Journal of Content, Community and Communication最新文献_第7页

ROLE OF COVID AS A CATALYST IN INCREASING ADOPTION OF OTTS IN INDIA: A STUDY OF EVOLVING CONSUMER CONSUMPTION PATTERNS AND FUTURE BUSINESS SCOPE covid在印度越来越多地采用ott方面的催化剂作用:对不断变化的消费者消费模式和未来业务范围的研究

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI: 10.31620/jccc.12.20/28

Garima Nijhawan, Surbhi Dahiya

{"title":"ROLE OF COVID AS A CATALYST IN INCREASING ADOPTION OF OTTS IN INDIA: A STUDY OF EVOLVING CONSUMER CONSUMPTION PATTERNS AND FUTURE BUSINESS SCOPE","authors":"Garima Nijhawan, Surbhi Dahiya","doi":"10.31620/jccc.12.20/28","DOIUrl":"https://doi.org/10.31620/jccc.12.20/28","url":null,"abstract":"COVID-19 is an unprecedented global pandemic which has changed the way audience consume media. An undeniable trend surfaced in this period– adoption of OTTs. There are many reports which point to the growing market and consumer appetite for content of choice available on OTT platforms. OTTs offer a never before consumer advantage– choice of content, ease of access, choice of device / mediums (hand phone, laptop, tablet or TV screen). Gone are the days when family members fought for screen time of choice on family’s singular home device i.e. TV. With this study, the researchers studied the evolution of OTT space in India and reviewed the dynamic OTT space – evaluate some firsts like big banner movie releases on platforms like Amazon and Netflix, return of old content like Mythological programmes from the DD era on Hotstar etc. To complete the study, it was imperative to evaluate the impact of growing content consumption on psychographics across generations (children, adults and elderlies) as there is limited censorship in the OTT space. With this background, the researchers workedon the objectives and tried to evaluate the role played by the pandemic in evolving OTT media consumption trends; a qualitative mapping of increase in OTT adoption – Pre and Post COVID 19 in India; study underlying trends around increasing consumer appetite for the medium and analyse psychographic impact on children, adults and elderlies – listing pros and cons for freely available content with minimal censorship. The researchers adopteda combined qualitative and quantitative approach to extrapolate the data. A survey was also conducted to do audience mapping and analysis.In addition to primary data, content from news articles, industry research reports, international journals for accumulation of key trends were analysed.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47286391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

THE IMPACT AND ROLE OF MEDIA FOR PEACE AND HUMAN SECURITY DURING COVID -19 CRISES COVID-19危机期间媒体对和平与人类安全的影响和作用

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI: 10.31620/jccc.12.20/19

S. Kapoor, M. Dubey

引用次数: 1

THE ROLE OF CIVIL SOCIETY IN HEALTH COMMUNICATION 公民社会在健康传播中的作用

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI: 10.31620/jccc.12.20/12

Satnam Singh, Siddharth Tomar

{"title":"THE ROLE OF CIVIL SOCIETY IN HEALTH COMMUNICATION","authors":"Satnam Singh, Siddharth Tomar","doi":"10.31620/jccc.12.20/12","DOIUrl":"https://doi.org/10.31620/jccc.12.20/12","url":null,"abstract":"Health Communication is an emerging field, it involves the examination of various communication models and techniques used by healthcare professionals and policymakers to communicate health and influence the health-related behavior of the public. It is an interdisciplinary niche where social sciences, psychology, life sciences, and communication studies work in close association. It is also important to understand different theories of mass communication while working out a suitable health communication strategy. Various professionals and organizations are involved in the process of communicating health to society, civil society is the prime stakeholder in this process. It is clear from the analysis of historical and contemporary data that civil society has contributed greatly over a period of time in communicating health to the people. Civil society also had contributed in mobilizing, rights advocacy, and community monitoring of health centers and schemes. We studied the content of various civil society organizations having a rural footprint to ascertain their impact on health communication. The healthcare ecosystem in India is rapidly changing, in the view of continuous decrease in state spending over the healthcare role of civil society became increasingly crucial, so it is very important to ensure their greater participation at all levels of policy making and in implementation as well.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42425741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STUDENT PERCEIVED EMPLOYABILITY WITH REFERENCE TO MEDIA STUDIES: VALIDATING A MODEL OF KEY DETERMINANTS 从媒体研究看学生的就业能力：一个关键决定因素模型的验证

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI: 10.31620/jccc.12.20/05

Shikhar Agnihotri, Puja Sareen, P. Sivakumar

{"title":"STUDENT PERCEIVED EMPLOYABILITY WITH REFERENCE TO MEDIA STUDIES: VALIDATING A MODEL OF KEY DETERMINANTS","authors":"Shikhar Agnihotri, Puja Sareen, P. Sivakumar","doi":"10.31620/jccc.12.20/05","DOIUrl":"https://doi.org/10.31620/jccc.12.20/05","url":null,"abstract":"The motive of this research is to investigate the employability of media students. It aims to validate a holistic model of key determinants of perceived employability in the Indian context. These factors emerge from internal backgrounds such as academic performance, contacts, generic skills, and self-confidence of students; external backgrounds such as university role and labor market. Psychometric properties of the proposed scale were assessed including validation at exploratory and confirmatory level; reliability; convergent and discriminant validity. Further model fit estimates were demonstrated. The study results in a comprehensive model determining the perceived employability of media students. The practical implications of this study include the identification of the university‟s contribution to employability of students and providing a foundation for higher education policy formulation and amendments in the media studies program. The novelty of this study is validating the measurement tool for assessing the employability of media students in the Indian context. This study will contribute towards the improvement of the perceived employability of media students and the augmentation of literature in media studies.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41346227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

