Aktual''ni pitannia masovoi komunikatsii最新文献

{"title":"The View of Journalism Teachers in a Transition Society on the Future of the Profession: A Comparison Between Ukraine, Russia and the European Union","authors":"K. Sirinyok-Dolgaryova, N. Drok","doi":"10.17721/2312-5160.2021.30.14-32","DOIUrl":"https://doi.org/10.17721/2312-5160.2021.30.14-32","url":null,"abstract":"Ukraine as a transition country experiences various challenges in its social, educational, economic, cultural and media sectors: unstable economy, ongoing armed conflict in the Eastern Ukraine, partial reluctance in accepting reforms. Journalism education in Ukraine undergoes a complex transformation supported by national government and foreign projects including Erasmus+ CBHE DESTIN. The purpose of this research is to explore the views of j-schools teachers as key stakeholders on the future tasks, trends and ethical issues of the profession. The study is based on results of a survey conducted by the European Journalism Training Association and the World Journalism Education Council in different world countries, including EU states, Ukraine, and Russia. The article concentrated on comparing and investigating correlations between Ukrainian, Russian and European educators’ views to the same set of questions. The results show that in all three categories of analysis – tasks, trends, ethics – there is a stronger consensus between Ukrainian and Russian teachers than there is between Ukrainian teachers and their European colleagues. All teachers believe in importance of reliability and verification of information, are in favor of a strong sense of responsibility and of less commercialism in journalism and share a strong ethical disapproval of misleading the audiences, for instance by altering photos or quotes. However, Ukrainian and Russian teachers share a somewhat higher appreciation of journalists as disseminators, whereas European educators put more emphasis on the journalistic investigator role. With regard to ethics a main difference is that Europeans see paying or getting money from sources as unacceptable, whereas this practice is more tolerated in Ukraine and Russia.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67431485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Audiovisual Media Services Directive in Algeria: A Survey on Media Legislations and Regulations","authors":"Radouane Bouguerra, Yakoub Badji","doi":"10.17721/2312-5160.2021.30.47-59","DOIUrl":"https://doi.org/10.17721/2312-5160.2021.30.47-59","url":null,"abstract":"This research aims at examining and analyzing the development of media regulations and legislations since Algeria’s independence, particularly in the audiovisual sector. The main purpose of the present article is to reveal the legal framework that established the fundamental principles and general policy of the audiovisual media landscape in Algeria. Algerian society desperately needs media freedom and diversity, especially in the light of socio-political changes that the country has been witnessing in the recent years. As a result, we brought to light many defects and gaps in Algeria’s audiovisual landscape. Thus, we proposed several recommendations, such as the independence of the audiovisual control authority. The latter should adopt the regulations and legislation to support media ownership and transparency, strengthening the audiovisual media’s financial policy, with needs to enact information law to facilitate professional journalism practice and comfortable access to information in Algeria.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67431626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fan Culture as a Phenomenon of Media Behavior of Ukrainian Youth","authors":"Tetiana Krainikova, E. Krainikov, T. Yezhyzhanska","doi":"10.17721/2312-5160.2021.30.33-46","DOIUrl":"https://doi.org/10.17721/2312-5160.2021.30.33-46","url":null,"abstract":"The manifestations of fanaticism in the behaviour of Ukrainian youth are revealed from the media-centric point of view. A survey of young people aged 18-35 from different regions of Ukraine was conducted; the results are qualitative. Given the importance of self-identification in media culture, the attitude of respondents to the concept of “fan” and the willingness to recognize themselves as a fan of a particular person (organization). It has been determined that fan behaviour does not necessarily correlate with hyper-consumption of information and is most strongly associated with the use of online resources. Active appeal to online resources and at the same time small expenses for attending offline events gives grounds to talk about online fanaticism as the dominant model of media behavior of Ukrainian youth. There were studied specifics of informational consumption about idols (periodicity, sources, formats, content satisfaction). There was a concluded list of attractive features that engage the audience to bright figures and ensure loyalty. For the respondents, idols are mentors and teachers. Their special abilities concentrate the audience’s attention, cause admiration, induce, if not actively, to imitate, then at least to follow.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67431585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"«Communicative Code» and «Cultural Consumerism» in a Media Discourse","authors":"Bogdana Nosova","doi":"10.17721/2312-5160.2021.29.25-38","DOIUrl":"https://doi.org/10.17721/2312-5160.2021.29.25-38","url":null,"abstract":"The article considers the problems of cognitive convergence of communication and media studies within the system of values and moral imperatives of Ukrainian identity. The themes «communicative code» and «cultural consumption», presented in the works of historian N. Yakovenko and philosopher J. Habermas, are intellectual meanings. They served as theoretical markers upon which the further research draws. N. Yakovenko defined the communicative code and its connection with cultural memory. She believes that the media play a leading role in the emergence of communication codes today. Habermas’s living philosophy interprets topical issues