Ana Paula Pereira dos Passos, Sidnei Vieira Marinho
{"title":"Interrelation of practices and strategic routines in the performance of university research","authors":"Ana Paula Pereira dos Passos, Sidnei Vieira Marinho","doi":"10.5585/2023.23998","DOIUrl":"https://doi.org/10.5585/2023.23998","url":null,"abstract":"Purpose: This study sheds light on the relationship between two perspectives, the strategy-as-practice (SAP) approach and the dynamic aspect of routines. We seek to understand how the interrelationship between practices and routines reflect on university corporate results.\u0000Methodology: We conducted a case study in a postgraduate program in management at a not-for-profit university focusing on university research activities. 42 interviews were carried out, 19 observations were made in formal and informal social events and institutional documents were collected from the program and from the governmental body that regulates stricto sensu postgraduate studies in Brazil.\u0000Originality: The existing research suggests the approximation of these perspectives – SAP and dynamic routines – and the need to integrate them to deepen the understanding of the strategic phenomenon.\u0000Main Results: Our results indicate that program strategies are aligned with regulatory and funding bodies and multiple practices and routines relate to and complement the range of research performance outcomes. Academic training, previous experiences and specific skills influence the behavior of actors, while tools and interactions play crucial roles in conducting research, shaping approaches and results, essential in academic research.\u0000Theoretical contributions: The article contributes through understandings about the existence of different interdependent and complementary relationships in the strategic process of a postgraduate program that condition the behavior of the actors involved and the research performance achieved.","PeriodicalId":353150,"journal":{"name":"Revista Ibero-Americana de Estratégia","volume":"12 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138970545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rodrigo Afonso de Moraes, Fábio de Oliveira Paula, Jorge Ferreira da Silva
{"title":"Strategy and performance of audiovisual streaming platforms","authors":"Rodrigo Afonso de Moraes, Fábio de Oliveira Paula, Jorge Ferreira da Silva","doi":"10.5585/2023.22885","DOIUrl":"https://doi.org/10.5585/2023.22885","url":null,"abstract":"Purpose: This work aims to analyze and classify the competitive strategies of 37 streaming platforms and identify which strategic groups perform better globally.\u0000Design/methodology/approach: This study is based on the structure-conduct-performance paradigm and uses Porter's typology to reach its goal. It classified the 37 platforms into their respective strategic groups based on eight strategic variables using k-means cluster analysis. Then, group performances were compared using ANOVA to test the mean differences of two performance variables.\u0000Originality/relevance: The audiovisual industry is experiencing a radical change in content consumption, distribution, and production. Streaming technology, which delivers content over the internet without downloads, increased flexibility and sparked a wave of adoption of audiovisual streaming platforms that destabilized other sectors, such as home video. Consequently, this phenomenon left a gap in studies about the strategy and performance of the industry, which this paper intends to fill.\u0000Main findings: As a result, 14% of the platforms studied were allocated to the Differentiation strategic group, 30% to Cost Leadership, 19% to Differentiation Focus, 8% to Cost Focus, and 30% were considered Stuck-In-The-Middle. We identified that the strategic groups present significant differences in performance, validating the applicability of Porter's typology.\u0000Theoretical contributions: The study found that broad-spectrum strategies such as Cost Leadership and Differentiation promote better performance than focus strategies at this industry stage. Surprisingly, Stuck-In-The-Middle companies also perform well, similar to companies with broad-spectrum strategies.","PeriodicalId":353150,"journal":{"name":"Revista Ibero-Americana de Estratégia","volume":"32 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138997722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
C. A. G. W. Sudré, José Paulo de Souza, M. D. M. Bouroullec
