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Dynamic Perspectives on Globalization and Sustainable Business in Asia最新文献

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Impact of Manipulative Character of Direct-to-Consumer Promotion 操纵性对直接面向消费者促销的影响
Dynamic Perspectives on Globalization and Sustainable Business in Asia Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7095-0.CH013
J. Pandey, A. Jha, S. Saha
{"title":"Impact of Manipulative Character of Direct-to-Consumer Promotion","authors":"J. Pandey, A. Jha, S. Saha","doi":"10.4018/978-1-5225-7095-0.CH013","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH013","url":null,"abstract":"Marketing of pharmaceutical products has remained under firm hold of ethical and legal norms. Direct advertising or any other form of direct promotion has been illegal in any or every country. Arrival of information technology, however, has ensured patients now have direct access to every possible detail of their ailments and their treatment through direct-to-consumer promotion (DTCP). Certain studies have shown that physicians consider DTCP to have manipulative character and are designed by pharmaceutical companies with ulterior motives. The aim is to explore relationship between manipulative character on self-medication propensity, negative perception, and poor patient-physician relationship as per the perception of physicians. With data from 218 physicians, insights into perceived manipulative character, self-medication propensity, negative perception, and poor patient-physician relationship have been achieved. The finding has important implications for regulatory bodies, pharmaceutical companies, and healthcare sector stakeholders.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133736329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Mergers and Acquisition by Indian Firms 印度公司的兼并和收购
Dynamic Perspectives on Globalization and Sustainable Business in Asia Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7095-0.CH004
S. Bhattacharyya
{"title":"Mergers and Acquisition by Indian Firms","authors":"S. Bhattacharyya","doi":"10.4018/978-1-5225-7095-0.CH004","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH004","url":null,"abstract":"Mergers and acquisition (M&A) has been a dominant form of firm growth strategy and a very potent tool of securing strategic growth in business landscape. However, M&As have generally been attributed with a significant amount of failure and value destruction. The author in this exploratory research undertook 24 in-depth interviews using a semi-structured open-ended questionnaire with M&A experts to understand the reasons for value creation and destruction in Indian M&A context. The data was content analyzed for thematic analysis. The results indicated in the Indian context, M&A initiatives provided quick market growth, access to strategic resources, and such benefits. While M&A failures occurred because of the lack of understanding on decision criteria regarding whether to from SA or do a M&A, strategic clarity, cultural insensitivity, lack of due diligence, and poor M&A post management capabilities.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"2114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127469180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
A Study of Place Branding of Macao 澳门地方品牌化研究
Dynamic Perspectives on Globalization and Sustainable Business in Asia Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7095-0.CH016
C. F. Tang, Minghao Zhang, Jennifer H. Gao
{"title":"A Study of Place Branding of Macao","authors":"C. F. Tang, Minghao Zhang, Jennifer H. Gao","doi":"10.4018/978-1-5225-7095-0.CH016","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH016","url":null,"abstract":"Macao is stereotyped as a gambling city and its unique cultural connotation is often ignored. Branding Macao effectively may deliver a concise but different image to the world. This research is a quantitative study that attempts to investigate Macao's city characteristics, to explore the importance of place branding, and to assess the influence of place branding on competitiveness and sustainable development. A theoretical framework is established to explain the relationships. Data were collected from 393 respondents in the greater China region. Reliability, correlations, and regressions are run to test various hypotheses. The research findings reveal that Macao is “Exquisite and Exalted,” “Fantasy and Passionate,” and “Calm and Relaxed.” Place branding of Macao is essential to enrich cultural life of residents inside, and to promote good image outside. Moreover, place branding turns out to be the most significant predictor of competitiveness and sustainable development. Discussion, limitations, and implications are presented.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126490240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relationship Quality and Customer Demographics in Indian Retail 印度零售业的关系质量和客户人口统计
Dynamic Perspectives on Globalization and Sustainable Business in Asia Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7095-0.CH008
Ekta Duggal, H. Verma