CITIZENSHIP AMENDMENT ACT: DIGITAL ACTIVISM ON TWITTER; A CORPUS-BASED TEXTUAL ANALYSIS OF TWEETS ON CAA 公民修正法案：推特上的数字激进主义；基于语料库的CAA推文文本分析

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI: 10.31620/jccc.12.20/17

Geetika Vashishata, U. Arya

引用次数: 1

ASSESSING JOB PREFERENCES OF MEDIA AND COMMUNICATION STUDENTS IN THE COVID ERA: A CONJOINT ANALYSIS 评估新冠肺炎时代传媒与传播专业学生的工作偏好：一项联合分析

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI: 10.31620/jccc.12.20/14

Vartika Kapoor, Jaya Yadav

{"title":"ASSESSING JOB PREFERENCES OF MEDIA AND COMMUNICATION STUDENTS IN THE COVID ERA: A CONJOINT ANALYSIS","authors":"Vartika Kapoor, Jaya Yadav","doi":"10.31620/jccc.12.20/14","DOIUrl":"https://doi.org/10.31620/jccc.12.20/14","url":null,"abstract":"The purpose of this paper is to explore job attribute preferences of students in the media and communication stream. The study is conducted to get an understanding of job expectations of students in the COVID era that can help provide conceptual guidelines to hiring managers in media houses for future planning of manpower/job offers. Based on the conjoint analysis technique, a questionnaire was designed and responses of 152 students of media and communication were recorded from a university in Delhi/NCR. Estimation of preference function was created using orthogonal arrays. Results of this study suggest that job security is the most preferred attribute which influences job choice decisions of students, second preferred attribute being appropriate work hours. The paper presents an important tool that can be of great use for recruitment managers, to understand the psyche of students and their preferences, which may further help in designing appropriate recruitment policies and create job offers that can attract the suitable talent pool. Results also reveal that high compensation package is not the most preferred attribute anymore, perhaps due to the uncertainty of the times. Limitation of this study is that individual behaviour cannot be ascertained through the survey and data from students of different universities can be studied for more robust results. The paper is novel in approach as it empirically identifies the preferred job attributes of media students amid the pandemic situation, by applying conjoint analysis. Therefore, it gives new insights to understand how the pandemic has affected students’ job expectations and decisions.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48011226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

WHO CONTROLS THE ARAB PUBLIC SPHERE IN THE ERA OF NEW MEDIA, THE NEW REVOLUTIONISTS OR THE DEEP STATE? 在新媒体时代，新革命主义者还是深层国家，世界卫生组织控制着阿拉伯公共领域？

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI: 10.31620/jccc.12.20/29

Nawaf Abdelhay Altamimi

引用次数: 1

INFORMATION AND USER: SOCIAL MEDIA LITERACY IN DIGITAL SOCIETIES 信息与用户:数字社会中的社交媒体素养

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI: 10.31620/jccc.12.20/24

Nithin Kalorth, M. Verma, Malvika Sagar

引用次数: 1

ACCEPTANCE OF OTT VIDEO STREAMING PLATFORMS IN INDIA DURING COVID -19: EXTENDING UTAUT2 WITH CONTENT AVAILABILITY 2019冠状病毒病期间印度接受OTT视频流媒体平台:扩展utaut2的内容可用性

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI: 10.31620/jccc.12.20/09

Sonali Malewar, Shweta Bajaj

{"title":"ACCEPTANCE OF OTT VIDEO STREAMING PLATFORMS IN INDIA DURING COVID -19: EXTENDING UTAUT2 WITH CONTENT AVAILABILITY","authors":"Sonali Malewar, Shweta Bajaj","doi":"10.31620/jccc.12.20/09","DOIUrl":"https://doi.org/10.31620/jccc.12.20/09","url":null,"abstract":"The paper aims at identifying factors that stimulates the customers to adopt and use OTT video streaming platforms in India by applying unified theory of acceptance and use of technology 2 (UTAUT2) model. The study has also attempted to check the moderation effect of age, gender, experience. The study uses a questionnaire to gather the primary data of 277 users of OTT video streaming platforms of India as respondents. The data was examined using SmartPLS 3.3.2 software. The key drivers of adopting and using OTT video streaming platforms are performance expectancy, price value, habit and content availability. The study approves the relevance of UTAUT2 model in the present context. The study also explains the moderating effect of gender, experience and age in UTAUT2 model constructs with respect to OTT video streaming platforms. The market of OTT platforms in India is growing tremendously and is projected to gain the momentum in coming years. Thus, it is imperious to comprehend the behavioral intention of consumers. The outcomes of the study will help the managers in comprehending and devising different strategies for consumers of OTT video streaming platforms. The study is first ever attempt to the best understanding of research to observe the acceptance of OTT video streaming apps using UTAUT2 model.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46134433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

CONSUMER BUYING PSYCHOLOGY AND BRAND PERCEPTION: INFLUENCE OF WORD OF MOUTH COMMUNICATION 消费者购买心理与品牌认知:口碑传播的影响

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI: 10.31620/jccc.12.20/15

Rashmi Rai, Shruti Tripathi

引用次数: 4