{"title":"Informação e direitos de propriedade:","authors":"C. A. G. W. Sudré, José Paulo de Souza, M. D. M. Bouroullec","doi":"10.5585/2023.24155","DOIUrl":"https://doi.org/10.5585/2023.24155","url":null,"abstract":"Objetivo: Compreender os efeitos do acesso à informação na proteção dos direitos de propriedade e nas consequências para o SAG do leite no Paraná-BR e na antiga Midi-Pyrénées-FR.\u0000Metodologia/abordagem: Estudo qualitativo descritivo com corte transversal. Entrevistas semiestruturadas realizadas com produtores, processadores e agentes chave nas regiões pesquisadas (Paraná-BR e antiga região de Midi-Pyrénées-FR). Os dados foram analisados pela análise de conteúdo qualitativa com auxílio do software NvivoPro. Originalidade/relevância: Com dados primários coletados em dois países (Brasil e França), e a exploração empírica da Economia dos Custos de Mensuração (ECM), o artigo avança na discussão sobre a posse da informação e proteção dos direitos de propriedade no SAG do leite e a geração de efeitos positivos no sistema.\u0000Principais resultados: Nas regiões em que informações confiáveis são compartilhadas entre os agentes (Centro-Oriental e Oeste do Paraná, antiga Midi-Pyrénées), com contratos e pagamento diferenciado pelas dimensões do leite e sua qualidade, foi constatada eficiência pelos menores custos de transação e mensuração, e investimentos na produção por parte dos produtores. Nas regiões em que as informações não são confiáveis e o pagamento não é diferenciado pelas dimensões do produto (Norte e Oeste do Paraná), ineficiências foram identificadas, bem como falta de investimentos na produção.\u0000Contribuições teóricas /metodológicas: Com a exploração empírica da ECM, é proposta uma orientação metodológica para a aplicação da teoria, no entendimento da dinâmica organizacional, em cadeias produtivas, quando se considera a garantia de direito de propriedade, pela mensuração. Isso permite que trabalhos similares sejam replicados em outras regiões, e possam embasar futuros estudos para a formatação de regramentos públicos adequados para evitar as discrepâncias observadas.","PeriodicalId":353150,"journal":{"name":"Revista Ibero-Americana de Estratégia","volume":"8 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138997986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
José Da Assunção Moutinho, Cristiane Drebes Pedron, Diego Nogueira Rafael, H. R. Ramos, I. Ribeiro
{"title":"Construindo conhecimento científico no campo da administração: a proposta da Design Science","authors":"José Da Assunção Moutinho, Cristiane Drebes Pedron, Diego Nogueira Rafael, H. R. Ramos, I. Ribeiro","doi":"10.5585/2023.25586","DOIUrl":"https://doi.org/10.5585/2023.25586","url":null,"abstract":"A relevância das pesquisas científicas é um assunto que está sempre em pauta. Aumentar a relevância da pesquisa em administração significa, muitas vezes, diminuir o gap entre a teoria e a prática, fazendo com que as pesquisas desenvolvam conhecimento que realmente ajude os profissionais a resolver seus problemas nas organizações. Neste contexto, os diferentes paradigmas de pesquisa direcionam os pesquisadores de forma distinta na construção do conhecimento. Ao longo do tempo, os paradigmas das ciências tradicionais (ex. positivismo, pós-positivismo e interpretativismo) têm sido fundamentais no desenvolvimento de estudos científicos. Buscam compreender e explicar fenômenos existentes, enfatizando a análise crítica, a interpretação e a construção de teorias. Nos paradigmas das ciências tradicionais, o pesquisador observa a realidade buscando explorar, descrever e explicar fenômenos. Assim, procuram gerar conhecimento sobre a natureza e as causas de um problema. O foco principal está na qualidade da pesquisa e na solidez das conclusões. Os paradigmas das ciências tradicionais geram conhecimentos teóricos que podem ser aplicados a uma variedade de contextos, aumentando a compreensão geral de um campo. Os paradigmas das ciências tradicionais, também chamado de \"modo 1\" de produção de conhecimento, típico da academia (mainstream), tem seu foco, em grande parte, sob forma de geração de novas teorias e descobertas que contribuem para o avanço do conhecimento dentro de uma disciplina específica. Mesmo que tenha inquestionável valor, sua aplicação encontra barreiras no contexto cada vez mais complexo das organizações. Por outro lado, o paradigma da Design Science, o chamado \"modo 2\" de produção de conhecimento, é transdisciplinar, voltado à resolução de problemas práticos e ocorre normalmente no contexto de aplicação (Gibbons et al., 1994). Embora relevante em termos de aplicabilidade e integração com a sociedade, o \"modo 2\" não está livre de desafios como rigor questionável, dificuldade de avaliação, ou mesmo questões como transparência e integridade. Atentas a esta aparente dicotomia, inúmeras universidades criaram programas de pós-graduação profissionais como uma possível forma de endereçar a questão. Como norte, buscam integrar o rigor científico à relevância prática para a proposição de soluções organizacionais