Jurnal Komunikasi最新文献_第4页

Moral Genealogy of Michel Foucault in the Ad Hominem Argument in the Terminology of 'Cicak' and 'Buaya' 米歇尔-福柯在 "Cicak "和 "Buaya "术语中的诽谤性论证中的道德谱系

Jurnal Komunikasi Pub Date : 2023-09-01 DOI: 10.21107/ilkom.v17i2.20121

Teguh Hidayatul Rachmad, Yohanes Probo Dwi Sasongko

{"title":"Moral Genealogy of Michel Foucault in the Ad Hominem Argument in the Terminology of 'Cicak' and 'Buaya'","authors":"Teguh Hidayatul Rachmad, Yohanes Probo Dwi Sasongko","doi":"10.21107/ilkom.v17i2.20121","DOIUrl":"https://doi.org/10.21107/ilkom.v17i2.20121","url":null,"abstract":"The feud that occurred between government agencies, in this case involving the Corruption Eradication Commission (KPK), and government agencies, in this case the National Police, became an ongoing problem that could be considered as a whole. The terminology regarding the KPK and Polri cases, which are synonymous with the term lizard and crocodile, is a separate understanding that needs attention. Public perception of the case varies. There is support for the KPK, but there are also those who justify the treatment of the Police themselves in looking at this case. Foucault's moral genealogy uses ad hominem arguments as the basis for forming his genealogy, used to expose the understanding of lizards and crocodiles. An understanding that society takes for granted as truth and morality. In the genealogy, Foucault sees that in the context of the lizard and the crocodile, there is a kind of power that is to be played and used for a certain interest. There is a purpose to be sought from such a political situation and condition. So, looking at the context of lizards and crocodiles in ad hominem studies is one of the studies of message communication. Political communication that wants to open up new understandings of the logic of human thinking as a whole.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139345172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Media Frame Covid-19 News on Economic Aspect of Vaccination in Timor-Leste 媒体将2019冠状病毒病新闻框定在东帝汶疫苗接种的经济方面

Jurnal Komunikasi Pub Date : 2023-07-27 DOI: 10.24912/jk.v15i1.21143

M. Gonçalves, Sunarto Sunarto Ngadiyono

{"title":"Media Frame Covid-19 News on Economic Aspect of Vaccination in Timor-Leste","authors":"M. Gonçalves, Sunarto Sunarto Ngadiyono","doi":"10.24912/jk.v15i1.21143","DOIUrl":"https://doi.org/10.24912/jk.v15i1.21143","url":null,"abstract":"To deal with the pandemic situation, the challenge of prevention, the media covers the issue of vaccination, sometimes covering both sides and also on the newspaper side. Prevention of COVID-19 is a complex and common problem, due to the economy and people who are able to provide them and tools such as hand sanitizers, masks and vaccinations. People trying to access public services, business and applying to work and other activities need to show proof of vaccines. This study aims to know the framing of the Covid-19 news in the economic aspect of vaccination in Timor-Leste. The media describe issues that are considered important and shape public opinion and agenda, leading people with certain agendas to be raised by the media and may be considered quite interesting and actual. The method used is a qualitative method with the Entman model framing analysis with fourth procedure: (1) Defining the problem; (2) diagnose causes; (3) make moral judgments; and (4) treatment recommendations. Data collected from the Independent Post with 6 news headlines April-May 2021. The results show that the media frames information about Covid-19 related to the global economy through business promotion in pharmaceuticals for supplying countries vaccines and the national economy that focus more on the strategies and policies issued by the central and local governments in response to the implementation of vaccinations to link challenges and citizen participation as the only criteria for remaining free to move for economic recovery activities. The information’s about the Covid-19 vaccines from various perspectives. The consequence of this practice is that no new information is available to the public, so the public space is only filled with news that is in line with the economic aspects of vaccination in Timor-Leste.\u0000 ","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86889205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The History of Human Communication: How Did Humans Build Language and Become World Leaders 人类交流的历史:人类如何创造语言并成为世界领袖

