Mixed Method Approach towards Continuous Use of Chatbots in Healthcare Apps: An Integration of Humanizing Experience Theory

Q3 Business, Management and Accounting

Services Marketing Quarterly Pub Date : 2024-06-03 DOI:10.1080/15332969.2024.2349342

Pratibha Singh, Garima Malik

引用次数: 0

Abstract

The unprecedented adoption of apps has transformed consumer interactions. Chatbots are revolutionizing healthcare apps, but more than their integration is needed to guarantee a seamless user experi...

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在医疗保健应用程序中持续使用聊天机器人的混合方法：人性化体验理论的整合

应用程序的空前普及改变了消费者的互动方式。聊天机器人正在彻底改变医疗保健应用程序，但要保证无缝的用户体验，还需要更多的整合......

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来源期刊

Services Marketing Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.