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Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception YouTube上的目的地广告:原生广告和评论管理对游客感知的影响
Journal of Hospitality & Tourism Research Pub Date : 2023-08-29 DOI: 10.1177/10963480231194689
Seunghun Shin, Taekyung Kim, Sunyoung Hlee, C. Koo
{"title":"Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception","authors":"Seunghun Shin, Taekyung Kim, Sunyoung Hlee, C. Koo","doi":"10.1177/10963480231194689","DOIUrl":"https://doi.org/10.1177/10963480231194689","url":null,"abstract":"This research aims to understand the unique aspects of social media that should be considered by a destination marketing organization (DMO) to create advertisements that attract the interests of tourists on YouTube. It examines the effectiveness of two YouTube-specific practices—native advertising and comment management. Two studies with a multi-method approach examined the effects of such practices on tourists’ perceptions regarding DMOs’ YouTube advertisements and destinations. The results showed that tourists positively perceived the advertisements and the destinations when DMOs’ YouTube advertisements were recognized as non-advertising content, and when native advertising was emphasized in the comment section of the YouTube advertisements. By delving into the necessary adaptations within the current video marketing communication framework for social media platforms, this study contributes to the field of destination advertising. Moreover, it provides practical insights into effective video advertising strategies for social media platforms that DMOs can implement.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114672633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumers’ Ethical Perceptions of Autonomous Service Robots in Hotels 消费者对酒店自主服务机器人的道德认知
Journal of Hospitality & Tourism Research Pub Date : 2023-08-29 DOI: 10.1177/10963480231194693
Boyu Lin, Woojin Lee, Nicholas Wise, Hwansuk Chris Choi
{"title":"Consumers’ Ethical Perceptions of Autonomous Service Robots in Hotels","authors":"Boyu Lin, Woojin Lee, Nicholas Wise, Hwansuk Chris Choi","doi":"10.1177/10963480231194693","DOIUrl":"https://doi.org/10.1177/10963480231194693","url":null,"abstract":"This study empirically and comprehensively explores consumers’ ethical perceptions of autonomous service robots (ASRs) in hotels. Under the triangulation approach, this study has identified eight themes of consumer perceived ethical issues (privacy, security, safety, transparency, fairness, socialization, autonomy, and responsibility). Each theme can be explained from two dimensions: ethical issues arise during the interaction (i.e., ubiquitous surveillance, excessive data, unidentified risks, service disclosure, inaccessibility, dehumanization, selection of services, and service recovery), and ethical issues can be raised by the characteristics of ASRs (i.e., privacy infringement, malicious use, malfunctions, untrustworthiness, biased features, job replacement, inflexibility, and self-identified solutions). This study is the first to propose ethical issues of ASRs from two dimensions with different intelligence levels, and to highlight ethical issues during hotel service interactions. The findings contribute to ethics studies of service robots from consumers’ perspectives and offer managerial insights to reduce ethical concerns and enhance ASRs usage in hotels.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121780746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Authenticity of Craft Brewery Visitor Experience: A Scale Development Study 精酿啤酒游客体验的真实性:一项规模发展研究
Journal of Hospitality & Tourism Research Pub Date : 2023-08-28 DOI: 10.1177/10963480231191212
Shuangyu Xu, Matthew J. Bauman, S. Ponting, L. Slevitch, C. Webster, Ksenia Kirillova
{"title":"Authenticity of Craft Brewery Visitor Experience: A Scale Development Study","authors":"Shuangyu Xu, Matthew J. Bauman, S. Ponting, L. Slevitch, C. Webster, Ksenia Kirillova","doi":"10.1177/10963480231191212","DOIUrl":"https://doi.org/10.1177/10963480231191212","url":null,"abstract":"Although craft breweries have grown rapidly over the last decade, previous research has primarily focused on the aspects of marketing and consumer preferences. Little is known about authenticity of visitor experiences or perceptual differences that might exist between local and non-local visitors. Furthermore, a valid scale applicable to craft beer settings and authentic hospitality experiences at large is non-existent. This study addressed these research gaps by developing an authenticity scale for measuring craft brewery visitor experiences using a mixed-methods approach (participant observations, semi-structured interviews among brewery visitors, and two waves of survey data collection). A three-factor scale (Core Product Authenticity, Authenticity of Care, and Authenticity of Ambiance) was developed and validated through thematic analysis, and exploratory and confirmatory factor analysis. No significant differences were found between local and non-local brewery visitors. This study sheds light on visitor experience management at craft breweries.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115667072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Systematic Review of Contactless Technologies Research in Hospitality and Tourism During the COVID-Pandemic 新冠肺炎疫情期间酒店和旅游业非接触式技术研究综述
Journal of Hospitality & Tourism Research Pub Date : 2023-08-09 DOI: 10.1177/10963480231191192
Bobbie Rathjens, N. Gunden, Lu Zhang, Geetika Jain, Rob Law