inovadoras. A aproximação entre academia e organizações externas pode levar a pesquisas de intervenção, com colaborações proveitosas para ambos os lados. A combinação de diferentes perspectivas para produção conjunta de conhecimentos resulta, não só em implicações teóricas, mas também em ações significativas para as organizações. A aproximação entre acadêmicos e praticantes abre caminho para o desenvolvimento de pesquisas prescritivas. Neste cenário, o paradigma da Design Science se apresenta por sua abordagem baseada em problemas e tem, na resolução de desafios organizacionais específicos, o seu foco primordial (Hevner et al., 2004). Fomenta a","PeriodicalId":353150,"journal":{"name":"Revista Ibero-Americana de Estratégia","volume":"51 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139209983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nairana Radtke Caneppele, Helena Belintani Shigaki, H. Ramos, Ivano Ribeiro
{"title":"A utilização do software VOSviewer em Pesquisas Científicas","authors":"Nairana Radtke Caneppele, Helena Belintani Shigaki, H. Ramos, Ivano Ribeiro","doi":"10.5585/2023.24970","DOIUrl":"https://doi.org/10.5585/2023.24970","url":null,"abstract":"A realização de pesquisas científicas, enquanto atividades sociais que compõem um campo de conhecimento observável e mensurável, é fortemente influenciada pelas condições da sociedade (MoralMuñoz, 2020). Além do contexto, as informações e dados são insumos para o bom andamento e construção da pesquisa, os quais se tornam cada vez mais reconhecidos e podem ser tratados ou analisados com inúmeros softwares disponíveis gratuitamente ou não (Howison & Bullard, 2016; Yu et al., 2015). Assim, podemos afirmar que o ato de medir, quantificar e analisar é a base fundamental para o desenvolvimento das pesquisas científicas no campo da Administração (Pan et al., 2018). Cabe aos pesquisadores conhecer e compreender o software que será empregado em suas análises, com o objetivo de identificar seu valor, não somente financeiro como também utilitário. Isso permite que pesquisadores decidam sobre a seleção de softwares que atendam as necessidades específicas de suas pesquisas, contribuindo para uma maior eficiência no processo de pesquisa e rigor nos resultados gerados. Pesquisando sobre softwares e bibliometria na Scopus, maior base de dados de artigos indexados e revisados por pares (Scopus, 2023), em maio deste ano, encontramos 4.451 resultados, sendo 2.767","PeriodicalId":353150,"journal":{"name":"Revista Ibero-Americana de Estratégia","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132452811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bibliometric analysis of publications on cyber risks in the services sector","authors":"Marcia C. Rossi, Gilberto Perez","doi":"10.5585/2023.23846","DOIUrl":"https://doi.org/10.5585/2023.23846","url":null,"abstract":"Objective: To explore the progress of scientific production on cyber risks that permeate the service sector, identifying relevant researchers and institutions on this theme, measuring the impact, and identifying trends, contributions, and knowledge gaps. In addition, the study seeks to use bibliometric findings to bring academic and managerial contributions to the subject.\u0000Methodology: Bibliometric study, using the method of organization and systematization of information (Chueke & Amatucci, 2015; Guedes & Borschiver, 2015), whose structure followed the premises of the laws of Bradford, Lotka, and Zipf, using the scientific databases of the WoS - Web of Science. The bibliometric study enabled the performance of exploratory and descriptive research without the temporal cut, resulting in the identification of 115 publications (December 1995 to February 2023), which allowed measuring and presenting the characteristics and profile of the publications analyzed.\u0000Originality: The study revealed a potential for exploring the theme of Cyber Risks in the Services sector, considering the scarcity of scientific production. It also enabled the identification of emerging trends and clusters in service sector activities and the creation of a conceptual model based on the findings of the analyzed publications.\u0000Main results: The analyses revealed which sectors of the service economy are most frequently approached in publications related to the theme of cyber risks. These analyses were organized into ten areas, with the following order of relevance (frequency) of publication: Computer Science, Information Systems, Engineering, Business, Finance and Management, Telecommunications, Computer Science Theory Methods, and Computer Science Artificial Intelligence. The bibliometric findings enabled the creation of the conceptual model of Cyber Risks in Services, which proposes a cyclical and continuous improvement approach to deal with vulnerabilities, cyber threats, and consequences. This includes identifying and assessing existing vulnerabilities, implementing mitigation measures, and constantly monitoring threats and their consequences.