发布求助
文献互助 智能选刊 最新文献

Services Marketing Quarterly最新文献

筛选
英文 中文
Finding Brand Values That Matter to Employees 寻找对员工重要的品牌价值
Services Marketing Quarterly Pub Date : 2024-07-26 DOI: 10.1080/15332969.2024.2383048
Lina Xiong, Ceridwyn King, James Du, Enrique Murillo
{"title":"Finding Brand Values That Matter to Employees","authors":"Lina Xiong, Ceridwyn King, James Du, Enrique Murillo","doi":"10.1080/15332969.2024.2383048","DOIUrl":"https://doi.org/10.1080/15332969.2024.2383048","url":null,"abstract":"","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141801043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do Underlying Physical Specifications of a Servicescape Matter? The Case of the Cruise Industry 服务环境的基本物理规格重要吗？邮轮业案例
Services Marketing Quarterly Pub Date : 2024-07-26 DOI: 10.1080/15332969.2024.2376806
Amita Bhadauri̇a, Amit Bhatnagar, S. Ghose
{"title":"Do Underlying Physical Specifications of a Servicescape Matter? The Case of the Cruise Industry","authors":"Amita Bhadauri̇a, Amit Bhatnagar, S. Ghose","doi":"10.1080/15332969.2024.2376806","DOIUrl":"https://doi.org/10.1080/15332969.2024.2376806","url":null,"abstract":"","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141801568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Online Content Creators’ and Viewers’ Interdependent Journeys 在线内容创作者和观众相互依存的旅程
Services Marketing Quarterly Pub Date : 2024-07-20 DOI: 10.1080/15332969.2024.2364128
L. Hollebeek, Johan Anselmsson, Karina Adomaviciute-Sakalauske, Kristo Krumm, Johan Jansson, Marius Wait, Beewah Ooi, I. Riivits-Arkonsuo, Isolde Lubbe
{"title":"Online Content Creators’ and Viewers’ Interdependent Journeys","authors":"L. Hollebeek, Johan Anselmsson, Karina Adomaviciute-Sakalauske, Kristo Krumm, Johan Jansson, Marius Wait, Beewah Ooi, I. Riivits-Arkonsuo, Isolde Lubbe","doi":"10.1080/15332969.2024.2364128","DOIUrl":"https://doi.org/10.1080/15332969.2024.2364128","url":null,"abstract":"","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mixed Method Approach towards Continuous Use of Chatbots in Healthcare Apps: An Integration of Humanizing Experience Theory 在医疗保健应用程序中持续使用聊天机器人的混合方法：人性化体验理论的整合
Services Marketing Quarterly Pub Date : 2024-06-03 DOI: 10.1080/15332969.2024.2349342
Pratibha Singh, Garima Malik
{"title":"Mixed Method Approach towards Continuous Use of Chatbots in Healthcare Apps: An Integration of Humanizing Experience Theory","authors":"Pratibha Singh, Garima Malik","doi":"10.1080/15332969.2024.2349342","DOIUrl":"https://doi.org/10.1080/15332969.2024.2349342","url":null,"abstract":"The unprecedented adoption of apps has transformed consumer interactions. Chatbots are revolutionizing healthcare apps, but more than their integration is needed to guarantee a seamless user experi...","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141258158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Navigating on Mobile Shopping Applications: Examining the Interplay among Online Customer Experience, Customer Brand Relationships and Customer Citizenship Behavior 移动购物应用导航：研究在线客户体验、客户品牌关系和客户公民行为之间的相互作用
Services Marketing Quarterly Pub Date : 2024-05-21 DOI: 10.1080/15332969.2024.2352668
Ishita Bansal, Anand Thakur
{"title":"Navigating on Mobile Shopping Applications: Examining the Interplay among Online Customer Experience, Customer Brand Relationships and Customer Citizenship Behavior","authors":"Ishita Bansal, Anand Thakur","doi":"10.1080/15332969.2024.2352668","DOIUrl":"https://doi.org/10.1080/15332969.2024.2352668","url":null,"abstract":"","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141114456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Extensive Framework of Customer-to-Customer Value Co-creation Practices: A Study in a Running Event Context 客户对客户价值共创实践的广泛框架：跑步活动背景下的研究
Services Marketing Quarterly Pub Date : 2024-03-06 DOI: 10.1080/15332969.2024.2323288
Nguyen Bac Nguyen, João Menezes
{"title":"An Extensive Framework of Customer-to-Customer Value Co-creation Practices: A Study in a Running Event Context","authors":"Nguyen Bac Nguyen, João Menezes","doi":"10.1080/15332969.2024.2323288","DOIUrl":"https://doi.org/10.1080/15332969.2024.2323288","url":null,"abstract":"This study investigates customer-to-customer value co-creation practices by adopting a customer-dominant logic. Data were gathered through observations of 5 running events in Vietnam, interviews wi...","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140072229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
From User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing 从用户行为到订阅销售：利用客户细分和 A/B 测试深入了解电子书平台
Services Marketing Quarterly Pub Date : 2024-02-13 DOI: 10.1080/15332969.2024.2313873
Farid Hashemian, Negar Maleki, Yasser Zeinali
{"title":"From User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing","authors":"Farid Hashemian, Negar Maleki, Yasser Zeinali","doi":"10.1080/15332969.2024.2313873","DOIUrl":"https://doi.org/10.1080/15332969.2024.2313873","url":null,"abstract":"E-book platforms have gained popularity due to their affordability, portability, and extensive title selection. This study analyzes customer behavior based on their platform activities before the l...","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139772793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Framework to Improve the Digital Customer Experience in Complex Services 改善复杂服务领域数字化客户体验的框架
Services Marketing Quarterly Pub Date : 2024-01-08 DOI: 10.1080/15332969.2023.2294235
Omnia Kandil, Laurence Dessart, Willem Standaert, Maarten Bosma
{"title":"A Framework to Improve the Digital Customer Experience in Complex Services","authors":"Omnia Kandil, Laurence Dessart, Willem Standaert, Maarten Bosma","doi":"10.1080/15332969.2023.2294235","DOIUrl":"https://doi.org/10.1080/15332969.2023.2294235","url":null,"abstract":"","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139447049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer Gratifications for Gamified e-Services 消费者对游戏化电子服务的满意度
Services Marketing Quarterly Pub Date : 2024-01-03 DOI: 10.1080/15332969.2023.2299099
Vincent Cicchirillo
{"title":"Consumer Gratifications for Gamified e-Services","authors":"Vincent Cicchirillo","doi":"10.1080/15332969.2023.2299099","DOIUrl":"https://doi.org/10.1080/15332969.2023.2299099","url":null,"abstract":"This research extends motivation in gamification research by helping to understand why individuals use gamified e-services. Potential gratifications of socialness, entertainment, convenience, infor...","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139375619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mobile Payment and Service Interaction: Change and Chance for Delivering Service in Mobile Payment Checkout 移动支付与服务互动：移动支付结账中提供服务的变化与机遇
Services Marketing Quarterly Pub Date : 2024-01-02 DOI: 10.1080/15332969.2023.2299593
Rongyu Li, Yiran Liu
{"title":"Mobile Payment and Service Interaction: Change and Chance for Delivering Service in Mobile Payment Checkout","authors":"Rongyu Li, Yiran Liu","doi":"10.1080/15332969.2023.2299593","DOIUrl":"https://doi.org/10.1080/15332969.2023.2299593","url":null,"abstract":"This study explores how mobile payment reconfigures checkout service by investigating role and script changes and customers’ reactions to interactions beyond transactions. Study 1 utilized video an...","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139084529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信