{"title":"A Systematic Review of Contactless Technologies Research in Hospitality and Tourism During the COVID-Pandemic","authors":"Bobbie Rathjens, N. Gunden, Lu Zhang, Geetika Jain, Rob Law","doi":"10.1177/10963480231191192","DOIUrl":"https://doi.org/10.1177/10963480231191192","url":null,"abstract":"Since the onset of the COVID-19 pandemic, the implementation of contactless technologies in hospitality and tourism has grown exponentially, making understanding consumer adoption of these technologies an important research area. A systematic literature review of relevant studies published in hospitality and tourism journals was conducted to identify three main subsets of the antecedents of contactless technologies adoption: system, user, and the environment. An analysis of 44 peer-reviewed articles from top hospitality and tourism journals is presented, along with an identification of 10 main categories of contactless technology. Findings indicate the specific technologies adopted since the onset of the COVID-19 pandemic and the common factors studied related to contactless technologies in past research. Theoretical/managerial implications and directions for future research are discussed.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132788743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing 餐馆的随买随捐:事业相关营销中的感知真实性
Journal of Hospitality & Tourism Research Pub Date : 2023-08-08 DOI: 10.1177/10963480231187874
Zhenxian (Zoey) Piao, Gi-Won Kang, Sung-Eun Kim, B. Bai
{"title":"A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing","authors":"Zhenxian (Zoey) Piao, Gi-Won Kang, Sung-Eun Kim, B. Bai","doi":"10.1177/10963480231187874","DOIUrl":"https://doi.org/10.1177/10963480231187874","url":null,"abstract":"Cause-related marketing has gained momentum in the business world. Socially responsible practices can be viable solutions to food waste and excessive alcohol consumption for hospitality businesses. Drawing on attribution and cognitive dissonance theory, the study examined the effect of complementary fit on perceived authenticity and purchase intention by product type and message appeal. A 2 (product type: utilitarian/hedonic) x 2 (message appeal: absence/presence) between-subjects experimental design was conducted. The findings reveal that promoting hedonic products can increase the effect of complementary fit on the perception of authenticity toward the campaign and land purchase intention with a positive impact. Particularly, this effect is contingent on message appeal. The positive effect of complementarity on purchase intention through perceived authenticity is more significant when a message is present. This study leverages attribute theory and cognitive dissonance theory to examine the effects of complementary fit between product and cause, product type, and message appeal on customers’ perceptions of authenticity and behaviors in the restaurant context. These insights not only contribute to academic knowledge but also help practitioners to navigate the dynamics of cause-related marketing to drive successful campaign outcomes.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132984889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Paying a Premium for Green-Label Hotels: The Role of the Mismatched Hotel-OTA Involvement 为绿色标签酒店支付额外费用:不匹配的酒店- ota参与的作用
Journal of Hospitality & Tourism Research Pub Date : 2023-07-31 DOI: 10.1177/10963480231188736
C. Wei, Lan Lu, Han Chen, Yee Ming Lee
{"title":"Paying a Premium for Green-Label Hotels: The Role of the Mismatched Hotel-OTA Involvement","authors":"C. Wei, Lan Lu, Han Chen, Yee Ming Lee","doi":"10.1177/10963480231188736","DOIUrl":"https://doi.org/10.1177/10963480231188736","url":null,"abstract":"Understanding how green hotels can gain marketing advantages could motivate hoteliers to adopt green practices during construction and operation. This study investigates the mediation role of perceived psychological benefits on consumers’ environmental concerns and their willingness to pay a measurable premium for green-label hotels. Data gathered from 540 Chinese consumers revealed that a mismatch between the involvement of hotels and online travel agencies (OTAs) hampers the relationship between environmental concerns and perceived psychological benefits of booking green-label hotels on OTAs, further influencing consumers’ willingness to pay a premium. This research uncovers an overlooked but crucial factor that reduces consumer satisfaction with the hotel-choice process and why it makes consumers willing to pay a premium for green-label hotels. Drawing from the findings, recommendations are also proffered for hoteliers to conceive and execute green marketing tactics.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126619781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring Food Waste at a Hospitality Staff Canteen With Meteorological Data 利用气象数据探讨酒店员工食堂的食物浪费情况
Journal of Hospitality & Tourism Research Pub Date : 2023-07-31 DOI: 10.1177/10963480231188001
Soey Sut Ieng Lei, Elizabeth Agyeiwaah, L. Fong, J. Choe
