Jurnal Doktor Manajemen (JDM)最新文献

筛选
英文 中文
Pengaruh Disiplin Kerja Dan Stres Kerja Terhadap Kinerja Karyawan di PT. Sankei Gohsyu Industries (Departemen Press Forging 1) 工作纪律和工作压力对PT. Sankei Gohsyu Industries(新闻部1)员工绩效的影响
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-06-24 DOI: 10.22441/JDM.V4I1.12123
K. Karyono
{"title":"Pengaruh Disiplin Kerja Dan Stres Kerja Terhadap Kinerja Karyawan di PT. Sankei Gohsyu Industries (Departemen Press Forging 1)","authors":"K. Karyono","doi":"10.22441/JDM.V4I1.12123","DOIUrl":"https://doi.org/10.22441/JDM.V4I1.12123","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui untuk mengetahui pengaruh disiplin kerja terhadap kinerja, pengaruh stres kerja terhadap kinerja karyawan dan mengetahui pengaruh disiplin kerja dan stres kerja secara simultan terhadap kinerja karyawan PT Sankei Gohsyu Industries. Jenis penelitian yang digunakan adalah kuantitatif. Populasi dalam penelitian ini berjumlah 89 orang. Sampel yang digunakan sebanyak 89 responden di PT Sankei Gohsyu Industries dengan metode sampling jenuh. Metode pengumpulan data yang digunakan adalah kuesioner sebagai alat pengumpul data utama. Data dianalisis dengan regresi linear berganda dengan bantuan software SPSS versi 22. Hasil penelitian menunjukkan bahwa disiplin kerja (X1) berpengaruh signifikan secara parsial terhadap kinerja karyawan (Y). Nilai t hitung positif, artinya semakin meningkat disiplin kerja maka semakin meningkat pula kinerja karyawan, variabel stres kerja (X2) tidak berpengaruh signifikan secara parsial terhadap kinerja karyawan (Y) dan disiplin kerja (X1) dan stres kerja (X2) secara bersama – sama berpengaruh signifikan terhadap kinerja karyawan (Y) namun nilai interprestasi koefisiennya tergolong sangat rendah yaitu 17,0%. Oleh karena itu, untuk meningkatkan kinerja karyawan diperlukan diperhatikan disiplin kerja, karena  variabel disiplin kerja (X1) adalah variabel yang berpengaruh paling dominan terhadap variabel kinerja (Y).","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125403484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Motivasi Investasi, Pengetahuan Dasar Investasi, Modal Minimal, dan Kemajuan Teknologi terhadap Minat Investasi Mahasiswa 投资动机、投资基础知识、最低资本和技术进步对学生投资兴趣的影响
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-06-24 DOI: 10.22441/JDM.V4I1.12117
Vina Maya Sari, Negina Kencono Putri, Triani Arofah, Irianing Suparlinah
{"title":"Pengaruh Motivasi Investasi, Pengetahuan Dasar Investasi, Modal Minimal, dan Kemajuan Teknologi terhadap Minat Investasi Mahasiswa","authors":"Vina Maya Sari, Negina Kencono Putri, Triani Arofah, Irianing Suparlinah","doi":"10.22441/JDM.V4I1.12117","DOIUrl":"https://doi.org/10.22441/JDM.V4I1.12117","url":null,"abstract":"Penelitian ini bertujuan untuk (1) menguji pengaruh motivasi investasi terhadap minat investasi mahasiswa. (2) menguji pengaruh pengetahuan dasar investasi  terhadap minat investasi mahasiswa. (3) menguji pengaruh modal minimal terhadap minat investasi mahasiswa. (4) menguji pengaruh kemajuan teknologi terhadap minat investasi mahasiswa. Jumlah responden dalam penelitian ini sebanyak 100 responden. Data diambil dengan menggunakan kuesioner yang disebarkan pada mahasiswa Fakultas Ekonomi&Bisnis dan Fakultas Matematika&Ilmu Pengetahuan Universitas Jenderal Soedirman secara online. Penelitian ini menggunakan metode kuantitaif dengan teknik analisis Structural Equation Model (SEM) yang diolah dengan menggunakan program AMOS 26. Hasil penelitian menunjukkan bahwa motivasi investasi berpengaruh positif terhadap minat investasi mahasiswa, pengetahuan dasar investasi tidak berpengaruh terhadap minat investasi mahasiswa, modal minimal berpengaruh positif terhadap minat investasi mahasiswa, kemajuan teknologi berpengaruh positif terhadap minat investasi mahasiswa.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124520834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Pengaruh Kinerja Keuangan Likuiditas, Leverage dan Profitabilitas terhadap Financial Distress 流动性、杠杆和金融损失率的影响
