Mobile Payment and Service Interaction: Change and Chance for Delivering Service in Mobile Payment Checkout

Q3 Business, Management and Accounting

Services Marketing Quarterly Pub Date : 2024-01-02 DOI:10.1080/15332969.2023.2299593

Rongyu Li, Yiran Liu

引用次数: 0

Abstract

This study explores how mobile payment reconfigures checkout service by investigating role and script changes and customers’ reactions to interactions beyond transactions. Study 1 utilized video an...

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移动支付与服务互动：移动支付结账中提供服务的变化与机遇

本研究通过调查角色和脚本的变化以及顾客对交易以外互动的反应，探讨移动支付如何重新配置结账服务。研究 1 利用视频和...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Services Marketing Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.