Advanced International Journal of Business, Entrepreneurship and SMEs最新文献_第7页

FACEBOOK ADVERTISING AND ONLINE PURCHASING DECISIONS: AN ANALYSIS OF THE USES AND GRATIFICATIONS THEORY Facebook广告与在线购买决策:使用与满足理论分析

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2021-03-01 DOI: 10.35631/AIJBES.37002

M. Pragash, Miranda Fong, Siew Mun Ng, S. S. Kok, Shen Yi Liew

{"title":"FACEBOOK ADVERTISING AND ONLINE PURCHASING DECISIONS: AN ANALYSIS OF THE USES AND GRATIFICATIONS THEORY","authors":"M. Pragash, Miranda Fong, Siew Mun Ng, S. S. Kok, Shen Yi Liew","doi":"10.35631/AIJBES.37002","DOIUrl":"https://doi.org/10.35631/AIJBES.37002","url":null,"abstract":"Nowadays, social media has provided new opportunities for online shopping that benefit both consumers and marketers. Most of the sellers who sell products or services on their personal social media platforms are facing the issue of figuring what are the aspects that could influence consumers in their decisions to purchase products or services from the sellers, especially young adults who are active in social media platform. Interpersonal utility, information seeking, entertainment, passing time, and convenience are the five factors employed in examining the influence toward student’s purchasing decisions, in-line with the Uses and Gratifications Theory approach. The quantitative research method has been employed in this study. The data was collected from 309 undergraduates from a private university in Malaysia. The study revealed a strong positive correlation between all five independent variables and the dependent variables. The factor with the strongest correlation is convenience. This study would provide useful insights to Facebook’s personal sellers to promote their products or services in a better way to target their potential customers effectively.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114888495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MARKETING STRATEGY EVALUATION OF MRT JAKARTA'S MOBILE APPLICATION USING MARKETING 4.0 CONCEPT 利用营销4.0概念对雅加达捷运移动应用的营销策略进行评估

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2020-12-22 DOI: 10.35631/aijbes.26005

Gideon Satria Putra Sugiyanto, Agung Wicaksono

引用次数: 0

CEO SUCCESSION ORIGIN, TYPES AND ITS EFFECT ON PERFORMANCE IN MALAYSIA 马来西亚CEO继任来源、类型及其对绩效的影响

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2020-12-01 DOI: 10.35631/aijbes.26002

W. Mohammad, Siti Nadiah Sheikh Ahmad., S. Kumaraswamy, R. Zaini, Azleen Shabrina Mohd Nor

引用次数: 1

DOES COMPENSATION INFLUENCE THE PERFORMANCE OF ORGANIZATIONS IN MALAYSIA? 薪酬是否影响马来西亚组织的绩效?

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2020-12-01 DOI: 10.35631/aijbes.26003

Khairunnisa Mokhtar, Hadziroh Ibrahim

{"title":"DOES COMPENSATION INFLUENCE THE PERFORMANCE OF ORGANIZATIONS IN MALAYSIA?","authors":"Khairunnisa Mokhtar, Hadziroh Ibrahim","doi":"10.35631/aijbes.26003","DOIUrl":"https://doi.org/10.35631/aijbes.26003","url":null,"abstract":"Compensation is one of the relevant topics to be discussed in many organizations either in Malaysia or other countries. Presently, the compensation issue increasingly catches the interest of academics, employers, employees, and also organizations in Malaysia. This study was conducted to examine the influence of compensation to the employees and their performance to achieve the organization's goal. Due to high pressure was living cost and high risk when they are doing their works in the organizations, then they have to be more secured, either with the safety or wages. Over the past year, there is an attempt by many organizations today to identify innovative compensation strategies that are directly linked to improving organizational performance as well as work performance. This paper aims to review how compensation influences the work performance and the effect comes from the extraordinary growth of information and communication technologies (ICT), compensation has been recently proposed to indicate the integration of ICT purposely to support the traditional participatory process. However, this paper will discuss the implications of compensation in the organization in Malaysia and discusses the experience’s views too. Although this study already discussed the implications and experiences by the compensation, we hope that Malaysian can provide useful insight, knowledge, and understanding from the employer to the employees where there had no problem created by them. Toward the end of this paper, a conceptual framework will be offered. Based on the discussion on related empirical review, the compensation factors are proposed to have significant influences on work performance in the organization in Malaysia. In the future, we hope that future studies would focus on other discussions of compensation factors or reward satisfaction. Therefore, future research should be alert on how to make sure this issue is not getting worst but be more effective and comprehensive to implement to the next generations.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132706715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PROFILE OF SUCCESSFUL SMEs YOUNG AGROPRENEURS AT NORTH PENINSULAR MALAYSIA: DESCRIPTIVE ANALYSIS 马来西亚北半岛成功中小企业青年农业企业家概况:描述性分析