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-06-24 DOI: 10.22441/JDM.V4I1.12130
Harefan Arief, Firman Fauzi, Eko Tama Putra Saratian, Nurdin Ashshidiqy, David Nabhan Kolis
{"title":"Pengaruh Kinerja Keuangan Likuiditas, Leverage dan Profitabilitas terhadap Financial Distress","authors":"Harefan Arief, Firman Fauzi, Eko Tama Putra Saratian, Nurdin Ashshidiqy, David Nabhan Kolis","doi":"10.22441/JDM.V4I1.12130","DOIUrl":"https://doi.org/10.22441/JDM.V4I1.12130","url":null,"abstract":"Seeing the declining condition of Indonesia's economy, it touched negative growth because the world economy was also experiencing negative growth due to the Covid-19 pandemic. It is undeniable that every company will be overshadowed by a decline in financial performance which in the end can have an impact on the inability to manage finances so that in this condition if it continues it will cause financial distress. The purpose of this result is to identify and analyze the influence of fundamental factors represented by the ratio using the Ratio Analysis of ROA, DER and Current Ratio in Altman and Zmijewski's Financial Distress Analysis to see the effect of Liquidity, Leverage and Profitability on Financial Distress on mining sector stocks in the Stock Exchange. Indonesian Securities. Data analysis in this study is a oil and gas company on the Indonesia Stock Exchange during 2015-2019. Based on the calculation of ROA, DER and Current Ratio against Altman's Zscore. It can be concluded that the DER ROA variable does not partially affect the Zscore. Variable Current ratio affects to Zscore. The variables ROA, DER and Current Ratio simultaneously affect to Zscore. Then calculate the ROA, DER and Current Ratio to the Zmijewski Value. It can be concluded that the ROA variable partially affects to the Zmijewski value. DER and Current Ratio variables partially have no effect to Zmijewski value. The variables ROA, DER and Current Ratio simultaneously affect to Zmijewski Value.  Keywords: Altman, Financial Distres, Financial Performance, Zmijewski ","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126984744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Studi Eksploratif Dampak Pandemi Covid-19 Terhadap Kegiatan dan Operasional di KSP Sejahtera Bersama Cabang Serang Covid-19大流行对KSP与攻击分支一起繁荣的活动和运作的探索性研究
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-06-24 DOI: 10.22441/JDM.V4I1.12105
Angrian Permana, Rani Puspa, Winda Widyanty
{"title":"Studi Eksploratif Dampak Pandemi Covid-19 Terhadap Kegiatan dan Operasional di KSP Sejahtera Bersama Cabang Serang","authors":"Angrian Permana, Rani Puspa, Winda Widyanty","doi":"10.22441/JDM.V4I1.12105","DOIUrl":"https://doi.org/10.22441/JDM.V4I1.12105","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk mendapatkan informasi terkait kendala yang dihadapi oleh KSP Sejahtera Bersama Cabang Serang akibat dari adanya pandemic Covid-19. Penelitian ini menggunakan metode eksplorasi dengan pendekatan ilmiah menggunakan metode studi kasus kualitatif yang digunakan untuk mendapatkan informasi kendala kinerja yang diakibatkan oleh pandemic Covid-19.  Penelitian ini menggunakan responden sebanyak lima orang yang terdiri dari tenaga penyuluh koperasi, anggota koperasi, dan staf administrasi.  