MKTG: Consumer Information Processing (e.g.最新文献

{"title":"Perceptions, Attitudes, and Interests of Halal Tourism: An Empirical Study in Indonesia","authors":"J. Juliana, Amelda Pramezwary, Nonot Yuliantoro, J. Purba, R. Pramono, A. Purwanto","doi":"10.13106/JAFEB.2021.VOL8.NO7.0265","DOIUrl":"https://doi.org/10.13106/JAFEB.2021.VOL8.NO7.0265","url":null,"abstract":"The aim of this study is to analyze the correlation between concept perceptions and people’s attitudes in halal tourism, development perceptions and people’s attitudes, attitude and people’s interest, concept perceptions and people’s interest, development perceptions and people’s interest, concept perceptions and people’s interest, and development perceptions and people’s interest. The method used in this research is SEM (Structural Equation Modeling) method. The population in this study was all Banten people. The samples in this study were respondents in five districts/cities in Banten, namely Tangerang (127 respondents), Serang (63 respondents), Pandeglang (97 respondents), Lebak (69 respondents), and Tangerang City (62 respondents). The sampling technique used is cluster random sampling. The data collection method used by researchers is a survey through filling out an online questionnaire. Based on regression test results shows concept perceptions has a significant effect on people’s attitudes Development perceptions has no significant effect on people’s attitudes, the attitude has no significant effect on people’s interest, concept perceptions have no significant effect on people’s interest, development perceptions have no significant effect on people’s interest. Concept perceptions have no significant effect on people’s interests through people’s attitudes. Development perceptions have no significant effect on people’s interests through people’s attitudes.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116075494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Customer Retention under Imperfect Information","authors":"Yewon Kim","doi":"10.2139/ssrn.3709043","DOIUrl":"https://doi.org/10.2139/ssrn.3709043","url":null,"abstract":"Many multi-product firms see new customers churning quickly after limited product experiences. The paper examines whether early churn is solely driven by customers' low preferences for a given firm or is affected by incomplete information about available products, using individual-level ticket purchases of classical music concerts at a major U.S. symphony center. The data exhibit patterns consistent with consumer learning, which not only suggest incomplete information about products (concerts) among first-time customers but also give a rationale for estimating true consumption utilities of concerts using experienced customers' choices. Descriptive analyses show a significant impact of experienced utility at the initial visit on subsequent churn, implying that the initial visit affects a customer’s expectations about all future concerts. To explore marketing strategies to reduce such information-driven customer attrition, the paper runs counterfactual analyses on policies that offer targeted marketing to second-time customers after their initial visit. The results suggest that it is challenging to earn back customers with targeted offers after their low-utility initial experiences, emphasizing the importance of introductory marketing and choice architecture in customer relationship management.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117311181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Justice in Arbitration: The Consumer Perspective","authors":"Farshad Ghodoosi, Monica M. Sharif","doi":"10.1108/IJCMA-10-2019-0203","DOIUrl":"https://doi.org/10.1108/IJCMA-10-2019-0203","url":null,"abstract":"Purpose: Arbitration—a binding private third-party adjudication—has been the primary legal way for resolution of consumer disputes. Consumers, however, rarely use arbitration to resolve their disputes while evidence suggests that their disputes remain unresolved. Contrary to the current prevailing emphasis on who’s winning in arbitration, our study establishes that consumers believe that the court is more just than arbitration, regardless of the outcome. Our study further establishes that consumers’ perceived poor legitimacy and lack of familiarity, not cost calculation, are what drive their justice perception. \u0000 \u0000Methodology: In three experimental studies, participants were presented with scenarios in which they were to envision themselves amidst a consumer dispute. The scenarios were followed by survey questions that examined individuals’ perceptions of justice. Three mediating variables of legitimacy, cost and familiarity were also examined. \u0000 \u0000Findings: The results suggest that consumers hold a high perception of justice for court as opposed to arbitration. Even though a favorable outcome increases consumers’ perception of justice, the results suggest that consumers find courts to be fairer regardless of the outcome. Familiarity and legitimacy mediate this relationship, not cost. \u0000 \u0000Originality: Current research does not provide an adequate explanation for consumers’ underutilization of arbitration nor does it focus on correct factors. Studies in psychology and law primarily focus on ex post feelings of individuals after dispute resolution, ex post favorable outcomes, and ex ante cost-benefit analysis. The present study for the first time analyzes ex ante consumer perception of justice.