AGRI-SOSIOEKONOMI最新文献_第10页

Perbandingan Pemasaran Produk Sambal Hj. Ani Secara Digital Menggunakan Platform Marketplace Dan Media Sosial

AGRI-SOSIOEKONOMI Pub Date : 2023-01-29 DOI: 10.35791/agrsosek.v19i1.46087

Gabriena Juliana Isabel Rumondor, J. Timban, N. F. Waney

{"title":"Perbandingan Pemasaran Produk Sambal Hj. Ani Secara Digital Menggunakan Platform Marketplace Dan Media Sosial","authors":"Gabriena Juliana Isabel Rumondor, J. Timban, N. F. Waney","doi":"10.35791/agrsosek.v19i1.46087","DOIUrl":"https://doi.org/10.35791/agrsosek.v19i1.46087","url":null,"abstract":"The research aims to compare the marketing of Sambal Hj.Ani products using marketplace and social media platforms. The research was conducted from December 2021 to April 2022. The data used was digital marketing data for Sambal Hj.Ani obtained through interviews with Sambal Hj.Ani business owners and distributing questionnaires using the Google form to 15 consumers. Analysis of the research data was carried out in a qualitative descriptive manner. The results of research on differences in the marketing of Sambal Hj.Ani products on the marketplace platform have various variations with different wholesale prices and COD payments are available, users can find special prices and coupons, also offer cashback, postage discounts, and vouchers. Compared to marketplaces, social media platforms only offer sambal roa, cakalang chili and squid sambal products at fixed prices but there is no choice of COD payment methods. Sambal Hj.Ani's social media provides more precise, fast and expressive interactive with buyers as well as a neat and attractive display of designs, including contacts and addresses, highlighted with customer testimonials. The marketplace admin only needs to handle complaints, submit orders, and track marketplace inventory. Sales in July-September 2022 through the marketplace sold 210 bottles. In contrast, 56 bottles of the same product were sold via social media channels during the same time period. This shows that more effective marketing efforts lead to an increase in product popularity in the market.","PeriodicalId":360203,"journal":{"name":"AGRI-SOSIOEKONOMI","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116909168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Kondisi Sosial Ekonomi Petani Nilam Di Desa Tambarana Kecamatan Poso Pesisir Utara Provinsi Sulawesi Tengah

AGRI-SOSIOEKONOMI Pub Date : 2023-01-29 DOI: 10.35791/agrsosek.v19i1.46028

Novi Indriawati, J. R. Mandei, S. Jocom

{"title":"Kondisi Sosial Ekonomi Petani Nilam Di Desa Tambarana Kecamatan Poso Pesisir Utara Provinsi Sulawesi Tengah","authors":"Novi Indriawati, J. R. Mandei, S. Jocom","doi":"10.35791/agrsosek.v19i1.46028","DOIUrl":"https://doi.org/10.35791/agrsosek.v19i1.46028","url":null,"abstract":"This study aims to determine how the socio-economic conditions of patchouli farmers in Tambarana Village, Poso Pesisir Utara District, Central Sulawesi Province. This research was conducted from October to December 2021. The data used in this study consisted of primary data and secondary data. Primary data was obtained through direct interviews with 43 respondents using a questionnaire and secondary data obtained from the Tambarana Village government office, literature or previous research. The sampling method was carried out by means of a cluster (cluster random sampling). The method of data analysis is descriptive qualitative and quantitative analysis The results showed that the social conditions of patchouli farmers had a good interaction relationship between farmers, doing mutual cooperation, in terms of education many farmers' children can continue their education to a higher level, the health level is also improving, many people have taken treatment to the puskesmas/doctor, while the economic condition of patchouli farmers due to an increase in income with an average of Rp. 3.961.604/month for farmers, the educational level of many of the farmers' children continue to higher education, health conditions are improving, they have houses made of concrete with zinc roofs and slab floors, farmers have the most number of dependents in the family, namely 1-4 people. Rubber farmers' land area <0.5 Ha with a production level of 15 – 26 Kg, in general, the income of farmers after patchouli farming, but there are also farmers who earn other than patchouli farming, there are also farmers who have other jobs such as breeders. Buying and selling fish, laborers, honorary workers, civil servants, village heads, and cooperative employees.","PeriodicalId":360203,"journal":{"name":"AGRI-SOSIOEKONOMI","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116980476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Persepsi Petani Terhadap Teknologi Revolusi Industri 4.0 Pada Usahatani Padi Sawah Di Desa Tompasobaru Dua Kecamatan Tompasobaru Kabupaten Minahasa Selatan

