Jurnal Ekonomi & Manajemen Indonesia最新文献

Pengaruh Kepuasan, Motivasi Dan Beban Kerja Terhadap Kinerja Karyawan PT Aurora Nova Tech Batam 满意度、激励和工作量对 PT Aurora Nova Tech Batam 员工绩效的影响

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2024-06-06 DOI: 10.53640/jemi.v24i1.1398

Fernando Anugrah, Wasiman Wasiman

引用次数: 0

PENGARUH DIGITAL MARKETING, WORD OF MOUTH DAN BRAND AWARENESS TERHADAP MINAT PEMBELIAN PRODUK BPR SEJAHTERA BATAM 数字营销、口碑和品牌意识对购买 BPR SEJAHTERA BATAM 产品兴趣的影响

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2024-06-03 DOI: 10.53640/jemi.v24i1.1439

Wendy Lee

{"title":"PENGARUH DIGITAL MARKETING, WORD OF MOUTH DAN BRAND AWARENESS TERHADAP MINAT PEMBELIAN PRODUK BPR SEJAHTERA BATAM","authors":"Wendy Lee","doi":"10.53640/jemi.v24i1.1439","DOIUrl":"https://doi.org/10.53640/jemi.v24i1.1439","url":null,"abstract":"One of the banks in the city of Batam is known as PT. BPR Sejahtera Batam. A company that wants to survive in a competitive market needs help from customers. Banking customers need to have an interest in buying so that the products offered by the bank can run and operate. The main problem is the decreasing interest in purchasing BPR Sejahtera Batam products, which is known through the decrease in the number of active customers compared to the previous year. This is because digital marketing is not optimal, there is not enough discussion among the public and the ability of potential buyers to get to know BPR Sejahtera Batam is still weak. The aim of the research is to find out how much influence digital marketing, word of mouth and brand awareness partially and simultaneously have on interest in purchasing BPR Sejahtera Batam products. The population in this study were customers from BPR Sejahtera Batam KC Mitra Raya, totaling 199 customers based on the company's records of active customers in 2022. Simple random sampling technique was chosen as the sampling technique in the study reviewed. This research uses the Slovin formula to determine the number of samples with a sample size of 133 respondents. The results state that either partially or simultaneously digital marketing, word of mouth and brand awareness have a positive and significant influence on purchasing interest.","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"44 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141270210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Daya Tarik Wisata, Citra Destinasi Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Kunjungan Ulang (Studi Pada Museum Mulawarman) 旅游吸引力、目的地形象和电子口碑（E-Wom）对重游兴趣的影响（对穆拉瓦曼博物馆的研究）

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2024-06-03 DOI: 10.53640/jemi.v24i1.1533

Cindi Armianti, Yonathan Palinggi, Kartina Eka Ningsih

引用次数: 0

PENGARUH REWARD, DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DI PT BATAMITRA SEJAHTERA 奖励、工作纪律和工作量对pt batamitra sejahtera 公司员工绩效的影响

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2024-06-03 DOI: 10.53640/jemi.v24i1.1443

