发布求助
文献互助 智能选刊 最新文献

Kajian Branding Indonesia最新文献

筛选
英文 中文
Simbol dan Makna Berkain dalam Kalangan Pecinta Wastra 蜡染爱好者中蜡染的象征和含义
Kajian Branding Indonesia Pub Date : 2023-11-30 DOI: 10.21632/kbi.5.2.127-139
Anissa Ramadhanty, Nina Chandra, E. Ardianto, Arief Budiman
{"title":"Simbol dan Makna Berkain dalam Kalangan Pecinta Wastra","authors":"Anissa Ramadhanty, Nina Chandra, E. Ardianto, Arief Budiman","doi":"10.21632/kbi.5.2.127-139","DOIUrl":"https://doi.org/10.21632/kbi.5.2.127-139","url":null,"abstract":"Wastra is a piece of cloth that is produced in a traditional way. Wastra comes in different types, from the weaved cloth such as ulos, songket, jumputan, and batik cloth. Berkain is an activity in which an individual incorporates wastra in their day-to-day outfit. Different from how wastra was used back in the days, berkain integrates modern clothing with wastra. The purpose of this study is to understand the symbol and meaning ‘berkain’ of wastra lovers. Theories of culture, symbols, and meaning are used by the researcher as a tool to analyze the data. Qualitative research will be used with study case concepts. The data collection will be done through interview, observation, and netnography with informants. The result shows that there are similarities in culture in berkain activity that has been obtained through the ABC culture theory. The symbol that tends to be felt are Culture, Fight, and Identity. The meaning that surfaced in the berkain activity are fight and respect for the culture.","PeriodicalId":352848,"journal":{"name":"Kajian Branding Indonesia","volume":"57 30","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139206790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Flow Experience dan Parasocial Interaction pada Dorongan Pembelian Impulsif di Live Streaming Commerce 流量体验和准社交互动对直播商业中冲动性购买的影响
Kajian Branding Indonesia Pub Date : 2023-11-28 DOI: 10.21632/kbi.5.2.99-125
Chindy Agatha, Sean Emilio, Fathony Rahman
{"title":"Pengaruh Flow Experience dan Parasocial Interaction pada Dorongan Pembelian Impulsif di Live Streaming Commerce","authors":"Chindy Agatha, Sean Emilio, Fathony Rahman","doi":"10.21632/kbi.5.2.99-125","DOIUrl":"https://doi.org/10.21632/kbi.5.2.99-125","url":null,"abstract":"Live streaming commerce is one of the results of technological development which is able to make human’s online shopping experience similar to offline shopping experience. Previous studiestend to discuss the factors that influence impulsive buying from one perspective, either flow experience or parasocial interaction. Therefore, this study aims to fill the gap by examining the influenceof flow experience and parasocial interaction towards the consumers’ urge to buy impulsively in live streaming commerce in Java Island through the Stimulus-Organism-Response (S-O-R) theory. The analysis of Structural Equation Modeling (SEM) was conducted on a sample of 409 respondents collected through convenience sampling technique who filled out an online questionnaire. This study resulted in three main findings: (a) platform design, time pressure, and personalized recommendation positively influence flow experience, (b) similarity, expertise, and likability positively influence parasocial interaction, and (c) parasocial interaction positively influence urge to buy impulsively in the context of live streaming commerce in Java Island.","PeriodicalId":352848,"journal":{"name":"Kajian Branding Indonesia","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139227258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Preferences of Consumers’ Halal Products in Cosmetics Market 化妆品市场消费者对清真产品的偏好
Kajian Branding Indonesia Pub Date : 2023-11-28 DOI: 10.21632/kbi.5.2.85-97
Febrina Mahliza, Prita Prasetya, Christian Kuswibowo
