Klabat Journal of Management最新文献

{"title":"PENGARUH PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN PADA KULINER BANDUNG BARAT","authors":"Rivo Perenji Grisang, Lenita Waty","doi":"10.60090/kjm.v4i1.908.9-19","DOIUrl":"https://doi.org/10.60090/kjm.v4i1.908.9-19","url":null,"abstract":"The purpose of this study is to determine the performance of employees in the West Bandung Culinary environment, as well as previous work experience. West Bandung Culinary is the place of research for this research. The research method used is descriptive/quantitative analysis, meaning that the research only focuses on disclosing an existing problem and trying to find a solution to that problem. Slovin-based sampling. This study uses observation, interviews, and questionnaires for data collection. Information was collected from 35 respondents to the questionnaire. analyzed with the help of SPSS 21 and Microsoft Excel 2013 for testing normality, partial (T), and the coefficient of determination. The research findings are as follows: The results of the simple regression test show that there is a positive and significant effect of work experience on performance, with a correlation coefficient of 0.458 and a coefficient of determination of 0.21. In addition, the regression equation KK=39.00+0.41 PK, and the significance level T with a value of 0.006. West Bandung culinary is influenced by this work experience. \u0000Keywords: employee performance, work experience \u0000Tujuan dari penelitian ini adalah untuk mengetahui kinerja pegawai di lingkungan Kuliner Bandung Barat serta pengalaman kerja sebelumnya. Kuliner Bandung Barat menjadi tempat penelitian untuk penelitian ini. Bahasan penelitian menggunakan metode analisis deskriptif dan kuantitatif, dimana fokusnya hanya pada penyelesaian suatu masalah yang sudah ada dan berusaha mencari solusi dari masalah tersebut. Pengambilan sampel berbasis Slovin. Penelitian ini menggunakan metode observasi, wawancara, dan kuesioner untuk pengumpulan data. Informasi dikumpulkan dari 35 responden untuk kuesioner. dianalisis dengan bantuan SPSS 21 dan Microsoft Excel 2013 untuk pengujian normalitas, parsial (T), dan koefisien determinasi. Temuan penelitian adalah sebagai berikut: Hasil uji regresi sederhana menunjukkan adanya pengaruh positif dan signifikan pengalaman kerja terhadap kinerja, dengan koefisien korelasi sebesar 0,458 dan koefisien determinasi sebesar 0,21. Selain itu, persamaan regresi KK = 39,00 + 0,41 PK, dan tingkat signifikansi T dengan nilai 0,006. Kuliner Bandung Barat dipengaruhi oleh pengalaman kerja tersebut. \u0000Kata Kunci: kinerja karyawan, pengalaman kerja","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132378755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH BUDAYA ORGANISASI DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN: STUDI PADA ALLIANZ","authors":"Monica Presillia Gultom, Rolyana Ferinia","doi":"10.60090/kjm.v4i1.899.30-43","DOIUrl":"https://doi.org/10.60090/kjm.v4i1.899.30-43","url":null,"abstract":"This study's objectives were to (1) determine the effect of communication and organizational culture simultaneously or partially on employee performance in Allianz companies; (2) find out how the level of culture, communication, and organization affects employee performance; and (3) find out how these factors interact with one another. A quantifiable approach was taken for this study's methodology. Primary data acquisition procedure by collecting respondents from the questionnaire. Through the use of the straightforward random sampling method, we were able to select 49 employees as our respondents of a total population of 100 employees. The findings of the study indicate that the variables of organizational culture and communication both have a significant effect on employee performance simultaneously, partially indicating that the organizational culture variable (X1) has a positive and significant effect on the performance variable (Y), and partially indicating that the communication variable (X2) has an effect that is positive and significant to the Performance variable. The results of the study show that both of these effects occur simultaneously (Y). \u0000Keywords: Organizational culture, communication, performance \u0000Penelitian ini bertujuan