K@ta Kita最新文献_第5页

Multimodal Analysis of People’s Hectic Life in Apple Advertisement The Whole Working From Home Thing 苹果广告中人们忙碌生活的多模态分析

K@ta Kita Pub Date : 2022-12-20 DOI: 10.9744/katakita.10.3.407-415

Andra Setiawan Weltofa, Nani Indrajani Tjitrakusuma

引用次数: 0

Human and Nature in Donny Dhirgantoro’s 5 cm: An Ecocritical Reading Donny Dhirgantoro的《5厘米》中的人与自然:一种生态批判的解读

K@ta Kita Pub Date : 2022-12-20 DOI: 10.9744/katakita.10.3.610-616

Olivia Tedjowahyudi

引用次数: 0

Reflections on Confucianism in Four Women Characters in The Sword and The Brocade 《剑与锦》中四个女性角色对儒家思想的思考

K@ta Kita Pub Date : 2022-12-20 DOI: 10.9744/katakita.10.3.557-563

Anfrida Cathlyn

{"title":"Reflections on Confucianism in Four Women Characters in The Sword and The Brocade","authors":"Anfrida Cathlyn","doi":"10.9744/katakita.10.3.557-563","DOIUrl":"https://doi.org/10.9744/katakita.10.3.557-563","url":null,"abstract":"Chinese dramas, in recent years, have gained popularity in the international market. To be precise, historical dramas have a market that has increased year by year since 2017. This thesis is about Confucian virtues found in four women characters in a historical Chinese drama titled The Sword and The Brocade. This television drama intrigues the writer to analyze four women characters Luo Shi Yi Niang, Qiao Lian Fang, Madam Xu, and Xiang Yi Zhen in the story because The Sword and The Brocade shows the dynamic relationship between the women characters and the plot is wrapped in historical settings but with modern perspective. This thesis aims to find out how the female characters’ actions reflect Confucian virtues and what the impacts of the reflected actions are for them. The analysis is based on Confucianism; focusing on five Confucian virtues: loyalty, filial piety, wisdom, benevolence, and harmony. Moreover, the analysis begins with the women’s way to express the Confucian virtues within their actions and then moves to how the actions from reflecting the virtues impacted their life. From expressing loyalty to harmony, Luo Shi Yi Niang, Qiao Lian Fang, Madam Xu, and Xiang Yi Zhen get positive changes in their lives like getting a new status, achieving their goals, making their family proud, and getting positive aftermath from their past actions. The finding is these women prove that women can gain benefits from Confucianism that is known to be patriarchal and these women are the example of how ancient belief can be modernized to suit nowadays’ modern issues and the story is suitable for everyone and in every era.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125290176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Swear Words Used by The Mobile Legends Game Players 手机传奇游戏玩家使用的脏话

K@ta Kita Pub Date : 2022-12-20 DOI: 10.9744/katakita.10.3.539-549

Joshua Fandi, J. Mardijono

{"title":"Swear Words Used by The Mobile Legends Game Players","authors":"Joshua Fandi, J. Mardijono","doi":"10.9744/katakita.10.3.539-549","DOIUrl":"https://doi.org/10.9744/katakita.10.3.539-549","url":null,"abstract":"This study is done to analyze the types and functions of swear words used by the Mobile Legends players, and the types of swear words appearing in each function. This Sociolinguistic study is conducted applying the theory of Holmes (2013). supported by the theories of Montagu (2001) on swear words, Wijana and Rohmadi (2007) for the types of swear words, and (Ljung, 2011) for functions of swear words. Moreover, this study was done by using the qualitative participative method, utilizing the transcribed data that was used in the analysis. The findings revealed that the Mobile Legends players used six (6) types of swear words: activity, animal, circumstance, part of body, profession, thing. In term of functions, there were eleven (11) functions of swear words: 1)anaphoric use of epithet, 2]expressing high degree of meaning: adjective intensifier, 3)indicating that the speaker dislikes: disliked adjective, 4)giving emphasis on adjective or adverb, 5)interjection: anger, 6)interjection: surprise, 7)interjection: pain, 8)interjection: even joy, 9)interjection: disappointment, 10)interjection: incredulity, and 11)expressing speaker’s wish in order to harm: informal cursing. In addition, there were different types of swear words found in each function. To conclude, analyzing swear word types, functions, and the relation between types in each function contribute some understanding about the swear words used during the Mobile Legends game situation.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122242546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Parenting Style Influences on Mothers and Daughters' Relationship on Astonishing Color of After 父母教养方式对母女关系的影响——以《惊奇色彩》为例