{"title":"Relationship Quality and Customer Demographics in Indian Retail","authors":"Ekta Duggal, H. Verma","doi":"10.4018/978-1-5225-7095-0.CH008","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH008","url":null,"abstract":"Service industries are becoming highly contested markets in India. This has shifted the focus of players towards quality and relationship quality. Building lasting customer relationships is the only way to sustain in the long run. Accordingly, quality in different forms needs to be articulated and deconstructed. The complexity of services makes it difficult for firms to satisfy and retain customers. Relationship quality is driven by trust, commitment, and satisfaction. The chapter sought to validate the retail relationship quality scale in Indian context. The components defining relationship quality were investigated to determine their relative importance across different customer groups. It was found that satisfaction with the employees is the most valued aspect across select demographic groups. This reinforces the role of employees in producing outcomes that are likely to bind customers with the service firm. Operationally, it implies that employee-customer interaction is important in managing retail business.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"405 1-3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114015800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
R&D Innovation Strategy for International Cooperation of Science and Technology in Asia 亚洲国际科技合作的研发创新战略
Dynamic Perspectives on Globalization and Sustainable Business in Asia Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7095-0.CH001
Donghun Yoon
{"title":"R&D Innovation Strategy for International Cooperation of Science and Technology in Asia","authors":"Donghun Yoon","doi":"10.4018/978-1-5225-7095-0.CH001","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH001","url":null,"abstract":"Major Asian countries, along with the United States and the European countries, recognize the importance of international cooperation in R&D (research and development). In particular, the U.S. and the European countries recognize the importance of R&D cooperation with Asia, and strive for closer cooperation therewith, especially scientific and technological cooperation. Cooperation in international development and the establishment of networks in the Asian region are crucial to countries' advancement of scientific and technical capabilities. Presented and discussed in this chapter is the R&D innovation strategy for international cooperation in science and technology in Asia. Also presented and discussed are ways of simultaneously satisfying both economic values and the ideal value of the international community's prosperity. It is hoped that this study will contribute greatly to the pursuit of international cooperation in science and technology in Asia.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123453556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Market Development Strategy for India's Rail Company Ircon in Asia, Africa, and Middle East 印度铁路公司在亚洲、非洲和中东的市场开发战略
Dynamic Perspectives on Globalization and Sustainable Business in Asia Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7095-0.CH003
Sandeep Chinnobaiah
{"title":"Market Development Strategy for India's Rail Company Ircon in Asia, Africa, and Middle East","authors":"Sandeep Chinnobaiah","doi":"10.4018/978-1-5225-7095-0.CH003","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH003","url":null,"abstract":"The Ircon International Limited is major player in rail infrastructure development backed by Indian government and railways. It has presence in Asia, South East Asia, and the Middle East. The idea is to devise a strategic marketing plan based on infrastructure spending data, location accessibility, and market friendliness of the target countries. The research design carried out is of comprehensive study of data analysis from email survey, archive survey, and in-depth interview. The survey data outcomes from relevant sample respondents having international experience in construction business have opined that infrastructure spending of country is of utmost importance in market development, also the deciding factors like market entry plan, entry strategies, and attributes determined penetration level into various markets. The data emphasis for restructuring businesses also summarized Ircon's lacking in marketing and financing means for large-scale projects.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124864732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Performance Evaluation of Entrepreneurship Education in Chinese Universities 我国高校创业教育绩效评价
Dynamic Perspectives on Globalization and Sustainable Business in Asia Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7095-0.CH012
Chusheng Chen, Y. Wu, Luanyan Du
