JMBI : Jurnal Manajemen Bisnis dan Informatika最新文献

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Analisa Kepuasan Pelanggan Pengangkutan Sampah Menggunakan Metode Importance Performance Analysis (Studi Kasus Pada Dinas Lingkungan Hidup Kabupaten Jember) 通过下水道绩效分析方法对垃圾运输满意度进行分析(Jember office案例研究)
JMBI : Jurnal Manajemen Bisnis dan Informatika Pub Date : 2022-02-03 DOI: 10.31967/prodimanajemen.v2i2.550
Harvian Bagus Dewantara, H. Sulaksono
{"title":"Analisa Kepuasan Pelanggan Pengangkutan Sampah Menggunakan Metode Importance Performance Analysis (Studi Kasus Pada Dinas Lingkungan Hidup Kabupaten Jember)","authors":"Harvian Bagus Dewantara, H. Sulaksono","doi":"10.31967/prodimanajemen.v2i2.550","DOIUrl":"https://doi.org/10.31967/prodimanajemen.v2i2.550","url":null,"abstract":"This study aims to determine what quality dimension attributes have met customer satisfaction for waste transportation of the Department of the Environment of Jember Regency. The data used in this study are primary data. The data processing method in this study uses the Data Instrument Test Analysis method, namely: Validity Test and Reliability Test, and uses the Importance Performance Analysis (IPA) analysis method, using 5 service quality dimension attributes, namely Physical Evidence (Tangibles), Reliability (Reliability), Responsiveness, Assurance, and Empathy (Emphaty). The results showed that the Reliability Dimension has a very low gap value, which indicates that the quality of service provided by the Environmental Service Office of Jember Regency is very satisfying for customers. Meanwhile, the dimension of responsiveness has the highest gap, which can be concluded that there is dissatisfaction for customers with the responsiveness of the Jember Regency Environmental Service in dealing with existing problems. This of course will become a reference for the Jember Regency Environmental Service in improving the quality of its services.","PeriodicalId":376436,"journal":{"name":"JMBI : Jurnal Manajemen Bisnis dan Informatika","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131280682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kualitas Jaringan, Harga Dan Promosi Terhadap Keputusan Pembelian Paket Data Xl Axiata Melalui Minat Beli Sebagai Variabel Intervening (Studi Kasus: Pengguna Xl Axiata Di Kabupaten Jember) 网络质量、价格和推广决策的影响,通过兴趣购买作为变量的交易(案例研究:Jember区Xl ashata用户)
JMBI : Jurnal Manajemen Bisnis dan Informatika Pub Date : 2022-01-31 DOI: 10.31967/prodimanajemen.v2i1.545
S. Maslahah, H. Sulaksono, Hamzah Fansuri Yusuf
{"title":"Pengaruh Kualitas Jaringan, Harga Dan Promosi Terhadap Keputusan Pembelian Paket Data Xl Axiata Melalui Minat Beli Sebagai Variabel Intervening (Studi Kasus: Pengguna Xl Axiata Di Kabupaten Jember)","authors":"S. Maslahah, H. Sulaksono, Hamzah Fansuri Yusuf","doi":"10.31967/prodimanajemen.v2i1.545","DOIUrl":"https://doi.org/10.31967/prodimanajemen.v2i1.545","url":null,"abstract":"This study entitled \"The Effect of Network Quality, Price and Promotion on XL Axiata Data Card Purchase Decisions through Purchase Interest as an Intervening Variable (XL Axiata Case study of XL Axiata users in Jember Regency)\". This study aims to determine the direct and indirect effect of Network Quality, Price and Promotion on XL Axiata Data Card Purchase Decisions through Purchase Interest as Intervening Variable in Jember Regency. The population of this study are people who have used XL Axiata in Jember. The sample used was 50 respondents. The sampling technique using Non-Probability Sampling is Accidental Sampling. The data analysis method used path analysis with the help of SPSS 25. Data analysis used data instrument tests (validity test and reliability test), classical assumption test (normality test, multicollinearity and hiteroscedasticity test), Sobel test, coefficient of determination, t test and F test. Results The research shows that there is a direct effect of the network quality variable on buying interest, while for the price and promotion variables there is no direct effect on buying interest. For a direct influence on purchasing decisions, there is a direct influence of buying interest variables on purchasing decisions, while