Klabat Journal of Management最新文献

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Internalization of Smart Service Management in Improving Service Quality: The Case of Regional Library 提高服务质量的智能服务管理内部化:地区图书馆案例
Klabat Journal of Management Pub Date : 2024-02-24 DOI: 10.60090/kjm.v5i1.1058.90-103
Nikmatul Masruroh, Rini Fatika Sari, Indri Dwi Putri Novitasari, Anggi Amanda Septia Rini
{"title":"Internalization of Smart Service Management in Improving Service Quality: The Case of Regional Library","authors":"Nikmatul Masruroh, Rini Fatika Sari, Indri Dwi Putri Novitasari, Anggi Amanda Septia Rini","doi":"10.60090/kjm.v5i1.1058.90-103","DOIUrl":"https://doi.org/10.60090/kjm.v5i1.1058.90-103","url":null,"abstract":"Service quality is the main goal in providing satisfaction for the public. Especially services from regional institutions, in this case from Jember Regional Library which since the last 3 years has implemented digitalization in its services. So the purpose of this research, firstly; to explore the quality of services carried out by the Jember Regional Library, second; to explore smart services carried out by the Jember Regional Library, third; to analyze the process of internalizing smart service management in improving service quality at the Jember Regional Library. In achieving these objectives, this research uses a qualitative approach, descriptive type. The technique of determining research subjects with purposive technique. Data collection by observation, interview and documentation. This research results in first, the quality of library services has improved in quality and efficiency after digital transformation, second, the form of smart service in the library in the form of smart library is a new innovation by utilizing digital transformation in the service process. Third; smart service is internalized in the form of management that is managed from planning to evaluation and becomes a reference in service.","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"15 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140434570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Cyberpsychology in the Context of Digital Marketing 网络心理学在数字营销中的作用
Klabat Journal of Management Pub Date : 2024-02-18 DOI: 10.60090/kjm.v5i1.1060.72-89
Shinta Laura Dewani, Sesy Briliana Presida, Gallant Yosava Swatantra
{"title":"The Role of Cyberpsychology in the Context of Digital Marketing","authors":"Shinta Laura Dewani, Sesy Briliana Presida, Gallant Yosava Swatantra","doi":"10.60090/kjm.v5i1.1060.72-89","DOIUrl":"https://doi.org/10.60090/kjm.v5i1.1060.72-89","url":null,"abstract":"The widespread use of the internet and digital technology is revolutionizing consumer interactions with the business world. This necessitates marketers to grasp how psychological factors influence behavior in the virtual realm, a facet that can be explored through the field of cyberpsychology. Cyberpsychology offers insights into human interactions with the digital world, paving the way for personalized marketing content and a profound understanding of consumer preferences. This study aims to elucidate the role of cyberpsychology in the context of digital marketing, providing additional insights into efforts to optimize business strategies in the digital realm. The research employs a literature review method sourced from online platforms. The results indicate that a deep understanding of the relationship between cyberpsychology and digital marketing has unveiled the complexity of human interactions in the digital sphere, the dynamics of consumer behavior, and the pivotal role of color psychology and design in crafting successful digital marketing campaigns. The implications of these findings can offer valuable guidance for marketers to enhance consumer engagement, comprehend market preferences, and devise more effective marketing strategies amidst the evolving challenges of the digital era.","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"91 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140452645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Consumer Ethnocentrism, Perceived Quality, Perceived Price, and Perceived Brand Image on Willingness to Buy Erigo Clothing 消费者民族中心主义、感知质量、感知价格和感知品牌形象对购买 Erigo 服装意愿的影响
Klabat Journal of Management Pub Date : 2024-02-18 DOI: 10.60090/kjm.v5i1.1056.49-71
Edgar Ciu, Cynthia Anna Wijayanti