Jurnal Komunikasi Pub Date : 2023-07-27 DOI: 10.24912/jk.v15i1.21199

Moris Morissan

{"title":"The History of Human Communication: How Did Humans Build Language and Become World Leaders","authors":"Moris Morissan","doi":"10.24912/jk.v15i1.21199","DOIUrl":"https://doi.org/10.24912/jk.v15i1.21199","url":null,"abstract":"The study of human communication history is currently very limited and even if there is, it is still limited to the discussion of the history of mass media such as newspapers, radio, and television, which began to appear at the end of the 19th century. There is no communication study that discusses how humans (Homo sapien) first, tens of thousands of years ago, communicated as humans. How did Sapiens create a language that distinguished him from animals? How did prehistoric humans use language to build group communication so that they became effective hunters and gatherers? This article aims to show how the sciences of history and biology have played a major role in building our understanding of the beginnings of human communication as a foundation for understanding communication itself. Research method used is the qualitative approach where it utilizes a review of the relevant academic publication to provide a comprehensive explanation of the raised questions. To conduct the review, an extensive and integrative search of articles published in major organizational academic research was performed. The integrative approach to systematic literature review used in this article differs from meta-analysis in that it does not utilize econometric and statistical procedures for data synthesis and analysis.The results show, based on previous studies, that Sapiens first communicated as humans when they were able to create abstract objects, which are things that simply don't exist in this world. Sapien is a leader over other animals because of this ability. Effective group communication builds on Sapien's pleasure in gossip. Ultimately, the ability to construct fiction and myth allowed Sapien to build organizations, nations, and even empires.\u0000 ","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79853753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mobilizing the Digital Opinion Movement #OraSudiSumbangIKN on Twitter 在推特上动员数字意见运动#OraSudiSumbangIKN

Jurnal Komunikasi Pub Date : 2023-07-27 DOI: 10.24912/jk.v15i1.19187

Ratih Anbarini, S. Kunto, Adi Wibowo, N. Sjafirah, Aceng Abdullah

{"title":"Mobilizing the Digital Opinion Movement #OraSudiSumbangIKN on Twitter","authors":"Ratih Anbarini, S. Kunto, Adi Wibowo, N. Sjafirah, Aceng Abdullah","doi":"10.24912/jk.v15i1.19187","DOIUrl":"https://doi.org/10.24912/jk.v15i1.19187","url":null,"abstract":"This study examines the role of #OraSudiSumbangIKN in shaping digital opinion support mobilization movements, measuring the effectiveness of digital networks, actors, and opinions on social media. The hashtag #OraSudiSumbangIKN emerged after the government's plan to form a crowdfunding scheme from the community to construct the National Capital City (Ibu Kota Negara/IKN) Nusantara. Using social media network (SMNA) analysis and Digital Opinion Movement theory, this study examines how these hashtags mobilize the digital opinion support of social media users. The study included 10,000 tweets on Twitter that were taken and analyzed using the Netlytic and Gephi web. The study found that conversations on #OraSudiSumbangIKN hashtags were not dominated by dominant actors. This finding confirms that the hashtag meets the Digital Movement of Opinion (DMO) characteristics, which are spontaneous and not organized by social media users. This hashtag also has other DMO characteristics, which are short-lived, and comments are homogeneous. In addition, the high number of tweets on hashtags can also be explained because they have a strong narrative and emotional side. This research has implications for the selection of interesting narratives and hashtags that need to be considered by social media activists or individuals to be able to create opinion mobilization on social media. In addition, the findings can be an illustration for the government and academics or experts in the field of public policy in determining the next policy so as not to provoke negative public opinion. ","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80260815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Media Monitoring Analysis of Government Image in Infrastructure Development in Indonesia 印尼基础设施建设中政府形象的媒体监测分析

