Journal of Content, Community and Communication最新文献

{"title":"ROLE OF FACEBOOK VIDEO ADVERTISEMENTS IN INFLUENCING THE IMPULSIVE BUYING BEHAVIOR OF CONSUMERS","authors":"","doi":"10.31620/jccc.06.20/17","DOIUrl":"https://doi.org/10.31620/jccc.06.20/17","url":null,"abstract":"The purpose of this study is to empirically investigate the role of Facebook video advertisements in influencing the impulsive buying behaviour of consumers. Social media facilitates global interaction among its users through their experiences and ideas. Social media has today become one of the greatest marketplaces for products and service providers in promoting their brands. This study has developed a conceptual framework in order to identify how video advertisements influence the impulsive buying behaviour of consumers. The model has been tested empirically through the collection of quantitative primary data. The data has been collected from Indian consumers who have a Facebook account and use it frequently. Descriptive research design has been employed in this\u0000study. The collected data has been subject to statistical analysis through SPSS software. In addition to identifying the relationship between video advertisements and Impulsive buying behaviour of consumers, this study also attempts to examine the role of the demographic characters of the consumers in moderating the relationship between the proposed variables. The results of the study reveal that social media video advertisements influence the cognitive and affective aspects of impulsive buying behaviour of consumers. Further, the results revealed that the relationship between social media video advertisements and impulsive buying behaviour of consumers is moderated by the\u0000demographic characteristics namely age, gender and social status of the consumers.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"58 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82695421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"UNIVERSITY BRANDING DURING COVID-19: A STUDY ON THE ROLE OF SOCIAL MEDIA IN PROMOTING COVID-19 AWARENESS AND BUILDING BRAND IMAGE","authors":"S. Bhattacharya, M. Faisal","doi":"10.31620/jccc.12.20/26","DOIUrl":"https://doi.org/10.31620/jccc.12.20/26","url":null,"abstract":"The aim of this study is to understand how digital platform especially social media is being used for branding purpose of higher education during the COVID-19 pandemic During the present era, the traditional way of branding such as newspaper advertisement, radio jingles, career counseling workshops, education fairs, billboards has taken a back step The Universities are implementing a unique method to create awareness about COVID-19 and for building up the brand image as part of the outreach program Higher education especially during the COVID-19 Pandemic has started to use social media to get a competitive advantage The present study will analyze and compare Facebook pages of the Maharishi University of Information Technology, Lucknow;Amity University Uttar Pradesh, Noida;Sharda University, Greater Noida, and Rama University, Kanpur from May-July 2020 The purposive sampling method was used to select the sample The result of this study is divided into four different categories: a) The number of fans b) The posts related to COVID-19 awareness c) Content d) Like, Share & Comment On basis of this study, the selected posts could be used as an example in case studies for other Universities/Institutions to increase their reach and subsequently build a strong brand image © 2020 All Rights Reserved","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83048639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AN ANALYTICAL STUDY ON IMPULSE BUYING FOR ONLINE SHOPPING DURING COVID-19","authors":"S. Chauhan, R. Banerjee, M. Mittal","doi":"10.31620/jccc.12.20/18","DOIUrl":"https://doi.org/10.31620/jccc.12.20/18","url":null,"abstract":"This study highlights the role of utilitarian shopping, hedonic shopping, and online advertisement on cognitive dissonance Impulse Buying plays a role as a mediator in this research The objective of this research is to investigate how utilitarian shopping value, hedonic shopping value, and online advertising influence the cognitive dissonance of customers 338 response data have been collected from consumers involved in fashion apparel;respondents are majorly from central zone of India Partial least square (PLS) - Structural equation modelling (SEM) is implemented using Smart PLS 3 0 The simulation result shows that utilitarian shopping value, hedonic shopping value, and online ads are found to be important in predicting cognitive dissonance and impulse buying, whereas impulse buying is impeccable in terms of predicting positive relationships with cognitive dissonance Moreover, Impulse buying is playing as positive mediating effect in relation with constructs Hence, this research suggests that a complex representation which may better understanding about consumer shopping behaviour Conclusively, this research’s major contribution towards authors’ knowledge, and help the marketing expert to focus on important parameter of consumer buying behaviour © 2020 All Rights Reserved","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"124 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76629797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INFORMATION PROCESSING – HEURISTIC VS SYSTEMATIC AND SUSCEPTIBILITY OF SHARING COVID 19-RELATED FAKE NEWS ON SOCIAL MEDIA","authors":"I. Alvi, N. Saraswat","doi":"10.31620/jccc.12.20/06","DOIUrl":"https://doi.org/10.31620/jccc.12.20/06","url":null,"abstract":"Social