MKTG: Consumer Information Processing (e.g.最新文献

{"title":"An RQDA-Based Constructivist Methodology for Qualitative Research","authors":"Y. Chandra, Shang Liang","doi":"10.1108/QMR-02-2016-0014","DOIUrl":"https://doi.org/10.1108/QMR-02-2016-0014","url":null,"abstract":"Purpose \u0000 \u0000 \u0000 \u0000 \u0000Qualitative research suffers from “contestation” and a lack of “boilerplate” problems to assessing and presenting qualitative data, which have hampered its development and the broader acceptance of qualitative research. This paper aims to address this gap by marrying the constructivist methodology and RQDA, a relatively new open-source computer-assisted qualitative data analysis (CAQDAS)-based R extension and demonstrate how the software can increase the rigor, transparency and validity of qualitative research. \u0000 \u0000 \u0000 \u0000 \u0000Design/methodology/approach \u0000 \u0000 \u0000 \u0000 \u0000This paper highlights the constructivist approach as an important paradigm in qualitative research and demonstrates how it can be operationalized and enhanced using RQDA. It provides a technical and methodological review of RQDA, along with its main strengths and weaknesses, in relation with two popular CAQDAS tools, ATLAS.ti and NVivo. Using samples of customer-generated e-complaints and e-praises in the electronics/computer sector, this paper demonstrates the development of a process model of customer e-complaint rhetoric. \u0000 \u0000 \u0000 \u0000 \u0000Findings \u0000 \u0000 \u0000 \u0000 \u0000This study offers step-by-step instructions for installing and using RQDA for data coding, aggregation, plotting and theory building. It emphasizes the importance of techniques for sharing coding outputs among researchers and journal gatekeepers to better disseminate and share research findings. It also describes the authors’ use of RQDA in classrooms of undergraduates and graduate students. \u0000 \u0000 \u0000 \u0000 \u0000Research limitations/implications \u0000 \u0000 \u0000 \u0000 \u0000This paper addresses the “contestation” and “boilerplate” gaps, offering practical, step-by-step instructions to operationalize and enhance the constructivist approach using the RQDA-based approach. This opens new opportunities for existing R users to “cross over” to analyzing textual data as well as for computer-savvy scholars, analysts and research students in academia and industry who wish to transition to CAQDAS-based qualitative research because RQDA is free and can leverage the strengths of the R computing platform. \u0000 \u0000 \u0000 \u0000 \u0000Originality/value \u0000 \u0000 \u0000 \u0000 \u0000This study offers the first published review and demonstration of the RQDA-based constructivist methodology that provide the processes needed to enhance the rigor, transparency and validity of qualitative research. It demonstrates the systematic development of a data structure and a process model of customer e-complaint rhetoric using RQDA.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124204136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Customer Perspective of LPG in Rural India","authors":"Vilas Pathrabe","doi":"10.2139/ssrn.2858086","DOIUrl":"https://doi.org/10.2139/ssrn.2858086","url":null,"abstract":"The liquefied petroleum gas (LPG) market in rural India is set to see sustained growth in coming years with overall economic growth and infrastructure development in the rural parts of India. Service quality has become the key success mantra in all sectors ranging from health care to retailing. Protecting the existing customer base and retaining the current customers’ loyalty is the crucial competitive advantage of the company. Services are seen to be the most important factor for generating customer satisfaction, which in turn creates customer loyalty. The study involves ascertaining any perceived gaps between customer expectations and perceptions of the service offered using the SERVQUAL instrument for Bharatgas customers in rural India. Data analysis is carried out to understand the dimensions of service quality which need to be improved so that customers get better service quality thereby retaining the existing customers, creating the brand image and attracting new clients. The study is conducted to understand the consumer perception of LPG in rural parts of India. Results indicate that there is a positive relationship between the dimensions of service quality and customer loyalty.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128177710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Why Customers Intend to Use Express Delivery Services?","authors":"Sri Setiyawati, B. Haryanto","doi":"10.5296/CSBM.V3I2.9661","DOIUrl":"https://doi.org/10.5296/CSBM.V3I2.9661","url":null,"abstract":"The aim of this research was to better understand the effects of products quality, price reasonableness, brand image, and attitude towards customer’s intention. This research was guided by four research questions: What product quality has a positive influence on express delivery services a positive attitude? What price reasonableness positive influence on attitude to use express delivery services? What positive effect on brand image expresses delivery services? What positive attitude influence on intention to use express delivery services? The methodology employed was survey of 100 customers plus in-depth interviews with courier service operators. Interviews and survey were conducted from August to October 2015. This research was used SEM techniques for data analyze. The results confirmed there was no relationship between products quality, price reasonableness and attitude. Furthermore, brand image has influence attitude. The mediating role effects of costumer’s attitude for product quality, price reasonableness and brand image towards customer’s intention offer new insight into antecedents on costumer’s intention in a high influence. This study presents an original contribution to understanding brand image effect and its attributes either directly or through attitude towards customer’s intention is determine.