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International Journal of Sport Management and Marketing最新文献

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Winning the Loyalty Cup: Impact of Symbol-related Brand Elements on Brand Loyalty of Sports Clubs 赢得忠诚杯：符号相关品牌要素对体育俱乐部品牌忠诚的影响
International Journal of Sport Management and Marketing Pub Date : 2021-07-01 DOI: 10.1504/ijsmm.2021.10040072
Aravind Reghunathan, Joshy Joseph
{"title":"Winning the Loyalty Cup: Impact of Symbol-related Brand Elements on Brand Loyalty of Sports Clubs","authors":"Aravind Reghunathan, Joshy Joseph","doi":"10.1504/ijsmm.2021.10040072","DOIUrl":"https://doi.org/10.1504/ijsmm.2021.10040072","url":null,"abstract":"Extant research in marketing has recognized the importance of branding in sports. Professional sports clubs are considered to be big brands, and fan loyalty is a crucial factor in determining their success. Brand elements are the building blocks of brands and are used by brand managers to create distinct associations in consumers’ minds, resulting in brand recall and recognition. This study employs the context of football to explore the relationship between the symbol-related brand elements of a sports club and brand loyalty towards the club. We find that the brand elements, the history of the club, jersey and logo positively influence brand loyalty towards a sports club. The study sheds light on the importance of brand elements for a sports club brand and can help brand managers and sponsors to focus more on investments in brand elements that matter, as opposed to those which do not.","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48258082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Athlete brand identity, image and congruence: a systematic literature review 运动员品牌认同、形象与一致性的系统文献综述
International Journal of Sport Management and Marketing Pub Date : 2021-04-05 DOI: 10.1504/ijsmm.2020.10032825
Annika Linsner, Popi Sotiriadou, B. Hill, Kirstin Hallmann
{"title":"Athlete brand identity, image and congruence: a systematic literature review","authors":"Annika Linsner, Popi Sotiriadou, B. Hill, Kirstin Hallmann","doi":"10.1504/ijsmm.2020.10032825","DOIUrl":"https://doi.org/10.1504/ijsmm.2020.10032825","url":null,"abstract":"Research interest around athlete and human branding has increased significantly over recent years, however gaps are evident in terms of cohesive strategic direction and consensus around important issues. This study aims to address those gaps and determine a strategic direction for future research by providing an in-depth systematic literature review of existing material on athlete branding. A total of 63 articles published in 27 academic journals between 1999 and 2019 were analysed, revealing research on athlete branding had predominantly focused on brand image from the consumer perspective. Few studies investigated strategic athlete brand building and the importance of brand identity creation from the brand manager (athlete) perspective. Study findings highlight the importance of brand congruence as the synergy between athlete brand identity and athlete brand image. This research establishes foundations to inform development of strategic direction, guide future research and be the catalyst for new and innovative projects around athlete brand management.","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46466656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Do endorsements by sports celebrities positively influence consumers' purchase intentions Endorser-product congruence and the amplifying influence of consumers involvement in the sport 体育明星代言对消费者购买意愿有正向影响吗?代言产品一致性和消费者参与体育运动的放大效应有正向影响吗
International Journal of Sport Management and Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijsmm.2021.10042354
Aaron von Felbert, C. Breuer
{"title":"Do endorsements by sports celebrities positively influence consumers' purchase intentions Endorser-product congruence and the amplifying influence of consumers involvement in the sport","authors":"Aaron von Felbert, C. Breuer","doi":"10.1504/ijsmm.2021.10042354","DOIUrl":"https://doi.org/10.1504/ijsmm.2021.10042354","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66739895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Small-world networks and regional traders on the European football transfer market 欧洲足球转会市场的小世界网络和区域贸易商
International Journal of Sport Management and Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijsmm.2021.10043934
Zsolt Havran, Diána Ivett Fűrész
