Aktual''ni pitannia masovoi komunikatsii最新文献

Online business media of Ukraine: Forming a conceptual framework 乌克兰网络商业媒体:概念框架的形成

Aktual''ni pitannia masovoi komunikatsii Pub Date : 2023-01-01 DOI: 10.17721/cimc.2023.33.44-59

Viktoriia Nikytenko

{"title":"Online business media of Ukraine: Forming a conceptual framework","authors":"Viktoriia Nikytenko","doi":"10.17721/cimc.2023.33.44-59","DOIUrl":"https://doi.org/10.17721/cimc.2023.33.44-59","url":null,"abstract":"In the article, for the first time in the Ukrainian social communications research discourse, we propose the definition of the term “social and economic issues” in the practice of Ukraine’s online business media. We described in detail the scientific approach to the definition of the concepts “media issues” and “thematic specialization” in Ukrainian and foreign scientific discourse and proposed our own definitions of the concepts “issues” and “socio-economic topic” (SET) in the content of Ukrainian online business media, which consider the complex nature of these concepts. The main subject was the formation of the socio-economic topic in the content of online business media using the method of compositional structure modeling. The presented model should be tested and can be actively used by practitioners to work on complex socio-economic topics to bring them out of pure economics into the realm where we can solve urgent social issues and problems. This became possible after conducting a qualitative content analysis of online business media. This enabled us to determine the peculiarities of thematic guidelines’ choice and work with a complex synthetic socio-economic topic. The methodology proposed in this study includes theoretical substantiation of the concepts “subject-thematic orientation,” “social-economic topic,” “thematic orientations,” formation of an experimental sample of media messages that contain features of the socio-economic topic and criteria for their selection, qualitative content analysis of selected texts.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67432014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Adherence to journalistic standards in coverage of religious issues in Ukrainian and Italian media 乌克兰和意大利媒体在报道宗教问题时遵守新闻标准

Aktual''ni pitannia masovoi komunikatsii Pub Date : 2023-01-01 DOI: 10.17721/cimc.2023.33.60-70

Nataliia Zhelihovska, Artur Gmyria

{"title":"Adherence to journalistic standards in coverage of religious issues in Ukrainian and Italian media","authors":"Nataliia Zhelihovska, Artur Gmyria","doi":"10.17721/cimc.2023.33.60-70","DOIUrl":"https://doi.org/10.17721/cimc.2023.33.60-70","url":null,"abstract":"This article aimed to investigate the adherence to professional standards by the Ukrainian and Italian media in covering the conflict around the UOC MP (Ukrainian Orthodox Church of the Moscow Patriarchate) during the war in Ukraine. Thanks to the method of scientific literature analysis, Ukrainian scholars’ views on professional journalistic standards and their observance in the media were clarified. With the help of the media monitoring method, we found 97 publications covering the conflict around UOC MP. The content analysis method determined the subject of the relevant publications and the presence of Russian propaganda narratives in them. Quantitative and qualitative adherence indicators to professional standards were also determined using the content analysis method, and the context mentioning the OCU and UOC MP activities was clarified. The main results and conclusions of the study: most of Italian media had a neutral attitude to the conflict, some media ignored it, there were also those openly promoting Russian narratives and even sometimes containing hate speech (Il Giornale) and reacted sharply to the fact of the searches and the statement of Volodymyr Zelenskyi about the banning of the UOC MP (Avvenire). Despite occasional standards violations, Ukrainian media covered the events objectively and in a balanced manner, without inciting enmity towards UOC MP.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67432537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Newsmakers and news sources in the “hybrid media system” (the case of the full-scale Russian invasion coverage) “混合媒体系统”中的新闻人物和新闻来源(以全面的俄罗斯入侵报道为例)

Aktual''ni pitannia masovoi komunikatsii Pub Date : 2023-01-01 DOI: 10.17721/cimc.2023.33.34-43

Natalya Steblyna Natalya Steblyna

引用次数: 0

Waves of disinformation in the hybrid Russian-Ukrainian war 俄乌混合战争中的虚假信息浪潮

Aktual''ni pitannia masovoi komunikatsii Pub Date : 2023-01-01 DOI: 10.17721/cimc.2023.33.12-25