{"title":"The Preferences of Consumers’ Halal Products in Cosmetics Market","authors":"Febrina Mahliza, Prita Prasetya, Christian Kuswibowo","doi":"10.21632/kbi.5.2.85-97","DOIUrl":"https://doi.org/10.21632/kbi.5.2.85-97","url":null,"abstract":"The various challenges faced by local industries have limited them performance in serving the halal market. This study aims to review consumer challenges and concerns, especially in consuming halal cosmetics. The development of a research model related to the determinants of halal products in the context of halal cosmetics products are important as a reinforcement of previous research. Therefore, this study aims to review the determinants of consumers in consuming halal products. Surveys through questionnaires are conducted by researchers to collect respondents to answer and the collected data is analyzed by quantitative research methods. A total of 150 questionnaires were coded and analyzed by statistical techniques. This research contributes to an understanding of how consumers view the sustainability of the consumption of Halal cosmetic products. Based on the results of the study, religiosity had no significant effect on behavior. Halal knowledge has no significant effect on behavior. Attitude has a positive and significant effect on behavior. Lifestyle has a positive and significant effect on behavior.","PeriodicalId":352848,"journal":{"name":"Kajian Branding Indonesia","volume":"76 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139222146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kepercayaan Merek, Country of Origin, dan Desain Produk pada Minat Beli Mobil 品牌信念、Origin国家和产品设计对买车感兴趣的影响
Kajian Branding Indonesia Pub Date : 2023-05-05 DOI: 10.21632/kbi.5.1.51-66
Akhul Yunia Sofa, Yennida Parmariza
{"title":"Pengaruh Kepercayaan Merek, Country of Origin, dan Desain Produk pada Minat Beli Mobil","authors":"Akhul Yunia Sofa, Yennida Parmariza","doi":"10.21632/kbi.5.1.51-66","DOIUrl":"https://doi.org/10.21632/kbi.5.1.51-66","url":null,"abstract":"This study aims to determine the effect of brand trust, country of origin and product design on purschase intention in Mitsubishi Xpander. Respondents in this study were people who had never bought a Mitsubishi Xpander, but already knew about the product. The population in this study is not clearly known. The sampling technique used is the Hair et al technique where the indicator is multiplied by 5 to 10. The number of samples in this study was 119 samples. The data analysis method used is PLS (Partial Least Square) technique through the SmartPLS statistical software, with the research instrument being a questionnaire. The results showed that Brand Trust, Country Of Origin, and Product Design had a positive and significant effect on Purchase Intention in Mitsubishi Xpander.","PeriodicalId":352848,"journal":{"name":"Kajian Branding Indonesia","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126152274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hubungan E-Wom, Consumer Ethnocentrism, Brand Equity dan Purchase Intention pada Sepatu Merek Indonesia Hubungan E-Wom，消费者民族中心主义，品牌资产与购买意愿
Kajian Branding Indonesia Pub Date : 2023-05-05 DOI: 10.21632/kbi.5.1.67-83
Nicholas Skiefer, Caroline Suwandi, Fathony Rahman, A. Sumarlin
{"title":"Hubungan E-Wom, Consumer Ethnocentrism, Brand Equity dan Purchase Intention pada Sepatu Merek Indonesia","authors":"Nicholas Skiefer, Caroline Suwandi, Fathony Rahman, A. Sumarlin","doi":"10.21632/kbi.5.1.67-83","DOIUrl":"https://doi.org/10.21632/kbi.5.1.67-83","url":null,"abstract":"Amidst the flood of imported goods from China over the past 20 years, the Indonesian government launched the national movement called Bangga Buatan Indonesia (Gernas BBI). This phenomenon provides an opportunity to generate consumer ethnocentrism and brand equity to help Indonesian SMEs improve their loyalty and competitiveness towards their brands. This study builds on previous research on the relationship between e-wom, consumer ethnocentrism, and brand equity, by replacing brand equity to make it more relevant and adding purchase intention to determine which factors can drive purchasing interest and what motivates that interest. To make this study more relevant to the current situation, the researchers also adopted a theoretical study. SEM analysis was conducted with 320 respondents using non-probability techniques. The results showed that positive e-wom has a greater influence on the purchase intention of domestic shoe brands. To compete against foreign shoe brands, owners of domestic shoe brands must rely more on positive e-wom than consumer ethnocentrism.","PeriodicalId":352848,"journal":{"name":"Kajian Branding Indonesia","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125479567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kualitas Produk, Harga, dan Citra Merek pada Keputusan Pembelian Mobil 产品质量、价格和品牌形象对汽车购买决策的影响