Jurnal Komunikasi Pub Date : 2023-07-27 DOI: 10.24912/jk.v15i1.20605

S. Hutagalung, T. Kartika, Wulan Suciska

{"title":"Media Monitoring Analysis of Government Image in Infrastructure Development in Indonesia","authors":"S. Hutagalung, T. Kartika, Wulan Suciska","doi":"10.24912/jk.v15i1.20605","DOIUrl":"https://doi.org/10.24912/jk.v15i1.20605","url":null,"abstract":"The massive infrastructure development program during president Jokowi's administration will always produce a variety of different perceptions in the public area. Public perception will be built differently and form the image of the government in the scope of the implementation of the program and can be the material of preparing a government communication plan to the public. Research objectives in this article; Analyze the dynamics of the government's image in the topic of infrastructure development on social and non-media sosial. More specifically, several points of purpose are to be achieved as follows: (a). The amount of discussion volume on the topic of infrastructure development, (b). The dominant parties discuss and respond to the topic of infrastructure development, (c). Dynamics of public sentiment in discussions with the topic of infrastructure development. The research method is done with media monitoring analysis that starts with a search profile and searches for terms or keywords. Furthermore, data mining using the Brand24 Media Monitoring application using the keywords Infrastructure Development and Infrastructure Projects. The data mining process is carried out in a span of 90 days, from Aug 16, 2021 to Nov 14, 2021. Data analysis is done simultaneously with the Brand24 and Microsoft Excel applications for data rechecking and confirmation of the data to be analyzed. The results of the analysis concluded; On the topic of infrastructure development, the volume of mentions was obtained by 13 thousand times, of which the most dominant media was non-media sosial with the composition of news agencies (5433) and the web (4435), while the media sosial area represented by several applications, forums, blogs, videos youtube) and podcasts had a smaller portion of the topic.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77712965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Indigenous Community-Based Cultural Tourism Communication 原住民社区文化旅游传播

Jurnal Komunikasi Pub Date : 2023-07-27 DOI: 10.24912/jk.v15i1.20899

Petrus Ana Andung, M. A. Letuna, Maria Yulita Nara, Emanuel Sowe Leuape

{"title":"Indigenous Community-Based Cultural Tourism Communication","authors":"Petrus Ana Andung, M. A. Letuna, Maria Yulita Nara, Emanuel Sowe Leuape","doi":"10.24912/jk.v15i1.20899","DOIUrl":"https://doi.org/10.24912/jk.v15i1.20899","url":null,"abstract":"Kampung Adat Ratenggaro (KAR) is a unique cultural tourism destination in Southwest Sumba Regency (SBD). This traditional village, which is located in the village of Maliti Bondo Ate, has traditional house buildings with quite unique shapes, historical tours in the form of stone graves, and Ratenggaro Beach natural attractions. This attraction makes many tourists come to visit the Ratenggaro Traditional Village. KAR tourism is now fully managed by indigenous peoples. This study aims to map the tourism communication model developed through the active involvement of indigenous peoples. This study is qualitative research using a case study approach. The study shows that the tourist destinations contained in the KAR highlighted the concept of tourism based on local branding by utilizing the local wisdom of the local community. Meanwhile, the involvement of local communities in KAR's tourism activities can be seen starting from tourism planning, and tourism promotion, to evaluation. The tourism communication model developed by KAR is based on indigenous peoples by placing the role of ndorumbaha (local tour guide) as a central figure in KAR tourism. Ndorumbaha is an essential figure in conducting KAR tourism communication. The ndorumbaha is tasked with conveying various information about what and how each KAR tourist attraction is to every visitor, both domestic and foreign. This tourism communication model in turn will be able to guarantee the creation of sustainable tourism with prominent local branding.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80947163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Public Relations and Local Wisdom Mining Company Strategy Through a Harmonious Approach 和谐视角下的公共关系与地方智慧矿业公司战略