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131767717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer Preferences for Electric Vehicle Charging Services: Evidence from NIO’s ‘Worry Free Plan’","authors":"Andrew Burlinson, Hui-Pei Cheng, Chengrui Ruan","doi":"10.2139/ssrn.3647236","DOIUrl":"https://doi.org/10.2139/ssrn.3647236","url":null,"abstract":"Range anxiety restrains the widespread adoption of plug-in electric vehicles. This paper utilises novel survey data on NIO ES8 owners in order to investigate whether preferences for innovative electric vehicle charging services (EVCS) are augmented by range anxiety. Our limited dependent variable models draw upon NIO ES8 owners’ revealed and stated preferences for the Worry Free Plan. Objective measures of range are found to feed into consumers’ stated preferences, whilst the owners’ subjective concerns appear to statistically dominate the consumers’ revealed preferences for this service. A suite of specification checks supports the view that EVCS primarily overcomes the psychological foundations of range anxiety, elucidating insights for the development of innovative and sustainable service-based business models and policy design.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"87 9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116368453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Customer Satisfaction, Trust & Re-Purchase for Online Shopping Behavior for Consumers: An Empirical Investigation","authors":"Aditi Batheja","doi":"10.2139/ssrn.3636350","DOIUrl":"https://doi.org/10.2139/ssrn.3636350","url":null,"abstract":"This study examines the factors that lead to e - loyalty, which eventually results in customers repurchasing from the same e-tailer in India that eventually culminates into profitability for any firm. The primary data collected from a structured questionnaire has been analyzed to point out key factors such as product quality, timely and accurate delivery, security risk perception, and privacy perception which hold immense significance for customers shopping online.<br><br>The study covers three factors i.e., Trust, Loyalty, and Satisfaction that impacts the repurchase behavior of the consumers primarily.<br><br> Furthermore, the findings also emphasize that product offerings, convenience, past purchase experience, and web-store environment have a significant impact on - loyalty. The study point to the pressing needs of e - loyalty for nurturing long term relationship with modern-day consumers.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128311905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Integrated Discounting Framework for Indian Brick-and-Mortar Retailers","authors":"Ganesha H. R., P. Aithal, K. P.","doi":"10.47992/ijmts.2581.6012.0085","DOIUrl":"https://doi.org/10.47992/ijmts.2581.6012.0085","url":null,"abstract":"Since the time online retailing format started getting consumer acceptance in India, consumers now have wider options available for them to buy a product at a discounted price and notably, as online stores in India are following the product discounting as one of the key drivers for consumer acquisition, consumers’ perspective towards discount at Brick-and-mortar store has changed. This change in consumers’ perspective has put the majority of Brick-and-mortar retailers in India into a quandary and they are losing out their market share slowly to online retailers. From the existing literature we have found many discounting frameworks suggested by researchers, but they are all isolated for specific contexts and leave it to retailers to create their own discounting frameworks. In this work, we have attempted to create an integrated discounting framework for Indian brickand-mortar retailers by carrying out multiple experiments with different manipulations and under different contexts along with taking clues from past research findings, insights and suggestions along with testing validity and reliability of the proposed framework in the field.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128194414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing-Mix-Factors Affecting the Selection of Domestic Airlines Services at Ubon Ratchathani International Airport","authors":"Chartchai Charoensook, Wanatchaya Tanee, Guntapon Charoensook, Amornteb Intasorn","doi":"10.2139/ssrn.3423918","DOIUrl":"https://doi.org/10.2139/ssrn.3423918","url":null,"abstract":"The Marketing-Mix-Factors Affecting the Selection of Domestic Airlines Services at Ubon Ratchathani International Airport was to study the marketing mix factors, affecting the selection of Domestic Airlines. The 500 samples group were done by using the questionnaire to collect the data. Statistics used to analyze data at a statistically significant level of 0.05.<br><br>The results found that the respondents mostly are males of 30-40 years old, work in government offices/state enterprises, receiving 15,001-30,000 THB per month and graduated of Bachelor’s degree. The users selecting mostly Thai lion Air Airlines, having the frequency of traveling by plane between 5-10 times/year. Purpose of traveling is business/government work, spending between 1,000-3,000 THB each trip and purchasing the flight tickets via the internet. This research is very useful for further study of marketing mix factors, affecting the selection of domestic airline services at Ubon Ratchathani International Airport by obtaining new information of factors which the data collected from the questionnaires in developing and improving the services, meeting the needs of the passengers, to be able to target the groups of customers correctly.