Kajian Branding Indonesia Pub Date : 2023-05-05 DOI: 10.21632/kbi.5.1.17-34
Widiastuti Alawiah, Andyan Pradipta Utama
{"title":"Pengaruh Kualitas Produk, Harga, dan Citra Merek pada Keputusan Pembelian Mobil","authors":"Widiastuti Alawiah, Andyan Pradipta Utama","doi":"10.21632/kbi.5.1.17-34","DOIUrl":"https://doi.org/10.21632/kbi.5.1.17-34","url":null,"abstract":"This study ains to analyze the influence of product quality, price and brand image on purchasing decisions for Toyota Calya Car at DKI Jakarta. The approach used in this research is survey research because it takes a sample from one population and take a sample size of 220 respondens with purposive  sampling. The Methods of data collection using survey method, with the research instrument is a questionnaire. The data analysis method using Partial Least Square. This study proves that product quality has a positif and significant impact on purchasing decisions, the price has a positif and significant impact on purchasing decisions and brand image has a postif and significant impact on purchasing decisions.","PeriodicalId":352848,"journal":{"name":"Kajian Branding Indonesia","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127999111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Sosial Media Marketing, E-Wom dan Kualitas Pelayanan pada Keputusan Pembelian di Perusahaan Investasi 社交媒体营销、E-Wom和服务质量对投资公司的采购决策的影响
Kajian Branding Indonesia Pub Date : 2023-05-05 DOI: 10.21632/kbi.5.1.35-49
Fitriyani Fitriyani
{"title":"Pengaruh Sosial Media Marketing, E-Wom dan Kualitas Pelayanan pada Keputusan Pembelian di Perusahaan Investasi","authors":"Fitriyani Fitriyani","doi":"10.21632/kbi.5.1.35-49","DOIUrl":"https://doi.org/10.21632/kbi.5.1.35-49","url":null,"abstract":"This study aims to analyze the effect of social media marketing, electronic word of mouth and service quality on purchasing decisions at GKInvest. The object of research at PT GKInves is a private company engaged in investment and capital markets. The population in this research is 300 investors in GKInvest. The sample distributed was 220 investors, calculated based on the Hair et.al formula (2016) where the sample size is guided by 5 – 10 times the parameter, which is 44 indicators multiplied by 5 (44 x 5). The data collection method uses a survey method, with the research instrument being a questionnaire and then distributing it to each respondent via email. Methods of data analysis using Partial Least Square. The stages of testing include outer model testing, inner model testing and hypothesis testing. This study proves that the variable Social Media Marketing has a positive and significant effect on purchasing decisions, Electronic Word of Mouth has a positive and significant effect on purchasing decisions and Service Quality has a positive and significant effect on purchasing decisions at GKIvest.","PeriodicalId":352848,"journal":{"name":"Kajian Branding Indonesia","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126742458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention 韩国流行偶像对品牌认知、享乐购物动机及购买意愿的影响
Kajian Branding Indonesia Pub Date : 2023-05-05 DOI: 10.21632/kbi.5.1.1-15
Nabila Putri Andira, Raditya Adji Prasetyo, A. Ananda
