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Artificial Intelligence in Hospitality and Tourism: Insights From Industry Practices, Research Literature, and Expert Opinions 酒店与旅游业中的人工智能：行业实践、研究文献和专家意见的启示
Journal of Hospitality & Tourism Research Pub Date : 2024-02-14 DOI: 10.1177/10963480241229235
Hyunsu Kim, Kevin Kam Fung So, Seunghun Shin, Jing Li
{"title":"Artificial Intelligence in Hospitality and Tourism: Insights From Industry Practices, Research Literature, and Expert Opinions","authors":"Hyunsu Kim, Kevin Kam Fung So, Seunghun Shin, Jing Li","doi":"10.1177/10963480241229235","DOIUrl":"https://doi.org/10.1177/10963480241229235","url":null,"abstract":"Given that artificial intelligence (AI) is significantly transforming businesses, it is crucial to examine how AI will change the future of the hospitality and tourism industry. By integrating multiple data sources (i.e., practitioner literature, research literature, and expert opinions), we suggest three trends constituting opportunities and challenges (AI applications in different business sectors, primary AI functions, emerging AI topics), three possible themes of change (adoption and acceptance, operations management, AI in marketing), as well as four directions for future research (AI interaction, AI and organizational decision making, organizational implications, and managerial issues). Our findings present a detailed picture of AI development and applications along with predictions regarding its place in the industry. Finally, we outline a research agenda that addresses key issues for stakeholders in hospitality and tourism: individuals, including customers and employees; organizations and businesses; and public policymakers and governments.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139838580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Artificial Intelligence in Hospitality and Tourism: Insights From Industry Practices, Research Literature, and Expert Opinions 酒店与旅游业中的人工智能：行业实践、研究文献和专家意见的启示
Journal of Hospitality & Tourism Research Pub Date : 2024-02-14 DOI: 10.1177/10963480241229235
Hyunsu Kim, Kevin Kam Fung So, Seunghun Shin, Jing Li
{"title":"Artificial Intelligence in Hospitality and Tourism: Insights From Industry Practices, Research Literature, and Expert Opinions","authors":"Hyunsu Kim, Kevin Kam Fung So, Seunghun Shin, Jing Li","doi":"10.1177/10963480241229235","DOIUrl":"https://doi.org/10.1177/10963480241229235","url":null,"abstract":"Given that artificial intelligence (AI) is significantly transforming businesses, it is crucial to examine how AI will change the future of the hospitality and tourism industry. By integrating multiple data sources (i.e., practitioner literature, research literature, and expert opinions), we suggest three trends constituting opportunities and challenges (AI applications in different business sectors, primary AI functions, emerging AI topics), three possible themes of change (adoption and acceptance, operations management, AI in marketing), as well as four directions for future research (AI interaction, AI and organizational decision making, organizational implications, and managerial issues). Our findings present a detailed picture of AI development and applications along with predictions regarding its place in the industry. Finally, we outline a research agenda that addresses key issues for stakeholders in hospitality and tourism: individuals, including customers and employees; organizations and businesses; and public policymakers and governments.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139778668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry 顾客奖励和忠诚度计划中的非线性奖励梯度行为：来自餐饮业的证据
Journal of Hospitality & Tourism Research Pub Date : 2024-02-09 DOI: 10.1177/10963480231226083
W. Ko, Tae Ho Song
{"title":"Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry","authors":"W. Ko, Tae Ho Song","doi":"10.1177/10963480231226083","DOIUrl":"https://doi.org/10.1177/10963480231226083","url":null,"abstract":"Reward programs offer rewards, and with further progression toward these rewards, customers become more motivated. This acceleration is called a reward gradient. This study proposes prospect theory as the underlying mechanism of the reward gradient and suggests a nonlinear relationship between motivation and progress level (low vs. middle vs. high). A numerical simulation based on the mathematical model and experiments were conducted to see how the expected values of rewards can change as progress is made, and how this further affects motivation. The results identified a stronger acceleration in the expected value after reaching a middle point of the reward achievement, which is due to a larger deviation in the loss value than the gain value. These findings can help restaurants and tourism companies implement a dynamic perspective in reward programs for enhancing customers’ reward gradient behaviors.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139788565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry 顾客奖励和忠诚度计划中的非线性奖励梯度行为：来自餐饮业的证据
Journal of Hospitality & Tourism Research Pub Date : 2024-02-09 DOI: 10.1177/10963480231226083
W. Ko, Tae Ho Song