untuk (1) mengetahui pengaruh komunikasi dan budaya organisasi secara simultan maupun parsial terhadap kinerja karyawan di perusahaan Allianz; (2) mengetahui bagaimana tingkat budaya, komunikasi, dan organisasi mempengaruhi kinerja karyawan; dan (3) mengetahui bagaimana faktor-faktor tersebut berinteraksi satu sama lain. Pendekatan kuantitatif diambil untuk metodologi penelitian ini. Prosedur perolehan data primer dengan mengumpulkan responden dari kuesioner. Melalui penggunaan metode random sampling langsung, kami dapat memilih 49 karyawan sebagai contoh kami dari total populasi 100 karyawan. Temuan penelitian menunjukkan bahwa variabel budaya organisasi dan komunikasi keduanya berpengaruh signifikan terhadap kinerja pegawai secara simultan, secara parsial menunjukkan variabel budaya organisasi (X1) berpengaruh positif dan signifikan terhadap variabel kinerja (Y), dan secara parsial menunjukkan bahwa variabel budaya organisasi (X1) berpengaruh positif dan signifikan terhadap variabel kinerja (Y), dan secara parsial menunjukkan bahwa variabel komunikasi (X2) berpengaruh positif dan signifikan terhadap variabel Kinerja. Hasil penelitian menunjukkan bahwa kedua efek tersebut terjadi secara bersamaan (Y). \u0000Kata Kunci: Budaya organisasi, komunikasi, kinerja","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132753758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"VULNERABLE TO SUSTAINABLE ECONOMY OF COASTAL COMMUNITY IN NORTH MINAHASA","authors":"R. Rantung, A. Lelengboto","doi":"10.60090/kjm.v3i2.878.32-45","DOIUrl":"https://doi.org/10.60090/kjm.v3i2.878.32-45","url":null,"abstract":"Governments throughout countries in the world have developed many sustainability programs, but the development of sustainability initiatives may have an impact only when measured on a regional basis. The economic division between different islands and geographical zones in Indonesia is still evident which needs to be considered.  This study aims to explore the challenging factors that the vulnerable community in North Minahasa are facing to have economy sustainability. This study uses both qualitative and quantitative approaches. A qualitative technique with in-depth interview of 59 villagers to uncover the variables needed for the questionnaire, after that, the transcription was examined using the content analysis technique, then transformed into survey questions.  A valid questionnaire was given to 200 respondents and the respondent was selected by an enumerator conveniently from 2 Villages in North Minahasa which are Tiwoho, Budo.  Financial Management Skill is the challenging factor contributes most to a sustainable economy in North Minahasa Region.  Market Accessibility is the second factor that need to be considerate. Compare between income Financial Management skills, Business Condition, Financial Risk tolerance, Financial Accessibility, Entrepreneurial Mindset, and Financial Usability has a significant difference between income. The higher their income, they tend to have better financial skills. \u0000Keywords: Coastal Community, Sustainability Economy, Financial Management Skill, Market Accessibility.","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122965381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERBANDINGAN MODEL ALTMAN, SPRINGATE, DAN ZMIJEWSKI SEKTOR MANUFAKTUR INDONESIA","authors":"Gloria Ngangi, Fanny Soewignyo","doi":"10.60090/kjm.v3i2.883.56-68","DOIUrl":"https://doi.org/10.60090/kjm.v3i2.883.56-68","url":null,"abstract":"This study was conducted to evaluate the level of financial distress or bankruptcy of the manufacturing sector listed on the Indonesia Stock Exchange and to find the most accurate predictive model in predicting financial difficulties and bankruptcy. Researchers used 2015 data to measure the level of bankruptcy and then compared it to net profit (loss) in 2016-2019 to validate the accuracy of predictions. The three prediction models being compared were Altman Z-score, Springate, and Zmijewski. The results showed that the highest level of accuracy was the Altman Z-score model, the second was Springate, and the third was Zmijewski. The Altman model in this study showed that the most appropriate predictions were for the third year (2018) and fourth year (2019) with the highest