广告教学教材:《广告心理学》第二版(Fennis & Stroebe, 2016)和《广告:批判方法》(Wharton, 2015)

{"title":"广告教学教材:《广告心理学》第二版(Fennis & Stroebe, 2016)和《广告:批判方法》(Wharton, 2015)","authors":"Astrid Van den Bossche","doi":"10.1353/ASR.2016.0007","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"36 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Textbooks to teach advertising with: A review of The Psychology of Advertising, 2nd edition (Fennis & Stroebe, 2016) and Advertising: Critical Approaches (Wharton, 2015)\",\"authors\":\"Astrid Van den Bossche\",\"doi\":\"10.1353/ASR.2016.0007\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":377599,\"journal\":{\"name\":\"Advertising & Society Review\",\"volume\":\"36 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-09-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Advertising & Society Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1353/ASR.2016.0007\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advertising & Society Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1353/ASR.2016.0007","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}