Do endorsements by sports celebrities positively influence consumers' purchase intentions Endorser-product congruence and the amplifying influence of consumers involvement in the sport

Q4 Business, Management and Accounting

International Journal of Sport Management and Marketing Pub Date : 2021-01-01 DOI:10.1504/ijsmm.2021.10042354

Aaron von Felbert, C. Breuer

引用次数: 1

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体育明星代言对消费者购买意愿有正向影响吗?代言产品一致性和消费者参与体育运动的放大效应有正向影响吗

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来源期刊

International Journal of Sport Management and Marketing Business, Management and Accounting-Business and International Management

CiteScore

1.00

自引率

0.00%

发文量

期刊介绍： The IJSMM, a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.