Journal of Relationship Marketing最新文献_第7页

Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram 在线参与和数字影响者在Instagram上产品代言中的作用

Journal of Relationship Marketing Pub Date : 2020-04-02 DOI: 10.1080/15332667.2019.1664872

M. J. B. Silva, S. A. Farias, Michelle Helena Kovacs Grigg, M. Barbosa

引用次数: 61

The Phenomenon of Brand Love: A Systematic Literature Review 品牌喜爱现象:系统的文献综述

Journal of Relationship Marketing Pub Date : 2020-04-02 DOI: 10.1080/15332667.2019.1664871

Vivek Pani Gumparthi, Sabyasachi Patra

引用次数: 59

Adoption of Ubiquitous Customer Relationship Management (uCRM) in Enterprise: Leadership Support and Technological Competence as Moderators 泛在客户关系管理(uCRM)在企业中的应用:领导支持和技术能力是调节因素

Journal of Relationship Marketing Pub Date : 2020-04-02 DOI: 10.1080/15332667.2019.1664870

Sheshadri Chatterjee, S. Ghosh, Ranjan Chaudhuri

{"title":"Adoption of Ubiquitous Customer Relationship Management (uCRM) in Enterprise: Leadership Support and Technological Competence as Moderators","authors":"Sheshadri Chatterjee, S. Ghosh, Ranjan Chaudhuri","doi":"10.1080/15332667.2019.1664870","DOIUrl":"https://doi.org/10.1080/15332667.2019.1664870","url":null,"abstract":"Abstract Ubiquitous Customer Relationship Management (uCRM) signifies the realization of special characteristics, including proactiveness, context awareness, and mobility. This uCRM helps to enhance promptness and timeliness of the traditional system, thereby creating an environment associated with a state of being everywhere in no time and covering any device and any network. uCRM provides high personalization of service. The uCRM system has opened a new area of satisfaction for customers. Context awareness computing, a uCRM characteristic, is presumed to have enhanced benefits for a firm adopting uCRM in India. In this context, this study has taken a holistic attempt to analyze how technological competence and leadership support can enhance the business performance of a firm adopting uCRM. With input from literature studies, a hypothesis and a conceptual model have been formulated. Statistically, those have been validated with survey work considering 165 usable respondents from 22 different firms situated in three metropolitan cities in India. Results show that the effect of technological competence and leadership support positively help a uCRM-dependent firm towards achieving better business benefits. The study ends with a comprehensive conclusion.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332667.2019.1664870","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43778394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 42

Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice 重新思考消费者主导和技术驱动的关系营销:研究与实践的命题

Journal of Relationship Marketing Pub Date : 2020-01-28 DOI: 10.1080/15332667.2020.1717276

T. Rooney, E. Krolikowska, H. Bruce

引用次数: 20

Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits 印度大卖场品牌体验-品牌喜爱关系:顾客人格特质的调节作用

Journal of Relationship Marketing Pub Date : 2020-01-21 DOI: 10.1080/15332667.2020.1715179

Deependra Singh, N. Bajpai, K. Kulshreshtha

{"title":"Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits","authors":"Deependra Singh, N. Bajpai, K. Kulshreshtha","doi":"10.1080/15332667.2020.1715179","DOIUrl":"https://doi.org/10.1080/15332667.2020.1715179","url":null,"abstract":"Abstract Experiential marketing is a decisive facet of brand management and customer-brand relationship. With the growth of hypermarket brands in India, customers focus on the experiential benefits from the particular hypermarket brand for developing a loving relationship. Despite the existing studies in the literature on brand experience, there are very few studies focused on the stimulus of brand experience for the brand love of customers in the perspective of Indian hypermarket brands. The goal of conducting this study is to probe the impression of the brand experience on the brand love with the inclusion of customer personality traits as moderators. For addressing the objectives, the proposed research model and concerning hypotheses are validated empirically by using confirmatory factor analysis (CFA) - structural equation modeling (SEM) on the sample size of 541 customers, who visit a specific hypermarket brand’s stores frequently. The findings of the study support that the brand experience is responsible for affecting the customer- brand love. This relationship is reinforced (positively or negatively) by the customer personality traits in an effective manner. This study provides significant insights about the customers’ personality traits for improving the relationship between the brand experience and the brand love in the context of Indian hypermarket brands. Therefore, it contributes significantly to the literature related to branding and customer-brand relationship.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332667.2020.1715179","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48611407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 32

New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated 客户关系的新视角:关系模型如何影响客户体验及其如何被激活

Journal of Relationship Marketing Pub Date : 2020-01-02 DOI: 10.1080/15332667.2019.1664868