Tetiana Krainikova, S.YE. Prokopenko

{"title":"Waves of disinformation in the hybrid Russian-Ukrainian war","authors":"Tetiana Krainikova, S.YE. Prokopenko","doi":"10.17721/cimc.2023.33.12-25","DOIUrl":"https://doi.org/10.17721/cimc.2023.33.12-25","url":null,"abstract":"This article presents research results into waves of disinformation — massive torrents of false information directed at various audiences during the Russian-Ukrainian war in May — July 2022, intending to elicit specific communication effects (manipulation, misleading, intimidation, demoralization, etc.). It was found that waves of disinformation are characterized by narrative and intensity. Based on the Telegram statistics of the “Perevirka” bot (“Check”) developed by the Gwara Media organization, we formed a sample of the most resonant messages (298 units), which were subject to informal (traditional) document analysis, as well as classification, narrative, and comparative analysis. We identified 24 primary waves of disinformation, among which the most powerful were the following: 1) “The Armed Forces of Ukraine and those who back them are criminals”; 2) “Ukraine will lose the war”; 3) “The West does not need Ukraine as a state”; 4) “Ukraine is a country of chaos and extremists.” The recorded waves testify to the aggressiveness and multi-directionality of Russian rhetoric, which encourages the development of a productive system of information countermeasures in Ukraine and the world and the development of media literacy among the population. Based on the analysis of waves of Russian disinformation, we provided recommendations for the audience on dealing with actual and potential propaganda messages.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67432235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

VR, NFT, Metaverse... How digital innovations affect the development of marketing and PR communications VR、NFT、Metaverse……数字创新如何影响营销和公关传播的发展

Aktual''ni pitannia masovoi komunikatsii Pub Date : 2023-01-01 DOI: 10.17721/cimc.2023.33.26-33

D. Oltarzhevskyi, Olha Oltarzhevska

{"title":"VR, NFT, Metaverse... How digital innovations affect the development of marketing and PR communications","authors":"D. Oltarzhevskyi, Olha Oltarzhevska","doi":"10.17721/cimc.2023.33.26-33","DOIUrl":"https://doi.org/10.17721/cimc.2023.33.26-33","url":null,"abstract":"This study aims to determine innovative global trends in communications and their impact on the development of the marketing and PR industry. For this, we applied trend analysis, one of the modern forecasting methods, which is based on the examination of secondary sources and news publications and allows the identification of weak information signals from various markets based on the mention of digital innovations. Innovative tools guide companies to construct a new reality for stakeholders, improve interaction methods with stakeholders, and form their favorable corporate image and brand positioning. We identified six trends that will impact the development of communications in the coming decades: machine learning; big data; virtual reality technologies; digital gamification; blockchain and NFT; migration to the metaverse. We concluded that these digital innovations would enrich the promotion toolkit, form a new socio-communication dimension, and produce a creative and meaningful context. In particular, we conclude that VR technologies will encourage further penetration of advertising and PR into the field of integrated virtual communications. Gamification will become more and more deeply rooted in all areas of marketing and PR activities, diversify interaction with stakeholders, and increase its effectiveness thanks to novelty, emotionality, and user involvement. Finally, NFT will become a symbol of innovation from the image perspective and a thematic platform for stakeholder communications. The article also outlines the features of marketing and PR in the metaverse","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67432311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Trend of personalization of journalism: personal brand of a journalist 新闻个性化趋势:记者的个人品牌

Aktual''ni pitannia masovoi komunikatsii Pub Date : 2022-01-01 DOI: 10.17721/cimc.2022.31.30-39

V. Shevchenko, Ellina Tsykhovska

{"title":"Trend of personalization of journalism: personal brand of a journalist","authors":"V. Shevchenko, Ellina Tsykhovska","doi":"10.17721/cimc.2022.31.30-39","DOIUrl":"https://doi.org/10.17721/cimc.2022.31.30-39","url":null,"abstract":"The article analyzes the journalist’s personal brand (PB). The article aims to discover the most essential characteristics of a journalist’s PB, which make it possible to shape its success as part of the media. Special attention is paid to developing a journalist’s PB through social media. We used the search and analytical research methods - to identify scientific developments on a given topic, concretization - to detail and systematize scientific knowledge, abstraction - to distinguish the components of PB, content analysis - to study specific PB of media personalities, and extrapolation - to formulate the characteristics of a journalist’s PB. A journalist’s PB covers more characteristics than a media brand, including personal preferences, unusual circumstances, the emotional component, advantages and disadvantages of communication with the audience. Individual characteristics of PB are an image with which a journalist conveys the sense, declares principles and interests, strengths and weaknesses, demonstrates individual qualities and attitude to events in the world that belong to a media resource, and maintains one’s reputation. The image of a journalist’s PB does not always correspond to the genuine person. Accounts in social media are part of PB. PB includes visual, behavioral, and verbal components.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67431564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The spiritual nature of the word as a means of communication and creation in relationship with the category of truth 作为一种交流和创造的手段，与真理范畴的关系的词的精神本质

