International journal of business, economics & management最新文献_第8页

effect of quality of service, promotion and prices on customer satisfaction of Semen Baturaja 服务质量、促销和价格对巴图拉加精液顾客满意度的影响

International journal of business, economics & management Pub Date : 2022-07-04 DOI: 10.21744/ijbem.v5n3.1907

Ricky Rinaldi, S. Sulastri, Z. Wahab, M. Widiyanti

{"title":"effect of quality of service, promotion and prices on customer satisfaction of Semen Baturaja","authors":"Ricky Rinaldi, S. Sulastri, Z. Wahab, M. Widiyanti","doi":"10.21744/ijbem.v5n3.1907","DOIUrl":"https://doi.org/10.21744/ijbem.v5n3.1907","url":null,"abstract":"This study means to decide the impact of administration quality, advancement, and cost on consumer loyalty of Semen Baturaja. The populace in this study were all building material shops in the Palembang region, with upwards of 535 structure shops in 2022. The example utilized in this study was 100 respondents who were customers of building shops in the Palembang region who bought Semen Baturaja in 2022 utilizing a straightforward irregular examining method. The numerous straight relapse investigation results show that help quality, advancement, and cost decidedly and fundamentally influence consumer loyalty at Semen Baturaja. Quality of service, apart from direct telephone calls and WhatsApps and Tokopedia, it is better if PT Semen Baturaja (Persero), Tbk also provides ordering services through more diverse e-commerce services. Promotion, PT Semen Baturaja (Persero), Tbk should not only give gifts to consumers who buy cement in large quantities but also give gifts to consumers who make small quantities even though the gifts given are not too expensive, such as gifts of tools. Construction support (plastic buckets, cement spoons, etc.). ","PeriodicalId":359464,"journal":{"name":"International journal of business, economics & management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122106172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Identification of MSME product and service marketing strategies using social networking in Indonesia 识别在印度尼西亚使用社交网络的中小微企业产品和服务营销策略

International journal of business, economics & management Pub Date : 2022-06-13 DOI: 10.21744/ijbem.v5n2.1899

N. Nurmala

{"title":"Identification of MSME product and service marketing strategies using social networking in Indonesia","authors":"N. Nurmala","doi":"10.21744/ijbem.v5n2.1899","DOIUrl":"https://doi.org/10.21744/ijbem.v5n2.1899","url":null,"abstract":"Marketing any business product is essential to do. In today's technological era, the most effective marketing is digital means, especially social networks, which are phenomenal in many circles. This study will try to identify the marketing strategy of MSME products through social networks. We searched electronically for data on literature sources, especially online marketing strategies. The data we found by searching digitally on much literature in the form of books, journal publications, and other sources. We analyzed the data with a phenomenological approach. Computational data analysis involves a comprehensive data coding system, in-depth evaluation, and interpretation to find comprehensive and valid answers. After discussing these findings, we conclude that social networks offer many marketing options through various social media platforms. MSME products can be promoted with very cheap or even free payment systems. The several strategies that we have summarized, among others, by creating a marketing blog, communicating merchandise, establishing relationships, and designing exciting content. Thus, this finding is beneficial for business, academics, and policymakers.","PeriodicalId":359464,"journal":{"name":"International journal of business, economics & management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130785122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

social capital and the welfare of community of vegetable farmers in Pemo village, Kelimutu sub-district, Ende regency, east Nusa Tenggara province, Eastern Indonesia 社会资本与印尼东部努沙登加拉省东部恩德县Kelimutu街道Pemo村菜农社区福利

International journal of business, economics & management Pub Date : 2022-05-27 DOI: 10.21744/ijbem.v5n2.1892

Ima Fatima, Kanisius Rambut

{"title":"social capital and the welfare of community of vegetable farmers in Pemo village, Kelimutu sub-district, Ende regency, east Nusa Tenggara province, Eastern Indonesia","authors":"Ima Fatima, Kanisius Rambut","doi":"10.21744/ijbem.v5n2.1892","DOIUrl":"https://doi.org/10.21744/ijbem.v5n2.1892","url":null,"abstract":"This article is going to present a theme: The Relationship between Social Capital And the Welfare of the Community of vegetables as part of horticultural farming of the farmers in Pemo village, Kelimutu district, Ende Regency, East Nusa Tenggara Province, Eastern Indonesia. Then, it raises an issue related to the theme, namely the role of social capital in increasing the business of vegetable horticultural farmers in Pemo village. Beside that, it is designed to describe the role of social capital to increase the the business of the vegetable horticultural farmers in Pemo village. To collect the data related the problem of the study, the researchers use the descriptive qualitative approach with completed by some method such as interview and observation. In term of collecting data, researchers also prefer to use a quantitative approach with the method of distributing questionnaires. In addition, This article presents the significance of the study. It is important for the vagetable horticultural farmers in Pemo village to know that the social capital is very urgent factor to increase their business of vegetables. ","PeriodicalId":359464,"journal":{"name":"International journal of business, economics & management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129855030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Resilience of micro, small and medium enterprises (MSMEs) through the COVID-19 pandemic 中小微企业(MSMEs)在2019冠状病毒病大流行中的复原力

