Impact of Social Consumption Crisis Strategy on Distribution Marketplaces' Relationships

Q3 Economics, Econometrics and Finance
Jaemin Lee, Kapseon Kim
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引用次数: 1

Abstract

Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity‟s risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.
社会消费危机策略对分销市场关系的影响
目的:本文回顾了消费者对公司在危机期间实施的消费危机应对策略(即防御与接受)的态度。研究设计、数据和方法:我们讨论了危机应对策略与消费危机类型(即企业能力与企业社会责任)之间的相互作用。我们用的是SAS。9.4软件分析结果。我们对韩国首尔一所大学的本科生和研究生样本采用了2 × 2组间实验设计。考虑的三个实验变量是实体的风险应对策略、危机类型和公共关系策略。实验是通过向八组人展示一个假设的场景来进行的。在此实验之前,进行了五次初步调查,以确定刚才提到的三个变量。初步调查是根据这些标准进行的。在选定的8个产品线中,320名本科生被要求进入评估中心使用频率最高至第4优先级的产品线。结果:方差分析表明,危机应对策略、企业危机类型和公关信息类型相关的实验是成功的。结论:我们的结果验证了不同类型的社会倡议对分销市场的影响。
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来源期刊
Journal of Distribution Science
Journal of Distribution Science Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
1.50
自引率
0.00%
发文量
0
审稿时长
16 weeks
期刊介绍: JDS publishes original research analysis and inquiry into issues in distribution. JDS is an international peer-reviewed journal, which is devoted to contemporary issues of distribution, logistics and SCM, transportation, distribution channel management, distribution innovation and information technology, merchandizing and supply, marketing and consumer behavior, manufacturing, and wholesale and retail in the world. JDS publishes monthly in both English and Korean. The aim of JDS is to bring together the latest theoretical and empirical distribution research in the world, and the journal welcomes scholarly/research articles from researchers, practitioners, and scholars throughout the world
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