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2020-06-15 DOI: 10.35631/aijbes.24004

Atikah Nor Johari, Armanurah Mohamad, Awanis Ku Ishak

{"title":"PROFILE OF SUCCESSFUL SMEs YOUNG AGROPRENEURS AT NORTH PENINSULAR MALAYSIA: DESCRIPTIVE ANALYSIS","authors":"Atikah Nor Johari, Armanurah Mohamad, Awanis Ku Ishak","doi":"10.35631/aijbes.24004","DOIUrl":"https://doi.org/10.35631/aijbes.24004","url":null,"abstract":"Issues related to entrepreneurship in the agricultural sector in particular involving SMEs young agropreneurs are gaining attention in Malaysia. To date, the agricultural sector remains the third most important contributor to Malaysia's economic growth after the services and manufacturing sectors. Development and efforts to empower the agricultural sector are still lacking in the involvement of young people, especially those who are highly educated in boosting the country's economy and producing successful SMEs young agropreneurs need to be addressed immediately. So, it becomes a necessity to develop a profile of successful SMEs young agropreneur so that the landscape of the agricultural sector can be transformed from a sector pioneered by the elderly to young people with entrepreneurial mindsets, entrepreneurial skills, and entrepreneurial attitudes. Therefore, the objective of this study is to develop the profile of successful SME young agropreneurs in the North of Peninsular Malaysia. This study was conducted using quantitative methods by distributing questionnaire forms to SMEs young agropreneurs who are participants of the Young Agropreneur Program. A total of 289 data were analyzed using SPSS software version 23. The findings show that the majority of SMEs young agropreneurs succeed in higher education by graduating with a Diploma and Bachelor's Degree and are involved in agricultural production activities such as crops, livestock, and fisheries. The implications of this study are expected to change the perceptions and mentality of young people towards the agricultural sector and further able to attract the interest of young people, especially those who are highly educated to venture into the agricultural sector as a lucrative career.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"8 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120822619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

MODELING RESIDENTIAL PROPERTY CONSUMERS’ CHOICE: EVIDENCE FROM THE PHILIPPINES 住宅物业消费者选择的建模:来自菲律宾的证据

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2020-06-15 DOI: 10.35631/aijbes.24003

J. Lee, E. Ong

{"title":"MODELING RESIDENTIAL PROPERTY CONSUMERS’ CHOICE: EVIDENCE FROM THE PHILIPPINES","authors":"J. Lee, E. Ong","doi":"10.35631/aijbes.24003","DOIUrl":"https://doi.org/10.35631/aijbes.24003","url":null,"abstract":"The study aims to investigate the relationships between the demographic profile and consumers’ choice particularly price, location, safety and security, facilities and amenities, and exclusivity towards purchase intention of residential property in the Philippines. With the Association of Southeast Asian Nations (ASEAN) Economic Community, the Philippines is viewed by various experts to be in good standing to lead in the area’s property growth. Descriptive-Causal was utilized in the study. The respondents were 400 potential residential property buyers from any of the top 10 real estate developers in the Philippines. The researcher used a purposive sampling method. The data collected through a self-constructed survey questionnaire was entered and analyzed using SPSS and AMOS. The findings of the study showed that the demographic characteristics have a direct effect on consumers’ choice factors. It also revealed that consumers’ choice factors have a direct effect on purchase intention. The researcher proposed an emerging model of the causal relationships between the demographic profile and consumers’ choice factors towards the purchase intention of residential property in the Philippines.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130531818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