network quality, price and promotion have no direct effect. For the indirect effect of the network quality variable, it is stated that it has an indirect effect on purchasing decisions through buying interest. While prices and promotions do not have an indirect influence on purchasing decisions through buying interest.","PeriodicalId":376436,"journal":{"name":"JMBI : Jurnal Manajemen Bisnis dan Informatika","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128650774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Stres, Kerja Disiplin Kerja Dan Semangat Kerja Terhadap Kinerja Karyawan Ptpn XII Sumber Tengah Desa Silo, Kec.Silo Kab.Jember 压力影响、工作纪律和工作热情对Kec -仓仓中村员工绩效的影响。筒仓Kab。九月
JMBI : Jurnal Manajemen Bisnis dan Informatika Pub Date : 2022-01-31 DOI: 10.31967/prodimanajemen.v2i2.549
Muhammad Fakri Arifin, Tamriatin Hidayah, Nely Supeni
{"title":"Pengaruh Stres, Kerja Disiplin Kerja Dan Semangat Kerja Terhadap Kinerja Karyawan Ptpn XII Sumber Tengah Desa Silo, Kec.Silo Kab.Jember","authors":"Muhammad Fakri Arifin, Tamriatin Hidayah, Nely Supeni","doi":"10.31967/prodimanajemen.v2i2.549","DOIUrl":"https://doi.org/10.31967/prodimanajemen.v2i2.549","url":null,"abstract":"This study aims to determine the partial and simultaneous influence of the variables of work stress, work discipline and work spirit on the performance of permanent employees of PTPN XII Sumber Tengah Desa.Silo, Kec. Silo Kab. Jember. The data used in this study were primary data in the form of data from questionnaires and secondary data in the form of vision and mission, values ​​and organizational structure which were obtained directly from PTPN XII Sumber Tengah Silo Village, Silo District, Jember Regency. The data processing method in this study uses the Research Indicator Test Analysis method, namely Validity Test and Reliability Test, Classical Assumption Test, namely Normality Test, Multicollinearity Test, Heteroscedasticity Test and Autocorrelation Test, Multiple Linear Regression, Coefficient of Determination Analysis and Hypothesis Testing, namely t-test and test F, with the help of SPSS 20 analysis tool. The results showed that the variables of work stress and work morale partially had no significant and positive effect on the performance of employees of PTPN XII Sumber Tengah Silo Village, Kec. Silo Kab. Jember and the variable work discipline partially had a significant effect and positive on the performance of employees of PTPN XII Sumber Tengah Silo Village, Kec. Silo Kab. Jember, and simultaneously the variables of work stress, work discipline and work spirit affect the performance of employees of PTPN XII Sumber Tengah Desa. Silo, Kec Silo Kab. Jember","PeriodicalId":376436,"journal":{"name":"JMBI : Jurnal Manajemen Bisnis dan Informatika","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114476448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen PT. FIFGROUP Cabang Jembe 产品质量、服务质量和企业形象对PT. FIFGROUP brands满意度的影响
JMBI : Jurnal Manajemen Bisnis dan Informatika Pub Date : 2022-01-31 DOI: 10.31967/prodimanajemen.v2i2.547
Heri Setiawan, H. Sulaksono, Haifa Haifa
{"title":"Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen PT. FIFGROUP Cabang Jembe","authors":"Heri Setiawan, H. Sulaksono, Haifa Haifa","doi":"10.31967/prodimanajemen.v2i2.547","DOIUrl":"https://doi.org/10.31967/prodimanajemen.v2i2.547","url":null,"abstract":"The purpose of the study was to determine the effect of product quality, service quality and corporate image on customer satisfaction at PT FIFGROUP Jember Branch. The population in this study were consumers of PT FIFGROUP Jember Branch, amounting to 80 consumers who were used as respondents. The analytical model used in this study is multiple linear regression analysis. The results showed that partially product quality and service quality had an effect on consumer satisfaction, while the company image had no effect on consumer satisfaction. And simultaneously the three independent variables (product quality, service quality and company image) affect variable Y (customer satisfaction) PT FIFGROUP Jember Branch.","PeriodicalId":376436,"journal":{"name":"JMBI : Jurnal Manajemen Bisnis dan Informatika","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131149658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh Gaya Kepemimpinan, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada CV Bali Coral Di Banyuwangi 领导风格的影响,动力和工作环境对员工绩效的简历巴厘岛珊瑚在板鱼网