Responden dalam penelitian ini menggunakan inisial R1, R2, R3, R4, dan R5 dengan maksud menjaga kerahasiaan. Wawancara dilakukan dengan cara semi-terstruktur yang dilakukan dengan perntanyaan yang sudah disiapkan berdasarkan literature terkait. Hasil penelitian ini yaitu terdapat kendala yang dialami oleh anggota, staff, dan penyuluh koperasi yang disebabkan oleh terganggunya likuiditas dan proses Penundaan Kewajiban Pembayaran Utang (PKPU) yang dialami oleh Koperasi Sejahtera Bersama. Kata kunci: Kinerja Koperasi, anggota koperasi, staff operasional, penyuluh koperasi,  pandemic covid-19, studi eksploratif","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"44 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126391770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kesejahteraan Karyawan Dimasa Pandemic Covid-19 Di Wilayah Industry Cikarang
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-06-24 DOI: 10.22441/JDM.V4I1.11781
Baihaqi Nawfal
{"title":"Kesejahteraan Karyawan Dimasa Pandemic Covid-19 Di Wilayah Industry Cikarang","authors":"Baihaqi Nawfal","doi":"10.22441/JDM.V4I1.11781","DOIUrl":"https://doi.org/10.22441/JDM.V4I1.11781","url":null,"abstract":"Tujuan dari riset ini merupakan menganalisis serta mengenali dampak kesejahteraan karyawan pada waktu pandemic covid- 19 bila dilihat secara merata. Tata cara riset yang digunakan merupakan tata cara pendekatan kualitatif, strategi riset permasalahan, serta metode analisis yang mengumpulkan informasi lewat observasi serta wawancara dengan sebagian informan, informan yang diartikan merupakan karyawan dari sebagian perusahaan di industry cikarang. Hasil dari riset ini merupakan kesejahteraan karyawan pada waktu pandemic covid- 19 dalam sebagian prespektif karyawan yang terletak di cikarang ialah banyaknya karyawan yang terserang PHK massal ataupun dikeluarkan dengan alibi industri tidak dapat berikan pendapatan kepada karyawan, banyaknya karyawan yang menghadapi penyusutan pendapatan, banyaknya karyawan yang dirubah system kerjanya sehingga membuat karyawan tidak nyaman, banyaknya karyawan yang terpaksa wajib senantiasa work from office( WFO) yang mungkin besarnya dapat tertular virus covid- 19 karena perusahaan terpaksa meperlakukannya semacam itu sebab bila tidak perusahaan tersebut hendak hadapi kerugian, serta banyaknya karyawan yang terserang virus covid- 19 tersebut sebab terpaksa wajib senantiasa bekerja semacam umumnya. Dari seluruh permasalahan tersebut dapat dilihat kalau virus covid- 19 inI sangat mempengaruhi terhadap kinerja serta kesejahteraan karyawan pada waktu pandemic covid- 19. Hingga dari itu akibat ekonomi dari karyawan bisa dilihat kalau pemasukan ekonomi menyusut serta banyaknya pengeluaran yang penghidupannya tidak memadai, semacam kehabisan pekerjaan, duit pendapatan menyusut, pergantian system kerja, serta akumulasi bayaran buat kesehatan virus covid- 19.Kata Kunci : Kesejahteraan, Karyawan, Pandemic, Covid-19","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114216290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Apakah Pelanggan Indonesia Peduli Terhadap Harga dan Kualitas Produk: Efek Mediasi Dari Brand Awareness Pada Industri Otomotif (Studi Kasus Honda) 印尼客户是否关心产品的价格和质量:品牌意识对汽车工业的中介效应(本田案例研究)
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-01-04 DOI: 10.22441/JDM.V3I2.10203
Jean Richard Jokhu, Michael Habrianto Kawilarang
{"title":"Apakah Pelanggan Indonesia Peduli Terhadap Harga dan Kualitas Produk: Efek Mediasi Dari Brand Awareness Pada Industri Otomotif (Studi Kasus Honda)","authors":"Jean Richard Jokhu, Michael Habrianto Kawilarang","doi":"10.22441/JDM.V3I2.10203","DOIUrl":"https://doi.org/10.22441/JDM.V3I2.10203","url":null,"abstract":"Penelitian ini melihat fenomena yang terjadi di Indonesia saat pelanggan memilih produk berdasarkan harga atau kualitas. Namun dalam penelitian ini kami menyediakan variabel lain yang turut memengaruhi keputusan pembelian dari pelanggan yaitu Brand awareness. Dengan menggunakan pelanggan mobil dari Honda penelitian ini bertujuan untuk mengetahui faktor mediasi dari brand awareness. Hasil penelitian ini menemukan bahwa brand awareness memediasi penuh hubungan antara kualitas dengan keputusan pembelian. Demikian juga harga mobil turut memengaruhi keputusan pembelian mobil.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121868637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Dampak Besarnya Tarif Sewa Modal dan Jumlah Pinjaman Terhadap Laba Bersih Pada PT. Pegadaian (persero) 资本租金率和贷款总额对当铺(persero)净收益的巨大影响
