STUDENT PERCEIVED EMPLOYABILITY WITH REFERENCE TO MEDIA STUDIES: VALIDATING A MODEL OF KEY DETERMINANTS

Q2 Social Sciences

Journal of Content, Community and Communication Pub Date : 2020-12-31 DOI:10.31620/jccc.12.20/05

Shikhar Agnihotri, Puja Sareen, P. Sivakumar

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引用次数: 2

Abstract

The motive of this research is to investigate the employability of media students. It aims to validate a holistic model of key determinants of perceived employability in the Indian context. These factors emerge from internal backgrounds such as academic performance, contacts, generic skills, and self-confidence of students; external backgrounds such as university role and labor market. Psychometric properties of the proposed scale were assessed including validation at exploratory and confirmatory level; reliability; convergent and discriminant validity. Further model fit estimates were demonstrated. The study results in a comprehensive model determining the perceived employability of media students. The practical implications of this study include the identification of the university‟s contribution to employability of students and providing a foundation for higher education policy formulation and amendments in the media studies program. The novelty of this study is validating the measurement tool for assessing the employability of media students in the Indian context. This study will contribute towards the improvement of the perceived employability of media students and the augmentation of literature in media studies.

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从媒体研究看学生的就业能力：一个关键决定因素模型的验证

本研究的动机是调查传媒专业学生的就业能力。它旨在验证印度背景下感知就业能力的关键决定因素的整体模型。这些因素来自学生的学习成绩、人际关系、通用技能和自信心等内部背景；外部背景，如大学角色和劳动力市场。对拟议量表的心理测量特性进行了评估，包括探索性和验证性水平的验证；可靠性收敛有效性和判别有效性。证明了进一步的模型拟合估计。该研究得出了一个综合模型，用于确定媒体学生的就业能力。这项研究的实际意义包括确定大学对学生就业能力的贡献，并为高等教育政策的制定和媒体研究计划的修订提供基础。这项研究的新颖之处在于验证了在印度背景下评估媒体学生就业能力的测量工具。这项研究将有助于提高媒体学生的就业能力，并增加媒体研究中的文献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Content, Community and Communication Social Sciences-Communication

CiteScore

2.90

自引率

0.00%

发文量

期刊介绍： Amity School of Communication, AUMP, Gwalior is publishing a bi-annual referred and peer-reviewed journal named “Journal of Content, Community & Communication”. The Journal of Content, Community & Communication aims at delving into inquiry into and providing a forum for discussion pertaining to contemporary communication issues within wider social, economic, cultural and technological contexts. The journal promotes analyzing contemporary communication issues in new light and research. It will aim at bringing to the surface, innovative ways of research to initiate a dialogue on an array of subject matters in the field of communication theory and practice. The journal will engage in a wide range of themes in the media studies, digital media, and communication management among others.