NON-FINANCIAL SUPPORT STRATEGIES FOR START-UP HOMESTAY ENTREPRENEURS: AN EXPLORATORY CASE STUDY OF A SMALL ISLAND RURAL AREA OF INDONESIA 民宿创业者创业的非金融支持策略:印尼一个小岛屿农村地区的探索性案例研究

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2020-06-10 DOI: 10.35631/aijbes.24001

H. Kuwahara

{"title":"NON-FINANCIAL SUPPORT STRATEGIES FOR START-UP HOMESTAY ENTREPRENEURS: AN EXPLORATORY CASE STUDY OF A SMALL ISLAND RURAL AREA OF INDONESIA","authors":"H. Kuwahara","doi":"10.35631/aijbes.24001","DOIUrl":"https://doi.org/10.35631/aijbes.24001","url":null,"abstract":"This study explores non-financial support strategies for start-up homestay entrepreneurs in rural communities on a small island in Indonesia from the perspective of international development agents (IDAs). Semi-structured interviews were conducted with start-up homestay entrepreneurs regarding their needs, expectations of support, and the challenges of starting a business. A focus group interview was conducted with tourism experts with knowledge of the research area, to garner opinion about non-financial support strategies. Data from these different interview types were qualitatively interpreted and compared in order to triangulate the findings and develop effective assistance strategies. Three suggestions arise from the research findings. First, support for entrepreneurs with experience of working in tourism-related businesses should be as specific as possible, following a preliminary consultation. Second, support for entrepreneurs with no experience of working in tourism-related businesses should include the provision of information about the key components of tourism, including tourists, hospitality, the tourism business, and homestays, with hands-on activities. Third, IDAs should develop a support system that includes family business-oriented entrepreneurs who have been relatively neglected by conventional support programs aimed at capacity-building in developing countries.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116543853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ENTREPRENEURIAL ORIENTATION AND ORGANIZATIONAL PERFORMANCE OF E-BUSINESS IN MALAYSIA: THE MODERATING ROLE OF EXTERNAL ENVIRONMENT 马来西亚电子商务企业导向与组织绩效:外部环境的调节作用

Advanced International Journal of Business, Entrepreneurship and SMEs Pub Date : 2019-10-15 DOI: 10.35631/aijbes.11001

S. Adam, M. Ramliy, A. C. Thoo, Adaviah Mas’od, F. M. Muharam

{"title":"ENTREPRENEURIAL ORIENTATION AND ORGANIZATIONAL PERFORMANCE OF E-BUSINESS IN MALAYSIA: THE MODERATING ROLE OF EXTERNAL ENVIRONMENT","authors":"S. Adam, M. Ramliy, A. C. Thoo, Adaviah Mas’od, F. M. Muharam","doi":"10.35631/aijbes.11001","DOIUrl":"https://doi.org/10.35631/aijbes.11001","url":null,"abstract":"There has been relatively little research that examines the relationship between the external environment and their consequences on the organizational performance of e-business in developing countries. This research represents an attempt to do so from the Malaysian e-business perspectives. This research examines the relationships between entrepreneurial orientation and organizational performance and on the role of the external environment as a moderator between the relationships. The consideration of putting moderator factors in this research allows more precise descriptions of the relationship between the two variables mentioned and the outcome of the research. This study was grounded by Resource-Based View theory as the underlying basis. This study adopted a quantitative approach where 400 questionnaires were distributed to the target population and 381 were returned. Structural Equation Modelling was performed on the quantitative data using SMART PLS 3.0. The quantitative findings indicated that entrepreneurial orientation variables of innovativeness, proactiveness, risk-taking, competitive aggressiveness and autonomy have significant effects on financial and non-financial organizational performance. However, the moderating effect of the external environment on the relationship was found not significant. This study concluded that entrepreneurial orientation and the external environment are vital to promoting the organizational performance of e-business in Malaysia. These findings able to serve as a guideline for e-business owners or founders to improve their organizational performance thus compete in the digital sphere.","PeriodicalId":347485,"journal":{"name":"Advanced International Journal of Business, Entrepreneurship and SMEs","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129558696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1