V. Wijaya, Yvonne Wangdra

{"title":"PENGARUH REWARD, DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DI PT BATAMITRA SEJAHTERA","authors":"V. Wijaya, Yvonne Wangdra","doi":"10.53640/jemi.v24i1.1443","DOIUrl":"https://doi.org/10.53640/jemi.v24i1.1443","url":null,"abstract":"Tujuan utama dari penelitian ini adalah untuk mengetahui bagaimana beban kerja, disiplin kerja, dan insentif di PT. Batamitra Sejahtera saling berinteraksi. Dengan menggunakan strategi sampling jenuh, populasi penelitian terdiri dari 125 pekerja. Analisis deskriptif, penilaian kualitas data, regresi, dan pengujian hipotesis menggunakan SPSS sebagai alat bantu adalah beberapa pendekatan analisis data yang digunakan. Analisis data dari penelitian ini menunjukkan bahwa insentif secara signifikan meningkatkan kinerja karyawan (nilai t 2.034 > t-tabel 0.1757). Nilai t yang dihitung sebesar 5.547 > t-tabel 0.1757 juga menunjukkan bahwa disiplin kerja memiliki efek positif dan signifikan secara statistik terhadap kinerja individu. Selanjutnya, nilai t yang dihitung sebesar 4.673 > t-tabel 0.1757 menunjukkan bahwa beban kerja secara signifikan mempengaruhi kinerja karyawan. Akhirnya, variabel independen, yaitu insentif, disiplin kerja, dan beban kerja, secara bersama-sama memengaruhi kinerja karyawan, seperti yang ditunjukkan oleh nilai F yang dihitung sebesar 38.571 > F-tabel 3.29. Analisis koefisien determinasi menghasilkan nilai sebesar 0.489 atau 48.9%, menandakan bahwa kontribusi disiplin kerja, pelatihan, dan variabel komunikasi terhadap kinerja karyawan adalah 51.1%, sementara persentase sisanya dipengaruhi oleh variabel lain di luar cakupan penelitian ini.","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"53 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141268625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Rekrutmen Dan Seleksi Terhadap Kinerja Karyawan Melalui Penempatan Kerja Sebagai Variabel Intervening (Studi Pada PT. BPD Kaltim-Kaltara Kantor Cabang Tenggarong) 招聘和选拔对员工绩效的影响，其工作条件为“实习”。

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2023-07-03 DOI: 10.53640/jemi.v23i1.1347

Irfioni Cornely Islami, N. Sari, Mawardi Mawardi

{"title":"Pengaruh Rekrutmen Dan Seleksi Terhadap Kinerja Karyawan Melalui Penempatan Kerja Sebagai Variabel Intervening (Studi Pada PT. BPD Kaltim-Kaltara Kantor Cabang Tenggarong)","authors":"Irfioni Cornely Islami, N. Sari, Mawardi Mawardi","doi":"10.53640/jemi.v23i1.1347","DOIUrl":"https://doi.org/10.53640/jemi.v23i1.1347","url":null,"abstract":"The problem that occurred at PT. BPD Kaltim-Kaltara Tenggarong Branch Office that there are still many customers waiting for service queues with a long duration of time, although it is undeniable that employees has implemented the existing procedures in the company effectively and efficiently. The purpose of this study was to identify and examine the effect of recruitment and selection on employee performance through job placement as an intervening variable. Data collection was carried out by distributing questionnaires to employees of PT. BPD Kaltim-Kaltara Tenggarong Branch Office, totaling 68 respondents. This study uses quantitative methods with census techniques. The data obtained was then processed using a structural equation model (SEM PLS 4). The results showed that (1) recruitment did not affect performance (2) recruitment did not affect job placement (3) selection had an effect on performance (4) selection had no effect on job placement (5) job placement had no effect on performance (6) recruitment does not affect performance through job placement (7) selection does not affect performance through placement.","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130526109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Daya Terima Masyarakat Terhadap Keberadaan Perusahaan Dengan Pendekatan (Social License To Operate) Di Desa Tani Baru Kecamatan Anggana

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2023-06-29 DOI: 10.53640/jemi.v23i1.1344

Heru Suprapto, Aliffian Akbar, Sundoyo Sundoyo, Martain Martain, Sugeng Raharjo, Aswan Efendi

引用次数: 0

Analisis Prospek Dan Upaya Pengembangan Destinasi Wisata Pada Desa Maitara Kota Tidore Kepulauan Maluku Utara 分析梅特拉拉镇蒂多尔群岛北部的旅游目的地发展计划和努力

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2023-06-29 DOI: 10.53640/jemi.v23i1.1343