{"title":"The Role of Consumer Ethnocentrism, Perceived Quality, Perceived Price, and Perceived Brand Image on Willingness to Buy Erigo Clothing","authors":"Edgar Ciu, Cynthia Anna Wijayanti","doi":"10.60090/kjm.v5i1.1056.49-71","DOIUrl":"https://doi.org/10.60090/kjm.v5i1.1056.49-71","url":null,"abstract":"The initial survey findings revealed that Indonesian consumers prefer supporting local brands but are reluctant to purchase them if the prices exceed those of foreign brands. Additionally, they are open to foreign brands effectively marketed in Indonesia. This study examines and analyzes the impact of consumer ethnocentrism, perceived quality, perceived price, and perceived brand image on the willingness to purchase Erigo apparel. Employing a quantitative approach, the study used PLS-SEM as the data analysis method with SmartPLS software. Non-probability purposive sampling was utilized to gather responses from 192 participants via Google Forms. The study uncovered a positive and significant influence of consumer ethnocentrism, perceived price, and perceived brand image on the willingness to buy Erigo apparel. However, perceived quality had a positive but statistically non-significant impact on this willingness. The managerial contribution includes Erigo's leveraging consumer ethnocentrism by promoting local craftsmanship and cultural diversity, enhancing its pricing strategy to reflect value, and strategically building a positive brand image to stand out against foreign competitors. Focused campaigns, fair pricing, and active social media engagement can significantly boost consumer interest in purchasing Erigo clothing.","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"151 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140452399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Impact of Third-Party Funds and Interest Rates on Commercial Bank Lending: A Study of the Indonesia Stock Exchange from 2019 to 2021 探索第三方资金和利率对商业银行贷款的影响:2019 至 2021 年印度尼西亚证券交易所研究
Klabat Journal of Management Pub Date : 2024-02-17 DOI: 10.60090/kjm.v5i1.1043.19-31
Wati Aris Astuti, Hanna Sellia
{"title":"Exploring the Impact of Third-Party Funds and Interest Rates on Commercial Bank Lending: A Study of the Indonesia Stock Exchange from 2019 to 2021","authors":"Wati Aris Astuti, Hanna Sellia","doi":"10.60090/kjm.v5i1.1043.19-31","DOIUrl":"https://doi.org/10.60090/kjm.v5i1.1043.19-31","url":null,"abstract":"This research aims to examine the exploration of the influence of third party funds and interest rates on commercial bank credit distribution on the Indonesian Stock Exchange 2019-2021. Using quantitative methods with quantitative descriptive types. The sample used was ten banks that had gone public or were listed on the Indonesia Stock Exchange (BEI). The data used in this research are 30 financial reports from the 2019-2021 period, with a purposive sampling technique, using an analytical method, namely the multiple linear regression method which was processed using SPSS v 26. Based on the research results, third party funds have a significant influence on credit distribution with a value of (sig < 0.05) and interest rates do not have a significant influence on credit distribution to commercial banks for the 2019-2021 period (sig > 0.05).","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"446 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140453654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating the Impact of Perceived Value and Customer Satisfaction on Repurchase Intentions Among Female E-Commerce Customers 调查感知价值和客户满意度对女性电子商务客户重购意愿的影响
Klabat Journal of Management Pub Date : 2024-02-17 DOI: 10.60090/kjm.v5i1.1054.34-48
Rizki Oktaviani
{"title":"Investigating the Impact of Perceived Value and Customer Satisfaction on Repurchase Intentions Among Female E-Commerce Customers","authors":"Rizki Oktaviani","doi":"10.60090/kjm.v5i1.1054.34-48","DOIUrl":"https://doi.org/10.60090/kjm.v5i1.1054.34-48","url":null,"abstract":"This study investigates the impact of perceived value and customer satisfaction on repurchase intentions, focusing specifically on Shopee's customer base. Employing a quantitative approach with a descriptive methodology, primary data was collected through online questionnaires distributed to female Shopee customers. A total of 100 questionnaires were gathered using purposive sampling, targeting females with previous Shopee purchases. Data analysis utilized SPSS and included validity and reliability testing, coefficient of determination, hypothesis testing, as well as partial and simultaneous testing. Additionally, multiple linear regression analysis was conducted. Results indicate a significant positive influence of perceived value and customer satisfaction on repurchase intentions. Recommendations for Shopee include prioritizing aspects such as shopping convenience, pricing, product quality, and order processing time to enhance perceived value and encourage repurchase intention.","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"97 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140453256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Ethnocentrism and Animosity on Willingness to Buy Chinese Products; Does Foreign Product Judgement Mediate the Relation? 民族中心主义和敌意对购买中国产品意愿的影响;外国产品判断是否会调节这种关系?