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-01-04 DOI: 10.22441/JDM.V3I2.10207
Aris Munandar, Nurul ' Huda
{"title":"Dampak Besarnya Tarif Sewa Modal dan Jumlah Pinjaman Terhadap Laba Bersih Pada PT. Pegadaian (persero)","authors":"Aris Munandar, Nurul ' Huda","doi":"10.22441/JDM.V3I2.10207","DOIUrl":"https://doi.org/10.22441/JDM.V3I2.10207","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui dan menganalisis besarnya Tarif Sewa Modal Dan Jumlah Pinjaman Terhadap Laba Bersih Pada PT.Pegadaian (Persero). Teknik sampling yang digunakan adalan purposive sampling. Diperoleh jumlah sampel 7 tahun yaitu dari tahun 2011 sampai tahun 2017. Berdasarkan hasil pengujian yang dilakukan tarif sewa modal dan jumlah pinjaman mempunyai hubungan yang “sangat kuat” terhadap laba bersih. Hasil pengujian secara parsial tarif sewa modal tidak berpengaruh terhadap laba bersih, sedangkan jumlah pinjaman berpengaruh terhadap laba bersih PT. Pegadaian (persero). Pengujian secara simultan tarif sewa modal dan jumlah pinjaman berpengaruh terhadap laba bersih PT. Pegadaian (persero). Untuk dapat mempertahankan dan meningkatkan labanya PT. Pegadaian (Persero) harus lebih memperhatikan perkembangan jumlah pinjaman yang diberikan kepada nasabahnya.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123226284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Atribut – Atribut Kedai Teh Yang Berkaitan Dengan Kepuasan Pelanggan Dan Loyalitas Merek 品牌——与客户满意度和品牌忠诚度相关的茶馆的特点
Jurnal Doktor Manajemen (JDM) Pub Date : 2020-11-14 DOI: 10.22441/JDM.V3I1.10142
Agnezia Margareta, Andira Hardyani, Ferdianta Hendrawan, Stanley Semiharj
{"title":"Atribut – Atribut Kedai Teh Yang Berkaitan Dengan Kepuasan Pelanggan Dan Loyalitas Merek","authors":"Agnezia Margareta, Andira Hardyani, Ferdianta Hendrawan, Stanley Semiharj","doi":"10.22441/JDM.V3I1.10142","DOIUrl":"https://doi.org/10.22441/JDM.V3I1.10142","url":null,"abstract":"Penelitian ini dilakukan untuk meneliti variabel-variabel yang mempengaruhi kepuasan pelanggan dan loyalitas merek dalam kedai teh. Penelitian ini menggunakan variabel berupa suasana, sikap karyawan, layanan IT, kualitas minuman, citra merek dan variasi menu untuk dicari hubungannya dengan kepuasan pelanggan. Adapun variabel kepuasan pelanggan juga dicari hubungannya dengan loyalitas merek. Populasi dari penelitian ini berjumlah total 321 responden, dimana survei dilakukan dengan menggunakan kuesioner online Google Forms dan disebarkan ke pelanggan kedai teh XYZ yang secara khusus pernah menikmati minuman di tempat. Proses analisa data kemudian dilakukan dengan menggunakan program SPSS. Hasil penelitian menunjukkan bahwa beberapa variabel secara statistik memiliki pengaruh yang signifikan terhadap kepuasan pelanggan. dimana kualitas minuman, variasi menu, dan citra merek menjadi variabel-variabel yang berpengaruh. Kepuasan pelanggan kedai teh XYZ juga mempengaruhi loyalitas merek. Hasil penelitian ini menunjukkan prioritas atribut yang sebaiknya diperhatikan dan diperbaharui oleh kedai teh XYZ atau bisnis sejenisnya, yang selanjutnya dapat digunakan sebagai acuan oleh manajerial bisnis kedai teh untuk meningkatkan kepuasan pelanggan dan loyalitas merek terhadap bisnis kedai tehnya.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130553977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ethical Leadership Anomaly On Organizational Commitment In The Indonesian FDA 印尼FDA组织承诺的伦理领导异常