level of accuracy (76.88%) compared to the second and first year. It is recommended for investors, creditors, and management of manufacturing sector companies to use the Altman Z-score prediction model in evaluating the probability of company bankruptcy in the third or fourth year from the prediction year. \u0000Keywords: Altman Z-score, comparative analysis, manufacturing sector, Springate model, Zmijewski model \u0000Penelitian ini dilakukan untuk mengevaluasi tingkat kesulitan keuangan atau kebangkrutan sektor manufaktur yang terdaftar di Bursa Efek Indonesia dan untuk menemukan model prediksi yang paling akurat dalam memprediksi kesulitan keuangan dan kebangkrutan. Peneliti menggunakan data tahun 2015 untuk mengukur tingkat kebangkrutan kemudian dibandingkan dengan laba (rugi) bersih pada tahun 2016-2019 untuk validasi keakuratan prediksi. Tiga model prediksi yang dibandingkan adalah Altman Z-score, Springate, dan Zmijewski. Hasil penelitian menunjukkan bahwa tingkat keakuratan tertinggi diperoleh dengan menggunakan model Altman Z-score, kedua adalah Springate, dan ketiga Zmijewski. Model Altman pada penelitian ini menunjukkan bahwa prediksi yang paling tepat dilakukan adalah untuk tahun ketiga (2018) dan keempat (2019) dengan tingkat keakuratan tertinggi (76.88%) dibandingkan dengan tahun kedua dan pertama. Disarankan bagi investor, kreditor, maupun manajemen perusahaan sektor manufaktur untuk dapat menggunakan model prediksi Altman Z-score dalam mengevaluasi kemungkinan kebangkrutan perusahaan di tahun ketiga atau keempat dari tahun prediksi. \u0000Kata kunci: analisis komparatif, model Altman Z-score, model Springate, model zmijewski, sektor manufaktur","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122146359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Perputaran Total Aset, Pertumbuhan Penjualan, dan Ukuran Perusahaan Terhadap Kesulitan Keuangan","authors":"Windi Novianti, Febbyana Cahya Permata","doi":"10.60090/kjm.v4i1.866.90-103","DOIUrl":"https://doi.org/10.60090/kjm.v4i1.866.90-103","url":null,"abstract":"This study aims to determine the effect of Total Asset Turnover, Growth, and Firm Size on Finance in the trading subsector of companies listed on the Indonesia Stock Exchange in 2015-2020. This research was conducted using secondary data collection techniques obtained from the company's financial statement data. The method used in this research is descriptive and verification method with a quantitative approach. Statistical testing used is the calculation of multiple regression analysis, classical assumption test, correlation analysis test, coefficient of determination, and hypothesis testing using SPSS 26. The results of this study indicate that Total Asset Turnover has a significant negative effect on financial distress, while sales growth and Firm size have a significant negative effect. insignificant positive on financial distress \u0000Keywords: Firm Size, Financial Distress, Sales Growth, Total Asset Turnover. \u0000Penelitian ini bertujuan untuk mengetahui pengaruh Perputaran Total Aset, Pertumbuhan Penjualan, dan Ukuran Perusahaan terhadap Kesulitan Keuangan pada perusahaan subsektor perdagangan eceran yang terdaftar di Bursa Efek Indonesia tahun 2015-2020. Penelitian ini dilakukan dengan teknik pengambilan data sekunder yang diperoleh dari data laporan keuangan perusahaan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Pengujian statistic yang digunakan yaitu perhitungan analisis regresi berganda, uji asumsi klasik, analisis kolerasi, koefiesien determinasi, dan pengujian hipotesis dengan menggunakan SPSS Statistic 26. Hasil dari penelitian ini menunjukan bahwa perputaran total aset berpengaruh negatif signifikan terhadap kesulitan keuangan, sedangkan pertumbuhan penjualan, dan ukuran perusahaan memiliki berpengaruh positif tidak signifikan terhadap kesulitan keuangan. \u0000Kata Kunsi: Kesulitan Keuangan, Perputaran Total Aset, Pertumbuhan Penjualan, Ukuran Perusahaan.","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123307197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Value Added Intellectual Capital Terhadap Kinerja Keuangan BUMN20 Tahun 2019-2020","authors":"Thalia Thalia, F. Hutabarat","doi":"10.60090/kjm.v3i2.851.1-10","DOIUrl":"https://doi.org/10.60090/kjm.v3i2.851.1-10","url":null,"abstract":"The