K@ta Kita Pub Date : 2022-12-20 DOI: 10.9744/katakita.10.3.436-443

Joey Lidya, Liliek Soelistyo

{"title":"Parenting Style Influences on Mothers and Daughters' Relationship on Astonishing Color of After","authors":"Joey Lidya, Liliek Soelistyo","doi":"10.9744/katakita.10.3.436-443","DOIUrl":"https://doi.org/10.9744/katakita.10.3.436-443","url":null,"abstract":"Young Adult fiction's popularity is at its peak right now due to the topic being related to the problems that teenagers are facing in today's era. One of those novels is Astonishing Color of After, a novel about the mother and daughter’s relationship between two generations, Dory with her mother, and Dory with her daughter, Leigh. This novel intrigues me to analyze the characteristics of Dory's and Dory's mother's parenting style, the influence of their parenting styles, and how it affects the mother's and daughter's relationship and their daughter's behavior problems. To analyze these three points, I will apply the authoritarian parenting style and permissive parenting style based on the types of parenting theory by Diana Baumrind. My analysis will show how Dory's and Dory's mother's parenting style is influenced by the culture and childhood trauma, and how their parenting styles affect the relationship between them and their daughter as well as their daughters' behavioral problems. This thesis will end with a conclusion that there is a line between when the parents become authority figures and when the parents become the companion of their children.","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131144272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Illocutionary and Perlocutionary Act in Black Monday TV Series 黑色星期一电视剧中的言外行为和言外行为

K@ta Kita Pub Date : 2022-12-20 DOI: 10.9744/katakita.10.3.587-593

Sherina Gunawan

引用次数: 0

Sexualized Depictions of AKB48 Girls in Their Summer Music Videos AKB48女孩在她们的夏季音乐录影带中的性感描写

K@ta Kita Pub Date : 2022-12-20 DOI: 10.9744/katakita.10.3.579-586

Jennifer Chandra, Jenny Mochtar

引用次数: 0

THE PORTRAYALS OF KILLER MOTHERS AS FOLK DEVILS IN INDONESIAN ONLINE NEWS 2017-2022 2017-2022年印尼网络新闻中将杀人母亲描绘成民间恶魔

K@ta Kita Pub Date : 2022-12-20 DOI: 10.9744/katakita.10.3.472-479

Ruth Adriani Tandio, Jenny Mochtar

引用次数: 0

Increasing PyonPyon’s Instagram Traffic through Livestreams 通过直播增加PyonPyon的Instagram流量

K@ta Kita Pub Date : 2022-12-20 DOI: 10.9744/katakita.10.3.594-600

Anthony Febrianto Yusran

{"title":"Increasing PyonPyon’s Instagram Traffic through Livestreams","authors":"Anthony Febrianto Yusran","doi":"10.9744/katakita.10.3.594-600","DOIUrl":"https://doi.org/10.9744/katakita.10.3.594-600","url":null,"abstract":"PyonPyon is a start-up company in Jakarta that runs on the healthy-beverage industry. During the author’s final assessment internship, PyonPyon was having trouble on getting traffic or even public exposure on their main social media account, Instagram. The author then identified PyonPyon’s problem as low traffic and public exposure on their main social media marketing. Therefore, a solution was implemented by putting PyonPyon on an endorsement through live streamers and posting unique Instagram post. Supporting the solution, the author needs to know the level of brand awareness and consumer’s buying behavior. Thus, a survey was created to 36 respondents from across Indonesia. From the questionnaire, result showed that PyonPyon’s brand awareness is currently at the lowest stage, which is “unaware of brand”. After the survey and implementing the solution, result showed that by putting PyonPyon on live streamers that has decent live views, it can raise the Instagram traffic of PyonPyon. The author decided that endorsement in live streams is a good way to gain traffic and to gain public exposure, also increases PyonPyon brand awareness, since the target market, or the live viewers can check out PyonPyon’s Instagram and product at the same time while it is shown on the show. The author created a strategy by applying theories such as measuring levels of brand awareness from Aaker (1991), methods to increase brand awareness from Liando and Setyawati (2014), social media marketing from Hayes (2021), and advertising from Yakup (2011). ","PeriodicalId":359834,"journal":{"name":"K@ta Kita","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123621045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

INCREASING KEDAI KOPI NADI’S BRAND AWARENESS TO ITS TARGET MARKET THROUGH INSTAGRAM 通过instagram提高kedai kopi nadi在目标市场的品牌知名度

K@ta Kita Pub Date : 2022-12-20 DOI: 10.9744/katakita.10.3.511-516

J. Jessica

引用次数: 0