{"title":"Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry","authors":"W. Ko, Tae Ho Song","doi":"10.1177/10963480231226083","DOIUrl":"https://doi.org/10.1177/10963480231226083","url":null,"abstract":"Reward programs offer rewards, and with further progression toward these rewards, customers become more motivated. This acceleration is called a reward gradient. This study proposes prospect theory as the underlying mechanism of the reward gradient and suggests a nonlinear relationship between motivation and progress level (low vs. middle vs. high). A numerical simulation based on the mathematical model and experiments were conducted to see how the expected values of rewards can change as progress is made, and how this further affects motivation. The results identified a stronger acceleration in the expected value after reaching a middle point of the reward achievement, which is due to a larger deviation in the loss value than the gain value. These findings can help restaurants and tourism companies implement a dynamic perspective in reward programs for enhancing customers’ reward gradient behaviors.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139848469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Interdisciplinary Approach to Tourism Demand Modeling: Quality of Life Indicators 旅游需求建模的跨学科方法：生活质量指标
Journal of Hospitality & Tourism Research Pub Date : 2024-02-08 DOI: 10.1177/10963480241229238
Adiyukh Berbekova, A. Assaf, Muzaffer Uysal
{"title":"Interdisciplinary Approach to Tourism Demand Modeling: Quality of Life Indicators","authors":"Adiyukh Berbekova, A. Assaf, Muzaffer Uysal","doi":"10.1177/10963480241229238","DOIUrl":"https://doi.org/10.1177/10963480241229238","url":null,"abstract":"Tourism demand modeling remains a critical issue in tourism research and practice. To date, demand studies have predominantly focused on economic variables to explain tourism demand. While this is well established, recent research demonstrates the importance of not limiting demand specification to economic variables only. This study proposes an interdisciplinary approach to tourism demand by incorporating the relative quality of life index into the demand specification. Using data from the United States and its 30 top source markets, the findings demonstrate that, in addition to traditional economic variables, a relative quality of life index that encompasses education, health, and stability is a significant predictor of tourism demand.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139793730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When Social Media Influencer Endorsement Backfires: Unpacking Fallout From Explicit Endorsements Across Brand Equity Levels 当社交媒体影响者代言适得其反时：解读不同品牌资产水平的明示代言所带来的影响
Journal of Hospitality & Tourism Research Pub Date : 2024-02-08 DOI: 10.1177/10963480231223150
Bobbie Rathjens, Aili Wu, Lu Zhang, Wei Wei
{"title":"When Social Media Influencer Endorsement Backfires: Unpacking Fallout From Explicit Endorsements Across Brand Equity Levels","authors":"Bobbie Rathjens, Aili Wu, Lu Zhang, Wei Wei","doi":"10.1177/10963480231223150","DOIUrl":"https://doi.org/10.1177/10963480231223150","url":null,"abstract":"By applying the two-step flow theory, this research examines if the level of brand equity impacts consumers’ attitudes toward social media influencers and consumers’ visit intention, and if influencers’ recommendation type plays a moderating role in the process. This research employs a scenario-based experimental design. Study 1 examines the main effect of brand equity on consumers’ attitudes toward the influencer and consumers’ visit intention. Results demonstrated that high brand equity enhances consumers’ positive attitudes toward the influencer and visit intention. Study 2 examines the moderating effect of recommendation type on consumers’ attitudes and visit intention. Findings revealed that while explicit recommendations of high-equity brands yield higher visit intention and attitudes towards the influencer, explicit recommendations of low-equity brands backfire, resulting in lower attitudes toward the influencer. Additionally, trust emerges as a significant mediator when recommendations are explicit rather than implicit. When the recommendation is implicit, there is no (indirect) effect.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139852648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When Social Media Influencer Endorsement Backfires: Unpacking Fallout From Explicit Endorsements Across Brand Equity Levels 当社交媒体影响者代言适得其反时：解读不同品牌资产水平的明示代言所带来的影响
Journal of Hospitality & Tourism Research Pub Date : 2024-02-08 DOI: 10.1177/10963480231223150
Bobbie Rathjens, Aili Wu, Lu Zhang, Wei Wei
{"title":"When Social Media Influencer Endorsement Backfires: Unpacking Fallout From Explicit Endorsements Across Brand Equity Levels","authors":"Bobbie Rathjens, Aili Wu, Lu Zhang, Wei Wei","doi":"10.1177/10963480231223150","DOIUrl":"https://doi.org/10.1177/10963480231223150","url":null,"abstract":"By applying the two-step flow theory, this research examines if the level of brand equity impacts consumers’ attitudes toward social media influencers and consumers’ visit intention, and if influencers’ recommendation type plays a moderating role in the process. This research employs a scenario-based experimental design. Study 1 examines the main effect of brand equity on consumers’ attitudes toward the influencer and consumers’ visit intention. Results demonstrated that high brand equity enhances consumers’ positive attitudes toward the influencer and visit intention. Study 2 examines the moderating effect of recommendation type on consumers’ attitudes and visit intention. Findings revealed that while explicit recommendations of high-equity brands yield higher visit intention and attitudes towards the influencer, explicit recommendations of low-equity brands backfire, resulting in lower attitudes toward the influencer. Additionally, trust emerges as a significant mediator when recommendations are explicit rather than implicit. When the recommendation is implicit, there is no (indirect) effect.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139792923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Objective Measurement of Experiences in Tourism and Hospitality: A Systematic Review of Methodological Approaches and Best Practices 客观衡量旅游业和酒店业的体验：方法与最佳实践的系统回顾
