Jurnal Doktor Manajemen (JDM)最新文献

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Analisis Besarnya Kredit Bermasalah Selama Masa Pandemi Covid-19 pada Perusahaan Financial Technology (FINTECH) 金融科技(FINTECH)公司 Covid-19 大流行期间的不良贷款额分析
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-10-04 DOI: 10.22441/jdm.v4i2.13160
Aris Munandar, Alwi Alwi, N. Nurhayati, H. Herman
{"title":"Analisis Besarnya Kredit Bermasalah Selama Masa Pandemi Covid-19 pada Perusahaan Financial Technology (FINTECH)","authors":"Aris Munandar, Alwi Alwi, N. Nurhayati, H. Herman","doi":"10.22441/jdm.v4i2.13160","DOIUrl":"https://doi.org/10.22441/jdm.v4i2.13160","url":null,"abstract":"This study aims to determine and analyze the amount of non-performing loans in Financial Technology (FINTECH) companies during the covid-19 pandemic. The research sample consisted of 12 samples from January 2020 - December 2021 with the purposive random sampling method. Data collection is done through the official website of the financial services authority and the type of data taken is secondary data. The results show that non-performing loans in Financial Technology (FINTECH) companies have an average Non-Performing Loan (NPL) value of 6.08%, which is greater than 5% of the maximum limit set. Where these conditions indicate that non-performing loans in Financial Technology (FINTECH) companies are problematic or unhealthy. The increase in non-performing loans began to increase in April 2020 after the COVID-19 outbreak began in Indonesia.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134537457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Strategi Pemanfaatan Media Sosial, Dan Harga Online Terhadap Peningkatan Omzet Penjualan UMKM Di Masa Pandemi Covid-19 (Masakan Rumahan Sekitar Tangerang Selatan) 社交媒体利用策略和在线价格对Covid-19大流行期间UMKM销售额增加的担忧。
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-10-04 DOI: 10.22441/JDM.V4I2.12247
Rahayu Lestari, Elwisam Elwisam
{"title":"Strategi Pemanfaatan Media Sosial, Dan Harga Online Terhadap Peningkatan Omzet Penjualan UMKM Di Masa Pandemi Covid-19 (Masakan Rumahan Sekitar Tangerang Selatan)","authors":"Rahayu Lestari, Elwisam Elwisam","doi":"10.22441/JDM.V4I2.12247","DOIUrl":"https://doi.org/10.22441/JDM.V4I2.12247","url":null,"abstract":"Penggunaan media daring dalam kegiatan belanja/pembelian oleh masyarakat saat ini memberikan dorongan tersendiri khususnya bagi penyedia jasa yang menjadi pilihan masyarakat tersebut. Sarana media sosial memiliki banyak manfaat yang digunakan kalangan masyarakat dalam kegiagtan bisnisnya. Jangkauan yang luas dengan penggunaan media sosial sehingga untuk pemesanan salah satu produk bisnis akan dapat tersampaikan ke banyak orang dan memberikan kemudahan kepada orang lain juga yang membutuhkan informasi tersebut. Kemudahan inilah yang membuat fungsi media sosial begitu lekat dengan upaya peningkatan penjualan baik bisnis online, maupun offlin. Penelitian dilakukan terhadap 100 Pembuat/Pemasata Masakan Rumahan di sekitar Tangerang Selatan.Elemen strategi pemasaran sangat penting bagi UKM untuk meningkatkan omzet penjualan produknya. Oleh karena itu, perlu dilakukan penelitian untuk mengetahui faktor-faktor yang mempengaruhi peningkatan omzet penjualan. Penelitian ini bertujuan (1) Menganalisis pengaruh media sosial terhadap peningkatan omzet penjualan, (2) Menganalisis pengaruh harga online terhadap peningkatan omzet penjualan.   Penelitian dilakukan di beberapa Pembuat/Pemasar Masakan Rumahan di sekitar Tangerang Selatan. Data yang digunakan dalam penelitian ini adalah data primer. Data primer diperoleh dari wawancara dengan kelengkapan berupa kuesioner. Analisis yang digunakan untuk mengetahui hubungan antar variabel laten adalah metode Structural Equation Modeling (SEM) dengan bantuan software LISREL 8.70. Berdasarkan hasil penelitian, didapat temuan penelitian bahwa media sosial dan harga online secara bersama-sama berpengaruh signifikan terhadap terhadap peningkatan omzet penjualan. Secara partial media sosial paling dominan berpengaruh terhadap peningkatan omzet penjualan.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130684167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Penerapan Flexible Working Arrangement Di Masa Pandemi Covid-19 Pada Biro Kepegawaian Dan Organisasi Kementerian Perhubungan
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-10-04 DOI: 10.22441/JDM.V4I2.12174
M. Marina, Marini Bekti Noviati, Nurbaeti Nurbaeti, Irma Wati, S. Santoso