Klabat Journal of Management Pub Date : 2024-02-17 DOI: 10.60090/kjm.v5i1.1038.1-18
Cynthia Anna Wijayanti, Evelyn Elicia
{"title":"The Role of Ethnocentrism and Animosity on Willingness to Buy Chinese Products; Does Foreign Product Judgement Mediate the Relation?","authors":"Cynthia Anna Wijayanti, Evelyn Elicia","doi":"10.60090/kjm.v5i1.1038.1-18","DOIUrl":"https://doi.org/10.60090/kjm.v5i1.1038.1-18","url":null,"abstract":"Due to long-standing anti-Chinese sentiments and prior research highlighting Indonesia's high ethnocentrism, this study aims to delve deeper and explore whether Indonesian Consumer Ethnocentrism and Animosity impact their willingness to purchase Chinese products, with foreign product judgment serving as an intervening variable. This study focuses on Chinese products and involves Indonesian consumers in the Jabodetabek region familiar with purchasing goods made in China. The research employed a non-probability judgment sampling technique and used an electronic questionnaire to collect responses from 150 participants. Utilizing the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The findings indicate that Indonesian Consumer Ethnocentrism and Consumer Animosity did not negatively affect the willingness to buy Chinese products. Additionally, no mediating effect was observed through Foreign Product Judgment in these relationships. However, the research revealed Indonesian Consumer Ethnocentrism's significant and positive influence on Indonesian Consumer Animosity. Regarding managerial implications, this study recommends that domestic companies highlight local cultural values, while multinational corporations should consider localizing their products to enhance consumer familiarity.","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"111 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140453137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
APAKAH BAURAN PEMASARAN, ATMOSFER TOKO DAN TAMPILAN PRODUK BERPENGARUH PADA PERILAKU PEMBELIAN TIDAK TERENCANA DI OKEMART PALEMBANG? 营销包、商店氛围和产品展示是否影响了OKEMART PALEMBANG未经计划的购买行为?
Klabat Journal of Management Pub Date : 2023-02-28 DOI: 10.60090/kjm.v4i1.915.44-77
C. Wijayanti, Karenina Ivy Christiansen
{"title":"APAKAH BAURAN PEMASARAN, ATMOSFER TOKO DAN TAMPILAN PRODUK BERPENGARUH PADA PERILAKU PEMBELIAN TIDAK TERENCANA DI OKEMART PALEMBANG?","authors":"C. Wijayanti, Karenina Ivy Christiansen","doi":"10.60090/kjm.v4i1.915.44-77","DOIUrl":"https://doi.org/10.60090/kjm.v4i1.915.44-77","url":null,"abstract":"This study examines the effect of the product, price perception, location, marketing, store atmosphere, and visual merchandising on impulse buying behavior. The Okemart Minimarket, one of Palembang's minimarkets, is the subject of this research. An early poll was conducted at the start of the study, which revealed that visual merchandising did not influence impulse buying behavior. The participants in this study were all Palembang City residents who had shopped at the Okemart Minimarket at least twice in the previous six months. In this study, non-probability purposive sampling was used to select a sample of 207 respondents using an electronic questionnaire. The data was gathered, collected, and analyzed using SmartPLS software and the Partial Least Square – Structural Equation Modeling (PLS-SEM) approach. This study used a one-tailed statistical test with a significance level of 0.05. The findings of this study showed that impulse buying behavior is influenced by price perception, store atmosphere, and visual merchandising, but not by product, location, and promotion. The managerial implications of this study offer several recommendations and bring new ideas to the Okemart Minimarket, including a focus on product resiliency, parking