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116939540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Developing a Model in Antecedents of Consumer Misbehavior on Chain Stores","authors":"M. Akbari, M. Abdolvand, F. Ghaffari","doi":"10.5585/REMARK.V15I2.3163","DOIUrl":"https://doi.org/10.5585/REMARK.V15I2.3163","url":null,"abstract":"The aim of this study is to fill the existing gap in consumer behavior literature by demonstrating the comprehensive antecedents of consumer misbehavior model. Consequently, this paper contributes to elucidate the salient factors that lead customers to misbehave. Data were collected from a survey of chain stores in Iran, Tehran (Hyperstar, Hyperme, shahrvand)(n=384). Confirmatory factor analysis and structural equation modeling were utilized to analyze the data. This study represents associations between past consumer misbehaviors, Personality variables (Machiavellianism, self-esteem, sensation seeking, aggressiveness, Consumer Alienation), Environmental variables (Layout and design, atmospherics, Perceptions of employee service, Exterior environment), Situational variables (Loyalty Intention, Severity of dysfunctional misbehavior, Perceived opportunity, Perceived risk service) and motivational variables (financial motivation, Ego gain motivation, Revenge motivation). our empirical results offer support for the forwarded research model and demonstrate that future misbehaviors intention is considerably affected by past misbehaviors. The novelty point of this study is to illuminate the antecedent of misbehavior for the first time based on the background of Iranian culture. Furthermore, no study has been observed to explore the association between customers' motives, personality, contextual and environmental factors with past and future intentions. This paper puts forward some suggestion for future research.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122563343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer Perceptions of Social Media Usage by Consumer Electronics Retailers in Kuwait","authors":"Ahmed Mohamed Tawfik, Heba Magdi, Menna Ghandour, Ali Al-Hassan, M. Speece","doi":"10.2139/ssrn.2550132","DOIUrl":"https://doi.org/10.2139/ssrn.2550132","url":null,"abstract":"Companies are increasingly using social media in marketing communications, but there is still little research on consumer perceptions of corporate SM usage. This small mixed-methods project among SM users in Kuwait explored perceptions about consumer electronics retailers’ use of SM. Information gathering about products is not the main SM usage, but is fairly common. Users think product pictures with brief captions are best, and like Facebook and Instagram most for this. They like frequent updates, but dislike irrelevant posts simply to generate a stream of notifications. Content and organization of the corporate SM site is important in fostering repeat visits.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128812166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Power of Repetition - Repetitive Lyrics in a Song Increase Processing Fluency and Drives Market Success","authors":"Joseph C. Nunes, Andrea Ordanini, Francesca Valsesia","doi":"10.2139/ssrn.2938838","DOIUrl":"https://doi.org/10.2139/ssrn.2938838","url":null,"abstract":"The majority of music people listen to in their daily lives includes lyrics. This research documents how more repetitive songs lyrically are processed more fluently and thus adopted more broadly and quickly in the marketplace. Study 1 is a controlled laboratory experiment demonstrating how lexical repetition, a feature of the stimulus and not the consequence of repeated exposures, results in greater processing fluency. Study 2 replicates the effect utilizing custom-produced song excerpts holding everything constant except the lyrics. Utilizing data from Billboard’s Hot 100 singles chart from 1958-2012, Study 3 documents how more repetitive songs stand a greater chance of reaching #1 as opposed to lingering at the bottom of the chart. An analysis of #1 hits reveals increased repetition decreases the time it takes to reach #1 and increases the odds of debuting in the Top 40. This research chronicles the impact of processing fluency on consumer choice in the real world while demonstrating repetition as a stimulus feature matters. It also introduces a new variable to the processing fluency literature: lexical repetition.