H. Pol, M. Galetzka, A. Pruyn

{"title":"New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated","authors":"H. Pol, M. Galetzka, A. Pruyn","doi":"10.1080/15332667.2019.1664868","DOIUrl":"https://doi.org/10.1080/15332667.2019.1664868","url":null,"abstract":"Abstract Much research has been conducted into the determinants of customer experience. However, these studies do not include relationship norms as a possible determinant of customer experience. Nevertheless, there are strong indications that the relationship norms used by a customer are an important factor in customer behavior and customer experience. The purpose of this paper is to investigate the influence of relational models on customer experience and to explain possible differences in presence of relational models. This paper describes the results of two studies. The first study focuses on the effects of relational models on customer experience. This first study shows that the type of relationship has a strong influence on customer experience in terms of consumption emotions, customer satisfaction, and recommendation intention. Knowing that differences in the presence of relational models have a strong influence on customer experience, a second study focuses on finding a possible explanation for the differences in the presence of relational models. We hypothesize that differences in the presence of relational models can be explained by how organizations approach their customers and how customers perceive the organization. Especially, the perceived organizational involvement and freedom of choice as perceived by the customer play an important role. The second study, therefore, focuses on the influence of perceived organizational involvement and freedom of choice on relational models. The study shows that organizational involvement and freedom of choice have a significant impact on the activation of relational models. The findings are interesting for organizations that want to improve customer experience.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332667.2019.1664868","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47985447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Brand Power Relationships: A Co-Evolutionary Conceptual Framework 品牌力关系：一个协同进化的概念框架

Journal of Relationship Marketing Pub Date : 2020-01-02 DOI: 10.1080/15332667.2019.1648937

Michela Mingione, Muhammad Kashif, Maria Petrescu

{"title":"Brand Power Relationships: A Co-Evolutionary Conceptual Framework","authors":"Michela Mingione, Muhammad Kashif, Maria Petrescu","doi":"10.1080/15332667.2019.1648937","DOIUrl":"https://doi.org/10.1080/15332667.2019.1648937","url":null,"abstract":"Abstract In the era of the Internet and networking, stakeholders increasingly acquire power by influencing brand value and meanings. However, this does not imply that marketing managers have lost their power over brand creation and management. Thus, the aim of this study is to explore brand power relationships taking the co-evolutionary perspective as conceptual lenses. In particular, this article seeks to address the competitive relationship between the corporation and its stakeholders in determining the corporate brand evolution over time, suggesting that corporate brand management is successful when co-evolving power relationships are established. The relational interplay between managers and stakeholders is framed into the Brand Power Relationship Model that suggests four potential evolutionary paths. It offers new brand typologies supported by examples from business practices, which mirror four different ways of managing and adapting brands over time; namely, through the None’s Brand, the Managers’ Brand, the Stakeholders’ Brand, and the Co-Evolutionary Brand. Focusing on the latter, this study depicts managers and stakeholders as having reciprocal influences and co-determining themselves, thus triggering interrelated relational effects that influence corporate brand evolution over time. The bilateral power of managers and stakeholders is framed into a further model, focused on corporate brand co-evolution. It is proposed that corporate brands can successfully co-create their value and meanings over time only if corporations co-evolve with their environment—in this study, multiple external stakeholders.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332667.2019.1648937","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46855943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Marketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy 营销创新对营销绩效的影响：以可靠性为中心的关系营销策略

Journal of Relationship Marketing Pub Date : 2020-01-02 DOI: 10.1080/15332667.2019.1664869

M. Mulyana, H. Hendar, M. Zulfa, Alifah Ratnawati

{"title":"Marketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy","authors":"M. Mulyana, H. Hendar, M. Zulfa, Alifah Ratnawati","doi":"10.1080/15332667.2019.1664869","DOIUrl":"https://doi.org/10.1080/15332667.2019.1664869","url":null,"abstract":"Abstract This paper is an empirical study aimed at investigating the effect of marketing innovativeness, market sensing capabilities and customer relationship management on marketing performance. The researchers tried to develop and solve the problem of the gap between marketing innovativeness and marketing performance. The respondents of this study were 318. Some of them are leaders or owners of SMEs Muslim fashion in Central Java, Indonesia. Data was analyzed by using Structural Equation Modeling (SEM). The results of the study show that marketing innovativeness (MI) has no significant effect on marketing performance (MP), while market sensing capabilities (MSC) and Customer Relationship Management Capabilities (CRMC) have a significant effect on marketing performance. Likewise, marketing innovativeness, market sensing capabilities, and CRM capabilities have a significant effect on the religio-centric relational marketing strategy. Furthermore, religio-centric relational marketing strategy (RRMS) is able to mediate the relationship between marketing innovativeness and marketing performance.","PeriodicalId":35385,"journal":{"name":"Journal of Relationship Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15332667.2019.1664869","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46345648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 16

The Role of Uncertainty Avoidance and Situational Abnormality in the Satisfaction-Trust-Loyalty Link 不确定性回避和情境异常在满意-信任-忠诚关系中的作用

Journal of Relationship Marketing Pub Date : 2019-08-13 DOI: 10.1080/15332667.2019.1648939

Mark Ojeme, Erdem Kırkbeşoğlu, B. Doğan

引用次数: 3

Maintenance Strategies and Long-Distance Relationships: An Adaption of Theories from Interpersonal Relationship Research to Marketing 维持策略与异地关系:人际关系研究理论在市场营销中的应用

Journal of Relationship Marketing Pub Date : 2019-08-10 DOI: 10.1080/15332667.2019.1648938

Henrietta Leonie Pilny, F. Siems

引用次数: 4