AGRI-SOSIOEKONOMI Pub Date : 2023-01-29 DOI: 10.35791/agrsosek.v19i1.45694

Aditya Imanuel Sambuaga, R. M. Kumaat, N. F. Waney

引用次数: 0

Strategi Pemasaran Produk Olahan Buah Durian Umah Duren Di Kota Manado 马纳多市榴莲果实的营销策略

AGRI-SOSIOEKONOMI Pub Date : 2023-01-29 DOI: 10.35791/agrsosek.v19i1.45953

Tesalonika Millenia Ivone Limbat, Rine Kaunang, Mellisa Lady Gisela Taroreh

引用次数: 0

Strategi Pemasaran Tanaman Hias “Bunga Ditepi Jalan” Di Kelurahan Winangun Satu Kecamatan Malalayang Kota Manado 马纳多镇马来亚省一朵花花的营销策略

AGRI-SOSIOEKONOMI Pub Date : 2023-01-29 DOI: 10.35791/agrsosek.v19i1.46116

Eunike Louisa Paendong, Oktavianus Porajow, N. M. Benu

{"title":"Strategi Pemasaran Tanaman Hias “Bunga Ditepi Jalan” Di Kelurahan Winangun Satu Kecamatan Malalayang Kota Manado","authors":"Eunike Louisa Paendong, Oktavianus Porajow, N. M. Benu","doi":"10.35791/agrsosek.v19i1.46116","DOIUrl":"https://doi.org/10.35791/agrsosek.v19i1.46116","url":null,"abstract":"The aim of this research is to find out what factors exist in the internal and external environment and to determine the right marketing strategy for the \"Bunga Ditepi Jalan\" ornamental plant business located in Winangun Satu Village, Malalayang District, Manado City. The research was conducted from October to November 2022, taking place in the Winangun Satu Village, Malalayang District, Manado City. The data collected is the collection of primary data obtained by conducting direct interviews using a questionnaire to the owner of the ornamental plant business \"Bunga Ditepi Jalan\" and consumers. The research sample was taken from 13 respondents concerned to fill out the research questionnaire. SWOT analysis has 4 (four) stages, namely data collection, SWOT determination, strategy formulation and decision making as well as business positioning. Based on the SWOT analysis that has been carried out, it shows that the ornamental plant business \"Bunga Ditepi Jalan\" is in Quadrant I with a score of (1.1:0.8) which means that the business is in a very profitable situation. This market has opportunities and strengths so that it can make the best use of the opportunities that exist. The right marketing strategy is the SO strategy, namely maintaining the quality and variety of ornamental plants, expanding online promotions, taking advantage of market opportunities and selling at affordable prices and expanding markets outside the region.","PeriodicalId":360203,"journal":{"name":"AGRI-SOSIOEKONOMI","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130670528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Nilai Tambah Dan Keuntungan Nilai Tambah Pengolahan Buah Salak Menjadi Salak Di Desa Werdhi Agung Selatan Kecamatan Dumoga Tengah Kabupaten Bolaang Mongondow

