Advertising & Society Review最新文献

{"title":"Representations of Masculinity and Femininity in Advertising","authors":"Edward E. Timke, William M. O'Barr","doi":"10.1353/asr.2017.0004","DOIUrl":"https://doi.org/10.1353/asr.2017.0004","url":null,"abstract":"","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129063430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Breaking the Pattern: The Origins and Intentions of Take Our Daughters to Work Day","authors":"L. Scott","doi":"10.1353/ASR.2017.0002","DOIUrl":"https://doi.org/10.1353/ASR.2017.0002","url":null,"abstract":"The annual “Take Our Daughters and Sons to Work Day” encourages parents and employers to invite children into their workplace during a special set-aside school day. Today, nearly 40 million people, children and adults, worldwide, take part in this effort to expose the young to the possibilities of careers in adulthood. The field event has a broad range of aims, according to the Take Our Daughters and Sons to Work Foundation, including showing a balanced work and family life, providing an opportunity to envision the future, and contributing to a more equitable world by “bringing boys and girls together.”1","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"162 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126711369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Australian Women in Advertising in the Nineteenth Century by Jackie Dickenson (review)","authors":"Cheryl Williams","doi":"10.1353/ASR.2017.0003","DOIUrl":"https://doi.org/10.1353/ASR.2017.0003","url":null,"abstract":"Joy Jobbins, mother of five, and former fashion model turned PR executive for the Australian Wool Board aptly captures the predicament common to women juggling an advertising career and family life with her simple statement: “There are many lost years as a mother that the Wool Board owes me” (114). While these words ring true for many women in the industry today, Jobbins was reflecting on a career that spanned the 1950s and 1960s. Jobbins’ predicament was not unique. Popular television series such as Mad Men generally depict male-saturated advertising agencies, but Dickenson’s Australian Women in Advertising in the Nineteenth Century brings to light countless women, such as Jobbins, who forged successful careers in advertising, promotion, public relations, and other creative industries in Australia throughout the nineteenth century.","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117189285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Industry Change Makes History","authors":"L. Scott","doi":"10.1353/ASR.2017.0000","DOIUrl":"https://doi.org/10.1353/ASR.2017.0000","url":null,"abstract":"From issue 18 onwards, the Advertising & Society Review will be renamed as the Advertising & Society Quarterly, and will welcome William M. O’Barr, Professor of Cultural Anthropology at Duke University, and Edward Timke, Lecturer in Media Studies at the University of California, Berkeley, as its new editor and associate editor respectively. Emma Hymas, publications specialist at Duke University, will serve as managing editor.","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125368261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Interview with Paula Alex, CEO of the Advertising Educational Foundation, 1985–2016","authors":"Paul Alex, L. Scott","doi":"10.1353/asr.2017.0001","DOIUrl":"https://doi.org/10.1353/asr.2017.0001","url":null,"abstract":"Paula Alex: Be happy to give you some AEF history. Back in the mid-1980s, a group of ad agency leaders got together to start a foundation that would represent the industry. This group was led by Alfred Seaman, who had just retired as CEO of SSC&B Lintas. Initially, to address the negativity and misperceptions about advertising among the general public and on campus, AEF’s founders thought a major public relations effort on behalf of the industry would be in order. For example, the Gallup Poll in the mid-1980’s listed advertising professionals just above used car salesmen as one of the least reputable professions.","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124975656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Editorial Issue 17.1 — Critical Approaches to Advertising: What is Still Valid?","authors":"L. Scott","doi":"10.1353/asr.2016.0004","DOIUrl":"https://doi.org/10.1353/asr.2016.0004","url":null,"abstract":"We open this issue with a reprint of excerpts from Marshall McLuhan’s Mechanical Bride. As I explain in my introduction to the excerpts, I experienced my return to McLuhan, after many years, as exceeding disappointment. His work just simply does not stand up to the test of time. What he presents as a ‘critical’ view is shot through with the prejudices and distinctive gullibilities of the 1950s—fears about manipulation by media, an embarrassing obsession with sex, no awareness whatsoever that some readers are female. The writing and argumentation are disappointingly vague and choppy.","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131847240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Excerpts from The Mechanical