Jurnal Doktor Manajemen (JDM) Pub Date : 2020-11-14 DOI: 10.22441/JDM.V3I1.10145
Dwi Rini Alkatya, Mochamad Soelton, Astrid Puspaningrum, Mohammed A. Hokroh, Harefan Arief
{"title":"Ethical Leadership Anomaly On Organizational Commitment In The Indonesian FDA","authors":"Dwi Rini Alkatya, Mochamad Soelton, Astrid Puspaningrum, Mohammed A. Hokroh, Harefan Arief","doi":"10.22441/JDM.V3I1.10145","DOIUrl":"https://doi.org/10.22441/JDM.V3I1.10145","url":null,"abstract":"This study aims to determine the influence of Ethical Leadership on Job Satisfaction, Ethical Climate and Organizational Commitment at staff at the Drug Registration Directorate of the Indonesian Food and Drug Authority (Indonesian FDA). Data collection techniques are done by distributing questionnaires using ordinal scales. This research was conducted on 70 respondents by using quantitative descriptive approach and hypothesis testing. The collected data is then analyzed using the technique analysis Structural Equation Modeling (SEM) through SmartPLS (Partial Least Square) software. The results of this study show that Ethical Leadership positively and significantly influence on Ethical Climate, Job Satisfaction and Organizational Commitment at the Drug Registration Directorate of the Indonesian Food and Drug Authority (Indonesian FDA).","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125462286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Green Marketing That Influence Customer Purchase Decision Based On Their Behavior And Attitude 基于消费者行为和态度的绿色营销对消费者购买决策的影响
Jurnal Doktor Manajemen (JDM) Pub Date : 2020-11-14 DOI: 10.22441/JDM.V3I1.10141
Yanto Ramli, D. Asih, Mochamad Soelton
{"title":"Green Marketing That Influence Customer Purchase Decision Based On Their Behavior And Attitude","authors":"Yanto Ramli, D. Asih, Mochamad Soelton","doi":"10.22441/JDM.V3I1.10141","DOIUrl":"https://doi.org/10.22441/JDM.V3I1.10141","url":null,"abstract":"Indonesia has been taking serious attention concerning the disposal of plastic waste in the ocean. Terrible data concerning plastic trash in the Ocean, harm and kill lots of animals around the ocean where plastic waste was found in the stomach of the sea animals. The purpose of this study is to analyze and implement green marketing in the fast food restaurants to promote and educate customers about the dangers of using plastic products and reduce them from the fast food restaurants. The research is to analyze the customer behavior and attitude towards their purchase decision in relating to green marketing as the intervening variable. The data collection is done through distribution of questionnaire, where the population is consisted of customers from KFC restaurants in Jakarta, Indonesia. This is a descriptive and verification research, the descriptive methods is based on assessment analysis and the verification methods is based on quantitative analysis. The sample determination is done through Simple Random Sampling and the analysis technique is using Partial Least Square (PLS). The results show that customer behavior and customer attitude have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer attitude. The results show that the KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually based on their behavior it start to increase after implementing green marketing and to educate them the danger of plastic waste and the limitation of plastic products in the restaurants.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114870994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信
小红书