African Journal of Hospitality, Tourism and Leisure最新文献_第5页

Measuring the Outcomes of Training Programs in the Hotel Industry: The Egyptian Case 衡量酒店行业培训项目的成果:埃及案例

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-02-28 DOI: 10.46222/ajhtl.19770720.212

Kais Lassoued, Fathy Mahgoob, Rafika Ben Guirat

{"title":"Measuring the Outcomes of Training Programs in the Hotel Industry: The Egyptian Case","authors":"Kais Lassoued, Fathy Mahgoob, Rafika Ben Guirat","doi":"10.46222/ajhtl.19770720.212","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.212","url":null,"abstract":"The objective of this study is to give an in-depth overview of the performance of employees after they have gone through training programs in the context of hotel management industry. More precisely, this research aims to study the effects of training programs on the behaviour, knowledge, attitude and loyalty of the employees after the training program is completed in the service section of food and beverages. A concrete, practical model based on improvisations to Kirkpatrick’s model, is designed and tested in a manner that it can measure the amelioration of performance in employees after the training program has been delivered. Data from different hotels in Cairo is collected and investigated to foresee the impact of these training programs. Designed questionnaires are employed to investigate the perceptions and behaviour of employees towards a training program along with the training outcomes. Key findings in this context suggest that this approach is highly beneficial for hotel managers who are keen to measure the outcomes of the training program to improve the quality of service. These are valuable results as hotel management industry is heavily reliant on the performance of human resource management function. It is evident from the proposed model in this study that if the knowledge of employees is improved with the help of effective training programs, then the overall performance metric is automatically augmented.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42832065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effects of COVID 19 on Ecotourism in Lesotho: A Thematic Analysis of Challenges, Coping Strategies and Lessons Learned 2019冠状病毒病对莱索托生态旅游的影响:挑战、应对策略和经验教训专题分析

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-02-28 DOI: 10.46222/ajhtl.19770720.220

Liteboho T. Tlali, Mokone Musi

{"title":"Effects of COVID 19 on Ecotourism in Lesotho: A Thematic Analysis of Challenges, Coping Strategies and Lessons Learned","authors":"Liteboho T. Tlali, Mokone Musi","doi":"10.46222/ajhtl.19770720.220","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.220","url":null,"abstract":"Ecotourism has received academic recognition since the1980s appreciating its potential to generate socio-economic benefits to local destinations. However, travel restrictions imposed as a result of COVID-19 have had devastating effects on the sector. The purpose of this exploratory study is to assess the challenges and coping strategies of an ecotourism venture at Malea-lea, Lesotho. Using thematic analysis, the study reports on fifteen qualitative interviews with the management and beneficiaries of Malea-lea Development Trust’s corporate social responsibility. Major results are that the Trust is facing financial challenges as a result of restrictions on movement hindering it from achieving its social responsibility obligations, the coping strategies included using skills acquired during HIV and AIDS pandemic to address challenges imposed by COVID-19 and promoting local tourism to fill the void created by lack of international tourists. The implication of the study is that local tourism could be promoted in Lesotho. The study recommends financial and technical support to ecotourism enterprises and proximate communities to circumvent negative impacts of COVID-19. The study contributes to dearth of literature on COVID-19, ecotourism and CSR in Lesotho highlighting that local tourism is possible post COVID-19 and that ecotourism venture could contributes to the livelihoods of local communities.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47500557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Examining Tourism and Hospitality Curriculum Based on the Business Employers’ Needs 从企业雇主的需求看旅游与酒店课程

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-02-28 DOI: 10.46222/ajhtl.19770720.211

