American Journal of Business Education最新文献_第10页

Determining The Drivers Of Student Performance In Online Business Courses 确定在线商务课程中学生表现的驱动因素

American Journal of Business Education Pub Date : 2013-12-30 DOI: 10.19030/AJBE.V7I1.8321

H. Estelami

引用次数: 9

Teaching Graduate Accounting Students What They Need To Know About Marketing Their Profession 教研究生会计学生他们需要知道什么营销他们的职业

American Journal of Business Education Pub Date : 2013-12-30 DOI: 10.19030/AJBE.V7I1.8320

D. J. Hill, S. Johnson

{"title":"Teaching Graduate Accounting Students What They Need To Know About Marketing Their Profession","authors":"D. J. Hill, S. Johnson","doi":"10.19030/AJBE.V7I1.8320","DOIUrl":"https://doi.org/10.19030/AJBE.V7I1.8320","url":null,"abstract":"This paper describes a graduate professional services marketing class which focuses on experiential learning in the context of the accounting profession. It incorporates traditional services marketing theory with development of critical marketing skills as identified by practicing professionals. Ten to fifteen years ago, professional services marketing courses emerged and several pedagogical papers were published (Blanchette, 1996; Gremler, Hoffman, Keaveney & Wright, 2000; McNeilly & Bar, 2001). However, compelling changes in professional practice and the economic climate have significantly impacted the accountant, resulting in the need to understand a new generation of marketing skills. Emphasis is placed on the role and importance of trust, interpersonal relationships, and understanding of the market and client. Students form “firms” that compete in a structured project where they research the potential client, write a formal response to a proposal, make presentations, and compete with each other for a new client engagement. Included are learning objectives (outcomes), detailed descriptions of instructional exercises, suggested readings and student assessment recommendations.","PeriodicalId":356538,"journal":{"name":"American Journal of Business Education","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125150566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Online Finance and Economics Courses: A Comparative Study of Course Satisfaction and Outcomes across Learning Models. 网络财经课程:不同学习模式下课程满意度与效果的比较研究

American Journal of Business Education Pub Date : 2013-12-30 DOI: 10.19030/AJBE.V7I1.8318

L. S. Wiechowski, Terri L. Washburn

{"title":"Online Finance and Economics Courses: A Comparative Study of Course Satisfaction and Outcomes across Learning Models.","authors":"L. S. Wiechowski, Terri L. Washburn","doi":"10.19030/AJBE.V7I1.8318","DOIUrl":"https://doi.org/10.19030/AJBE.V7I1.8318","url":null,"abstract":"Student learning outcomes and course satisfaction scores are two key considerations when assessing the success of any degree program. This empirical study was based upon more than 3,000 end-of-semester course evaluations collected from 171 courses in the 2010-2011 academic year. The study, conducted at a Midwestern business college, considered the model of learning when examining course satisfaction scores of finance and economics courses. The finance and economics courses at the college all use active learning constructs, even in the online and blended course models. Online, blended and face-to-face courses were studied to determine whether there was a statistically significant difference between course satisfaction and any of the models of learning. Surprisingly, online and blended courses had a stronger relationship with high course satisfaction than did face-to-face courses. The average grade point average of each course was also correlated with the three learning models, seeking a relationship between learning outcomes and online, blended and face-to-face courses. There was no significant relationship found among student learning outcomes, as demonstrated by grade point average, and model of learning, indicating that students were able to achieve the same outcomes despite model of learning chosen.","PeriodicalId":356538,"journal":{"name":"American Journal of Business Education","volume":"22 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133531274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

Improving Undergraduate Learning For Employability Through International Exposure 通过国际接触提高大学生的就业能力

American Journal of Business Education Pub Date : 2013-12-30 DOI: 10.19030/AJBE.V7I1.8319