\u0000Theoretical contributions: The conceptual model of Cyber Risks in Services can be a reference for researchers in various fields of action, considering the breadth of the services sector and the interdisciplinary nature of digital risk mitigation.\u0000Managerial contributions: Understanding of cyber risks supports the ability of the organization to respond to them, strengthening its security posture and protecting its critical assets and information from cyber threats.","PeriodicalId":353150,"journal":{"name":"Revista Ibero-Americana de Estratégia","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126852414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anna Giulia Vasconcelos Gobbi, Luciana Carvalho, Marcelo Fodra
{"title":"Fatores ambientais e internos da firma e o desempenho financeiro das empresas: um olhar sobre as empresas listadas na B3 sob a ótica da corrupção e da estabilidade político-econômica","authors":"Anna Giulia Vasconcelos Gobbi, Luciana Carvalho, Marcelo Fodra","doi":"10.5585/2023.21787","DOIUrl":"https://doi.org/10.5585/2023.21787","url":null,"abstract":"Objective: to investigate the impact of corruption control and political-economic stability, combined with internal factors, defined by current liquidity, capital investments, size and debt, on the ROA, ROE and GI of publicly traded companies, listed on B3, in the period from 2011 to 2018.Methodology: multivariate regressions were applied with panel data using fixed effects on a sample of 270 publicly traded companies operating in B3 between 2011 and 2018. The sample considered annual, public data collected in the Economatica database.Originality: relatively few national studies dealt with the impact of corruption control mechanisms and political and economic stability on the financial performance of publicly traded Brazilian companies listed on B3. In addition, this work contributes as it seeks to expand the discussion on the analysis of business performance by incorporating an indicator of the companies' market value, defined by the degree of intangibility of the assets of the companies.Results: the corruption control mechanisms showed a positive correlation with the ROA and ROE, as expected, and a negative correlation with the GI, contrary to expectations, while the political and economic stability index, current liquidity, size and indebtedness were positively correlated with the ROA and ROE. Capital investments were not correlated with the financial performance of the companies studied.Theoretical contribution: to reinforce contemporary discussions on the influence of institutional factors, such as corruption and political and economic instability, and intra-firm factors, such as current liquidity, capital investments, size and indebtedness, in relation to economic-financial performance of companies, offering evidence for the formation of a theory capable of explaining the mechanisms of action of the perception of corruption and political-economic instability, together with microeconomic elements, on the performance of organizations.","PeriodicalId":353150,"journal":{"name":"Revista Ibero-Americana de Estratégia","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121967919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Thiago de Luca Sant'ana Ribeiro, Gustavo Gonçalves, José Eduardo Valladares Teixeira, Benny Kramer Costa
{"title":"Inovação em modelos de negócios de start-ups brasileiras no setor educacional","authors":"Thiago de Luca Sant'ana Ribeiro, Gustavo Gonçalves, José Eduardo Valladares Teixeira, Benny Kramer Costa","doi":"10.5585/2023.22516","DOIUrl":"https://doi.org/10.5585/2023.22516","url":null,"abstract":"Objective of the study: The aim of this article is to analyze how education technology start-ups in Brazil innovate their business models.Methodology: We conducted a multiple case study with 6 start-ups in the field of education, varying in terms of age, size and level of diversification. Our field surveys comprised interviews, observations and documents as data sources from 6 education sector start-ups. We used the extended case method as a guide for data analysis.Originality/relevance: This research contributes to a better understanding of how start-ups innovate in their business models.Main results: Among our main results, we found that in value creation, capabilities are developed in an informal and unstructured way. In value proposition, start-ups demonstrate considerable creativity in their offerings, but pay little attention to their channels and customer