{"title":"Strategi Penerapan Flexible Working Arrangement Di Masa Pandemi Covid-19 Pada Biro Kepegawaian Dan Organisasi Kementerian Perhubungan","authors":"M. Marina, Marini Bekti Noviati, Nurbaeti Nurbaeti, Irma Wati, S. Santoso","doi":"10.22441/JDM.V4I2.12174","DOIUrl":"https://doi.org/10.22441/JDM.V4I2.12174","url":null,"abstract":"This study aims to analyze the strategy for implementing flexible working arrangements at the Bureau of Personnel and Organization of the Ministry of Transportation during the Covid-19 pandemic. The research method used is a mixed method design approach. The type of data used in this study is primary data that comes from interviews and filling out questionnaires, observations, documentation and is also supported by secondary data obtained from websites and related archives that can be accessed. This research was conducted at the Bureau of Personnel and Organization of the Ministry of Transportation. In this study, 85 employees participated in filling out questionnaires that were distributed.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132659785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Peran Subkultur Dalam Mendukung Komitmen Transformasi Organisasi (Pengukuran Budaya Organisasi Dengan Model Denison) 亚文化在支持组织转型承诺方面的作用(丹尼森模型的组织文化测量)
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-10-01 DOI: 10.22441/JDM.V4I2.12131
E. Yuniarti, Annisa Lestari Kadiyono, Rezki Ashriyana Sulistiobudi
{"title":"Peran Subkultur Dalam Mendukung Komitmen Transformasi Organisasi (Pengukuran Budaya Organisasi Dengan Model Denison)","authors":"E. Yuniarti, Annisa Lestari Kadiyono, Rezki Ashriyana Sulistiobudi","doi":"10.22441/JDM.V4I2.12131","DOIUrl":"https://doi.org/10.22441/JDM.V4I2.12131","url":null,"abstract":"Penelitian ini bertujuan untuk menguji dan menjelaskan secara empiris atas pengukuran budaya organisasi dengan model Denison terkait dengan subkultur dan transformasi organisasi pada divisi keuangan pada perusahaan telekomunikasi. Pengambilan sampel menggunakan purposive random sampling. Responden-responden yang terpilih adalah karyawan organik dan non-organik yang telah bekerja selama lebih dari 2 tahun. Penelitian atas model Denison ini diuji dan dianalis dengan uji statistik non parametrik, Kruskal-Wallis. Hasil dari penelitian ini mengindikasikan bahwa subkultur yang dimonitor dan diseleraskan dengan nilai utama perusahaan menguatkan budaya organisasi dan dapat mendukung kesuksesan transformasi organisasi.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116465213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh E-Service Quality, Kepercayaan dan Persepsi Resiko terhadap Keputusan Pembelian Menggunakan Gopay 电子服务质量的影响,信任和风险感知在购买决策使用Gopay
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-10-01 DOI: 10.22441/JDM.V4I2.12951
Mohammad Dino Aulianto Putra, Yennida Parmariza
{"title":"Pengaruh E-Service Quality, Kepercayaan dan Persepsi Resiko terhadap Keputusan Pembelian Menggunakan Gopay","authors":"Mohammad Dino Aulianto Putra, Yennida Parmariza","doi":"10.22441/JDM.V4I2.12951","DOIUrl":"https://doi.org/10.22441/JDM.V4I2.12951","url":null,"abstract":"Kemajuan teknologi yang sangat pesat dekade ini menuntut semua perusahaan harus terus-menerus menciptakan inovasi baru agar tetap dapat bertahan. Salah satu contoh financial technology yang sedang marak digunakan saat ini adalah penggunaan dompet digital Gopay sebagai salah satu terobosan fintech dari PT. Aplikasi Karya Anak Bangsa. Permasalahan dalam penelitian ini adalah bagaimanakah e-service quality, faktor kepercayaan dan persepsi resiko berpengaruh terhadap keputusan pembelian menggunakan Gopay. Penelitian ini menggunakan desain analisis kausal dengan metode penelitian kuantitatif. Alat uji statistik yang digunakan dalam penelitian ini adalah dengan menggunakan pendekatan Structural Equation Modeling (SEM) dengan alat analisis Partial Least Square (PLS) versi 3.0 dengan melibatkan sebanyak 105 responden sebagai sampel yg terdiri dari pengguna Gopay pada komunitas mahasiswa Universitas Mercu Buana, Meruya, Jakarta. Jumlah sampel sebanyak 105 orang awalnya adalah 100 responden yg kemudian ditambahkan beberapa sampel dengan mengikuti pendapat Sugiyono (2012) yang menyatakan bahwa 100 orang responden telah bisa memenuhi konsep keterwakilan jika populasi bersifat sang at luas dan tidak diketahui secara pasti. Metode pengambilan sampel menggunakan non-probability sampling dengan teknik purposive sampling  dengan kriteria responden 1) responden mengetahui tentang Gopay; 2) responden sudah menggunakan aplikasi Gopay lebih dari dua kali. Hasil penelitian menunjukkan bahwa e-service quality dan persepsi resiko berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan variable kepercayaan  berpengaruh positif tetapi tidak signifikan terhadap keputusan pembelian menggunakan aplikasi Gopay.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133392752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Dampak Stres Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan PT Bank Central Asia Kantor Cabang Pembantu Cibubur 工作压力和工作动机对中央亚洲PT银行员工Cibubur绩效的影响