Ali S. Hyasat

{"title":"Examining Tourism and Hospitality Curriculum Based on the \u0000Business Employers’ Needs","authors":"Ali S. Hyasat","doi":"10.46222/ajhtl.19770720.211","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.211","url":null,"abstract":"This study examines approval levels of tourism and hospitality industry employers with regard to the curriculum offered by tourism and hospitality colleges in the Diploma Programs. The investigation involves two objectives: the characteristics of teaching methodology in tourism and hospitality programs and the essential skills and knowledge required by the industry. In this study, a sample of 58 tourism industry establishments listed with the Ministry of Tourism and Antiquities active database in Jordan have taken the questionnaire. Throughout this process, descriptive statistic was used to analyze the data. Results concerning the characteristics of teaching methodology and course content by the industry employers show poor approval level. It was significant that the personal qualities set are of great importance to hospitality and tourism employers. This, the researcher suggests, could be a source of input to curricula for future improvements. The results of the study also show that Jordanian colleges have to ensure that new graduates have adequate practical knowledge and skills. The study recommends that colleges should give more priority to enhancing their programs quality through more involvement of the industry in the design of curricula.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44349047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Generating Opportunities For Tourism Businesses Through Information Exchanges with Visitor Information Centres in South Africa 通过与南非游客信息中心的信息交流为旅游企业创造机会

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-02-28 DOI: 10.46222/ajhtl.19770720.222

K. Tlabela, A. Douglas, F. Fairer-Wessels

{"title":"Generating Opportunities For Tourism Businesses Through Information Exchanges with Visitor Information Centres in South Africa","authors":"K. Tlabela, A. Douglas, F. Fairer-Wessels","doi":"10.46222/ajhtl.19770720.222","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.222","url":null,"abstract":"Information exchange is a process through which information, experience and skills are exchanged among stakeholders. While previous studies acknowledge that Visitor Information Centres (VICs) exchange information with various stakeholders, it remains unclear how this exchange contributes to economic opportunities for tourism businesses. The objective of the study is therefore to ascertain whether the information that VICs and tourism businesses exchanges contributes to economic opportunities. A survey was distributed to tourism businesses listed in the databases of government-owned VICs in South Africa. The results show that VICs and tourism businesses exchange information and that this exchange generates economic opportunities for businesses. The results also identify factors in the information exchange process that are predictors of economic opportunities. Based on the results, VIC staff should use the exchange of information as a platform through which they may generate economic opportunities for businesses. In their exchange of information, VIC staff should understand the information needs of tourism businesses and provide them with visitor-support information that is extensive, useful and according to their preferences. Consequently, staff can contribute to government’s plan of improving the lives of businesses in areas in which they operate.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45081474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Customer Value Approach to Increase Customer Satisfaction and Loyalty at Fast-Casual Dining Restaurant: The Mediating Role of Trust 顾客价值取向对快速休闲餐厅顾客满意度和忠诚度的提升:信任的中介作用

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-02-28 DOI: 10.46222/ajhtl.770720.213

Bonifasius M. H. Nainggolan, Soerjanto, Etty Nurwati, Neni Triana

{"title":"A Customer Value Approach to Increase Customer Satisfaction and Loyalty at Fast-Casual Dining Restaurant: The Mediating Role of Trust","authors":"Bonifasius M. H. Nainggolan, Soerjanto, Etty Nurwati, Neni Triana","doi":"10.46222/ajhtl.770720.213","DOIUrl":"https://doi.org/10.46222/ajhtl.770720.213","url":null,"abstract":"This study investigates the role of trust mediating the relationship between customer satisfaction and loyalty to expand the customer value-satisfaction-loyalty chain to become a customer value-satisfaction-trust-loyalty chain at fast-casual dining restaurants. This research hypothesis test uses the SEM method with LISREL 8.8. The questionnaire was distributed to customers using a convenience sample technique with a final sample size of 250 respondents. Questionnaires distributed to respondents were adapted from the results of previous studies. The results showed that customer value significantly affected customer satisfaction. Satisfaction significantly affects trust. Satisfaction significantly affects customer loyalty both directly and indirectly, and trust substantially increases customer loyalty. The study also showed that trust has a greater influence on customer loyalty than satisfaction. Thus, trust mediates the relationship between customer satisfaction and loyalty. The indirect effect of customer value on loyalty consists of two lines: customer value – satisfaction – loyalty and customer value – satisfaction – trust – loyalty. This research adds an understanding of the customer value-satisfaction-loyalty relationship chain that can be expanded by adding trust as a mediator of satisfaction and loyalty so that a new chain of customer value-satisfaction-trust-loyalty relationships is formed.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43990094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Urban Crime and Tourism: Curating Safety in Johannesburg Tourist Spaces 城市犯罪与旅游：约翰内斯堡旅游空间的治安管理