JMBI : Jurnal Manajemen Bisnis dan Informatika Pub Date : 2022-01-31 DOI: 10.31967/prodimanajemen.v2i2.546
Nuramalia Hasanah, H. Sulaksono, Hayatul Masfufah
{"title":"Pengaruh Gaya Kepemimpinan, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada CV Bali Coral Di Banyuwangi","authors":"Nuramalia Hasanah, H. Sulaksono, Hayatul Masfufah","doi":"10.31967/prodimanajemen.v2i2.546","DOIUrl":"https://doi.org/10.31967/prodimanajemen.v2i2.546","url":null,"abstract":"This study aims to determine the effect of Leadership Style, \u0000Motivation, and Work Environment on Employee Performance at CV Bali Coral in Banyuwangi. The population in this study are all employees at CV Bali Coral in Banyuwangi. The sample used is 64 employees or respondents who are employees at CV. Bali Coral in Banyuwangi. Technique the sampling used is Non Probability Sampling With the sample method census (saturated). The test used is the data instrument test (validity test and test). reliability), classical assumption test (normality test, multicollinearity test, and test heteroscedasticity), Coefficient of Determination (R2), and t test, the analytical technique that used is Multiple Linear Regression analysis. Data analysis method using the help of SPSS 20. The results showed that the f . test results statistically it can be proven that the independent variable Style Leadership, Motivation and Work Environment simultaneously affect significant impact on employee performance at CV Bali Coral in Banyuwangi. Results T-Test Leadership Style and Motivation and Work Environment Influence partially on Employee Performance at CV Bali Coral.","PeriodicalId":376436,"journal":{"name":"JMBI : Jurnal Manajemen Bisnis dan Informatika","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116611727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Harga, Kualitas Produk, Inovasi Produk Dan Gaya Hidup Terhadap Keputusan Pembelian Melalui Brand Image Sebagai Variabel Intervening 价格、产品质量、产品创新和生活方式的影响,通过品牌形象作为一个变量的干预
JMBI : Jurnal Manajemen Bisnis dan Informatika Pub Date : 2022-01-31 DOI: 10.31967/prodimanajemen.v2i2.548
Dede Syafulloh, Suwignyo Widagdo, Saiful Amin
{"title":"Pengaruh Harga, Kualitas Produk, Inovasi Produk Dan Gaya Hidup Terhadap Keputusan Pembelian Melalui Brand Image Sebagai Variabel Intervening","authors":"Dede Syafulloh, Suwignyo Widagdo, Saiful Amin","doi":"10.31967/prodimanajemen.v2i2.548","DOIUrl":"https://doi.org/10.31967/prodimanajemen.v2i2.548","url":null,"abstract":"This study aims to determine the effect of price, product quality, product innovation and lifestyle on purchasing decisions and their effect on brand image as an intervening variable at Rumah Batik Rolla Jember. The population in this study are consumers from Rumah Batik Rolla Jember. The sample used as many as 60 respondents who are consumers of the House of Batik Rolla Jember. The sampling technique used is purposive sampling. The data analysis method used is path analysis with the help of SPSS 23. The results show that price and product innovation have no direct effect on brand image, while product quality and lifestyle have a direct effect on brand image. In addition, price, product quality, product innovation, lifestyle and brand image have a direct influence on purchasing decisions. Price and product innovation have no indirect effect on purchasing decisions through brand image, while product quality and lifestyle have an indirect effect on purchasing decisions through brand image.","PeriodicalId":376436,"journal":{"name":"JMBI : Jurnal Manajemen Bisnis dan Informatika","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132754187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA FIFGROUP DI LUMAJANG 服务质量对消费者满意度的影响
JMBI : Jurnal Manajemen Bisnis dan Informatika Pub Date : 2022-01-29 DOI: 10.31967/prodimanajemen.v2i1.544
Dimas Julius Hari Kencana, A. Hp, Bagus Qomaruzzaman Ratu Edi