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-10-01 DOI: 10.22441/JDM.V4I2.12996
Dinar Nur Affini
{"title":"Dampak Stres Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan PT Bank Central Asia Kantor Cabang Pembantu Cibubur","authors":"Dinar Nur Affini","doi":"10.22441/JDM.V4I2.12996","DOIUrl":"https://doi.org/10.22441/JDM.V4I2.12996","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh stres kerja dan motivasi kerja terhadap kinerja karyawan. Populasi dalam penelitian ini adalah 35 orang PT Bank Central Asia (BCA) KCP Cibubur. Sampel yang dipergunakan adalah sebanyak 35 orang. Metode penarikan sampel menggunakan total sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan SPSS Ver.21. Penelitian ini membuktikan bahwa stres kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan. motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Stres kerja dan motivasi kerja secara bersama-sama berpengaruh dan signifikan terhadap kinerja karyawan.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128074456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Studi Kelayakan Usaha Dan Strategi Pengembangan Budidaya Ikan Lele Di Kota Denpasar (Studi Kasus Petani Ikan Lele di Ubung Kaja) 登巴萨市鲶鱼养殖者的商业价值研究和开发战略
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-10-01 DOI: 10.22441/JDM.V4I2.12245
Anak Agung Elik Astari, N. Sudiartini, Ni Putu Sukarini
{"title":"Studi Kelayakan Usaha Dan Strategi Pengembangan Budidaya Ikan Lele Di Kota Denpasar (Studi Kasus Petani Ikan Lele di Ubung Kaja)","authors":"Anak Agung Elik Astari, N. Sudiartini, Ni Putu Sukarini","doi":"10.22441/JDM.V4I2.12245","DOIUrl":"https://doi.org/10.22441/JDM.V4I2.12245","url":null,"abstract":"Objek penelitian di Kota Denpasar pada UMKM yang bergerak dibidang perikanan dengan membudidayakan ikan lele. Penelitian ini menggunakan metode studi kelayakan bisnis yang bertujuan untuk memperoleh gambaran yang lebih mendalam dari kelayakan suatu bisnis dari aspek SKB dengan cara analisis kualitatif dan analisis kuantitatif.  Menggunakan analisis SWOT meliputi NPV, IRR, PP, dengan cara wawancara dan observasi. Hasi penelitian menunjukan bahwa nilai (NPV) yaitu Rp. 10.829.000,00, Rp. 56.246.244,00, Rp. 100.504.980,00, nilai (IRR) sebesar 79,55 % lebih besar dari tingkat suku bunga yang ditetapkan, nilai (PP) yang diperoleh menunjukan bahwa hanya memerlukan waktu 1 tahun 6, 62 bulan untuk mengembalikan investasi. Dari hasil analisis yang dilakukan, usaha budidaya ikan lele ini bernilai positif dan bisa untuk ditingkatkan lagi dalam pengembangan usahanya. Usaha budidaya ikan lele layak untuk dijalankan terlebih dapat menciptakan lapangan pekerjaan bagi masyarakat setempat.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124290944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Sinergic Transformational Leaders, Academic Culture On The Sustainability Organization Performance of University Lecturer in Indonesia of the Corona Virus (Covid-19) Era 新型冠状病毒(Covid-19)时代印度尼西亚大学讲师可持续组织绩效的创新转型型领导者、学术文化影响
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-06-24 DOI: 10.22441/JDM.V4I1.12100
Lisnatiawati Saragih, M. Salim, Syafrizal Chan, Mafizatun Nurhayati
{"title":"The Effect of Sinergic Transformational Leaders, Academic Culture On The Sustainability Organization Performance of University Lecturer in Indonesia of the Corona Virus (Covid-19) Era","authors":"Lisnatiawati Saragih, M. Salim, Syafrizal Chan, Mafizatun Nurhayati","doi":"10.22441/JDM.V4I1.12100","DOIUrl":"https://doi.org/10.22441/JDM.V4I1.12100","url":null,"abstract":"The study aims to determine and analyze the effect of transformational leaders, academic culture on of the Sustainability Organization Performance  of University Lecturers in Indonesia of the Corona Virus (Covid-19) era. This study use quantitative research method with survey technique to respond the test hypotheses that have been formulated. The respondents are 150 lecturers, the sampling technique used was cluster random