importance of understanding the application of marketing strategy for household MSME products on social media networks

Abstract

This literature review aims to gain an in-depth understanding of many practical applications as a strategy to increase the marketing of small household business products, mainly social media networking applications. We think that in this era of increasingly networking, there is no mistaking that even small businesses are still integrated into the social networking system to increase marketing through various social media platforms. This study uses secondary data from scientific findings from some publications, both books, and scientific journals, especially in the marketing business. We have made research efforts to get the essence of understanding that can answer the problem of studying digital-based marketing literacy, especially this social media. Our strategy for getting the gist of the answer is through data analysis, which we believe is under a phenomenological approach, which starts with coding data analysis, then evaluates the data sharply, and we also interpret it so that we will be able to take the findings as conclusions that can answer the problem validly and impressive.