Idham S. Usman, Abd. Wahab Hasyim, Rahmat Sabuhari

引用次数: 0

Sampul Depan

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2023-06-29 DOI: 10.53640/jemi.v23i1.1345

Sampul Depan, Kata Pengantar, Daftar Isi

引用次数: 0

Analisis Manajemen Proyek Ide Bisnis Pupuk Bubuk Kopi (PUBUK) 咖啡粉商业思想项目管理分析(PUBUK)

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2023-06-28 DOI: 10.53640/jemi.v23i1.1338

Inda Meyllya Putri1, Michael Iken Bonar Anju Sibagariang, Nabila Arinov Mey, Pradino Kusumo, Rince Monica Hutagalung, Rizky Adi Mahendra, Renny Christiarini

{"title":"Analisis Manajemen Proyek Ide Bisnis Pupuk Bubuk Kopi (PUBUK)","authors":"Inda Meyllya Putri1, Michael Iken Bonar Anju Sibagariang, Nabila Arinov Mey, Pradino Kusumo, Rince Monica Hutagalung, Rizky Adi Mahendra, Renny Christiarini","doi":"10.53640/jemi.v23i1.1338","DOIUrl":"https://doi.org/10.53640/jemi.v23i1.1338","url":null,"abstract":"This article was written to design a social-based business idea project that creates organic fertilizer products from processed coffee grounds. Seeing the trend of increasing consumption of coffee drinks in various circles encourages business opportunities for coffee shop businesses, especially in Batam City. The waste generated by the coffee shop is coffee grounds from the brewing process which will be disposed of after the product extraction process. Coffee grounds are known to have benefits as plant fertilizer. The result of this business idea design is a product called PUBUK (Pupuk Powder Kopi). The research method applied in writing this article is a qualitative research method, the data used is in the form of descriptive and narrative which is processed into a narrative form, as well as the data analysis technique used in this study, namely inductive data analysis. The results of this research are that the PUBUK project has succeeded in creating organic fertilizer products. This project has fulfilled the three variables contained in the Project Management Triangle, namely time, cost, and scope to produce good quality products. The next stage that needs to be carried out in this project is sustainable marketing related to PUBUK products on social media.","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129675808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Integrasi Pasar Cabai Rawit Di Kabupaten Kutai Kartanegara

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2023-06-28 DOI: 10.53640/jemi.v23i1.1341

Bahari Joko Susilo, Arista Damayanti, Astik Drianti

{"title":"Integrasi Pasar Cabai Rawit Di Kabupaten Kutai Kartanegara","authors":"Bahari Joko Susilo, Arista Damayanti, Astik Drianti","doi":"10.53640/jemi.v23i1.1341","DOIUrl":"https://doi.org/10.53640/jemi.v23i1.1341","url":null,"abstract":"One of the main measures of marketing efficiency is market integration, which contributes to the formation of agricultural policy. Thus, it is important to understand how much changes in consumer prices can impact farmers in order to increase the effectiveness of policies and price control measures. The purpose of this research is to look at the integration of cayenne pepper prices in the Mangkurawang and Loa Kulu markets using the correlation coefficient R. Data from ten traders in each market were collected for 30 days. The results showed that although there was a positive relationship between the price of cayenne pepper in the Mangkurawang and Loa Kulu markets, the correlation coefficient was moderate, namely 0.49. In addition, price margins in the Mangkurawang and Loa Kulu markets tended to be stable during the study. This shows that changes in the price of cayenne pepper were relatively stable over that time period. Although there is a correlation between the price of cayenne pepper in the two markets, the correlation is not strong. The price of cayenne pepper in both markets is still integrated, although not fully, because the price relationship is not strong; however, differences in competition in the Mangkurawang and Loa Kulu markets can affect the level of price parity, while differences in transportation costs can affect price margins.","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125251069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Jurnal Ekonomi &amp; Manajemen Indonesia最新文献

Jurnal Ekonomi & Manajemen Indonesia最新文献