of journalism and communication. His philosophical paradigm is close to the tasks solved by media and communication. The study’s aim is to show how the intellectual meanings generated by historians, philosophers, and writers in synergy with journalism and communication studies are further updated, while considering modern media discourse. The tasks arising from the outlined aim have been solved through the interpretation of the synergistic circles of J. Habermas, D. McQuail, N. Yakovenko, V. Kulyk, and G. Pocheptsov. Their theoretical reflections and media handlings and communication constructs of complex cultural projects, restoring the national identity. In this study a method of comparative analysis was used for tracing communicative ideas, their theoretical formation and manifestation in media texts. The method of generalization was used for conclusions. The newspaper «Day», the online newspaper «Ukrayinska Pravda», the magazine «The Ukrainian Week» and its online version among Ukrainian media most often appeal to the philosophers and philosophy. From our point of view J. Habermas warns in his scientific conclusions’ successors from mistakes in the development of civil society, which will be formed in the innovative digital environment. Our conclusion will be following: for a high-quality training of specialists in journalism and communication, it is necessary to deepen their intellectual potential. The creation of a new universal learning platform for students who have chosen journalism and social communications should be based on knowledge of politics and morality, on the ability to form the worldview assessments. This is a response to the challenge of time: to join the formation of a new type of elite, the demand for which dominates in Ukrainian society at the beginning of the 21st century.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67431832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Future Roles of Journalism: Where Does Ukraine Stand in Europe?","authors":"N. Drok","doi":"10.17721/2312-5160.2021.29.10-24","DOIUrl":"https://doi.org/10.17721/2312-5160.2021.29.10-24","url":null,"abstract":"The changing societal context of professional journalism has brought many challenges for 21st century journalism to the forefront. The transition from a sender-oriented mass media model to an interactive network model is still in progress, but there can be little doubt that journalism will have to adapt to the new infrastructural reality in order to avoid a deepening of the current crisis in journalism. In the news industry innovation is mainly defined in terms of technology and commerce and often the cultural component is missed. However, the transition to the network model not only requires new business models and platforms, but also a new balance in the various roles of professional journalism. Although research shows changes for the better, there are no clear-cut indications that in daily practice an ambitious restructuring of the goals of journalism has yet taken place. Instead, interesting new technologies are often used for achieving traditional ends: old journalism in new digital bottles. But journalism is of central importance to contemporary society and its future cannot be left to its current producers alone. In the process of renewing the culture of journalism, education plays a central role. Students will have to learn to master the essential routines of their future profession, but next to that it becomes more important that journalism students learn to critically reflect on the future role of journalism in society. In this article the views of Ukrainian teachers on the roles of journalism are compared to those of their colleagues in other parts of Europe. It concludes that there are similarities, but also a divide.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"309 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67431167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representation of Sportswomen in the Online Version of Ukrainian Daily Newspaper “Segodnya”","authors":"Yuliia Shafarenko, Anastasiia Volobuieva","doi":"10.17721/2312-5160.2021.29.39-51","DOIUrl":"https://doi.org/10.17721/2312-5160.2021.29.39-51","url":null,"abstract":"Female athletes’ media representation is an object of scientific attention during the last forty years, but few studies analyze the situation in Eastern European countries. Meanwhile, there is no research on sportswomen’s representation in Ukrainian media. Using a content analysis methodology, we analyzed women’s sports coverage in the sports section of the online version of popular Ukrainian daily newspaper Segodnya (Today). We found that most articles in the sports section are dedicated to men’s sport, and women’s sport is poorly covered. Female athletes are controversially framed in news stories. While ‘sports stories’ depict sporting achievements of female athletes and are accompanied by photographs of female athletes in action, the percentage of stories that are not related to sport is quite high. These «non-sports» stories are dedicated mainly to sportswomen’s appearance and sexuality, as well as their private life.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67431436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Future Roles of Journalism: Where Does Ukraine Stand in Europe?","authors":"Ellina Tsykhovska","doi":"10.17721/2312-5160.2021.30.60-76","DOIUrl":"https://doi.org/10.17721/2312-5160.2021.30.60-76","url":null,"abstract":"The article analyzes the emergence of ASMR (Autonomous sensory meridian response), the growth of ASMR videos into the most significant YouTube trend, and the reasons for attracting ASMR to brands’ commercials. The objective of the article is to find out the effectiveness of the involvement of ASMR media technologies in the advertising production. We made a content analysis of the ASMR videos on YouTube channels of ASMRtivists, and a detailed review of the ASMR spots that have received the highest resonance in the media (brands «Dove», «KFC», «McDonald’s», «IKEA», «Michelob Ultra», «BMW», «Coca-Cola», «Adidas», etc.), and reviewed publications