International journal of business, economics & management Pub Date : 2022-04-14 DOI: 10.21744/ijbem.v5n2.1886

Ida Ayu Made Dian Puspitarini, N. Setiawina

{"title":"Resilience of micro, small and medium enterprises (MSMEs) through the COVID-19 pandemic","authors":"Ida Ayu Made Dian Puspitarini, N. Setiawina","doi":"10.21744/ijbem.v5n2.1886","DOIUrl":"https://doi.org/10.21744/ijbem.v5n2.1886","url":null,"abstract":"The MSME support movement in Indonesia is welcomed by business people, especially for young entrepreneurs or the home industry, which continues to grow rapidly and independently. At the beginning of 2020, the Covid-19 outbreak that occurred globally in almost all parts of the world, including in Indonesia, had triggered negative sentiment towards various lines of business, especially the MSME business. The negative impact due to Covid-19 has hampered the growth of the MSME business where the movement of MSME businesses that require showrooms or promotions is hindered. In reorganizing the weakening economic conditions of MSMEs or the Covid recession, it is necessary to manage the business cycle in a Management Busines Cycle, considering that the business environment is very dynamic, so that the business cycle must always be evaluated and improved so that the business can survive and develop. The concept of OODA loop is the concept of iterative analysis to determine the decision of a problem. OODA stands for Observe, Orien, Decide and Act. The term circle or loop because in this concept all processes are repeated until the decisions taken are effective and able to have a significant impact in dealing with problems.","PeriodicalId":359464,"journal":{"name":"International journal of business, economics & management","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122216998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

importance of understanding the application of marketing strategy for household MSME products on social media networks 了解家庭中小微企业产品在社交媒体网络上营销策略应用的重要性

International journal of business, economics & management Pub Date : 2022-04-01 DOI: 10.21744/ijbem.v5n1.1880

Erny Rachmawati, Sri Juminawati, Ilham Akbar, Khoirun Nisa Bahri, P. Cakranegara

{"title":"importance of understanding the application of marketing strategy for household MSME products on social media networks","authors":"Erny Rachmawati, Sri Juminawati, Ilham Akbar, Khoirun Nisa Bahri, P. Cakranegara","doi":"10.21744/ijbem.v5n1.1880","DOIUrl":"https://doi.org/10.21744/ijbem.v5n1.1880","url":null,"abstract":"This literature review aims to gain an in-depth understanding of many practical applications as a strategy to increase the marketing of small household business products, mainly social media networking applications. We think that in this era of increasingly networking, there is no mistaking that even small businesses are still integrated into the social networking system to increase marketing through various social media platforms. This study uses secondary data from scientific findings from some publications, both books, and scientific journals, especially in the marketing business. We have made research efforts to get the essence of understanding that can answer the problem of studying digital-based marketing literacy, especially this social media. Our strategy for getting the gist of the answer is through data analysis, which we believe is under a phenomenological approach, which starts with coding data analysis, then evaluates the data sharply, and we also interpret it so that we will be able to take the findings as conclusions that can answer the problem validly and impressive.","PeriodicalId":359464,"journal":{"name":"International journal of business, economics & management","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123643820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

effect of inbound marketing on online customer engagement 入站营销对在线客户参与的影响

International journal of business, economics & management Pub Date : 2022-03-19 DOI: 10.21744/ijbem.v5n1.1871

Raafat Awad Mosa

引用次数: 1

Economy management in developing countries: from creativity to innovation perspective 发展中国家的经济管理:从创造力到创新的视角

International journal of business, economics & management Pub Date : 2022-03-15 DOI: 10.21744/ijbem.v5n1.1869

Yemima Yemima, Mohdari Mohdari, Rizki Amalia Afriana, Vivi Pancasari Kusumawardani

引用次数: 0

Identification of intention to buy healthy food 确定购买健康食品的意向

International journal of business, economics & management Pub Date : 2022-03-06 DOI: 10.21744/ijbem.v5n1.1867

Kusdiyanto Kusdiyanto, E. Saputro, M. Sholahuddin, Mabruroh Mabruroh, Zulfa Irawati, Sri Murwanti, D. Setyaningrum

引用次数: 2

International journal of business, economics &amp; management最新文献

International journal of business, economics & management最新文献