Jurnal Komunikasi Pub Date : 2023-07-27 DOI: 10.24912/jk.v15i1.20364

Zike Martha, Rachmah Ida, R. Puspa, Lukmanul Hakim

{"title":"Public Relations and Local Wisdom Mining Company Strategy Through a Harmonious Approach","authors":"Zike Martha, Rachmah Ida, R. Puspa, Lukmanul Hakim","doi":"10.24912/jk.v15i1.20364","DOIUrl":"https://doi.org/10.24912/jk.v15i1.20364","url":null,"abstract":"The issue of environmental damage is the hottest every time a mining company is present in the community. Starting from the issue of environmental damage to the company's arbitrary attitude toward the surrounding community. PT Nusa Alam Lestari has a way that is different from other companies, namely using a harmonious approach to local wisdom around the environment of PT Nusa Alam Lestari. In the existence of this phenomenon, researchers in this case aim to find out public relations practices and local wisdom of mining companies with a harmonious approach. The research method uses a qualitative method with a critical approach with an analysis of social construction theory. Research informants include company management, public relations practices and community leaders and local communities around the company's operational areas. PT Nusa Alam Lestari's public relations strategy uses a local wisdom approach that is instilled in the company's values which have a correlation with the local community, society or traditional groups. The results of this study indicate that the analysis of social construction in PT Nusa Alam Lestari's public relations strategy includes; (1) Externalization, namely through the process of inculcating the values adopted by the company that have a correlation with the community, or local customary groups. (2) The process of objectification in this case is formed from the business of PT. Nusa Alam Lestari in understanding the local community around it with the approach of local community wisdom. (3) Internalization can be implemented in the process of building a positive image for community leaders as in public relations management by frequently listening to the wishes, needs of communities, communities and traditional groups around the mine.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77894659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Marketing Communication Strategies Through Celebgrams on Perceptions of the Product among Indonesian Millennials 通过名人营销传播策略对印尼千禧一代产品认知的影响

Jurnal Komunikasi Pub Date : 2023-07-27 DOI: 10.24912/jk.v15i1.22224

Pengaruh Strategi, Komunikasi Pemasaran, Melalui Selebgram, Terhadap Persepsi, Produk di, Kalangan Milenial, Indonesia, Duddy Zein, Wagiati

{"title":"The Effect of Marketing Communication Strategies Through Celebgrams on Perceptions of the Product among Indonesian Millennials","authors":"Pengaruh Strategi, Komunikasi Pemasaran, Melalui Selebgram, Terhadap Persepsi, Produk di, Kalangan Milenial, Indonesia, Duddy Zein, Wagiati","doi":"10.24912/jk.v15i1.22224","DOIUrl":"https://doi.org/10.24912/jk.v15i1.22224","url":null,"abstract":"The rapid growth of social media has opened up vast opportunities for companies to capture the attention of potential customers. In this context, it has become imperative for brands to adapt their strategies to effectively target millennials through social media platforms. Notably, brands in the fashion industry have increasingly relied on online \"celebrities\" or influencers of social media (ISMs), commonly referred to as celebgrams on Instagram, to disseminate information and enhance consumer awareness of their products. This article aims to investigate the impact of celebgram endorsements on consumer perceptions of products by examining social comparatives and personal conformity. Experimental research was conducted with three conditions: celebgram, brand, and surveillance. Through a comprehensive questionnaire consisting of forty-eight questions related to celebgram, personal conformity, social comparative, and product perceptions, data was collected from a sample of 50 participants. The results revealed a significant correlation between the source of advertisement uploads and consumer perceptions of the products. Moreover, a relationship was found between personal conformity, social comparative factors, and perceptions of both celebgrams and the endorsed products. These findings highlight the substantial influence of the source of posts on consumers' perception of the products. Additionally, the research demonstrates that consumer perceptions of celebgrams play a pivotal role in shaping their perceptions of the endorsed products. These research findings have practical implications for marketing communication professionals utilizing social media platforms. By understanding the impact of celebgram endorsements on consumer perceptions, marketers can devise effective strategies to leverage social comparatives and personal conformity to enhance product awareness and influence consumer behavior.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91367780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social Media Protest and Resistance: Case of Indonesia Job Creation Bill Policy and Myanmar Government Coup Issue 社会媒体抗议与抵抗:以印尼创造就业法案政策与缅甸政府政变议题为例