{"title":"The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention","authors":"Nabila Putri Andira, Raditya Adji Prasetyo, A. Ananda","doi":"10.21632/kbi.5.1.1-15","DOIUrl":"https://doi.org/10.21632/kbi.5.1.1-15","url":null,"abstract":"This research aims to know what factors are owned by endorsers that can influence consumer purchase decisions for the products offered by e-commerces. The secondary motivation of this research is to obtain empirical data on how influential the tactics made by e-commerce using K-Pop girlband/boyband are on purchase intention. The impact of celebrity worship factors is analyzed on data of Indonesia's K-Pop fans (n =100) using variance-based structural equation modeling and PLS-SEM process. The research results show a positive correlation between K-Pop brand ambassadors to raise brand awareness, hedonic shopping motivation towards Purchase Intention among K-Pop fans. This research contributes to the current knowledge-related online buying behavior in virtual retail formats and helps marketers in streamlining their focus in using K-pop figures to increase purchase decisions of targeted consumers.","PeriodicalId":352848,"journal":{"name":"Kajian Branding Indonesia","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126586610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Konsumsi Kompensasi pada Intensi Bermain dan Pembelian Gim Virtual 在玩的意图和购买虚拟健身房时的补偿消耗
Kajian Branding Indonesia Pub Date : 2022-12-13 DOI: 10.21632/kbi.4.2.106-136
Anndy Tanuri, Stephen Timothy, Istijanto Istijanto, Prita Prasetya
{"title":"Konsumsi Kompensasi pada Intensi Bermain dan Pembelian Gim Virtual","authors":"Anndy Tanuri, Stephen Timothy, Istijanto Istijanto, Prita Prasetya","doi":"10.21632/kbi.4.2.106-136","DOIUrl":"https://doi.org/10.21632/kbi.4.2.106-136","url":null,"abstract":"The purpose of this research is to find out whether the consumption of compensation affects the intention to play and to buy virtual goods in context of the game Mobile Legends: Bang Bang. Researchers included the variables utility, self-indulgence, social interaction, and competitiveness to measure compensatory consumption indirectly. The data collection survey was conducted using an online judgmental sampling technique with the criteria of respondents being Mobile Legends: Bang Bang players aged 16 to 24 years living in Indonesia. SEM (Structural Equation Model) analysis using AMOS software was carried out on 292 samples obtained from online questionnaires using a judgmental sampling technique. The main findings in this study: (1) social interaction has a direct positive effect on the intention to buy virtual goods, (2) utility and self-indulgence are negative predictors of purchase intention, (3) the intention to play has a mediating effect on the effect of self-indulgence, interaction social media, and competitiveness towards purchase intentions of virtual goods.","PeriodicalId":352848,"journal":{"name":"Kajian Branding Indonesia","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128853556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Faktor Lingkungan, Motivasi, dan Beban Kerja dalam Loyalitas Karyawan 环境因素、动机和员工忠诚的工作量
Kajian Branding Indonesia Pub Date : 2022-12-13 DOI: 10.21632/kbi.4.2.91-105
Nia Kurniati, Setyo Riyanto
{"title":"Faktor Lingkungan, Motivasi, dan Beban Kerja dalam Loyalitas Karyawan","authors":"Nia Kurniati, Setyo Riyanto","doi":"10.21632/kbi.4.2.91-105","DOIUrl":"https://doi.org/10.21632/kbi.4.2.91-105","url":null,"abstract":"This study aims to analyze and determine the effect of Work Environment, Work Motivation and Workload on Employee Loyalty at PT. Mowilex Indonesia. The population in this study were 310 employees of PT. Mowilex Indonesia. The sample used was 175 respondents, calculated based on the Slovin formula with a convenience sample technique. Methods of data collection using survey methods, with the research instrument is a questionnaire. Data analysis method used SPSS statistic 25 for descriptive analysis and Structural Equation Model with SmartPLS 3.0. This study proves that the work environment has a positive and significant effect on employee loyalty, work motivation has a positive and significant effect on employee loyalty, and workload has a positive and significant effect on employee loyalty.","PeriodicalId":352848,"journal":{"name":"Kajian Branding Indonesia","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126900563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信