purpose of this research is to find out the impact of company’s value added intellectual capital from 2019-2020. This research used quantitative approach, which using numeral data and descriptive statistics. The sample of this research utilizes “BUMN20 - company’s index” that reported financial statement from 2019-2020 and It has a positive outcome in terms of the profit. The result of this research will be tested whether it is significant or not. When the ‘f’ value is below its confidence level (5%) we can conclude that Value Added Human Capital (VAHU), Structural Capital Value (STVA), and Value Added Capital Employed (VACA) has a significant effect towards financial performance of BUMN20 firm. Partially, this research found out the significant test of ‘t’ VACA is 0.006 which there is a significant relationship between VACA and financial performance of BUMN20 firm. On the contrary, this research  shows that the variables of VAHU and STVA have no significant impact between VAHU and financial performanxe and the same way about the relationship between STVA and financial performance of BUMN20. \u0000Keywords: Financial Performance, Structural Capital Value, Value-Added Intellectual Capital, Value-Added Capital Employed, Value-Added Human Capital. \u0000Tujuan penelitian ini adalah untuk mengetahui pengaruh value added intellectual capital perusahaan bumn pada tahun pengamatan 2019-2020. Penelitian ini menggunakan pendekatan kuantitatif dimana penelitian ini menggunakan data berbentuk angka serta merupakan suatu penelitian statistik deskriptif. Sampel penelitian menggunakan perusahaan index BUMN20 yang menerbitkan laporan keuangan 2 tahun berturut-turut dalam 2019-2020 dan memiliki laba bersih positif selama periode pengamatan. Hasil penleitian ini menunjukan bahwa secara simultan nilai dari signifikansi uji f sebesar 0.046 < 0.05 yang berarti value added human capital (VAHU), structural capital value added (STVA), dan value added capital employed (VACA) berpengaruh secara signifikan terhadap kinerja keuangan perusahaan BUMN20. Secara parsial didapati bahwa nilai signifikan uji t VACA 0.006 yang berarti adanya pengaruh signifikan antara VACA dengan kinerja keuangan pada perusahaan BUMN20. Sebaliknya, penelitian ini menunjukan bahwa untuk variabel VAHU dan STVA didapati bahwa tidak ada pengaruh signifikan antara VAHU dengan kinerja keuangan dan juga STVA dengan kinerja keuangan perusahaan BUMN20. \u0000Kata kunci: Kinerja Keuangan, Structural Capital Value Value-Added Intellectual Capital, Value-Added Capital Employed,,Value-Added Human Capital.","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117138153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH ORIENTASI KEWIRAUSAHAAN DAN DIVERSIFIKASI PRODUK TERHADAP KEBERHASILAN USAHA","authors":"Muhammad Iffan, Luthfia Anggita","doi":"10.60090/kjm.v3i2.865.46-55","DOIUrl":"https://doi.org/10.60090/kjm.v3i2.865.46-55","url":null,"abstract":"The city of Bandung is one of the most creative cities in Indonesia so that this city is one of the cities that is able to create and develop various types of business opportunities. The creative industry sector is a major contributor to regional income and economy so that economic development in the city of Bandung shows a relatively high increase. Creative industry entrepreneurs, especially the fashion sector in the city of Bandung, opened their business by establishing a clothing store in the form of a distribution outlet. This has resulted in intense competition in the fashion industry. The purpose of this research report is to find out and analyze how the influence of Entrepreneurship Orientation and Product Diversification on Business Success at Parahyangan Distro Bandung. The object of this research is the business owners of the Parahyangan distribution in Bandung with the number of business owners 131 with a total sample of 57 business owners. The results of the study on these findings simultaneously and partially with the r Square test obtained the results of 0.553 or 55.3% and based on the value of 44.7% which influenced other factors not examined. \u0000Keywords: Business Success, Entrepreneurship Orientation, Product Diversification \u0000Kota Bandung menjadi salah satu kota paling