Aktual''ni pitannia masovoi komunikatsii Pub Date : 2022-01-01 DOI: 10.17721/cimc.2022.31.12-24

S. Petrenko

{"title":"The spiritual nature of the word as a means of communication and creation in relationship with the category of truth","authors":"S. Petrenko","doi":"10.17721/cimc.2022.31.12-24","DOIUrl":"https://doi.org/10.17721/cimc.2022.31.12-24","url":null,"abstract":"This material is submitted for discussion on the pages of the journal. It has the status of a working version, a draft of a possible article, a preprint. Anyone can participate in the discussion by submitting their materials with a link to this material in the \"Discussions\" section of the following issues. The author of the same material, in the case of writing a scientific article, must make a reference to his material, which he submitted for discussion.The draft article is devoted to the conceptual and discursive analysis of the nature and properties of the word as a form of existence and communication of truth, revealing its communicative properties and interconnectedness with the category of truth in historiographical and biblical discourses. The spiritual nature of the Word, based on Truth, is aimed at creation, spiritual development and harmonization of society and the individual. Awareness of the creative and constructive nature of the Word and the ability to operate with the word at the level of its spiritual nature is an essential competence of a professional in social communications and socially responsible journalism.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67431849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Feedback on the material of Svitlana Panchenko "From pilgrimage to religious tourism: history and modernity" 对斯维特拉娜·潘琴科《从朝圣到宗教旅游:历史与现代》材料的反馈

Aktual''ni pitannia masovoi komunikatsii Pub Date : 2022-01-01 DOI: 10.17721/cimc.2022.32.23-25

L. Fylypovych

引用次数: 0

Media trust among university students during the COVID-19 pandemic in Ukraine 乌克兰新冠肺炎大流行期间大学生对媒体的信任

Aktual''ni pitannia masovoi komunikatsii Pub Date : 2022-01-01 DOI: 10.17721/cimc.2022.32.35-49

V. Rizun, Sergii Tukaiev, Y. Havrylets, Tetiana Vasheka, A. Enzminger, Jürgen Grimm, B. Palamar, Olena Dolgova Olena Dolgova, O. Pravda, M. Makarchuk

{"title":"Media trust among university students during the COVID-19 pandemic in Ukraine","authors":"V. Rizun, Sergii Tukaiev, Y. Havrylets, Tetiana Vasheka, A. Enzminger, Jürgen Grimm, B. Palamar, Olena Dolgova Olena Dolgova, O. Pravda, M. Makarchuk","doi":"10.17721/cimc.2022.32.35-49","DOIUrl":"https://doi.org/10.17721/cimc.2022.32.35-49","url":null,"abstract":"The worldwide pandemic exacerbated the new role of the media. If pre-viously the discussion was on whether new or traditional media hadprimacy in popularity and exposure, nowadays the question is whethercommunicating health issues through social and traditional media leads to a better understanding of their content and more trust in both types of media. We surveyed Ukrainian university students to examine their a tti-tude towards information on coronavirus presented in the media. Resultsshowed that although students generally prefer to use Internet news, trustin traditional media increased during the pandemic. Furthermore, weexamined a general psychological portrait of young people derived fromtrust in the media. In the group of students who trust media information,we found indifference (39% of respondents) and helplessness(24.4%). In the group, convinced that the media were hiding the actual situation,anger p revailed(32.4%). The third group, confident that the media exag-gerate everything, experienced indifference, and anger(38.5% and32.7%, respectively). We may conclude that desire to learn more accurateand unbiased information firsthand indicates students' attitude towardstraditionalmediaasmorereliablesourcesofinformationinUkraine.","PeriodicalId":34750,"journal":{"name":"Aktual''ni pitannia masovoi komunikatsii","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67432112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Feedback on the material of Svitlana Panchenko "From pilgrimage to religious tourism: history and modernity" 对斯维特拉娜·潘琴科《从朝圣到宗教旅游:历史与现代》材料的反馈

Aktual''ni pitannia masovoi komunikatsii Pub Date : 2022-01-01 DOI: 10.17721/cimc.2022.32.20-22

A. Boyko

引用次数: 0