lot extension, and other promotional activities to boost impulse buying inside the store. \u0000Keywords: Impulse Buying Behavior, Marketing Mix, Okemart Minimarket Palembang, Store Atmosphere, Visual Merchandising. \u0000Penelitian ini mengkaji pengaruh produk, persepsi harga, lokasi, pemasaran, suasana toko, dan visual merchandising terhadap perilaku impulse buying. Minimarket Okemart, salah satu minimarket Palembang, menjadi subjek penelitian ini. Jajak pendapat awal dilakukan pada awal penelitian, yang mengungkapkan bahwa visual merchandising tidak mempengaruhi perilaku pembelian tidak terencana. Responden penelitian ini adalah seluruh warga Kota Palembang yang telah berbelanja di Minimarket Okemart setidaknya dua kali dalam enam bulan sebelumnya. Pada penelitian ini menggunakan teknik non-probability purposive sampling untuk memilih sampel sebanyak 207 responden yang memenuhi kriteria dengan menggunakan kuesioner elektronik. Data dikumpulkan dan dianalisis menggunakan perangkat lunak SmartPLS dengan pendekatan Partial Least Square – Structural Equation Modeling (PLS-SEM). Penelitian ini menggunakan uji statistik satu arah dengan tingkat signifikansi 0,05. Temuan penelitian ini menunjukkan bahwa perilaku impulse buying dipengaruhi oleh persepsi harga, suasana toko, dan visual merchandising, tetapi tidak oleh produk, lokasi, dan promosi. Implikasi manajerial dari penelitian ini menawarkan beberapa rekomendasi dan membawa ide-ide baru ke Minimarket Okemart, termasuk fokus pada ketahanan produk, perluasan tempat parkir, dan kegiatan promosi lainnya untuk meningkatkan pembelian impulsif di dalam toko. \u0000Kata Kunci: Atmosfer toko, Bauran pemasaran, Minimarket Okemart Palembang, Perilaku pembelian tidak terencana, Visual merchand","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127589953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
REJUVENATION OF MSME ORGANIZATION WORKFORCE IN MAXIMIZING DIGITAL MARKETING OPERATIONS 重振中小企业组织劳动力在最大限度地提高数字营销操作
Klabat Journal of Management Pub Date : 2023-02-28 DOI: 10.60090/kjm.v4i1.892.1-8
M. Fahrezi, A. Rizaldi
{"title":"REJUVENATION OF MSME ORGANIZATION WORKFORCE IN MAXIMIZING DIGITAL MARKETING OPERATIONS","authors":"M. Fahrezi, A. Rizaldi","doi":"10.60090/kjm.v4i1.892.1-8","DOIUrl":"https://doi.org/10.60090/kjm.v4i1.892.1-8","url":null,"abstract":"The rapid growth of information and communication technology in the era of the industrial revolution 4.0 has resulted in many changes in the business sector, one of which is in the field of marketing. However, there are still many MSMEs who have not been able to promote their products digitally, their marketing is still narrow which makes them less competitive than their competitors. The purpose of this research is to explore how to maximize digital marketing. The research method used is qualitative research with the acquisition of secondary data from the results of literature studies obtained from various sources, namely scientific journals, books, and websites. The results of the study found that unqualified human resources hindered MSME actors in utilizing technological growth, the impact on company operations in obtaining maximum profits could not be realized. Rejuvenation of business organizations is one way to solve the problems of MSMEs in operating digital marketing and the problem of youth unemployment in Indonesia. \u0000Keywords: Digital Marketing, Human Resources, MSME, Technology Growth, Unemployment \u0000Pesatnya pertumbuhan teknologi informasi dan komunikasi di era revolusi industri 4.0 mengakibatkan banyaknya perubahan dalam bidang bisnis, salah satunya pada bidang pemasaran. Namun, masih banyak pelaku UMKM yang belum dapat mempromosikan produknya secara digital, pemasaran yang dilakukan masih