{"title":"PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA FIFGROUP DI LUMAJANG","authors":"Dimas Julius Hari Kencana, A. Hp, Bagus Qomaruzzaman Ratu Edi","doi":"10.31967/prodimanajemen.v2i1.544","DOIUrl":"https://doi.org/10.31967/prodimanajemen.v2i1.544","url":null,"abstract":"This  study  entitled  The  Influence  Of  Service  Quality  On  Customer  Satisfaction  In Fifgroup In Lumajang with the aim of knowing and analyzing the effect of service quality consisting of physical evidence, reliability, responsiveness, assurance and partial empathy on consumer satisfaction at FIFGROUP Yosowilangun Branch Lumajang Regency and to find out and analyzing the effect of service quality consisting of physical evidence, reliability, responsiveness, assurance and empathy simultaneously on customer satisfaction at FIFGROUP Yosowilangun Branch Lumajang Regency.   The number of samples in this study was 60 using purposive sampling technique. purposive sampling is a sampling technique using certain criteria. The testing and analysis used in this research is the data instrument test which includes the validity test and reliability test, and the classical assumption test which includes the normality test, multicollinearity test, and heteroscedasticity test, multiple linear regression analysis, the coefficient of determination and hypothesis testing which includes testing t and F test.  And the results of this study: 1.) There is no effect of physical evidence on customer satisfaction at FIFGROUP Lumajang 2.) There is no effect of reliability on customer satisfaction at FIFGROUP Lumajang 3.) There is no effect of responsiveness on customer satisfaction at FIFGROUP Lumajang 4.) There is a guarantee effect on customer satisfaction at FIFGROUP Lumajang Branch 5.) There is no influence of empathy on customer satisfaction at FIFGROUP Lumajang. Suggestions from this study to further improve customer satisfaction need to increase again from employees in the company in serving consumers because these employees interact directly with consumers, especially in punctuality as well. So that it will make consumers satisfied and not hesitate to use the company's services again.","PeriodicalId":376436,"journal":{"name":"JMBI : Jurnal Manajemen Bisnis dan Informatika","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125496871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Dimensi Servqual Terhadap Loyalitas Tamu Bossotel Inn, Bangkok Dengan Kepuasan Sebagai Variabel Intervening Servqual维度对Bossotel Inn的忠诚影响,曼谷客户满意度作为可变干预变量
JMBI : Jurnal Manajemen Bisnis dan Informatika Pub Date : 2022-01-28 DOI: 10.31967/prodimanajemen.v2i1.543
Galuh Putri Manggali, H. Sulaksono
{"title":"Pengaruh Dimensi Servqual Terhadap Loyalitas Tamu Bossotel Inn, Bangkok Dengan Kepuasan Sebagai Variabel Intervening","authors":"Galuh Putri Manggali, H. Sulaksono","doi":"10.31967/prodimanajemen.v2i1.543","DOIUrl":"https://doi.org/10.31967/prodimanajemen.v2i1.543","url":null,"abstract":"This research aims to analyze servqual dimension that consisting of tangible, empathy, reliability, responsiveness, and assurance towards guest loyalty at Bossotel Inn, Bangkok, with satisfaction as an intervening variable. \u0000This research method uses quantitative descriptive research, data collection techniques using purposive sampling by distributing 100 questionnaires to the guest of Bossotel Inn, Bangkok, the analysis method used is path analysis using SPSS version 20 and the sobel test calculator to test hypotheses. \u0000The results of this research indicate that: 1) reliability and assurance variable have a direct effect on Bossotel Inn, Bangkok guest satisfaction. While  tangible, empathy, and responsiveness variable do not have direct effect, 2) empathy and responsiveness  variable  have  direct    effect  on  Bossotel  Inn,  Bangkok  guest loyalty, while  tangible, reliability, and assurance variable have no effect, 3) hotel guest satisfaction variable has a direct effect on   Bossotel Inn, Bangkok guest loyaltsy, and the last, 4) hotel guest satisfaction cannot be a mediate the relationship between tangible, empathy, reliability, responsiveness, and assurance towards guest loyalty at Bossotel Inn, Bangkok, Thailand.","PeriodicalId":376436,"journal":{"name":"JMBI : Jurnal Manajemen Bisnis dan Informatika","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121584241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh Persepsi Keamanan, Kemudahan Bertransaksi, Harga, Dan Kualitas Informasi Terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan Pada Online Travel Agency (OTA) Traveloka.com 安全感知、交易便利、价格和信息质量对消费者通过在线旅游代理(OTA) Traveloka com的客户满意度对重新购买感兴趣的影响