Journal of Hospitality & Tourism Research Pub Date : 2024-02-08 DOI: 10.1177/10963480231226086
Yeqiang (Kevin) Lin, Ondrej Mitas, Ye (Sandy) Shen, Marcel Bastiaansen, W. Strijbosch
{"title":"Objective Measurement of Experiences in Tourism and Hospitality: A Systematic Review of Methodological Approaches and Best Practices","authors":"Yeqiang (Kevin) Lin, Ondrej Mitas, Ye (Sandy) Shen, Marcel Bastiaansen, W. Strijbosch","doi":"10.1177/10963480231226086","DOIUrl":"https://doi.org/10.1177/10963480231226086","url":null,"abstract":"Understanding the complex and dynamic nature of experiences requires the use of proper measurement tools. As interest grows in the objective measurement of experiences within tourism and hospitality, there is an urgent need to consolidate and synthesize these studies. Thus, this study investigated prevalent objective measurement techniques via a systematic review. We analyzed physiological measures such as electroencephalography (EEG), heart rate variability (HRV), skin conductance (SC), and facial electromyography (fEMG) along with behavioral measures, including eye tracking and location tracking. This review identified 100 empirical studies that employed objective measurement to examine tourism and hospitality experiences over the last decade, highlighting trends, research contexts and designs, and the synergies between different methods. Our discussion on methodological issues and best practices will help researchers and practitioners identify the best tools to capture people’s experiences and promote more standardized practices and comparable findings on studying experiences in tourism and hospitality settings.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139854236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Smart Service Interactional Experience for Family Travelers: Scale Development and Validation 家庭旅行者的智能服务交互体验：量表开发与验证
Journal of Hospitality & Tourism Research Pub Date : 2024-02-08 DOI: 10.1177/10963480231226085
Tingting Zhang, Lu Lu, Oscar Hengxuan Chi, Can Lu, C. Cobanoglu
{"title":"Smart Service Interactional Experience for Family Travelers: Scale Development and Validation","authors":"Tingting Zhang, Lu Lu, Oscar Hengxuan Chi, Can Lu, C. Cobanoglu","doi":"10.1177/10963480231226085","DOIUrl":"https://doi.org/10.1177/10963480231226085","url":null,"abstract":"This study explores the key features of the smart service interactional experience (SSIE) and develops and validates a scale based on the perspectives of family travelers. Through multiple stages of qualitative and quantitative investigations using U.S. and U.K. samples, this study identified eight distinct features of SSIE: efficiency, ease of use, learning, socialization, newness, safety, flow, and seamlessness. The study findings also validate the aforementioned scale through two robustness tests and reveal significant relationships between the aforementioned SSIE attributes and the service encounter evaluations of family travelers. This study theoretically contributes to the development of smart hotel conceptualizations and the nascent research on family travelers. Furthermore, the study findings imply many valuable, practical suggestions for hotel practitioners who plan to invest in smart hotel operations and target family travelers.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139793593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Objective Measurement of Experiences in Tourism and Hospitality: A Systematic Review of Methodological Approaches and Best Practices 客观衡量旅游业和酒店业的体验：方法与最佳实践的系统回顾
Journal of Hospitality & Tourism Research Pub Date : 2024-02-08 DOI: 10.1177/10963480231226086
Yeqiang (Kevin) Lin, Ondrej Mitas, Ye (Sandy) Shen, Marcel Bastiaansen, W. Strijbosch
{"title":"Objective Measurement of Experiences in Tourism and Hospitality: A Systematic Review of Methodological Approaches and Best Practices","authors":"Yeqiang (Kevin) Lin, Ondrej Mitas, Ye (Sandy) Shen, Marcel Bastiaansen, W. Strijbosch","doi":"10.1177/10963480231226086","DOIUrl":"https://doi.org/10.1177/10963480231226086","url":null,"abstract":"Understanding the complex and dynamic nature of experiences requires the use of proper measurement tools. As interest grows in the objective measurement of experiences within tourism and hospitality, there is an urgent need to consolidate and synthesize these studies. Thus, this study investigated prevalent objective measurement techniques via a systematic review. We analyzed physiological measures such as electroencephalography (EEG), heart rate variability (HRV), skin conductance (SC), and facial electromyography (fEMG) along with behavioral measures, including eye tracking and location tracking. This review identified 100 empirical studies that employed objective measurement to examine tourism and hospitality experiences over the last decade, highlighting trends, research contexts and designs, and the synergies between different methods. Our discussion on methodological issues and best practices will help researchers and practitioners identify the best tools to capture people’s experiences and promote more standardized practices and comparable findings on studying experiences in tourism and hospitality settings.","PeriodicalId":369021,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139794331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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