{"title":"Can new healthy luxury food products accelerate short food supply chain formation via social media marketing in high-income countries?","authors":"Christoph F Wiedenroth, Verena Otter","doi":"10.1186/s40100-022-00238-3","DOIUrl":"https://doi.org/10.1186/s40100-022-00238-3","url":null,"abstract":"<p><p>Social media marketing is a promising tool for successful product placement of new healthy luxury food products, a subcategory of superfoods. Despite its growing popularity, no studies have investigated how social media marketing affects consumers' quality perception process for such superfoods and whether this provides opportunities for farmers to gain a competitive advantage in direct marketing channels. Therefore, we integrate media richness theory into the food quality guidance model, compile a data set of 697 German fruit consumers from May to June 2020, and analyze this sample via partial least square analysis. Results show that social media marketing is a viable tool for new healthy luxury food products if media content is highly experience providing. Furthermore, it offers opportunities for the formation of shorter food supply chains as farmers could, through the provision of engaging social media marketing content, sell new healthy luxury food products directly to the final consumer. This research provides implications to farmers, retailers and policy makers to exploit the social media marketing potential of new healthy luxury food products.</p>","PeriodicalId":37688,"journal":{"name":"Agricultural and Food Economics","volume":"10 1","pages":"31"},"PeriodicalIF":3.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9735090/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10391561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Food solidarity economy: evaluating transition community initiatives in Friuli Venezia Giulia region","authors":"L. Piani, M. Carzedda, N. Carestiato","doi":"10.1186/s40100-021-00203-6","DOIUrl":"https://doi.org/10.1186/s40100-021-00203-6","url":null,"abstract":"","PeriodicalId":37688,"journal":{"name":"Agricultural and Food Economics","volume":" ","pages":""},"PeriodicalIF":3.9,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42178222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Framing agricultural policy through the EC’s strategies on CAP reforms (1992–2017)","authors":"K. Erjavec, E. Erjavec","doi":"10.1186/s40100-021-00178-4","DOIUrl":"https://doi.org/10.1186/s40100-021-00178-4","url":null,"abstract":"","PeriodicalId":37688,"journal":{"name":"Agricultural and Food Economics","volume":" ","pages":""},"PeriodicalIF":3.9,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49022190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Assessing the joint adoption and complementarity between in-field conservation practices of Kansas farmers","authors":"Sheng Gong, J. Bergtold, E. Yeager","doi":"10.1186/s40100-021-00201-8","DOIUrl":"https://doi.org/10.1186/s40100-021-00201-8","url":null,"abstract":"","PeriodicalId":37688,"journal":{"name":"Agricultural and Food Economics","volume":" ","pages":""},"PeriodicalIF":3.9,"publicationDate":"2021-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45784058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. Vecchio, E. Parga-Dans, P. Alonso González, A. Annunziata
{"title":"Why consumers drink natural wine? Consumer perception and information about natural wine","authors":"R. Vecchio, E. Parga-Dans, P. Alonso González, A. Annunziata","doi":"10.1186/s40100-021-00197-1","DOIUrl":"https://doi.org/10.1186/s40100-021-00197-1","url":null,"abstract":"","PeriodicalId":37688,"journal":{"name":"Agricultural and Food Economics","volume":" ","pages":""},"PeriodicalIF":3.9,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41668255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Livelihood assets’ influence on Ugandan farmers’ control practices for Banana Xanthomonas Wilt (BXW)","authors":"T. Pagnani, E. Gotor, E. Kikulwe, F. Caracciolo","doi":"10.1186/s40100-021-00192-6","DOIUrl":"https://doi.org/10.1186/s40100-021-00192-6","url":null,"abstract":"","PeriodicalId":37688,"journal":{"name":"Agricultural and Food Economics","volume":" ","pages":""},"PeriodicalIF":3.9,"publicationDate":"2021-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45414457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Farmer-herder conflicts, tenure insecurity and farmer’s investment decisions in Agogo, Ghana","authors":"S. Kugbega, Prince Young Aboagye","doi":"10.1186/s40100-021-00186-4","DOIUrl":"https://doi.org/10.1186/s40100-021-00186-4","url":null,"abstract":"","PeriodicalId":37688,"journal":{"name":"Agricultural and Food Economics","volume":" ","pages":""},"PeriodicalIF":3.9,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44884385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Economic performance of agritourism: an analysis of farms located in a less favoured area in Italy","authors":"Brunella Arru, R. Furesi, F. Madau, P. Pulina","doi":"10.1186/s40100-021-00199-z","DOIUrl":"https://doi.org/10.1186/s40100-021-00199-z","url":null,"abstract":"","PeriodicalId":37688,"journal":{"name":"Agricultural and Food Economics","volume":" ","pages":""},"PeriodicalIF":3.9,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1186/s40100-021-00199-z","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49517494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Implications of food-for-work programs for consumption and production diversity: Evidence from the Tigray Region of Ethiopia","authors":"B. Debela, G. Shively, S. Holden","doi":"10.1186/s40100-021-00189-1","DOIUrl":"https://doi.org/10.1186/s40100-021-00189-1","url":null,"abstract":"","PeriodicalId":37688,"journal":{"name":"Agricultural and Food Economics","volume":"9 1","pages":""},"PeriodicalIF":3.9,"publicationDate":"2021-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1186/s40100-021-00189-1","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65831514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"On the association between risk attitude and fruit and vegetable consumption: insights from university students in Italy","authors":"E. Giampietri, Giuseppe Bugin, S. Trestini","doi":"10.1186/s40100-021-00194-4","DOIUrl":"https://doi.org/10.1186/s40100-021-00194-4","url":null,"abstract":"","PeriodicalId":37688,"journal":{"name":"Agricultural and Food Economics","volume":" ","pages":""},"PeriodicalIF":3.9,"publicationDate":"2021-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1186/s40100-021-00194-4","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44620478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}