Journal of Distribution Science最新文献_第2页

Factors Influencing Experiential Value Toward Using Cosmetic AR Try-on Feature in Thailand 影响泰国人使用化妆品AR试戴功能体验价值的因素

Journal of Distribution Science Pub Date : 2021-01-01 DOI: 10.15722/JDS.19.1.202101.75

Rawin Vongurai

{"title":"Factors Influencing Experiential Value Toward Using Cosmetic AR Try-on Feature in Thailand","authors":"Rawin Vongurai","doi":"10.15722/JDS.19.1.202101.75","DOIUrl":"https://doi.org/10.15722/JDS.19.1.202101.75","url":null,"abstract":"Purpose: The objective of this research is to identify the core aspects of persuasive factors influencing consumer’s experiential value towards using Augmented Reality (AR) try-on feature while shopping cosmetic products online. The conceptual framework of this study is adopted and integrated from the theoretical study on how narrative experience, media richness, and presence affect the formation of experiential value in the augmented reality interactive technology (ARIT) process. Research design, data and methodology: The sample (n = 550) were collected from online and offline questionnaires by using stratified random sampling and purposive sampling methods. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to analyze the data to confirm goodness-of-fit of the model and hypothesis testing. Results: The results indicated that media richness induced higher experiential value (consumer ROI, playfulness, service excellence and aesthetics), followed by narrative experience and presence towards using AR try-on feature. Conclusions: Consumer’s experiential value towards using AR try-on feature when shopping cosmetic products online rely on media richness, narrative experience and presence respectively. Therefore, marketing practitioners are recommended to develop the feature design and content to be more useful, authentic, user-friendly and entertaining to better connect and provide confidence to consumers when shopping cosmetics online.","PeriodicalId":37668,"journal":{"name":"Journal of Distribution Science","volume":"19 1","pages":"75-87"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67279145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Factors Influencing the Attractiveness of Cosmetics Distribution Channels 影响化妆品分销渠道吸引力的因素

Journal of Distribution Science Pub Date : 2021-01-01 DOI: 10.15722/JDS.19.7.202107.75

Sang-Hyeon Yoon, Sang-Yeon Song, M. Kang

引用次数: 1

Netflix in Indonesia: Influential Factors on Customer Engagement among Millennials' Subscribers Netflix在印尼:影响千禧一代用户互动的因素

Journal of Distribution Science Pub Date : 2021-01-01 DOI: 10.15722/JDS.19.1.202101.89

Annisa Auditya, Z. Hidayat

{"title":"Netflix in Indonesia: Influential Factors on Customer Engagement among Millennials' Subscribers","authors":"Annisa Auditya, Z. Hidayat","doi":"10.15722/JDS.19.1.202101.89","DOIUrl":"https://doi.org/10.15722/JDS.19.1.202101.89","url":null,"abstract":"Purpose: This study is to explore how Netflix Customers' Engagement was influenced by Instagram Content, Perceived Price, Exclusivity, and Motivation in the context of Media Streaming and the role of Willingness to Subscribe as the mediating variable. This study underlines millennial's willingness to engage and the form of engagement. Research design, data, and methodology: The data for this research were collected from 100 Netflix's Millennials subscribers who follow @netflixid Instagram. All the results were analyzed and verified using SEM-PLS. Results: Research findings indicated that Willingness to Subscribe, Exclusivity, Motivation, and Instagram Content positively influenced Customer Engagement among Netflix millennials' subscribers. In contrast, Perceived Price had a negative effect on Customer Engagement. Conclusions: As a consequence, the exclusivity that Netflix offers to its audience by a recommendation algorithm has been proven to increase the engagement. This study also disclosed that the most definite form of positive engagement shown by Netflix millennials' subscribers is a behavioral aspect, where they positively recommend Netflix (word of mouth). The study findings can be a reference for the media streaming industry in their efforts to strengthen the engagement with their customers, especially the millennials, and provide knowledge about consumer behavior in digital technology.","PeriodicalId":37668,"journal":{"name":"Journal of Distribution Science","volume":"19 1","pages":"89-103"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67279246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Impact of Social Consumption Crisis Strategy on Distribution Marketplaces' Relationships 社会消费危机策略对分销市场关系的影响

Journal of Distribution Science Pub Date : 2021-01-01 DOI: 10.15722/JDS.19.3.202103.61

Jaemin Lee, Kapseon Kim

{"title":"Impact of Social Consumption Crisis Strategy on Distribution Marketplaces' Relationships","authors":"Jaemin Lee, Kapseon Kim","doi":"10.15722/JDS.19.3.202103.61","DOIUrl":"https://doi.org/10.15722/JDS.19.3.202103.61","url":null,"abstract":"Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity‟s risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.","PeriodicalId":37668,"journal":{"name":"Journal of Distribution Science","volume":"19 1","pages":"61-70"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67279900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