Bride, with a foreword by Linda M. Scott","authors":"M. Mcluhan","doi":"10.1353/ASR.2016.0006","DOIUrl":"https://doi.org/10.1353/ASR.2016.0006","url":null,"abstract":"power which imparts motion to “the line” and the dynamo of abstract finance and engineering which moves the passions of the tired businessman idolatrously seated in front of that line. \"The line\" is not carnal or sexy in the way in which the hoofers of burlesque aim to be. “The revue,” wrote Gilbert Seldes in The Seven Lively Arts, “corresponds to those de luxe railway trains which are always exactly on time, to the millions of spare parts that always fit, to the ease of commerce when there is a fixed price; jazz or symphony may sound from the orchestra pit, but underneath is the real tone of the review, the steady incorruptible purr of the dynamo.” Mr. Seldes finds this wedding of the painted dolls to the \"Super Chief\" by the priestly dynamo most satisfactory. In the same way, austere Henry Adams, nostalgic for the twelfth-century Virgin of Chartres, unexpectedly found her at the St. Louis World's Fair in 1904. There, faced with a huge electric dynamo, he removed his hat and pronounced the dynamo the twentieth-century equivalent of the twelfth-century “cult of the Virgin.” There may be no point whatever in trying to understand these matters. But for those who suppose that there is something intelligible in such things, the present ads, “the line,” as well as the testimony of Mr. Seldes and Henry Adams, are data of importance. They form a pattern which recurs in our world with regularity. Thus, one answer to the ad's query: “What makes a gal a good number?” is simply “looking like a number of other gals”; to the query “What's the trick that makes her click?” the answer is “being a replaceable part.” Just as success and personality know-how consist of recipes and formulas for reducing everybody to the same pattern, we seem to demand, in harmony with this principle, that love-goddesses be all alike. Perhaps the impulse behind this self-defeating process is the craving for a power thrill that comes from identity with a huge, anonymous crowd. The craving for intense individuality and attention merges with the opposite extreme of security through uniformity. There is intoxication in numbers and also release from personal responsibility. Crowds are intoxicating. Statistics and production charts are part of the dithyrambic poetry of industrial man. Telephone numbers of girls who are good numbers, smooth numbers, hot numbers, slick numbers, Maxfactorized, streamlined, synthetic blondes —these are at once abstract and exciting. Girls become intoxicating “dates” when they are recognizable parts of a vast machine. To be seen in public with these numbers is a sure sign that you are clicking on all cylinders. Any interest that they have in themselves is incidental. The tendency of a minority to react against this situation merely underlines its prevalence. Frederic Wakeman's hero in The Hucksters gets a thrill from falling off the “good number”","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123611437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Uppity Women Unite! Marketing the Women’s Movement in America","authors":"Linda D Scott, Astrid Van den Bossche","doi":"10.1353/ASR.2016.0005","DOIUrl":"https://doi.org/10.1353/ASR.2016.0005","url":null,"abstract":"","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134604220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Textbooks to teach advertising with: A review of The Psychology of Advertising, 2nd edition (Fennis & Stroebe, 2016) and Advertising: Critical Approaches (Wharton, 2015)","authors":"Astrid Van den Bossche","doi":"10.1353/ASR.2016.0007","DOIUrl":"https://doi.org/10.1353/ASR.2016.0007","url":null,"abstract":"","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133226744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Is It Possible To Be a Commercial Artist?: Dilemmas Faced by Advertising Industry Employees with Artistic Backgrounds in Poland","authors":"Kamil Luczaj","doi":"10.1353/ASR.2016.0002","DOIUrl":"https://doi.org/10.1353/ASR.2016.0002","url":null,"abstract":"It has always been difficult to tell where art ends and the sell begins. In the vast majority of contemporary capitalist states, most people with a formal education in the fine arts work outside the art world. When trained artists decide to work outside the field of art, they have to agree to the market rules. They need to consider certain conventions, local cultural schemata, rules that apply to a particular product category, and, most importantly, the client’s point of view. It is no longer l’art pour l’art, and the problem of their artistic identity begins. As C. Wright Mills put it, a designer is a man in the middle, because “his art is a business, but his business is art.” The position of a “commercial artist” is a very difficult one because the adjective (“commercial”) completely changes the connotation of the noun (“artist”).","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129764119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}