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133136877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Search for Differentiated Products: Identification and Estimation","authors":"Sergei Koulayev","doi":"10.1111/1756-2171.12062","DOIUrl":"https://doi.org/10.1111/1756-2171.12062","url":null,"abstract":"When consumers search for differentiated products, a given search decision can be explained either by low search cost or by low tastes for the set of products already found. We propose an identification strategy that allows to estimate the search cost distribution in the presence of unobserved tastes. The required data takes the form of conditional search decisions: observations of search actions combined with previously observed product displays. We develop an application using clickstream data from a hotel search platform. Estimates of price elasticity of demand in the search model differ from those in the static model, reflecting the bias due to endogeneity of search-generated choice sets.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134402941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"To Create a Positive Brand Image Through Corporate Social Responsibility","authors":"K. Maheshwari, Dr. Vinay Kumar","doi":"10.2139/ssrn.2466844","DOIUrl":"https://doi.org/10.2139/ssrn.2466844","url":null,"abstract":"Corporate Social Responsibility creates a landing place in the minds of the target consumers. Due to global competition, increase in media clutter, less differentiation in brand companies are using different tools to increase the value of intangible assets. CSR not only creates the Brand awareness among the consumers but also leads to a positive Brand Image in the minds of the potential consumers. Brands must be inspirational in a socially responsible way to its stakeholders. To achieve the same Corporate Social Responsibility has become more common business practices. Now a days companies are strategically using CSR as a Marketing tool.The purpose of this paper is to understand how Corporate Social Responsibility can lead to the creation of better brand image & to understand the CSR activities carried down by Indian companies as a marketing strategy to build and sustain in a competitive advantage.This study is based on secondary data, information, books, journals, magazines and research reports and web sites. Different types of conceptual information presented in the study is the result of observation, in depth reading, experiences and rational judgement of the author.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134382544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Model of Delay Discounting that Generalizes Standard Models","authors":"J. Doyle, Krishna Savani","doi":"10.2139/ssrn.2019036","DOIUrl":"https://doi.org/10.2139/ssrn.2019036","url":null,"abstract":"The paper presents an unusually comprehensive empirical comparison of delay discounting/intertemporal choice models. A three-component model is developed, with power laws modeling subjective time, subjective money, and magnitude sensitivity. It nests several other models in the literature, among others: exponential, hyperbolic, arithmetic, hyperboloid, and Killeen’s additive utility model. The model not only leads to mathematical parsimony, but also allows all derivative models to be succinctly tested against each other using four datasets collected from three online studies. Two of the most used and discussed models in the literature, exponential and hyperbolic (also the quasi-hyperbolic model), are among the worst-fitting of those considered here, and are manifestly inferior to a new model with optimal parameter settings. Results across all studies and datasets are highly concordant, and robust to alternative re-analyses, for instance: using individual-level versus aggregate data; using nonparametric versus parametric tests; and across variants of the basic model.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126503035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How Consumers Perceive Price: Key Findings From the Behavioural Sciences That Every Marketer Should Know (Presentation Slides)","authors":"Michelle B. Cowley-Cunningham","doi":"10.2139/ssrn.3432587","DOIUrl":"https://doi.org/10.2139/ssrn.3432587","url":null,"abstract":"This short study-guide outlines key behavioural science findings about factors affecting how consumers perceive price. The guide extrapolates 12 key findings from the consumer research literature relevant to any Marketer or Market Researcher looking to know more about pricing research, or how to price their product for marketplace more optimally. \u0000 \u0000Objective: \u0000To outline key findings from the behavioural sciences demonstrating how consumers judge price attractiveness from a range of considered prices. Key findings are extrapolated for the reader, but the Appendix lists a selection of critical research papers from which these key findings have been drawn. \u0000 \u0000These findings are likely to be of assistance to marketing students, market researchers, marketers, market segmentation strategists, market managers, digital marketers, and eCommerce specialists, who work to persuade consumers to purchase their brands or products.","PeriodicalId":375271,"journal":{"name":"MKTG: Consumer Information Processing (e.g.","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125680152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}