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115149359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Not-so Easy Listening: Roots and Repercussions of Auditory Choice Difficulty in Voice Commerce","authors":"Kurt P. Munz, V. Morwitz","doi":"10.2139/ssrn.3462714","DOIUrl":"https://doi.org/10.2139/ssrn.3462714","url":null,"abstract":"In the context of voice shopping, fifteen experiments demonstrate that information presented by voice can be more difficult to process than the same information presented in writing. Consequently, auditory consumers who shop by voice are less able to differentiate between choice options, leading them to choose recommended items more often, but also defer choice at higher rates compared to when the options are presented visually. This auditory choice difficulty stems from greater difficulty comparing auditory options and is related to an increased burden on working memory. Because the difficulty is related to making comparisons, a joint-evaluation—where an option is considered in the context of others—is more likely to be impacted by voice presentation than a separate-evaluation, and joint versus separate preference reversals are less likely by voice. However, voice presentation can negatively affect the evaluation of even a single item when a consumer compares it against a remembered item, a common scenario in the actual marketplace for tasks such as re-orders. Describing choice options in a way that reduces the burden on memory for auditory consumers can reduce processing difficulty and its downstream consequences.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116008699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Will You Buy a Surprise? Gender Differences in the Purchase of Surprise Offerings","authors":"A. Kovacheva, Hristina Nikolova, Cait Lamberton","doi":"10.2139/ssrn.2927136","DOIUrl":"https://doi.org/10.2139/ssrn.2927136","url":null,"abstract":"In the present paper, we conceptualize and investigate customers’ preference for and responses to surprise offerings – products and services for which one or more core attributes are uncertain and unknown to the buyer at the time of purchase. We propose that an important motivation that influences choices between a surprise and a certain offering is the desire for agency over the purchase outcome, revealed by choosing a high in certainty alternative. Using gender as a proxy for chronic agentic orientation, we find that men (who have higher agentic proclivities) are less likely to opt for a surprise offering and do not respond as positively to the experience of such an offering as women (who have lower agentic proclivities) do. We examine data from two companies (car rental and travel services), an online product catalog, and several field and lab studies, thus providing robust evidence of the framework across multiple product categories and participant populations. Importantly, we conclude with a managerial roadmap that delineates the ways in which marketers can offer surprise offerings more fruitfully.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132720484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration","authors":"J. Jensen, P. Walsh, Joe Cobbs","doi":"10.1108/IJSMS-10-2016-0077","DOIUrl":"https://doi.org/10.1108/IJSMS-10-2016-0077","url":null,"abstract":"Purpose \u0000 \u0000 \u0000 \u0000 \u0000The achievement of a requisite return on investment (ROI) from a brand’s investment in sponsorships of sport events is becoming increasingly important. Consequently, evolving trends in the consumption of the live television broadcasts of such events (e.g. increased usage of second screens by consumers) are an important consideration. The purpose of this paper is to examine the impact of second screen use during sport broadcast consumption on important marketing outcomes (i.e. brand awareness and the perceived value and intrusiveness of sponsor brand integration), and whether effectiveness is dependent on the consumer’s level of identification with the sport being broadcast. \u0000 \u0000 \u0000 \u0000 \u0000Design/methodology/approach \u0000 \u0000 \u0000 \u0000 \u0000A 2×2 (experimental/control and high SportID/low SportID) between-subjects experimental design featuring the broadcast of a sport event as the stimuli was utilized to examine a potential interaction effect between sport identification and second screen use on three dependent variables important for sport sponsors. \u0000 \u0000 \u0000 \u0000 \u0000Findings \u0000 \u0000 \u0000 \u0000 \u0000Results confirmed that those with a high level of sport identification realized significantly higher levels of brand awareness for sponsors integrated into the broadcast. However, when consumers were asked to engage in second screen use, the experiment revealed a moderating effect of sport identification on the impact of second screen use, for both brand awareness and the perceived value of the brand integration. \u0000 \u0000 \u0000 \u0000 \u0000Originality/value \u0000 \u0000 \u0000 \u0000 \u0000Consumers with higher levels of sport identification are an important target of sport sponsorship activities by brand marketers. Given this, the implication that second screen use can reduce the effectiveness of important sponsorship-related outcomes such as brand awareness is a sobering result for marketers expecting a positive ROI from sponsorships of sport events.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125247298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}