bersifat sempit yang membuat mereka kalah saing dengan kompetitor. Tujuan dari penelitian ini adalah untuk menggali cara memaksimalan digital marketing. Metode penelitian yang dilakukan adalah penelitian kualitatif dengan perolehan data sekunder dari hasil studi pustaka yang diperoleh dari berbagai sumber yaitu Jurnal ilmiah, Buku, dan website. Hasil penelitian didapat bahwa SDM yang tidak berkualitas menghambat pelaku UMKM dalam pemanfaatan pertumbuhan teknologi, dampaknya pengoprasian perusahaan dalam mendapatkan laba maksimal tidak dapat direalisasikan. Peremajaan organisasi usaha merupakan salah satu cara yang dapat menyelesaikan permasalahan pelaku UMKM dalam pengoprasian digital marketing dan permasalahan pengangguran usia muda di Indonesia. \u0000Kata kunci: Digital Marketing, Pengangguran, Pertumbuhan Teknologi, Sumber Daya Manusia, UMKM.","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123629545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL TIKTOK TERHADAP CITRA MEREK DAN MINAT BELI PELANGGAN PADA SITUS ONLINE SHOPEE 分析口腔电子文字对TIKTOK社交媒体的品牌形象和顾客对SHOPEE网站的兴趣的影响
Klabat Journal of Management Pub Date : 2023-02-28 DOI: 10.60090/kjm.v4i1.936.78-89
Firginia Stevani Komaling, Indrajit Taliwongso
{"title":"ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL TIKTOK TERHADAP CITRA MEREK DAN MINAT BELI PELANGGAN PADA SITUS ONLINE SHOPEE","authors":"Firginia Stevani Komaling, Indrajit Taliwongso","doi":"10.60090/kjm.v4i1.936.78-89","DOIUrl":"https://doi.org/10.60090/kjm.v4i1.936.78-89","url":null,"abstract":"This study aims to analyze the effect of electronic word of mouth on Tiktok social media on brand image and customer buying interest on the Shopee online site. The population used in this study are Tiktok social media users who live in Bitung city. The sample in this study was 112 respondents, who were determined using the purposive sampling method. The research method uses a causal descriptive research method with a quantitative approach. The results of descriptive statistics show that in the e-WOM variable, the online review indicator gets the highest average value. The idea and content detail indicators get the highest average value for the Brand Image variable. Moreover, for the Purchase Interest variable, the interest and uniqueness indicators get the highest average value. The results of the study using the t-test showed that e-WOM partially affected Brand Image, e-WOM had no effect on buying interest, and Brand Image partially influenced Buying interest. The results of the f-test show that the e-WOM variable and the Brand Image variable simultaneously significantly affect Purchase Interest. And the results of the Sobel test show that brand image is able to mediate the relationship between the e-WOM variable   and the buying interest variable. \u0000Keywords: brand image, buying interest, e-WOM, Shopee, Tiktok. \u0000Penelitan ini bertujuan untuk menganalisis pengaruh dari electronic word of mouth (e-WOM) pada media sosial Tiktok terhadap citra merek dan minat beli pelanggan pada situs online Shopee. Populasi yang digunakan pada penelitian ini adalah pengguna media sosial Tiktok yang berdomisili di kota Bitung. Sampel pada penelitian ini sebanyak 112 responden yang ditentukan menggunakan metode purposive sampling. Metode penelitian menggunakan metode penelitian deskriptif kausal dengan pendekatan kuantitatif. Hasil statistik deskriptif menunjukan dalam variabel e-WOM, indikator ulasan online mendapatkan nilai rata-rata tertinggi. Untuk variabel citra merek, indikator ide dan detail konten mendapatkan nilai rata-rata tertinggi. Dan untuk variabel minat beli, indikator ketertarikan dan keunikan mendapatkan niali rata-rata tertinggi. Hasil penelitian dengan menggunakan uji t menunjukan