kreatif di Indonesia sehingga kota ini merupakan salah satu kota yang mampu menciptakan dan mengembangkan berbagai jenis peluang usaha. Sektor industri kreatifnya menjadi penyumbang besar terhadap pendapatan dan perekonomian daerahnya sehingga perkembangan ekonomi di kota Bandung menujukkan peningkatan yang tergolong tinggi. Para pengusaha industri kreatif khususnya bidang fashion di Kota Bandung membuka usaha mereka dengan mendirikan toko pakaian berupa Distro (Distribution Store). Hal ini mengakibatkan ketatnya persaingan dalam industri fashion. Tujuan adanya laporan penelitian ini untuk mengetahui dan menganalisis bagaimana pengaruh Orientasi Kewirausahaan dan Diversifikasi Produk terhadap Keberhasilan Usaha pada Distro Parahyangan Bandung. Objek dalam penelitian ini adalah para pelaku usaha distro parahyangan Bandung dengan jumlah pelaku usaha 131 dengan perhitungan jumlah sampel 57 pemilik usaha. Hasil Penelitian mengenai temuan ini secara simultan dan secara parsial dengan uji r Square mendapatkan hasil 0,553 atau 55,3% dan sisanya dengan nilai 44,7% yang dipengaruhi faktor lainnya yang tidak diteliti. \u0000Kata kunci: Diversifikasi Produk, Keberhasilan Usaha, Orientasi Kewirausahaan","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121605521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM BERBELANJA DI MINIMARKET MODERN DI DESA KEMA","authors":"Syonia Hetharia, Reggy Nelson Sarmita","doi":"10.60090/kjm.v3i2.877.20-31","DOIUrl":"https://doi.org/10.60090/kjm.v3i2.877.20-31","url":null,"abstract":"This study aims to determine what factors affecting consumer behaviour on shopping at modern mini markets in Kema village. This research is a quantitative-qualitative study using Exploratory Factor Analysis (EFA). By using primary data obtained from distributing questionnaires in two ways: Google Form and printed on paper then distributed directly to 200 respondents who live in Kema and have made at least 2 purchases at mini markets in Kema, with 19 statement items that have gone through the validation process. The results of this study found that there are 3 factors affecting consumer behaviour on shopping at modern mini markets in Kema village, they are Electronic Transaction, Customer Service, and Store Appearance. Based on the Independent t-test, it was found that there was no significant difference based on gender for the three existing factors. And for the ANOVA test, it was found that there was a significant difference based on income to Electronic Transaction, but for the Customer Service and Store Appearance there was no difference based on income. \u0000Keywords: Customer Service, Electronic Transaction, Store Appearance. \u0000Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi perilaku konsumen dalam berbelanja di minimarket modern di desa Kema. Penelitian ini adalah penelitian kuantitatif-kualitatif yang menggunakan Exploratory Factor Analysis (EFA). Dengan menggunakan data primer yang diperoleh dari penyebaran kuesioner dengan melalui dua cara yaitu, Google Form dan dicetak dengan kertas lalu dibagikan secara langsung kepada 200 responden yang berdomisili di desa Kema dan pernah melakukan minimal 2x pembelian di minimarket di desa Kema, dengan 19 item pernyataan yang telah melalui proses validasi terlebih dahulu. Hasil dari penelitian ini didapati bahwa terdapat 3 faktor yang terbentuk yang mempengaruhi perilaku konsumen dalam berbelanja di minimarket modern di desa Kema yaitu Faktor Electronic Transaction, Faktor Customer Service, dan Faktor Store Appearance. Berdasarkan uji Independent t-test ditemukan bahwa tidak ada perbedaan yang signifikan berdasarkan gender terhadap ketiga faktor yang ada. Dan untuk uji ANOVA didapati bahwa terdapat perbedaan yang signifikan berdasarkan pendapatan terhadap Faktor Electronic Transaction, tetapi untuk Faktor Customer Service dan Faktor Store Appearance tidak terdapat perbedaan berdasarkan pendapatan. \u0000Kata kunci: Customer Service, Electronic Transaction, Store Appearance.","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130389445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS STRATEGI PROMOSI WORD OF MOUTH (WOM) DI CAFE FAMILY JERMAL MEDAN","authors":"Fauzia Agustini, Khafi