media has turned into a fertile ground for COVID-19 fake news The present study aims to provide a hypothetical and empirical background to elucidate the psychological and behavioral aspects of information processing and susceptibility of sharing the fake news, with especial reference to COVID-19 news on social media The study explores the relation between the select variables and heuristic and systematic information processing Grounded on prior studies, this paper presents a research model to address susceptibility of sharing the fake news on social media, and identifies characteristics that may be more susceptible than others for sharing fake news on social media including Sharing Motivation (SM), Social Media Fatigue (SMF), Feel Good Factor (FGF), Fear of Missing out (FoMO), News Characteristics (NC) and five Big Personality Traits The data collected from 244 respondents was analyzed with the help of IBM SPSS 23, using descriptive and statistical test, including means, standard deviations, and correlation analysis conducted Correlation exploration was utilized to study the association between the select variables and systematic and heuristic information processing and susceptibility of sharing the fake news on social media The findings show several factors contribute to information processing in both modes The study confirms that heuristic processing is significantly associated with susceptibility of sharing fake news The research adds to the media studies, behavioral and psychological disciplines, as it examines the relationships between the select variables and the systematic and heuristic information processing and COVID-19 fake news on social media The present investigation makes an innovative and original contribution to media studies by exploring the relationship between select variables and susceptibility for sharing fake news on social media The study presents a research model to identify the influence of select variables on information processing and the susceptibility to falling prey to fake news on social media and contributes to the domain to media studies © 2020 All Rights Reserved","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"75 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80947775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Criminal Liability of Legal Persons for Food Adulteration Crime in UAE Law","authors":"Dr. Ezzat Mohamed, Al Emary","doi":"10.31620/ccc.12.19/21","DOIUrl":"https://doi.org/10.31620/ccc.12.19/21","url":null,"abstract":"To apply some ideas about the criminal liability of legal persons for the food adulteration crime in the Emirati law as we explain and clarify the conditions for proving this liability as it is necessary that the committed act shall be included within the acts constituting the food adulteration crime, that the same crime shall be committed by one of the legal person's bodies or representatives and that the same crime shall be finally committed for the account and in the name of legal person. However, the criminal liability of legal person shall be proven and established in parallel with the natural person's liability to ensure the control of food adulteration crime so that the legal person's liability shall not constitute a veil to cover the liability of natural person for committing this criminal act.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"74 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85546744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploratory Study of Smart Healthcare Services (e-Health & m-Health\u0000Applications) in the UAE- Exploring Related Literature & Websites Contents","authors":"","doi":"10.31620/jccc.12.19/10","DOIUrl":"https://doi.org/10.31620/jccc.12.19/10","url":null,"abstract":"","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79201458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Role of Social Media as a Support Mechanism Among Persons with Diabetes: An Online Ethnographic Study","authors":"","doi":"10.31620/jccc.12.19/09","DOIUrl":"https://doi.org/10.31620/jccc.12.19/09","url":null,"abstract":"Diabetes mellitus is one of the most prevalent health problem which India is facing and self management is key component in dealing with it. Self management is considered to be individual‟s competency in handling situations but it is perceived to be more effective if influenced by social support. This study aims to assess the use and benefits of social media among persons with type 2 diabetes in India as a well-being mechanism. The current review article reflects positive impact of usage of social media in managing type 2 diabetes, which also proves the theoretical base of social support and bio psycho-social model in managing long term illness. The results of the study adds to the current literature gap on perceived benefits of social media use in managing diabetes and it can also help health care providers to understand the role of social support which person with diabetes are considering to be important stakeholder in dealing with diabetes.