relations. In terms of value capture, they focus too much on the pursuit of revenue, but do not pay sufficient attention to cost control and pricing structure.Theoretical/methodological contributions: We collaborated with the scientific discussion on innovation in business models by discussing how 6 different start-ups innovate in their models.","PeriodicalId":353150,"journal":{"name":"Revista Ibero-Americana de Estratégia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133080016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A atuação do middle manager nas interlocuções entre strategizing e sustentabilidade: um ensaio teórico","authors":"R. Lavarda, Nairon Nícolas da Silva Gomes","doi":"10.5585/2023.23394","DOIUrl":"https://doi.org/10.5585/2023.23394","url":null,"abstract":"Purpose of the study: to understand, from a theoretical essay, how the middle manager performs in the interlocutions between strategizing and sustainability.Methodology/approach: Theoretical essay based on the approach of a narrative literature review.Originality/relevance: It is based on the lack of studies addressing the role of middle managers in the interconnections between strategizing and sustainability, making this study relevant to the discussion and expansion of research scope in the field of strategy.Key findings: Arguments regarding the strategic relevance of sustainability in organizations; the various ways in which middle managers act in the interconnections between strategic actions and sustainability; the construction of meaning to legitimize sustainability actions; and a theoretical representation of the role of middle managers in the interconnections between strategizing and sustainability.Theoretical/methodological contributions: this study revealed that, in the execution of their roles (facilitator, implementer, advocate and synthesizer) and when a position oriented towards sustainability strategies is adopted, middle managers receive a new assignment, that of promoting sustainability strategies within the organization. Social/management contributions: this study corroborates the need to promote sustainability actions in a practical way in organizations to find a state of synergy between the organization and environment, with the middle manager being an important agent in the process of creating meaning for strategies focused on sustainability.","PeriodicalId":353150,"journal":{"name":"Revista Ibero-Americana de Estratégia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128964654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adilson Leite Lira, Cléston Alexandre dos Santos, G. Bertolini
{"title":"A certificação como ferramenta estratégica: evidências de um quase-experimento","authors":"Adilson Leite Lira, Cléston Alexandre dos Santos, G. Bertolini","doi":"10.5585/2023.23389","DOIUrl":"https://doi.org/10.5585/2023.23389","url":null,"abstract":"Objective: To highlight how certifications influence the behavior and decision-making of consumers of agro-industrialized products by a cooperative organization.Methods: the study, through an almost experiment, was carried out in 02 supermarkets the “experimental unit” and the “control unit”. We defined 10 products that comprised the experimental sample, and 07 products had certificates. After the period of analysis of sales reports, dissemination strategies were carried out as intervention activities with consumers. For statistical analysis, the parametric test “t” and non-parametric “Friedman test” was applied, with significance at the level of 10% and reliability of 95%. Originality/Relevance: This study demonstrates relevance by seeking evidence of the influences of certifications on consumer behavior and purchasing decision.Results: it was possible to measure that the presence of disclosure strategies on the certifications that the cooperative has, influenced the consumer impacting in purchasing decision, because there was an increase in sales volume during the intervention period in relation to the observation period in store 01, the experimental unit compared to store 02, the control unit.Theoretical contributions: the study contributes to the theory by exploring in a quasi-experimental way that certification influences the behavior and decision of consumer purchases. It was verified that interventionist activities can help increase sales of their products, so that these interventions clearly and objectively show the information about the products and their processes of industrialization and distribution, especially with regard to the adoption of certifications.","PeriodicalId":353150,"journal":{"name":"Revista Ibero-Americana de Estratégia","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116963301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}