{"title":"The Performance Evaluation of Entrepreneurship Education in Chinese Universities","authors":"Chusheng Chen, Y. Wu, Luanyan Du","doi":"10.4018/978-1-5225-7095-0.CH012","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH012","url":null,"abstract":"The quality of entrepreneurship education at the collegiate level is correlated with its sustainability. Existing studies have focused on the construction and method selection of evaluation systems for entrepreneurship education but have lacked concrete analyses of individual effectiveness. Through a micro-perspective, this study conducted a data envelopment analysis to assess the efficiency of entrepreneurship education in eight higher learning institutions. The input criteria comprised the number of courses and available funding, whereas the output criteria consisted of the number of awards won in two major intercollegiate contests and the initial employment rate. In addition, this study further investigated the most efficient schools to find students' opinions on course content and entrepreneurial needs. The findings in this study may serve as a reference for optimizing collegiate-level entrepreneurship education resources, clarifying developmental goals, and improving resource efficiency.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115824993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mutual Relationship Between Supply Chain, Business Strategy, and Knowledge Management in Supply Chain 供应链、企业战略与供应链知识管理的相互关系
Dynamic Perspectives on Globalization and Sustainable Business in Asia Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7095-0.CH019
M. S. Nikabadi, Amir Hakaki
{"title":"Mutual Relationship Between Supply Chain, Business Strategy, and Knowledge Management in Supply Chain","authors":"M. S. Nikabadi, Amir Hakaki","doi":"10.4018/978-1-5225-7095-0.CH019","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH019","url":null,"abstract":"The goal of this study is to present a multidimensional structure for relationship between supply chain (SC) strategies, business strategies, and knowledge management (KM) strategies with knowledge sharing in SC of the automotive industry of Iran. This is an applied research and has done as a survey, correlation, and cause-effect research. In this research, confirmative factor analysis, correlation test, co-linearity test, and path analysis were used. The chapter tries to describe quantitatively all the relations in multidimensional structure. Effective knowledge sharing in SC is influenced by the hierarchy of strategies. Thus, SC strategies influence the business strategies, business strategies affect knowledge strategies, and knowledge strategies influence the effective and systematic knowledge sharing in the SC. Therefore, knowledge sharing is most of all influenced by KM strategies but is indirectly influenced by business and SC strategies.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133613396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Trucker Value Perception and Manufacturer Value Offering in Indian Truck Market 印度卡车市场的卡车司机价值感知与制造商价值提供
Dynamic Perspectives on Globalization and Sustainable Business in Asia Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7095-0.CH006
Abhijit Sarkar, A. Jha, Diganta Mukherjee
{"title":"Trucker Value Perception and Manufacturer Value Offering in Indian Truck Market","authors":"Abhijit Sarkar, A. Jha, Diganta Mukherjee","doi":"10.4018/978-1-5225-7095-0.CH006","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH006","url":null,"abstract":"The concept of business model has been deliberated upon from the value delivery mechanism perspective. The term value has been considered from the perspective of quality and price. The value perception of the Indian transporters and the value offerings of the top three truck manufacturers in India have been considered in this chapter. Value (in terms of quality and price) perception was observed to be different for separate category of customers. It was also found that the business model for offering value to customers was different as manufacturers were differently focused across tonnage segments of the market.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129610717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Case of Australian Reluctance With the Chinese Belt and Road Initiative 澳大利亚对中国“一带一路”倡议的不情愿
Dynamic Perspectives on Globalization and Sustainable Business in Asia Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7095-0.CH002
M. Chung, B. Mascitelli
{"title":"The Case of Australian Reluctance With the Chinese Belt and Road Initiative","authors":"M. Chung, B. Mascitelli","doi":"10.4018/978-1-5225-7095-0.CH002","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH002","url":null,"abstract":"The One Belt One Road initiative is a global strategy proposed by President Xi in 2013. It was referred to as the new silk road approach which includes a land-based and ocean-based routes. The BRI, were it to reach its milestones, would be a landscape changing plan of the world and not just for China. As Australia's number one trading partner, China plays an important role for Australia especially for its economy. However, there has been a poor and lacking understanding of this strategy since 2013. The chapter highlights the importance of the strategy and the approach by the Australian politicians. Fearing being left behind, Australia politicians begin to pay attention to the strategy and especially any related plans which may or may not include Australia. The aim of this chapter is to ascertain and explain why Australia has adopted a cool and almost negative approach towards the Chinese Belt and Road Initiative (BRI). With further exploration of the Australia-China trade relationship, the chapter raised the question of the importance of China to Australia.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126299881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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