on ASMR and ASMR advertising in various online journals and leading media such as «The New York Times», «The Guardian», «The Washington Post», «The Daily Telegraph», «The New Yorker», «The Times». The study discovered that after the first ASMR commercial («Dove» chocolate) appeared in 2015, the peak of ASMR commercials was in 2019 (43 commercials). Since 2018, brands have produced 11 to 17 commercials per year with ASMR positioning. It was found that the list of commercials by C. Richard, the founder of the ASMR University, did not include commercials for the brands «BMW», «Adidas» and «Coca-Cola Russia», which were added after correspondence with Professor Richard. The main conclusions of the study are the following. First, there is a problem with both brands and media outlets that misidentify the genre of AMR, so that commercials are labeled as ASMR when, in fact, they are «oddly satisfying videos». Second, there is an emphasis on the attractiveness for brands to produce ASMR ads because of their association with the pleasurable associations of relaxation, rest, and sleep. Finally, based on the studied ratings, studies, expert opinions, and evaluations of the advertising business, we proposed the assumption that FMCG brands actively exploit ASMR. At the same time, the fast-food sector largely remains a niche trend.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67431636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Problem of Truth in Journalism on the Verge of Epochs","authors":"S. Petrenko","doi":"10.17721/2312-5160.2020.28.56-67","DOIUrl":"https://doi.org/10.17721/2312-5160.2020.28.56-67","url":null,"abstract":"The present article presents the results of a historiographical study of truth in Ukrainian journalism in the transition period from Soviet to post-Soviet journalism. The research relevance is associated with the growing crisis of truth as a communication category and the advent of the post-truth era globally. In order to solve the complex problem of truth in social communication and journalism, the study aims to clarify the components of the truth problem in Ukrainian journalism at the change of the Soviet and post-Soviet eras and to identify causal patterns of truth transformation as well as social consequences of this process. Methodologically, the study is based on analysis of research on the truth phenomenon within the framework of the social communication approach. I reveal four components of the truth problem: “understanding the truth”, “establishing the truth”, “telling the truth”, “perceiving the truth”. Attention is drawn to a theoretical error regarding truthfulness in journalism and its social consequences. The study makes conclusions about the need for: recognizing truth as the key axiological and communication category; ; inquiry into the spiritual discourse of truth as one of the ways of scientific cognition of truth in order to extrapolate the results in the social communication and journalism; formation of a truth-oriented position of the journalist through journalism education.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67431248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Esports Clubs’ Work in Media Spaces: Distinctive Features","authors":"O. Petryk, Alexander Meleshchenko, Anastasiia Volobuieva","doi":"10.17721/2312-5160.2020.28.28-42","DOIUrl":"https://doi.org/10.17721/2312-5160.2020.28.28-42","url":null,"abstract":"On 7 May 2015, the term “esports” was officially added to one of the most extensive online English dictionaries “Dictionary.com.” The dictionary gives the following definition of the term “esports”: “competitive tournaments of video games, especially among professional gamers” (IGN, 2015). The history of esports began in the late 20th century with the game Quake, which allowed users to play together through a LAN or internet network. Since then, a tremendous number of new esports leagues have emerged. Every year, game publishers promote esports disciplines; create a media space around them, and make competitively oriented games, creating an active audience. The popularity of computer-based esports grows each year at an increasing speed. Therefore, it is not surprising that the traditional for typical sports (football, basketball, volleyball, etc.) model of interaction between professional players (esports athletes) and sports clubs (esports organizations) emerged quite rapidly. This interaction aims to optimize the training process to increase athletic achievements and develop the media component for players and clubs. This article analyzes how esports clubs function in media spaces: their goals, tools, strategies, results, and development prospects on the examples and experience of professional esports organizations in Germany, Finland, and China.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67431292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Women’s Potential and Challenges in the Local Algerian Radio: The Case of «Al-Hudhna» Radio (Content Analysis)","authors":"Yakoub Badji, Saidani Selami","doi":"10.17721/2312-5160.2020.28.43-55","DOIUrl":"https://doi.org/10.17721/2312-5160.2020.28.43-55","url":null,"abstract":"According to the importance and their multiple contributions to development in society, there are communities where women are still disproportionately affected by media inequality. Especially through the kind of programs that have been ignored by the mass media, despite a smaller amount of content featuring their lack of expertise and views or even their attitudes, and due to the lack of academic research in this field in Algeria. In addition to the Algerian women’s needs in media contents, this inquiry aims to discuss the contents of Algerian local radio «Al-Hudhna» for women. This study aims to identify their various media issues and essential needs, including economic, cultural, health, entertainment needs, to constitute a platform for media strategic planning and to employ the media message to meet those needs for Algerian women.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67430901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}