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89146501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Workshops as a Methodological Intervention to Assess Media Literacy amongst Children with Special Reference to Learning through Cartoons in India","authors":"Ms. Aahana, Bhatnagar Chopra, Dr. Kulveen Trehan, Asst. Professor","doi":"10.31620/jccc.12.19/03","DOIUrl":"https://doi.org/10.31620/jccc.12.19/03","url":null,"abstract":"The reach of global animation industry on television in India has given kids of different age groups a choice of 350 plus animation shows (FICCI-KPMG IMEI report 2018). In India, the burgeoning mobile internet and Smartphone penetration has given rise to an alternate screen for media consumption amongst children. Therefore, it is important for children to be able to comprehend the messages in the cartoon programs. Media Literacy in children is about helping them to develop an informed and critical understanding of the nature of different media (particularly television and digital platforms). Livingstone argued that media literacy in children is the ability to access, analyze, evaluate and create messages across a variety of contexts (Aufderheide, 1993; Livingstone, 2004c, p. 18). In a mediated society, the focus is to develop children‟s understanding of how media functions and how it produces meanings to analyse the impact it has on little minds. Media literacy leads to critical thinking and increase awareness in everyday life (Center for Media Literacy, 2008). Therefore, it is significant to understand critically the techniques, languages and conventions used in various cartoon programs that children watch. According to the study of current trends and approaches to media literacy in Europe (2009), Media Literacy should empower children with the critical thinking and creative problem-solving skills to make them judicious consumers and producers of information. With an objective to assess the media literacy levels of cartoon programs amongst children, workshops were conducted with 500 children in the age group of 7-12 in Delhi-NCR, India. Workshops as a methodological tool for this study entails „action towards improvement‟ (Lomax, 1994: p.4). Amongst 500 children respondents, 24 focus groups were made having six children in each group. The four urban, senior secondary schools were selected from the four zones of Delhi region (North, East, West, South). The language preference of children were English and Hindi. The research paper underlines how workshops are used as an intervention to identify possible areas of improvement in terms of enhanced efficacy and/or efficiency amongst children.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81599337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Comparison Study between the UAE, the UK, and India in Dealing with\u0000WhatsApp Fake News","authors":"Dr. Robin Kabha, Dr. Ahmad Kamel, Dr. Moataz Elbahi, Dr. Sumit Narula","doi":"10.31620/jccc.12.19/18","DOIUrl":"https://doi.org/10.31620/jccc.12.19/18","url":null,"abstract":"The contemporary comparative understanding of the effectiveness of legal and other controlling measures against fake news on social media forums like WhatsApp is very limited and growing legal development in relation to cyber-crime in the Middle East region warrants a comparative inquiry into this matter. The aim of this research paper is to conduct a comparative study of the UAE, UK and India in dealing with WhatsApp fake news. This study used a qualitative research approach and secondary data review research methods to inquire. This study has found that laws in the UAE with managing fake news over mediums like WhatsApp are more effective than India and the UK, due the presence of clearer, comprehensive and explicit jurisprudence approach in the UAE. Unlike India, UAE‟s laws do not put all the burden of the regulator on a service provider and unlike India and the UK, anti-fake news laws in the UAE, do not spare social media users from their responsibilities and obligations. Financial penalty, imprisonment, social media monitoring mechanism has helped the UAE to have a more effective and stringent legal framework against the fake news where government, social media forums, users and the entire society collectively play their part to counter fake news spreading in the surrounding environment.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84229090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development and Strengthening of Citizen Journalism in Internet-based\u0000Information Sharing","authors":"Dr. Robin Kabha, A. Falah, Uinversity Dubai","doi":"10.31620/jccc.12.19/08","DOIUrl":"https://doi.org/10.31620/jccc.12.19/08","url":null,"abstract":"Journalism has gone through some major radical changes in the past century. This has been reflected by the practise of citizenship based journalism. This literature review analyses the concept of citizen journalism. This also explores the ethical responsibilities which are tied into digital platform publishing. It observes what gaps exist in citizen journalism and what future concepts should be explored and expanded upon. This has been done through the use of scholarly articles which pertain to the issue and provide meaningful insight into the many different themes. These themes highlight the commonalities which the scholars have observed in their investigative endeavours. Where gaps in the literature where present, they were noted and higlighed to asssit future shcolars in their own research endeavours. The future direction for research in investigative journalism is explored. This presents the projection that the overall concept could take in the future, potentially replacing mainstream newssite with locally sourced journalism that is more involved and intimate. The conclusion presents the gist of the information which can be gleaned from what is presented in the paper. This creates both a summraisation of the information as well as create a synthesis of the arguments presented in the paper to increase organisation of information and increase comprehensibility.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81552668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}