Green Business

Green business is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy. It is the way of doing business that strives to meet the triple bottom line. Green business embraces sustainable operating procedures, product and material sourcing, labor practices, and shipping methods. The goal of green business is to eliminate any negative impact on the environment on both a local and global scale. This chapter elaborates on the challenge and perspective of green business and explores different dimensions to creating environmentally sustainable organizations in India. Towards the end, this chapter also discussed the initiatives taken by different organizations in India to transact eco-friendly business according to the guidelines of GreenCo, India. GreenCo rating is the first of its kind in the world holistic framework that evaluates companies on the basis of their environmental friendly activities using life cycle approach.