Tim V. Eaton, Andrew S. Kleshinski

{"title":"Improving Undergraduate Learning For Employability Through International Exposure","authors":"Tim V. Eaton, Andrew S. Kleshinski","doi":"10.19030/AJBE.V7I1.8319","DOIUrl":"https://doi.org/10.19030/AJBE.V7I1.8319","url":null,"abstract":"The purpose of this study is to identify how undergraduate business programs can incorporate international exposure to increase employability among its graduates. We first examine how international opportunities in corporations have impacted the skills needed by employees to excel in a globalized work environment. From this, we identify desirable employee characteristics. Next, we discuss the research methodology to determine how highly ranked undergraduate business programs are adapting to employer demands. A four-tiered research approach is used to: identify criteria for measurement; select top undergraduate business programs for assessment; research university websites for curriculum requirements; and confirm observations directly with institutions. The findings show how universities have adapted undergraduate learning experiences to incorporate global exposure to help ensure graduates possess the required skills for employability. Finally, we discuss what characteristics many undergraduate business programs may lack in terms of international exposure and offer suggestions on how they could improve. This study should be of interest to university faculty and administrators by providing practical implications to aid undergraduate business programs in adopting initiatives, courses, and opportunities to stress an international focus for students. Introducing global education to a business curriculum could improve graduate job placement and improve a business program’s overall ranking to external constituencies.","PeriodicalId":356538,"journal":{"name":"American Journal of Business Education","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123272914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Integrating Career Development Into The Accounting Curriculum 将职业发展融入会计课程

American Journal of Business Education Pub Date : 2013-12-30 DOI: 10.19030/AJBE.V7I1.8316

Susan B. Wessels, Dana F. Sumner

引用次数: 8

Market Orientation Effects On Business School Performance: Views From Inside And Outside The Business School 市场导向对商学院绩效的影响:来自商学院内外的观点

American Journal of Business Education Pub Date : 2013-12-30 DOI: 10.19030/AJBE.V7I1.8315

Robert L. Webster, K. Hammond, J. Rothwell

{"title":"Market Orientation Effects On Business School Performance: Views From Inside And Outside The Business School","authors":"Robert L. Webster, K. Hammond, J. Rothwell","doi":"10.19030/AJBE.V7I1.8315","DOIUrl":"https://doi.org/10.19030/AJBE.V7I1.8315","url":null,"abstract":"In the world of higher education, organizational strategies may take the form of a research, teaching, student-centered, comprehensive, or international strategy, just to name a few. This manuscript reports the results of a national survey examining the possible impacts of employing a market orientation strategy within schools of business and its possible impact on organizational performance. The schools researched are member business schools of the Association to Advance Collegiate Schools of Business (AACSB-International) and all of the schools studied are located in the United States. The respondents to the survey are academic vice-presidents (outsiders) and deans (insiders) of colleges and universities holding membership in AACSB. The academic vicepresidents were chosen as they are thought to hold the outside management position that can primarily affect the organizational strategy of the academic organizations under their purview. The deans of the business schools were selected as they represent the highest inside level of leadership. We use a reworded Narver and Slater (1990) “market orientation” scale and the Jaworski and Kohli’s (1993) “overall performance” scale in the current research. One hundred sixteen academic vice-presidents and 131 business school deans responded to the survey. The manuscript details the data collection and analysis, statistical results, and implications for university leaders of business schools as well as other academic leaders.","PeriodicalId":356538,"journal":{"name":"American Journal of Business Education","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125687794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 21

Decimal Place Setting And Error In AMORT Function In Texas Instruments BA-II Plus Calculator 德州仪器BA-II Plus计算器中AMORT功能的小数点设置和误差

American Journal of Business Education Pub Date : 2013-10-29 DOI: 10.19030/AJBE.V6I6.8160

Qianyun Huang, C. Ng

引用次数: 0

The Use Of Article Summaries In Accounting Courses: Improving Students Reading Comprehension, Learning, Thinking, And Communication Skills 文章摘要在会计课程中的运用:提高学生的阅读理解能力、学习能力、思考能力和沟通能力

American Journal of Business Education Pub Date : 2013-10-29 DOI: 10.19030/AJBE.V6I6.8163

Edwin R. Etter, Barbara W. Ross

引用次数: 2

Evaluation Of The Success Of A Master Of Business Administration Program: A Case Study Of Thammasat Business School 工商管理硕士课程的成功评估:以法政商学院为例

American Journal of Business Education Pub Date : 2013-10-29 DOI: 10.19030/AJBE.V6I6.8162

Sripen Supmonchai, Nopadol Rompho

引用次数: 1

Making Price Elasticity A Useful Metric For Maximizing Profit 使价格弹性成为利润最大化的有用指标

American Journal of Business Education Pub Date : 2013-10-29 DOI: 10.19030/AJBE.V6I6.8159

Ted Mitchell, Igor Makienko, Shawn Mitchell

引用次数: 1