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-02-28 DOI: 10.46222/ajhtl.19770720.210

Thabisile Malleka, Irma Booyens, G. Hoogendoorn

引用次数: 2

Vol 11 (1)2022 Vol 11 (1)2022

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-02-28 DOI: 10.46222/ajhtl.19770720.tm

引用次数: 0

A Study on the Factors Contributing to Customer Loyalty in Budget Hotels in Cairo And Alexandria, Egypt 埃及开罗和亚历山大经济型酒店顾客忠诚度影响因素研究

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-02-28 DOI: 10.46222/ajhtl.19770720.209

H. Radwan

{"title":"A Study on the Factors Contributing to Customer Loyalty in Budget Hotels in Cairo And Alexandria, Egypt","authors":"H. Radwan","doi":"10.46222/ajhtl.19770720.209","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.209","url":null,"abstract":"Customer loyalty has gained great consideration in recent years. It is crucial for hotel’s success and survival in this competitive market. This research intends to determine the factors contributing to customer loyalty in budget hotel sector in Egypt. This research was investigated by adopting a quantitative research approach. A structured survey was set up involving 33 items to measure customer loyalty and investigated constructs. The outcomes of this study highlighted low level of customer loyalty in budget hotels in Egypt. Four determinants were identified to have major positive impact on customer loyalty respectively: corporate image, price perception, physical environment and switching costs whereas CSR did not have significant effect on customer loyalty. The research implies that budget hotels’ managers should invest in improving the factors that were identified as influential/supportive to attract and retain customers. They should deal with customer loyalty as a strategic target and maintain a long-term relationship with customers to enhance their repurchasing intentions. This research contributes to boost customer loyalty in the context of budget hotel sector. It provides a range of tools and recommendations that will motivate customers’ re-buying behavior and make them more emotionally-tied to small hospitality organizations.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42510915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

When Tourism Event Goes Rustic: Marketing a Rural Horse Racing Event in KwaZulu-Natal 当旅游活动变得质朴:营销夸祖鲁-纳塔尔省的农村赛马活动

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-02-28 DOI: 10.46222/ajhtl.19770720.218

Olwethu Mhlauli, I. Ezeuduji

{"title":"When Tourism Event Goes Rustic: Marketing a Rural Horse Racing Event in KwaZulu-Natal","authors":"Olwethu Mhlauli, I. Ezeuduji","doi":"10.46222/ajhtl.19770720.218","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.218","url":null,"abstract":"This study assessed the role played by the existing marketing strategies in terms of positioning Dundee July rural horse racing event (in uMzinyathi District Municipality, KwaZulu-Natal Province, South Africa) on the tourism map, both within the province, and in South Africa at large. This study adopted the exploratory qualitative research method using purposive semi-structured interviews to collect data for analyses; hence its results are not conclusive. There is a further need to collect quantitative data from current and prospective attendees, on a larger scale, to validate the study findings and model customer expectations (customer orientation). However, this study’s exploratory findings revealed that the current marketing strategies and tools are not effectively promoting this event to attract a larger number of spectators and participants. As a feasible solution, this paper puts forward practical recommendations, emphasising on conditions, new marketing strategies and the right combination of both traditional and digital marketing tools to attract a critical mass of attendees to this event. Emphasis was also made on the best way to utilise appropriate marketing mix to position this event. The experience-setting must align to the original rustic nature of this event to optimise its authenticity.","PeriodicalId":37588,"journal":{"name":"African Journal of Hospitality, Tourism and Leisure","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44116602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influencing Role of Cultural Diversity on Destination Brand Equity, Mombasa County, Kenya 文化多样性对目的地品牌资产的影响作用，肯尼亚蒙巴萨县

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-02-28 DOI: 10.46222/ajhtl.19770720.214

Lawrence Mukoyani Mafuta, S. Maingi, Rosemarie Khayiya

引用次数: 0