维持策略与异地关系:人际关系研究理论在市场营销中的应用

Q2 Business, Management and Accounting

Journal of Relationship Marketing Pub Date : 2019-08-10 DOI:10.1080/15332667.2019.1648938

Henrietta Leonie Pilny, F. Siems

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引用次数: 4

摘要

摘要遵循生命事件周期的概念，组织和客户之间的关系以交互中反复出现的间隙为特征。本文概述了社会科学中关于维持策略的理论，特别是在远距离关系的背景下，并将现有理论转移到关系营销中。提出了一种关系维护管理模型，该模型可以作为未来研究和管理方法的框架。许多未回答的问题表明了对这一主题进行研究的巨大潜力和必要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Maintenance Strategies and Long-Distance Relationships: An Adaption of Theories from Interpersonal Relationship Research to Marketing

Abstract Following the idea of the life event cycle, relationships between organizations and customers are characterized by recurring gaps in interaction. This article provides an overview of theories on maintenance strategies, particularly in the context of long-distance relationships in social sciences, and transfers existing theories to relationship marketing. A relationship maintenance management model is proposed that can serve as a framework for future research and management approaches. Many unanswered questions demonstrate the great potential and need for studies on this topic.

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来源期刊

Journal of Relationship Marketing Business, Management and Accounting-Marketing

CiteScore

10.20

自引率

0.00%

发文量

期刊介绍： The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic journal is interdisciplinary and international in nature. Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM. If you are interested in becoming an ad-hoc reviewer, please e-mail a brief statement indicating your area of expertise and interest along with a copy of your CV.