{"title":"Misunderstanding the Universal Audience","authors":"A. Gross","doi":"10.1080/15362426.2019.1671704","DOIUrl":"https://doi.org/10.1080/15362426.2019.1671704","url":null,"abstract":"ABSTRACT A major contribution to rhetorical theory and an important tool of rhetorical criticism, Perelman’s distinction between particular audiences and the universal audience has been misconstrued by his critics and even by Perelman himself. Properly construed, the universal audience is focused on facts and truths and consists of all human beings in so far as they are rational; consequently, discourse addressed to it eschews proofs from character and emotion. In contrast, addresses to particular audiences focus on values; they embrace not only proofs reason, but also those from character and emotion.","PeriodicalId":38049,"journal":{"name":"Advances in the History of Rhetoric","volume":"22 1","pages":"290 - 302"},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15362426.2019.1671704","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59925060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Editor’s Note","authors":"Arthur E. Walzer","doi":"10.1080/15362426.2019.1618050","DOIUrl":"https://doi.org/10.1080/15362426.2019.1618050","url":null,"abstract":"","PeriodicalId":38049,"journal":{"name":"Advances in the History of Rhetoric","volume":"22 1","pages":"119 - 119"},"PeriodicalIF":0.0,"publicationDate":"2019-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15362426.2019.1618050","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41925966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Building Praise: Augustan Rome and Epideictic","authors":"Kathleen S. Lamp","doi":"10.1080/15362426.2019.1618054","DOIUrl":"https://doi.org/10.1080/15362426.2019.1618054","url":null,"abstract":"ABSTRACT In this essay, I examine two epideictic artifacts from the Roman Principate, The Res Gestae Divi Augusti and the summi viri, arguing Augustus used them to reshape the model of a good leader, in part, by emphasizing contributing to the built environment of the city. Additionally, the public and visual nature of these artifacts made them highly accessible to those outside of the Roman elite, who may have sought social mobility through the imperial bureaucracy allowing for more diverse participation in the Roman government. I close by considering the influence of classical exemplars on U.S. civic spaces.","PeriodicalId":38049,"journal":{"name":"Advances in the History of Rhetoric","volume":"22 1","pages":"153 - 166"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15362426.2019.1618054","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42881848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Contestation of Rhetoric within the Chinese Tradition: An Overview of Confucian Moralistic Rhetoric, Daoist Transcendental Rhetoric, and Mohist Utilitarian Rhetoric","authors":"Xing Lu","doi":"10.1080/15362426.2019.1618052","DOIUrl":"https://doi.org/10.1080/15362426.2019.1618052","url":null,"abstract":"ABSTRACT This paper reviews and compares diverse rhetorical conceptualizations within Chinese rhetorical tradition during the fifth to third century B.C.E. Textual evidence shows that three schools of thoughts, namely Confucianism, Daoism, and Mohism, have contested with and challenged one another on the components and functions of rhetoric. Confucianism is more concerned with the moral character of the speaker while Mohism claims that rhetoric is used for mutual benefit and contains a rational element. Daoism, on the other hand, approaches rhetoric with a transcendental and dialectical outlook. This overview demonstrates the multi-faceted characteristics of ancient Chinese rhetoric.","PeriodicalId":38049,"journal":{"name":"Advances in the History of Rhetoric","volume":"22 1","pages":"125 - 138"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15362426.2019.1618052","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42360870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Identity and Difference in Aelius Aristides’ “Regarding Sarapis”","authors":"Janet M. Atwill, Josie Portz","doi":"10.1080/15362426.2019.1618056","DOIUrl":"https://doi.org/10.1080/15362426.2019.1618056","url":null,"abstract":"ABSTRACT This article posits that bringing diversity to histories of rhetoric may require not only revising canons but also “unwriting” the narratives of Western civilization in which canonical figures have been cast. Two conventions of these narratives are of special significance: fixed identities and narrative coherence. Focusing on the cultural contexts of Aelius Aristides’ “Regarding Sarapis,” we suggest that these conventions obscure the cultural differences that were always there.","PeriodicalId":38049,"journal":{"name":"Advances in the History of Rhetoric","volume":"22 1","pages":"179 - 193"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15362426.2019.1618056","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41908341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Rhetorical Imitation and Civic Diversity","authors":"R. Terrill","doi":"10.1080/15362426.2019.1618055","DOIUrl":"https://doi.org/10.1080/15362426.2019.1618055","url":null,"abstract":"ABSTRACT The value of imitatio as a pedagogical tactic in rhetorical education has been attested to for millennia. But within the context of a culture of diversity, imitation becomes potentially problematic. This essay describes two attitudes toward imitatio that may contribute to modifying the practice in ways that enable it to be recovered for use in contemporary classrooms. The first entails reimagining the relationships between students and their model texts as multivalent conversations rather than dyadic exchanges; the second entails challenging the hierarchies that are implied when students are expected to model their work on texts that are considered superior. These two attitudes encourage the integration of imitatio into a rhetorical education that is essential for the cultivation of a just and engaged twenty-first century citizenship.","PeriodicalId":38049,"journal":{"name":"Advances in the History of Rhetoric","volume":"22 1","pages":"167 - 178"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15362426.2019.1618055","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59924981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Understanding Turkish Rhetoric in the Intertextuality of Two Seminal Texts: The Orkhon Inscriptions and Atatürk’s Nutuk","authors":"Elif Guler, Iklim Goksel","doi":"10.1080/15362426.2019.1618057","DOIUrl":"https://doi.org/10.1080/15362426.2019.1618057","url":null,"abstract":"ABSTRACT This study contributes to the conversations on a more globalized and inclusive rhetorical praxis by focusing on how rhetoric was produced and understood by Turks – a group whose history spans centuries since their ancient origins in central Asia. We examine the ways in which Turkic/Turkish rhetoric was practiced and conceptualized in two seminal texts from the pre-Islamic and republican periods of the Turkish rhetorical tradition: the Orkhon inscriptions (8th century) and Atatürk’s Nutuk (1927). The intertextuality of these texts allows us to explore their relationships across time and space as well as mediate rhetorical styles and performances in their discourse.","PeriodicalId":38049,"journal":{"name":"Advances in the History of Rhetoric","volume":"22 1","pages":"194 - 207"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15362426.2019.1618057","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48491643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marie Lund, An Argument on Rhetorical Style. Aarhus, Denmark: Aarhus University Press, 2017. 220 pp. $39.98 (paper). ISBN: 978-8771842203.","authors":"Clayton L. Terry","doi":"10.1080/15362426.2019.1618060","DOIUrl":"https://doi.org/10.1080/15362426.2019.1618060","url":null,"abstract":"In Permanence and Change, Kenneth Burke wrote that rhetorical style is nothing more than ingratiation—an attempt to gain approval by saying the right thing in the right context. Marie Lund’s commen...","PeriodicalId":38049,"journal":{"name":"Advances in the History of Rhetoric","volume":"22 1","pages":"223 - 225"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15362426.2019.1618060","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42689399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Diversity in and among Rhetorical Traditions","authors":"Scott R. Stroud","doi":"10.1080/15362426.2019.1618051","DOIUrl":"https://doi.org/10.1080/15362426.2019.1618051","url":null,"abstract":"Rhetoric often serves as a way to bridge important differences in the act of persuasion. As a field, rhetoric has worked to include more and more diverse voices. Much more is left to be written, however, on how this admittedly important concept of diversity affects the study and practice of rhetoric. This volume of Advances in the History of Rhetoric serves as a material trace of the American Society for the History of Rhetoric’s recent attempts to highlight diversity in and among rhetorical traditions. It collects essays from those presented at the 2018 symposium on the theme of “Diversity and Rhetorical Traditions.” All of these essays were subjected to additional review to finetune their arguments for this special journal issue. Each displays the perils and promises of engaging diversity as a topic within – and among – rhetorical traditions. Part of the challenge of coming to terms with difference is the confrontation with something, be it a tradition, a thinker, or a text, that challenges one’s own way of understanding the world, possible accounts of it, and our structures of reasoning and justification. Marking something as “different” is better than marking that person, text, or tradition as “wrong” or “misguided.” Coming to terms with – and even simply recognizing – difference is an accomplishment, especially when it’s not followed by dismissal or rejection. We too often default to the familiar – familiar texts and standards of judgment. These tensions over engaging differences in texts and people are the classical challenges facing comparative endeavors and the field that explores diversity among rhetorical traditions–known as comparative rhetoric – has made progress in navigating these demands. Early studies in the rhetorical practices of “non-western cultures” (a term that highlights the normative challenges of difference in naming objects of study) served as important, but imperfect, starting points. For instance, Robert T. Oliver’s 1971 book, Communication and Culture in Ancient India and China, represents one of the first sustained enquiries into the rhetoric of China and India, putatively on their own terms. It was a grand project, ambitious in its aims. Yet in his pursuit of respecting difference in these traditions from the familiar GrecoRoman rhetorical tradition, some have argued that Oliver emphasized a “deficiency model” that emphasized Chinese or Indian rhetorics’ lack of","PeriodicalId":38049,"journal":{"name":"Advances in the History of Rhetoric","volume":"22 1","pages":"120 - 124"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15362426.2019.1618051","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48336195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Hu Shi’s Model of Rhetorical Pragmatic Argumentation","authors":"Ryan C. Butterfield","doi":"10.1080/15362426.2019.1618053","DOIUrl":"https://doi.org/10.1080/15362426.2019.1618053","url":null,"abstract":"ABSTRACT During China’s Republican Period, scholar and reformer Hu Shi advanced a rhetorical pragmatic project for democratic reform. In this essay, I argue that the dissertation Hu wrote under the advisement of John Dewey, “The Development of Logical Method in Ancient China,” was itself a groundbreaking piece of rhetorical invention that functioned as part of Hu’s project by reinterpreting ancient Chinese classics as the foundations for a model of rhetorical pragmatic argumentation.","PeriodicalId":38049,"journal":{"name":"Advances in the History of Rhetoric","volume":"22 1","pages":"139 - 152"},"PeriodicalIF":0.0,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15362426.2019.1618053","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46402889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}