{"title":"Ready, Set, Go!","authors":"Adilla Anggraeni, Fedora Edlyn Wijaya","doi":"10.4018/978-1-5225-7095-0.CH014","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH014","url":null,"abstract":"The aim of this research is to identify the factors that could influence customers' attitudes and intentions to continuing online purchases in reserving a hotel room by using the theory of perceived characteristics of innovating scale and the theory of reasoned action as the main theories. Multiple regression analysis was utilized to analyze the relationship between the independent variables and customer attitude and intentions as the dependent variables. The results concluded that all the variables in perceived characteristics of innovating scale had an influence on attitude, and the variables in the theory of reasoned action except online subjective norms had a negative influence on intention. Visibility had the strongest impact on customer attitude, and offline subjective norms also became the strongest influence on intention to continue online purchases.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128585925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Empirical Note on Comparative Perceptions of Indian Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products","authors":"J. Pandey, A. Jha, S. Mukherjee, S. Saha","doi":"10.4018/978-1-5225-7095-0.CH009","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH009","url":null,"abstract":"Direct promotion of pharmaceutical products to patients is not legal in India. Internet healthcare websites, however, have rendered this law moot. Patients today increasingly flock to websites to find health-related information. With the help of a survey involving 400 patients and 200 physicians, this chapter attempts to identify the differences in the perception of physicians and patients. The results indicate that major differences exist in the beliefs held by physicians and patients vis-à-vis merits and demerits of DTC-promotion through health-related websites. As patients and physicians operate as a team while health-solutions are made available to the patients, such major differences in their beliefs regarding the merits and demerits of DTC-promotion may result in emergence of fault lines in their relationship. An exploratory factor analysis has been conducted to confirm if the underlying variables measure the latent factors or not. Regression model has been developed to measure the impact of information perception on patient-physician relationship.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128090646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Green Business","authors":"R. Jena","doi":"10.4018/978-1-5225-7095-0.CH018","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH018","url":null,"abstract":"Green business is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy. It is the way of doing business that strives to meet the triple bottom line. Green business embraces sustainable operating procedures, product and material sourcing, labor practices, and shipping methods. The goal of green business is to eliminate any negative impact on the environment on both a local and global scale. This chapter elaborates on the challenge and perspective of green business and explores different dimensions to creating environmentally sustainable organizations in India. Towards the end, this chapter also discussed the initiatives taken by different organizations in India to transact eco-friendly business according to the guidelines of GreenCo, India. GreenCo rating is the first of its kind in the world holistic framework that evaluates companies on the basis of their environmental friendly activities using life cycle approach.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127651236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Expats in India","authors":"S. Bhattacharyya","doi":"10.4018/978-1-5225-7095-0.CH011","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH011","url":null,"abstract":"Born global firms are coming up mostly from the developed world (read Uber, Facebook, Airbnb, and such others). In this chapter, the author attempts to find out why born global firms (BGFs) are not originating from India. The author undertakes an exploratory study to answer the research questions. Seventeen expats working in India were interviewed by in-depth personally administered semi-structured open-ended questionnaire. The 17 expert expats provided insights on the difficulties of doing business in India. These insights helped the author to analyze and synthesize how these insights would be indicative of the difficulties in the development of born global firms from India. The data was content analyzed by thematic content analysis. The findings indicate that there are challenges for BGFs to sprout from India in the near future.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123140782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. Hanaysha, Haim Hilman Abdullah, Z. A. Bakar, Khai-Loon Lee
{"title":"Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia","authors":"J. Hanaysha, Haim Hilman Abdullah, Z. A. Bakar, Khai-Loon Lee","doi":"10.4018/978-1-5225-7095-0.CH015","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH015","url":null,"abstract":"The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in the fast food industry. A survey method was used for the collection of desired information from the visitors of global fast food restaurants in the East Coast region of Malaysia. The returned questionnaires were analyzed by SPSS and structural equation modeling (PLS-SEM). Overall, the findings showed that the impact of food quality on perceived value is positive. The results also showed that the effect of customer service on perceived value is insignificant. The outcomes also proved that physical environment has a significant positive impact on perceived value. Finally, the findings indicated that price fairness has a positive effect on perceived value. These results enhance the understanding towards the significance of the selected factors in influencing customers' perceived value in the fast food industry.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131811061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effects of Entrepreneurship Education on Entrepreneurial Intention Among University Students in China","authors":"Chunpei Lin, Yaling Pan, Y. Wu, Li-ming Wang","doi":"10.4018/978-1-5225-7095-0.CH020","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH020","url":null,"abstract":"Entrepreneurship education for college students increasingly attracts extensive attention of both government and universities in China. However, few studies focus on the effectiveness of this external “input” learning for Chinese college students, and whether entrepreneurship education can be expected to increase college students' intention of starting a business. Based on cognitive perspective, the authors collected 327 valid questionnaires from college students in China to explore the impact mechanism of entrepreneurship education on entrepreneurial intention. Results shows that entrepreneurship education has a positive effect on risk perception capability and entrepreneurial intention. Risk perception capability positively affects entrepreneurial intention and plays an intermediary role in the relationship of entrepreneurship education and entrepreneurial intention. Then the authors put forward suggestions and strategies for the implementation and popularization of entrepreneurship education for domestic universities in China.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134279389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Banking Services in Rural India","authors":"A. M L, Rakesh T. S., M. S.","doi":"10.4018/978-1-5225-7095-0.CH005","DOIUrl":"https://doi.org/10.4018/978-1-5225-7095-0.CH005","url":null,"abstract":"Digitization or digitalization of banking services has established a strong network which supports a quick disbursement of banking services across the world. Digital banking service has enabled India to be more operative in reducing the transaction gaps between rural and urban areas. The awareness about cashless transactions has led to the complete transformation in online-banking services. The government initiatives as well as banks (private and public) efforts in implementing digital services such as internet banking, mobile banking, payment of various utility bills, online-ticket booking, digi-lockers for investors (investment), etc. has created a sense of technical significance among rural population. Favorable network condition plays a major role in making digital banking services more triumphant in both rural and urban India. The chapter reveals the ideology of customer's satisfaction towards the digital banking services in Belthangady Taluk, Dakshina Kannada district.","PeriodicalId":376927,"journal":{"name":"Dynamic Perspectives on Globalization and Sustainable Business in Asia","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131600820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}