引用次数: 0

Exploration of the Process and Impact of the Rao’s Government Economic Policy Reform on Indian Modern Industrial Development 探究拉奥政府经济政策改革对印度近代工业发展的过程与影响

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3619

M. Chen

{"title":"Exploration of the Process and Impact of the Rao’s Government Economic Policy Reform on Indian Modern Industrial Development","authors":"M. Chen","doi":"10.54691/bcpssh.v21i.3619","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3619","url":null,"abstract":"Taking a survey of Indian modern and contemporary history, the reforms implemented during Rao’s administration played an extremely important role in the development of Indian modernization. From 1980s to 1990s, liberalization, marketization, globalization and Neoliberalism had become the world main trends of economic development. During this period, the evolution of the social systems of the Soviet Union and Eastern European countries, the rapid rise of the four Asian tigers and Chinese achievement in reform and opening up made Indian government realized that under such circumstances, reform is particularly important. This paper discussed what process and impact (pros and cons) included in Rao’s reform by using the approach of literature reading. The paper got a significant conclusion that Rao’s new policies provided an effective path for Indian development, broke the traditional closed economic model by changing the structure of enterprise ownership and other scientific approaches. Finally, helped India open the door of Neoliberalism. This study provided experience for developing countries to choose policies and formulate targets.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"6 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114011871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Assessment of Neomercantilism in India's Economic Policies in Post-COVID Era 后新冠时代印度经济政策中的新重商主义评价

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3861

Nichen Dai

引用次数: 0

Remodeling of International Regimes in Neoliberal Institutionalism Perspective: Case Study of the South China Sea Arbitration 新自由主义制度主义视角下的国际制度重塑——以南海仲裁案为例

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3656

Zhongsheng Shu

{"title":"Remodeling of International Regimes in Neoliberal Institutionalism Perspective: Case Study of the South China Sea Arbitration","authors":"Zhongsheng Shu","doi":"10.54691/bcpssh.v21i.3656","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3656","url":null,"abstract":"Among the various disputes in the South China Sea, the China-Philippines arbitration case embodies the legalization of international conflict resolution. However, after the ruling was issued, China viewed it as a “scrap of paper,” and the Philippines had no intention of restraining China through the ruling. International law is considered a “paper tiger” due to the lack of mandatory enforcement, and international regimes were once seen as dysfunctional and chaotic systems. Then both China and the Philippines put bilateral relations back on track through economic diplomacy and negotiations. It is clear that sovereignty is at the core of maintaining international law and regimes, but it does not mean that states can adopt the principle of “self-help”. How can international regimes be reshaped to be flexible and resilient, and how can a virtuous model of balances between state power and international regimes be achieved in future international conflict resolution? To answer these questions, this study will explore the possibility of transforming and reshaping international regimes, using neoliberal institutionalism as a logical starting point and complex interdependence theory as a model framework. International regimes are not a means for the weaker states to achieve their claims; achieving a win-win situation in economic and power reciprocity is the most direct way to resolve disputes over the South China Sea, and the resilience of international regimes is reflected by expanding from bilateral to multilateral models of shared governance in the South China Sea through alliance politics and economic diplomacy.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131034608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Economic Policy Changes in the Great Depression of the United States and the Great Depression of COVID-19 美国经济大萧条和新冠肺炎大萧条时期的经济政策变化

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3623

Jian-ye Wang

{"title":"Economic Policy Changes in the Great Depression of the United States and the Great Depression of COVID-19","authors":"Jian-ye Wang","doi":"10.54691/bcpssh.v21i.3623","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3623","url":null,"abstract":"Since the COVID-19, the U.S. domestic economy has been hit hard, causing currency devaluation and a dramatic increase in unemployment. Economic policy during the Great Recession and COVID-19 had the impact of stabilizing the economy and saving the unemployment rate. It is of great significance to study the enormous positive and negative effects of these policies on the U.S. and global economies at that time and later. This paper analyzes and contrasts these effects with the support of literature and data. The Fed first changed its stance on rate hikes to cushion economic pressures, and then turned to rate cuts because of escalating trade frictions to sound recession alarms in the market. The spillover effect of U.S. macroeconomic policy adjustment is comprehensive. Affected by the financial hegemony of the United States, not only emerging economies are unable to resist the impact, developed countries are also difficult to escape the 'tail effect'. At present, many countries have government banks in order to avoid devaluation of their currencies, to prevent capital outflows, had to follow the Federal Reserve to make the decision to raise interest rates. The policies aimed at easing have all had a different impact on the U.S. economy and society.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128778181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From 'Looking East' to the 1997 Asian Financial Crisis: How Mahathir Mohamad Steers Malaysia's Economic Development from the 1980s to 2000s 从“向东看”到1997年亚洲金融危机:马哈蒂尔·穆罕默德如何从20世纪80年代到21世纪初引导马来西亚的经济发展