{"title":"Exploring Food Waste at a Hospitality Staff Canteen With Meteorological Data","authors":"Soey Sut Ieng Lei, Elizabeth Agyeiwaah, L. Fong, J. Choe","doi":"10.1177/10963480231188001","DOIUrl":"https://doi.org/10.1177/10963480231188001","url":null,"abstract":"While food waste in the hospitality industry remains a major global issue, the food waste practices of employees have been largely neglected. This paper explores the effects of meteorological factors on unserved food from the perspective of hospitality employees. A mixed methods research design is adopted with quantitative data obtained from the unserved food records of an integrated resort (IR) with additional meteorological data from an official government website. This quantitative data is complemented by in-depth interviews with employees of the IR. The results of the quantitative study indicate that high mean temperatures and higher average sulfur dioxide and ozone levels significantly influence the amount of unserved food. Further exploration of the quantitative study results through qualitative interviews reveals the mechanism that underlies the impact of meteorological factors on the amount of unserved food. Managerial implications are provided for hospitality firms to mitigate food waste in the workplace.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121188093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Good Theories Predict: Unveiling the Untapped Potential of “Necessity” Theorizing 好的理论预测:揭示“必然性”理论尚未开发的潜力
Journal of Hospitality & Tourism Research Pub Date : 2023-07-27 DOI: 10.1177/10963480231188666
W. Lee, Lu Lu
{"title":"Good Theories Predict: Unveiling the Untapped Potential of “Necessity” Theorizing","authors":"W. Lee, Lu Lu","doi":"10.1177/10963480231188666","DOIUrl":"https://doi.org/10.1177/10963480231188666","url":null,"abstract":"In this paper, we seek to introduce the concept of necessity logic of causality, which, despite its inherent merits in parsimony and predictive accuracy, has not received adequate attention. Our paper begins by providing a comprehensive review of various causal logic, including sufficiency, necessity, and contributory. We then critically examine the key assumptions of necessary causation (i.e., non-additivity, determinism, and asymmetry), and highlight the benefits of necessary causalities in theoretical innovation. Also, we workshop methodological protocols for necessity theory testing. Subsequently, we explore the potential of integrating necessity theories in the hospitality and tourism field by drawing on conceptual-contextual theorizing, leading to the development of “homegrown” theories. We also contend that necessary causality in transdisciplinary research can facilitate broader knowledge exchange to neighboring domains. We conclude by identifying promising research areas for necessity theorizing and testing in hospitality and tourism research.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129517000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dawn or Dusk? Will Virtual Tourism Begin to Boom? An Integrated Model of AIDA, TAM, and UTAUT 黎明还是黄昏?虚拟旅游将开始繁荣吗?AIDA、TAM和UTAUT的集成模型
Journal of Hospitality & Tourism Research Pub Date : 2023-07-19 DOI: 10.1177/10963480231186656
Ying Zhang, Johye Hwang
{"title":"Dawn or Dusk? Will Virtual Tourism Begin to Boom? An Integrated Model of AIDA, TAM, and UTAUT","authors":"Ying Zhang, Johye Hwang","doi":"10.1177/10963480231186656","DOIUrl":"https://doi.org/10.1177/10963480231186656","url":null,"abstract":"Although virtual tourism has recently been introduced in numerous areas, it is still regarded as a gimmick because whether this currently rising demand will last longer than a year remains unknown. Regarding virtual tourism’s main pillar—technology—and potential weakness—difficulty developing an intimate experience—the current study incorporates key elements of the technology acceptance model (TAM), the unified theory of acceptance and use of technology model (UTAUT) and the attention, interest, desire, and action model (AIDA), to create a novel model focused on the need for intimacy. In addition to offering a theoretical foundation for future academics addressing a similar situation, the findings in this research have managerial implications, as the study recommends measures for reviving the tourism industry’s boom. These findings can therefore foster both the tourist industry and local governments; they highlight the necessity for local governments to use modern technologies to dispense tourism resources rationally.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132979970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
How Sustainable Are Tourist Destinations Worldwide? An Environmental, Economic, and Social Analysis 全球旅游目的地的可持续性如何?环境、经济和社会分析
Journal of Hospitality & Tourism Research Pub Date : 2023-07-18 DOI: 10.1177/10963480231168286
Dinh Tam Nguyen, Kuo-Cheng Kuo, Wen‐Min Lu, Dinh Thanh Nhan
{"title":"How Sustainable Are Tourist Destinations Worldwide? An Environmental, Economic, and Social Analysis","authors":"Dinh Tam Nguyen, Kuo-Cheng Kuo, Wen‐Min Lu, Dinh Thanh Nhan","doi":"10.1177/10963480231168286","DOIUrl":"https://doi.org/10.1177/10963480231168286","url":null,"abstract":"Sustainable tourism is the idea of managing the negative impacts or potential for serious harm to the economic, environmental, or social elements of a destination, and thus reaching the goals of sustainable development. This research benchmarks the sustainability of 111 tourist destinations throughout the world, using an advanced integration of a two-stage network DEA under the meta-frontier concept, directional distance function, and network-based ranking methods. The empirical outcomes of these analyses clarify that the sources of sustainable inefficiencies are the self-production process and the technology gap among the tourism regions, rather than the capacity of utilizing the input resources or maintaining the production outcomes. The network-based ranking emphasizes the sufficiency and deficiency of each place, and provides a map of reference among destinations. Based on these, the article reports some managerial suggestions, theoretical implications, and future research directions.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116766578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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