sampling technique. The instrument of transformational leader, academic lecture and Sustainability Organization Performance  were validated with the product moment correlation, while reliability was measured by the Alpha Cronbach. Hypothesis testing using path analysis. The results of data analysis using path analysis, showed that, (1) there is the effect of direct transformational leaders on the lecturers Sustainability Organization Performance , (2) there is the effect of direct academic culture on the lecturers Sustainability Organization Performance , and (3) there is the effect of direct sinergic transformational leaders on the lecturers academic culture. Implications of research efforts to bring down the lecturers Sustainability organization Performance , the effectiveness of sinergic transformational leaders must be increased, the improve the effectivity of academic culture.           Keyword:  Sinergic Transformational Leaders, Academic Culture On The Sustainability Organization Performance","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132965649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect Of Human Resource Management Practices to Maturity Knowledge Management 人力资源管理实践对成熟度知识管理的影响
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-06-24 DOI: 10.22441/JDM.V4I1.12103
S. Sukardi, Anik Herminingsih, D. Djumarno, Kasmir Kasmir
{"title":"Effect Of Human Resource Management Practices to Maturity Knowledge Management","authors":"S. Sukardi, Anik Herminingsih, D. Djumarno, Kasmir Kasmir","doi":"10.22441/JDM.V4I1.12103","DOIUrl":"https://doi.org/10.22441/JDM.V4I1.12103","url":null,"abstract":"Human resources are an asset for the company. Therefore, to get the best employees, human resource management is important to take the first steps in selecting prospective workforce, maintaining, developing, evaluating, and managing employee relations. The purpose of this study was to determine the effect of human resource management practices on knowledge management maturity. This study used a population of 125 education staff (permanent lecturers), with a total sample of 62 respondents or 50% taken. The results showed that human resource management practicesSimultaneously, the effect of 0.59 affects the maturity of knowledge management. However, partially, there are two variables that have a significant effect, namely recruitment and compensation, while the three variables of training and development, performance management and employee relations have a negative influence or do not contribute to the maturity of knowledge management. Keywords : Human Resources Management Practices, recruitment, training and development, compensation, performance management, employee relations, knowledge management.","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"251 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122152106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Produk, Influencer dan Strategi Promosi Media Sosial Terhadap Keputusan Pembelian Herborist 产品影响、影响力与社交媒体推广策略对Herborist购买决定的影响
Jurnal Doktor Manajemen (JDM) Pub Date : 2021-06-24 DOI: 10.22441/JDM.V4I1.12110
Ginanjar Rahmawan, Dewi Setyorini
{"title":"Pengaruh Produk, Influencer dan Strategi Promosi Media Sosial Terhadap Keputusan Pembelian Herborist","authors":"Ginanjar Rahmawan, Dewi Setyorini","doi":"10.22441/JDM.V4I1.12110","DOIUrl":"https://doi.org/10.22441/JDM.V4I1.12110","url":null,"abstract":"The research was intendeed to analyze and test the impact of products, Influencer and strategy of social media promotion on Herborist decision purchase.The expected objectives of this research are (1) to find how products, influencer and social media promotions and purchasing decisions (2) to identify the impact of products, influencers, and social media promotion are both partial and simulational to decision of the purchase. The method of data collection used in the research uses an online questionnaire handed out to 77 female responden at 18-32 years old in Surakarta which have used Herborist product. The method of data analyze uses lihe result have shown that products, Influencer, and sosial media promotions strategy significantly affect Herborist purchase decisions. Keywords : product, influencer, promotion, social media, purchase decision","PeriodicalId":348352,"journal":{"name":"Jurnal Doktor Manajemen (JDM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129521453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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