Jurnal Komunikasi Pub Date : 2023-07-27 DOI: 10.24912/jk.v15i1.19118

Misran Misran, A. Sutan, David Efendi

{"title":"Social Media Protest and Resistance: Case of Indonesia Job Creation Bill Policy and Myanmar Government Coup Issue","authors":"Misran Misran, A. Sutan, David Efendi","doi":"10.24912/jk.v15i1.19118","DOIUrl":"https://doi.org/10.24912/jk.v15i1.19118","url":null,"abstract":"This study aims to analyze social media protests and resistance to the Job Creation Bill policy and the problem of a government coup. The protests and resistance in Indonesia were in the form of the Job Creation Bill in October 2020. Meanwhile, the protests and resistance in Myanmar in February 2021 were related to the Military Coup. The objects analyzed are related to the use of social media platforms to discuss the Rejection of the Omnibus law Bill on Job Creation in Indonesia and the Military's Rejection of the Government Coup in Myanmar. The method used in this research is a qualitative method with an analytical approach to Qualitative Data Analysis Software (Q-DAS). The data source in this study uses secondary data by taking data from social media, Twitter. The findings in this study include the narratives and themes and the reactions of Myanmar and Indonesia using social media to convey the history of resistance. Second, the relationship between the hashtags of protest and resistance in Myanmar is more substantial than in Indonesia. This shows that the relationship between Hastags and Myanmar is more potent than in Indonesia. Third, the distinctive narratives and use of hashtags displayed in Indonesia and Myanmar are connected with different hashtags with the same goal of protest and resistance in each country. In both cases, social media relationships are prominently displayed. Research Limitation is data limited on social media data.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82019535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Word-of-Mouth Communication as a Promotional Tool in the Medical Tourism Industry 口碑传播作为医疗旅游业的推广工具

Jurnal Komunikasi Pub Date : 2023-07-27 DOI: 10.24912/jk.v15i1.21224

Rumyeni Rumyeni, Dafrizal Samsudin, Hamdani M. Syam, Selwendri Selwendri

{"title":"Word-of-Mouth Communication as a Promotional Tool in the Medical Tourism Industry","authors":"Rumyeni Rumyeni, Dafrizal Samsudin, Hamdani M. Syam, Selwendri Selwendri","doi":"10.24912/jk.v15i1.21224","DOIUrl":"https://doi.org/10.24912/jk.v15i1.21224","url":null,"abstract":"Word-of-Mouth (WOM) is an important element in marketing activities, including in the medical tourism industry. Medical tourism is the activity of traveling abroad for medical treatment. The positive experiences shared by other patients can increase patient confidence in treatment procedures and the selection of doctors and hospitals abroad. This study aims to analyze WOM communication as a promotional tool in the medical tourism industry based on the perspective of patients from Pekanbaru City who undergoing medical tourism to Malaysia. The study used a qualitative method by collecting data through in-depth interviews to 13 research informants consisting of 2 representatives from hospitals in Malaysia and 11 patients who had taken a medical tour to Malaysia. The results of the study found that in the medical tourism industry, WOM is an important element as a promotional tool seen from three aspects, namely the source of reference, the content of the message, and the credibility of the information. WOM communications for the medical tourism industry in Malaysia are sourced from references from other experienced patients, friends and family, medical practitioners and online e-WOM testimonials. The contents of WOM messages include treatment processes and procedures, medical costs, information about hospitals and doctors, as well as transportation and accommodation information. The credibility of WOM medical tourism information in Malaysia is based on information sourced from individuals who have direct experience, are recognized and trusted.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80374566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0