媒介话语中的“交际符码”与“文化消费主义”

Bogdana Nosova
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引用次数: 0

摘要

本文考虑了乌克兰身份的价值和道德要求体系内传播和媒体研究的认知趋同问题。历史学家N.雅科文科和哲学家J.哈贝马斯的著作中提出的主题“交际密码”和“文化消费”是智力意义。它们是进一步研究的理论标志。N. Yakovenko定义了交际密码及其与文化记忆的联系。她认为,媒体在今天传播代码的出现中起着主导作用。哈贝马斯的生活哲学解释了新闻与传播的话题性问题。他的哲学范式与媒介和传播所解决的任务十分接近。这项研究的目的是展示历史学家、哲学家和作家在新闻和传播学研究的协同作用下产生的知识意义是如何在考虑现代媒体话语的情况下进一步更新的。通过对J.哈贝马斯、D.麦奎尔、N.雅科温科、V.库利克和G.波切普佐夫的协同圈的解释,从概述的目标中产生的任务得到了解决。他们的理论反思和媒介处理与传播构建了复杂的文化项目,恢复了民族认同。本研究采用比较分析的方法,对交际理念及其理论形成和在媒介文本中的表现进行了追溯。结论采用归纳法。报纸《Day》、在线报纸《Ukrayinska Pravda》、杂志《The ukraine Week》及其在线版本在乌克兰媒体中最常吸引哲学家和哲学。从我们的角度来看,哈贝马斯在他的科学结论中警告公民社会的后继者在发展过程中所犯的错误,这种错误将在创新的数字环境中形成。我们的结论是:为了培养高质量的新闻和传播专家,有必要深化他们的智力潜力。为选择新闻和社会传播的学生创建一个新的通用学习平台,应该基于政治和道德知识,基于形成世界观评估的能力。这是对时间挑战的回应:加入一种新型精英的形成,这种精英的需求在21世纪初主导了乌克兰社会。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
«Communicative Code» and «Cultural Consumerism» in a Media Discourse
The article considers the problems of cognitive convergence of communication and media studies within the system of values and moral imperatives of Ukrainian identity. The themes «communicative code» and «cultural consumption», presented in the works of historian N. Yakovenko and philosopher J. Habermas, are intellectual meanings. They served as theoretical markers upon which the further research draws. N. Yakovenko defined the communicative code and its connection with cultural memory. She believes that the media play a leading role in the emergence of communication codes today. Habermas’s living philosophy interprets topical issues of journalism and communication. His philosophical paradigm is close to the tasks solved by media and communication. The study’s aim is to show how the intellectual meanings generated by historians, philosophers, and writers in synergy with journalism and communication studies are further updated, while considering modern media discourse. The tasks arising from the outlined aim have been solved through the interpretation of the synergistic circles of J. Habermas, D. McQuail, N. Yakovenko, V. Kulyk, and G. Pocheptsov. Their theoretical reflections and media handlings and communication constructs of complex cultural projects, restoring the national identity. In this study a method of comparative analysis was used for tracing communicative ideas, their theoretical formation and manifestation in media texts. The method of generalization was used for conclusions. The newspaper «Day», the online newspaper «Ukrayinska Pravda», the magazine «The Ukrainian Week» and its online version among Ukrainian media most often appeal to the philosophers and philosophy. From our point of view J. Habermas warns in his scientific conclusions’ successors from mistakes in the development of civil society, which will be formed in the innovative digital environment. Our conclusion will be following: for a high-quality training of specialists in journalism and communication, it is necessary to deepen their intellectual potential. The creation of a new universal learning platform for students who have chosen journalism and social communications should be based on knowledge of politics and morality, on the ability to form the worldview assessments. This is a response to the challenge of time: to join the formation of a new type of elite, the demand for which dominates in Ukrainian society at the beginning of the 21st century.
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