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3520

Wenqing Liu

{"title":"From 'Looking East' to the 1997 Asian Financial Crisis: How Mahathir Mohamad Steers Malaysia's Economic Development from the 1980s to 2000s","authors":"Wenqing Liu","doi":"10.54691/bcpssh.v21i.3520","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3520","url":null,"abstract":"The last two decades of 20th century signifies a time of burgeoning economic growth but also a time of financial turmoil and vulnerability for Southeast and East Asian Countries. Extensive studies have focused on the newly industrialized countries such as Japan and Singapore. The examination and critique on how the emerging new economies like Indonesia and Malaysia adapt to and resist the wave of globalization to achieve its political and economic autonomy remain a compelling topic of discussion, which can be further scrutinized through the lens of leadership roles and impacts. This paper will focus on the time of first tenure of Malaysia’s Prime Minister Mahathir Mohamod. Specifically, the paper will answer the question that how the national leadership and its political stance and economic policies play a role in realizing the rapid growth and modernization while revitalizing the economy amidst the contagion of financial crisis. By conducting a chronological analysis on legal documentations on policies implemented through end of 1970s to 2000s and probing onto the official statistics reflective of Malaysia’s economy’s performance, the paper concludes that an effective national leadership and its affiliated political and socio-economic policies play instrumental roles in helping Malaysia achieve a rapid economic growth and modernization since 1980s, while sustaining the economy’s vitality through the 1997 Asian Financial Crisis.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127451845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Chinese University Female Students’ Consumption Tendency towards Different Product Promotion Ways on New Media Platforms 中国高校女生在新媒体平台上对不同产品推广方式的消费倾向

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3638

Shiyi Lin

{"title":"Chinese University Female Students’ Consumption Tendency towards Different Product Promotion Ways on New Media Platforms","authors":"Shiyi Lin","doi":"10.54691/bcpssh.v21i.3638","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3638","url":null,"abstract":"In an era when various new media platforms are widely entering people's lives, the content on these new media platforms is becoming more and more extensive. Various product merchants are also aiming at this trend, using the influence of netizens and bloggers to put more of their own product promotion on such platforms. Female college students, as a kind of customer group with strong willingness to consume and more exposure to new media platforms, have naturally become the target customers of many product merchants. The purpose of this study is to analyze the consumption tendency of female college students towards the existing mainstream new media platforms, and provide some reference and ideas for customers, product merchants, and new media platform operators. This study collected the familiarity, acceptance and consumption frequency of 150 female college students on five types of new media platforms’ common marketing modes by means of questionnaires. After analyzing their responses, it is concluded that female college students are more familiar with the product marketing forms placed by well-known and female-targeted new media platforms and are more likely to accept more subtle marketing strategies with a smaller ratio of advertisements to the content itself, and to make multiple purchases under the marketing platforms and marketing styles that have easier and complete shopping channels and more emotional appeal.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132628361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Legislative Orientation of Chinese Regulation of Transnational Corporations' Corruption in China 中国跨国公司腐败规制的立法取向

BCP Social Sciences & Humanities Pub Date : 2023-02-15 DOI: 10.54691/bcpssh.v21i.3621

Xinang Song

{"title":"Legislative Orientation of Chinese Regulation of Transnational Corporations' Corruption in China","authors":"Xinang Song","doi":"10.54691/bcpssh.v21i.3621","DOIUrl":"https://doi.org/10.54691/bcpssh.v21i.3621","url":null,"abstract":"With the acceleration of China's opening-up, the number and scale of multinational corporations' investment projects in China are constantly increasing. However, in order to obtain greater benefits in the Chinese market, some multinational corporations choose to seek illegitimate commercial interests through bribery. The increasing corruption cases of transnational corporations have bad influences on China's economic development, business environment and international reputation. However, there are still many deficiencies in China's legal system to regulate the corruption of transnational corporations. This paper will study the legislation on transnational corporations’ corruption in China, and put forward more effective suggestions for China to regulate the corruption of transnational corporations in legislation. This paper will analyze the current anti-corruption legal system against transnational corporations in China and other countries, and use the method of comparison and case study to find deficiencies in Chinese laws. Through the analysis, it is concluded that China should formulate a special Anti-commercial Bribery Law in order to improve the legislation in relevant fields.","PeriodicalId":380947,"journal":{"name":"BCP Social Sciences & Humanities","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116894665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

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