{"title":"Small-world networks and regional traders on the European football transfer market","authors":"Zsolt Havran, Diána Ivett Fűrész","doi":"10.1504/ijsmm.2021.10043934","DOIUrl":"https://doi.org/10.1504/ijsmm.2021.10043934","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"62 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Why do(n't) young people watch the Olympics: A comparison of motives and constraints for attendance and media viewing 为什么年轻人不看奥运会:观看和媒体观看的动机和限制的比较
International Journal of Sport Management and Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijsmm.2021.10043936
Jeeyoon Kim, Yukyoum Kim
{"title":"Why do(n't) young people watch the Olympics: A comparison of motives and constraints for attendance and media viewing","authors":"Jeeyoon Kim, Yukyoum Kim","doi":"10.1504/ijsmm.2021.10043936","DOIUrl":"https://doi.org/10.1504/ijsmm.2021.10043936","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Aligning donor and organisational interests: an analysis of college athletics fundraising officers 协调捐赠者和组织利益:对大学体育筹款官员的分析
International Journal of Sport Management and Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijsmm.2021.118813
Matt R. Huml, Christopher M. Mcleod
{"title":"Aligning donor and organisational interests: an analysis of college athletics fundraising officers","authors":"Matt R. Huml, Christopher M. Mcleod","doi":"10.1504/ijsmm.2021.118813","DOIUrl":"https://doi.org/10.1504/ijsmm.2021.118813","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"86 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Keeping spectators in the stands: sport literacy framework for college basketball 让观众留在看台上:大学篮球的体育素养框架
International Journal of Sport Management and Marketing Pub Date : 2021-01-01 DOI: 10.1504/IJSMM.2021.10036913
Kyungun Kim, Diego Arguelles, E. Sparvero
{"title":"Keeping spectators in the stands: sport literacy framework for college basketball","authors":"Kyungun Kim, Diego Arguelles, E. Sparvero","doi":"10.1504/IJSMM.2021.10036913","DOIUrl":"https://doi.org/10.1504/IJSMM.2021.10036913","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66739888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategic responses and disclosures in a sporting drugs scandal: the case of the Essendon Football Club 体育兴奋剂丑闻的战略回应和披露:埃森登足球俱乐部的案例
International Journal of Sport Management and Marketing Pub Date : 2021-01-01 DOI: 10.1504/ijsmm.2021.10042358
A. Halabi, Brendan O'Connell
{"title":"Strategic responses and disclosures in a sporting drugs scandal: the case of the Essendon Football Club","authors":"A. Halabi, Brendan O'Connell","doi":"10.1504/ijsmm.2021.10042358","DOIUrl":"https://doi.org/10.1504/ijsmm.2021.10042358","url":null,"abstract":": This case utilises Oliver’s (1991) framework of strategic responses to institutional processes to provide insights into the actions of an Australian football club faced with a prominent drugs scandal. It analyses public disclosures and statements by senior executives and coaching staff of the Club across the period 2012 to 2016 in the face of heavy media attention, as well as narrations and content through its annual reports. A defiance response strategy is identified and characterised using Oliver’s framework. This case study presents lessons on how organisations may deal with these types of scandals, and how actors may alter their strategies to have their best interests served in a public sports scandal.","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
NCAA e-sports 20XX: an analysis of radical innovation adoption through firm collaboration NCAA电子竞技20XX:通过企业合作采用激进创新的分析
International Journal of Sport Management and Marketing Pub Date : 2021-01-01 DOI: 10.1504/IJSMM.2021.10036908
Dylan Williams, Patrick Tutka, Joey Gawrysiak, Seth E. Jenny
{"title":"NCAA e-sports 20XX: an analysis of radical innovation adoption through firm collaboration","authors":"Dylan Williams, Patrick Tutka, Joey Gawrysiak, Seth E. Jenny","doi":"10.1504/IJSMM.2021.10036908","DOIUrl":"https://doi.org/10.1504/IJSMM.2021.10036908","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Sport-specific factors affecting location decisions in business to business sport manufacturing companies: a qualitative study in the Alps 影响商业到商业体育制造公司选址决策的体育特定因素:阿尔卑斯山的定性研究
International Journal of Sport Management and Marketing Pub Date : 2021-01-01 DOI: 10.1504/IJSMM.2021.10036912
Elisabeth Happ, M. Schnitzer, M. Peters
{"title":"Sport-specific factors affecting location decisions in business to business sport manufacturing companies: a qualitative study in the Alps","authors":"Elisabeth Happ, M. Schnitzer, M. Peters","doi":"10.1504/IJSMM.2021.10036912","DOIUrl":"https://doi.org/10.1504/IJSMM.2021.10036912","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66739861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
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