JMBI : Jurnal Manajemen Bisnis dan Informatika Pub Date : 2022-01-28 DOI: 10.31967/prodimanajemen.v2i1.541
Munawaroh Munawaroh, H. Sulaksono, Tamriatin Hidayah
{"title":"Pengaruh Persepsi Keamanan, Kemudahan Bertransaksi, Harga, Dan Kualitas Informasi Terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan Pada Online Travel Agency (OTA) Traveloka.com","authors":"Munawaroh Munawaroh, H. Sulaksono, Tamriatin Hidayah","doi":"10.31967/prodimanajemen.v2i1.541","DOIUrl":"https://doi.org/10.31967/prodimanajemen.v2i1.541","url":null,"abstract":"This study aims to analyze the effect of perceived security, ease of transaction, price and quality of information on buying interest through customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com. \u0000This research method uses descriptive quantitative research, data collection techniques use purposive sampling by distributing 60 questionnaires to STIE Mandala Jember students, the analytical method used is path analysis using SPSS version 20 and Sobel test calculator to test hypotheses. \u0000The results of this study indicate that: 1) the perceived security, price and quality of information variables have a direct effect on customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com, while the ease of transacting variable has no direct influence, 2) the ease of transaction and quality of information variables. Information has   a   direct   effect   on   buying   interest   at   the   Online   Travel   Agency   (OTA) Traveloka.Com, while the perceived security and price variables do not have a direct influence, 3) customer  satisfaction has a direct influence on buying interest at the Online Travel Agency (OTA) Traveloka. Com, and finally 4) the customer satisfaction variable cannot mediate the relationship between the variables of perceived security, ease  of  transaction,  price  and  quality  of  information  on  buying  interest  through customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com.","PeriodicalId":376436,"journal":{"name":"JMBI : Jurnal Manajemen Bisnis dan Informatika","volume":"3170 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127475178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kualitas Produk,Kualitas Pelayanan Dan Media Sosial Terhadap Keputusan Pembelian ( Studi Pada UKM Makaroni Bantet Banyuwangi ) 产品质量、服务质量和社交媒体对采购决策的影响(UKM通心粉班特班裕旺的研究)
JMBI : Jurnal Manajemen Bisnis dan Informatika Pub Date : 2022-01-28 DOI: 10.31967/prodimanajemen.v2i1.542
Husnul Hotimah, Muhammad Firdaus, Saiful Amin
{"title":"Pengaruh Kualitas Produk,Kualitas Pelayanan Dan Media Sosial Terhadap Keputusan Pembelian ( Studi Pada UKM Makaroni Bantet Banyuwangi )","authors":"Husnul Hotimah, Muhammad Firdaus, Saiful Amin","doi":"10.31967/prodimanajemen.v2i1.542","DOIUrl":"https://doi.org/10.31967/prodimanajemen.v2i1.542","url":null,"abstract":"This study aims to determine the effect of product quality, service quality, and social media on purchasing decisions for macaroni bantet Banyuwangi. This study is based on quantitative methods, the data used in this study are primary data obtained from respondents' responses to questionnaires. Samples were taken as many as 100 respondents with a sampling technique using a simple random sample. The data obtained is then processed using SPSS analysis tools, analysis method using multiple linier regression analysis. The results showed that the variables of product quality, service quality, and social media had a simultaneous effect on purchasing decisions.","PeriodicalId":376436,"journal":{"name":"JMBI : Jurnal Manajemen Bisnis dan Informatika","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128279499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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