AGRI-SOSIOEKONOMI Pub Date : 2023-01-29 DOI: 10.35791/agrsosek.v19i1.46120

Chelin Rusandi Palota, A. Loho, E. Tangkere

{"title":"Analisis Nilai Tambah Dan Keuntungan Nilai Tambah Pengolahan Buah Salak Menjadi Salak Di Desa Werdhi Agung Selatan Kecamatan Dumoga Tengah Kabupaten Bolaang Mongondow","authors":"Chelin Rusandi Palota, A. Loho, E. Tangkere","doi":"10.35791/agrsosek.v19i1.46120","DOIUrl":"https://doi.org/10.35791/agrsosek.v19i1.46120","url":null,"abstract":"This study aims to calculate the amount of added value and profit from processing snake fruit into snake fruit chips. The research was carried out from June to August 2022 in Werdhi Agung Selatan Village. The data used in this study are primary data obtained through observation, interviews, and recording of the results of interviews with business owners based on a prepared questionnaire. Secondary data is obtained from the literature and literature through documents, publications, or research results from various institutions or institutions that support and relate to the research topic. The data obtained were analyzed using added value analysis according to the hayami method. Based on the results of the research, the Mount Lanying IKM Home Industry business requires 40 kg of raw salak fruit in a day to produce 4 kg of salak chips. In 1 Kg of salak chips can produce 13 packs of chips so that in 4 Kg of chips you will get 52 packs of chips. The output price is IDR 17,000/pack with a weight of 75 grams. The added value obtained from processing snakefruit into snakefruit chips is IDR 4,907/Kg with a profit of IDR 2,407/Kg.","PeriodicalId":360203,"journal":{"name":"AGRI-SOSIOEKONOMI","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130885965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pendapatan Usahatani Kelapa Di Kelurahan Makawidey Kecamatan Aertembaga Kota Bitung

AGRI-SOSIOEKONOMI Pub Date : 2023-01-29 DOI: 10.35791/agrsosek.v19i1.45688

Ayu Maria Mawuntu, Oktavianus Porajouw, E. P. Manginsela

引用次数: 1

Pendekatan Open Innovation Pada Usaha Virgin Coconut Oil (VCO) “Indococo” Oleh CV.Emka Indococo Sejahtera Di Kelurahan Sarongsong I Kecamatan Airmadidi Kabupaten Minahasa Utara

AGRI-SOSIOEKONOMI Pub Date : 2023-01-29 DOI: 10.35791/agrsosek.v19i1.46133

Otniel Matheau Anggoro Tedjo, L. R. Rengkung, E. Tangkere

引用次数: 0

Analisis Kelayakan Usaha Pengemasan Minyak Goreng Kelapa Sawit CV.Kaliserayoe Di Kecamatan Gunung Tanjung Kabupaten Tasikmalaya Jawa Barat

AGRI-SOSIOEKONOMI Pub Date : 2023-01-29 DOI: 10.35791/agrsosek.v19i1.46122

Elsa Herdiana, A. Loho, P. Pangemanan

引用次数: 0

Rantai Pasok Kentang Di Desa Makaaruyen Kecamatan Modoinding Kabupaten Minahasa Selatan

AGRI-SOSIOEKONOMI Pub Date : 2023-01-29 DOI: 10.35791/agrsosek.v19i1.46111

Glaydies Inggrid Mumu, C. B. Pakasi, J. R. Mandei

{"title":"Rantai Pasok Kentang Di Desa Makaaruyen Kecamatan Modoinding Kabupaten Minahasa Selatan","authors":"Glaydies Inggrid Mumu, C. B. Pakasi, J. R. Mandei","doi":"10.35791/agrsosek.v19i1.46111","DOIUrl":"https://doi.org/10.35791/agrsosek.v19i1.46111","url":null,"abstract":"This study aims to determine product flow, information flow, and financial flow of potato commodities in Makaaruyen Village, Modoinding District, South Minahasa Regency. This research was conducted for 8 months, from March to October 2022. The data analysis method used in this research is descriptive analysis using tables and charts. The data used are primary data and secondary data. Primary data was obtained through direct interviews with respondents using a structured questionnaire. Secondary data were obtained from offices, districts, village offices, related agencies and journals relevant to research. The results showed that the potato supply chain in Makaaruyen Village consisted of farmers, collectors, traders and retailers. The flow of potato products starts from farmers who produce potatoes, collectors who buy potatoes from farmers, then retail traders who sell potatoes to end consumers and there are inter-island traders. The price level in the product flow varies in each supply chain actor. The financial flow starts from retailers who buy potatoes to collectors, then collectors buy potatoes from farmers with a payment system made entirely in cash. The flow of information flows from two directions, the first direction is that farmers inform collectors about the products harvested, collector traders inform inter-island traders and also inform retailers about the number of requests to farmers. The second stream of collecting traders informs farmers about the volume of crabs requested, the purchase price, the time to return the product and information about the supply of the product.","PeriodicalId":360203,"journal":{"name":"AGRI-SOSIOEKONOMI","volume":"os-40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127977541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0