How Consumers Spend and Distribute Money Tainted by Anger 消费者如何消费和分配被愤怒污染的钱

Journal of Distribution Science Pub Date : 2021-01-01 DOI: 10.15722/jds.19.7.202107.51

H. Park

{"title":"How Consumers Spend and Distribute Money Tainted by Anger","authors":"H. Park","doi":"10.15722/jds.19.7.202107.51","DOIUrl":"https://doi.org/10.15722/jds.19.7.202107.51","url":null,"abstract":"Purpose: Anger has become one of the dominantly experienced emotions in recent years, particularly under the COVID-19 pandemic. Considering the critical role that anger plays in consumers’ lives, the present research examines how feeling angry about money influences consumers’ spending and money distribution decisions. Research design and methodology. Three experiments were conducted using different emotion induction methods (i.e., dictator game, autobiographical recall, and scenario). Results. Feeling angry about money decreased pro-social spending (i.e., less money distribution to the others), but it did not affect virtuous or utilitarian spending for the self—unlike past finding on negative feelings that increased utilitarian spending. Furthermore, whereas anger-tainted money decreased pro-social spending of that money, guilt-tainted money increased pro-social spending. However, the effects of guilt versus anger were not completely symmetrical. The antagonistic effect of anger was diffusive across spending on distant and close others, whereas the pro-social effect of guilt was limited to distant others. Conclusions: These findings help policy makers and financial institutions forecast how money will be distributed or circulated when it is likely to be dampened by anger under the pandemic. They also highlight the importance of examining the effects of discrete emotions (e.g., anger vs. guilt) beyond valence. © The Author(s)","PeriodicalId":37668,"journal":{"name":"Journal of Distribution Science","volume":"19 1","pages":"51-59"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67280182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Retail functions and skills of venture merchants: A case study of Lunuganga 风险商人的零售功能与技能:以卢卢甘加为例

Journal of Distribution Science Pub Date : 2021-01-01 DOI: 10.15722/JDS.19.3.202103.5

M. Cho

引用次数: 0

Applying AHP in Evaluation the Distribution Science of Suppliers for Retails in Vietnam: Case of Saigon Co-op Mart 层次分析法在越南零售业供应商配送科学评价中的应用——以西贡Co-op Mart为例

Journal of Distribution Science Pub Date : 2021-01-01 DOI: 10.15722/JDS.19.3.202103.35

Nhu-Ty Nguyen

{"title":"Applying AHP in Evaluation the Distribution Science of Suppliers for Retails in Vietnam: Case of Saigon Co-op Mart","authors":"Nhu-Ty Nguyen","doi":"10.15722/JDS.19.3.202103.35","DOIUrl":"https://doi.org/10.15722/JDS.19.3.202103.35","url":null,"abstract":"Purpose: Retailing is a very special sector because it demonstrates the effectiveness of combined products and services to create business values. In this study, the author wants to investigate particular areas in the distribution sciences of the purchasing process in Coopmart (Saigon Coop-Vietnam), which is about sauces and seasoning. Research design, data and methodology: The data were collected by experts of Saigon coop, which first went through the Delphi method to choose criteria and sub-criteria for the Analytic Hierarchical Process (AHP). Results: After a long process of calculation based on AHP, the final supplier is chosen according to experts‟ interview; Masan is the most potential candidate to be the main supplier of sauces and seasoning to Coop mart. Therefore, it is necessary to apply the typical methods such as quantitative analysis of this process AHP. With the aim of increasing the computational content of the evaluation process suppliers, especially the comparison of suppliers in the same industry as AHP has shown. This enables analyses of all the providers to be more scientific. Conclusions: Thus, this paper would help the facility managers ensure objectives to the reasonable decision, which can be based on AHP to get more information, implement plans and get strategic collaboration with","PeriodicalId":37668,"journal":{"name":"Journal of Distribution Science","volume":"19 1","pages":"35-46"},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67280080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Boosting green cars retail in Malaysia: The influence of conditional value on consumers behaviour 促进马来西亚绿色汽车零售:条件价值对消费者行为的影响

Journal of Distribution Science Pub Date : 2021-01-01 DOI: 10.15722/JDS.19.7.202107.87

Amr Mohammed Nasser Alganad, N. Isa, Waida Irani Mohd Fauzi

引用次数: 3

The Relationship between Coolness, Perceived Value and Value Creation: An Empirical Study of Fashion Distribution 酷炫、感知价值与价值创造的关系:基于时尚分布的实证研究

Journal of Distribution Science Pub Date : 2021-01-01 DOI: 10.15722/JDS.19.9.202109.101

N. Truong, B. Ngoc, Pham Thi Minh Phuong

引用次数: 1

Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands 消费者保健品牌供应链中中介关联的影响因素

Journal of Distribution Science Pub Date : 2021-01-01 DOI: 10.15722/JDS.19.1.202101.1.105

A. Suresh, M. Vasudevan, Sharma Vinod

引用次数: 0