Puddin, S. Siahaan","doi":"10.60090/kjm.v3i2.870.11-19","DOIUrl":"https://doi.org/10.60090/kjm.v3i2.870.11-19","url":null,"abstract":"The purpose of this study is to determine whether consumers at Cafe family Jermal know about cafes based on Word of Mouth, the level of effectiveness of WOM that has been carried out so far at cafes and the factors that can affect WOM at cafe family jermal. The sample in this study amounted to 60 respondents. This research is quantitative descriptive. Data were collected through interviews, observations, questionnaires and literature study. The data analysis technique is descriptive using the SPSS program. The results showed that all respondents stated that they received information about the cafe family Jermal from people they knew. The increase in sales levels and the increase in the number of consumers at the cafe family Jermal indicate that the word of mouth promotion strategy has been running effectively. Consumers who have come to the cafe convey to people they know information about the cafe. This shows that the success of word of mouth is closely related to consumer satisfaction. Factors that affect word of mouth at the cafe family jermal are related to information about this cafe such as food and drinks (taste, price, type, and packaging), location (area of parking, location is not far), service (waiting time, hospitality of cafe waiters, responsiveness), cafe conditions (tidy, clean and comfortable). \u0000Keywords: Promotion Strategy, WOM, Cafe Family Jermal \u0000  \u0000Tujuan penelitian ini untuk mengetahui apakah konsumen di Cafe family Jermal mengetahui tentang cafe berdasarkan Word of Mouth, tingkat keefektivan WOM yang telah dilakukan selama ini di cafe dan faktor-faktor yang dapat mempengaruhi wom di cafe familyJermal. Sampel pada penelitian ini berjumlah 60 responden. Penelitian ini merupakan penelitian deskriptif kuantitatif. Data dikumpulkan melalui wawancara, observasi, penyebaran angket dan studi kepustakaan. Teknik analisis data adalah deskriptif menggunakan program SPSS. Hasil penelitian menunjukkan semua responden menyatakan bahwa mereka mendapat informasi tentang cafe family jermal dari orang yang mereka kenal, Kenaikan tingkat penjualan dan bertambahnya jumlah konsumen di cafe family jermal menunjukkan bahwa strategi promosi word of mouth telah berjalan secara efektif. Konsumen yang pernah datang ke cafe menyampaikan kepada orang yang mereka kenal informasi tentang cafe. Ini menunjukkan bahwa keberhasilan word of mouth sangat erat kaitannya dengan kepuasan konsumen, Factor-faktor yang mempengaruhi word of mouth di cafe family jermal berhubungan dengan informasi tentang cafe ini seperti makanan dan minuman (rasa, harga, jenis, dan kemasan), lokasi (area parkir, lokasi tidak jauh), pelayanan (waktu menunggu, keramah tamahan pelayan cafe, cepat tanggap), kondisi cafe (rapi, bersih dan nyaman). \u0000Kata kunci: Strategi Promosi, WOM, Cafe Family Jermal","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123998941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ARIMA METHOD MODELING IN PREDICTING THE DAILY STOCK PRICE OF PT GARUDA INDONESIA DURING THE COVID-19 PANDEMIC","authors":"Niel Ananto, C. Lumingkewas","doi":"10.60090/kjm.v3i1.805.46-54","DOIUrl":"https://doi.org/10.60090/kjm.v3i1.805.46-54","url":null,"abstract":"The main purpose of this research is to create a predictive model of the ARIMA method on the daily stock price of PT. Garuda Indonesia, Tbk during the Covid-19 pandemic. This study uses daily secondary data from April 22, 2019, to April 20, 2020. The results of research using the ARIMA model shows that data from April 22, 2019, to April 20, 2020, can be used to predict stock closing prices from April 21, 2020, to July 13, 2020. The ARIMA model obtained the results of daily stock price predictions of PT. Garuda Indonesia, Tbk on the Indonesia Stock Exchange from 21 April 2020 to 13 July 2020 tend to experience a decline. This is presumably because investors tend to hold back their capital due to the government's prohibition on going home, which resulted in the cessation of operations in the aviation sector. \u0000Keywords: Covid-19, Garuda Indonesia, stock price, ARIMA method. \u0000 ","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131301655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}