e-WOM secara parsial berpengaruh terhadap citra merek, e-WOM tidak berpengaruh terhadap minat beli, citra merek secara parsial berpengaruh terhadap Minat Beli. Hasil uji f menunjukan, secara simultan variabel e-WOM dan variabel citra merek berpengaruh signifikan terhadap minat beli. Dan hasil Sobel test menunjukan citra merek mampu memediasi hubungan antara variabel e-WOM dan variabel minat beli. \u0000Kata kunci: citra merek, e-WOM, minat beli, Shopee, Tiktok","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129614870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
STOCK VALUATION ANALYSIS USING DIVIDEND DISCOUNTED MODEL DAN FREE CASH FLOW TO EQUITY OF TECHNOLOGY COMPANIES LISTED AT IDX 利用股利贴现模型对idx上市科技公司的自由现金流进行股票估值分析
Klabat Journal of Management Pub Date : 2023-02-28 DOI: 10.60090/kjm.v4i1.894.20-29
Christian Sihotang, Francis M. Hutabarat
{"title":"STOCK VALUATION ANALYSIS USING DIVIDEND DISCOUNTED MODEL DAN FREE CASH FLOW TO EQUITY OF TECHNOLOGY COMPANIES LISTED AT IDX","authors":"Christian Sihotang, Francis M. Hutabarat","doi":"10.60090/kjm.v4i1.894.20-29","DOIUrl":"https://doi.org/10.60090/kjm.v4i1.894.20-29","url":null,"abstract":"The economic situation in Indonesia has suffered a major hit in various sectors since the end of 2019. This study aims to analyze the Valuation of Technology Company Shares listed on the Indonesia Stock Exchange using the Dividend Discount Model and Free Cash Flow to Equity. This study uses a sample of 8 companies from 35 technology companies on the Indonesia Stock Exchange. The research data compares stock valuations in 2019, 2020 and 2021 before, during and after Covid 19. Statistical analysis uses the Kolmogorov-Smirnov one sample, Pair-Sample t-test, and descriptive statistical analysis. The research results show that there is a significant difference between the valuation of free cash flow to equity shares in 2019 before Covid 19 and in 2020 during Covid 19 in technology companies on the Indonesia Stock Exchange. Conversely, for a comparison of 2019 and 2021 stock valuations, no significant difference was found and for the dividend discount model it was found that there was no significant difference between stock valuations in 2019 and in 2020, and 2021. \u0000Keywords: Dividend discount model, free cash flow to equity, stock valuation \u0000Situasi ekonomi di Indonesia mengalami pukulan besar di berbagai sektor sejak akhir era 2019. Penelitian ini hendak menganalisis Valuasi Saham perusahaan Teknologi yang terdaftar di Indonesian Stock Exchange dengan menggunakan Dividen Discounted Model dan Free Cash Flow to Equity. Penelitian ini menggunakan sample 8 perusahaan dari 35 perusahaan teknologi di Indonesian Stock Exchange. Data penelitian membandingkan valuasi saham pada tahun 2019, 2020 dan 2021 pada masa sebelum, saat, dan sesudah covid-19. Analisa statistik menggunakan one sample Kolmogorov-Smirnov, Pair-Sample t-test, dan analisa statistik deskriptif. Hasil penelitian menunjukkan bahwa ada perbedaan yang signifikan antara valuasi saham free cash flow to equity pada tahun 2019 sebelum covid-19 dan pada tahun 2020 saat covid-19 di perusahaan teknologi di Indonesia Stock Exchange. Sebaliknya, untuk perbandingan valuasi saham 2019 dan 2021, ditemukan tidak ada perbedaan yang signifikan dan untuk dividend discounted model ditemukan tidak ada perbedaan signifikan antara valuasi saham pada tahun 2019 dan pada tahun 2020, dan 2021. \u0000Kata Kunci: dividend discount model,  free cash flow to equity, valuasi saham","PeriodicalId":351993,"journal":{"name":"Klabat Journal of Management","volume":"131 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124440403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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